Chilling out in ‘cosmopolitan country’: Urban/rural hybridity and the construction of Daylesford as a ‘lesbian and gay rural idyll’

This paper advances scholarship on ‘lesbian and gay rural idylls’. A growing literature examines how ‘lesbian and gay rural idylls’ are not only produced in opposition to the urban, but are themselves urban constructs. We extend these contentions by exploring the processes of idyllisation suffusing lesbian and gay festival tourism in Daylesford, a town in non-metropolitan Victoria, Australia. We find that Daylesford’s idyllisation by the lesbian and gay tourism industry blurs the urban/rural binary, and instead hybridises rurality and urbanity in the tourism images and practices of ‘cosmopolitan country’ associated with the town. Research findings from Daylesford are analysed to examine how the dynamics of tourism marketing and festival attendance help produce and articulate this hybrid variant of the ‘lesbian and gay rural idyll’. We utilise two sets of mostly qualitative data for this inquiry: travel commentaries in the news media, and a survey conducted in Daylesford at the 2006 ChillOut Festival, Australia’s largest lesbian and gay rural festival.     

Public relations and sport in promotional culture

This paper argues that by examining a central feature of contemporary culture, new insights about public relations practice can be gained. Concepts of spectacle, ‘mega-events’, media events, celebrity, politics and lifestyle are highlighted. The paper blends various disciplinary sources and themes and links to the work of Curtin and Gaither, Hodges and Pieczka [Curtin, P.A. & Gaither, T.K. (2005) ’Privileging identity, difference and power: the circuit of culture as a basis for public relations theory’, Public relations review 17 (2), 91-115; Hodges, C. (2006). Relaciones humanas: The potential for public relations practitioners as cultural intermediaries in Mexico City. Unpublished doctoral thesis. University of Bournemouth; Pieczka, M. (2006). Promotional work: The case of PR consultancy in the UK 1995–2000. Unpublished doctoral thesis. University of Stirling] all of whom have explored Bourdieu's concept of ‘cultural intermediary’ in relation to the role of public relations.     

Framing political public relations: Measuring success of political communication strategies in Germany

The main goal of political public relations is the use of media outlets to communicate specific political interpretations of issues in the hope of garnering public support for political policies. This study elaborates on the question how successful political PR is at bringing its specific perspectives into the media. It uses the ‘framing’ concept to analyse the meanings and contexts of media coverage and political PR during the national debate on immigration in Germany between May 2000 and March 2002. The results show a high level of correlation between the preferred thematic and position frames of the political players and those in the press coverage. Yet, the media examined clearly did not have a passive relationship to PR. The findings indicate that journalists tend to use their power to alter PR messages when the communications from political players do not have a distinct focus and/or when the PR focuses were not among the (mainstream) aspects dominating the general political debate.     

Putting place on the menu: The negotiation of locality in UK food tourism,from production to consumption

This paper uses a case study of tourism in the Lake District and Exmoor to explore the relationship between ‘local food’ and sustainable rural tourism in the UK. Drawing on qualitative interviews with tourists, food producers and café, pub and restaurant owners, I use an approach based upon the commodity chain to trace the shifts in the discursive and material understandings of the ‘local’ that take place throughout the tourist food chain. These shifts are shown to occur in response to the need to negotiate the tensions between the ideals and the practicalities of food production and consumption which occur as a result of the relationships that exist throughout the food chain. Such conclusions are shown to be important for our understanding of the links between ‘local food’ and sustainable rural tourism because they indicate that we must attend to the values, as well as the practicalities, that drive the contemporary food sector at all stages of the food chain, from production to consumption.     

Soft power and public diplomacy: The new frontier for public relations and international communication between the US and China

The underlying assumption is that a gradual change in economic and financial power will also lead to changes in ‘soft power’ like media communication, public relations, public opinion, public diplomacy and (new and old) media consumption. In other words, culture and mass communication play a significant role in shaping the dialogue between organizations and publics in different countries in general, and between the US and China in particular.     

Postman Pat and me: Everyday encounters with an icon of idyllic rurality

It is, by now, well accepted that those of us who live with/in contemporary Anglocentric popular culture are presented, from birth, with manifold icons and imaginings of the English countryside as idyllic. Indeed, the idea that, through such popular representations, we encounter and ‘consume’ this sense of ‘rural idyll’ – and a particular, underlying, ideologically laden set of idea(l)s – has been well rehearsed. However, this paper reflects upon a question which has hitherto been often overlooked: what is the (practical, tangible) nature of this ‘consumption’? Approaching this question, the paper re-presents a succession of encounters with one icon of idyllic rurality: Postman Pat. In so doing, the paper develops an understanding of some complex – and frequently banal, odd, happenstance, taken-for-granted – happenings and practices which are fundamentally part of the ‘consumption’ of ‘rural idyll’.     

The voice of troubled youth: Children's and adolescents' ideas on helpful elements of care

This article presents the findings of a qualitative study in a Flemish centre for children and adolescents with emotional and behavioural disorders. The aim of this study was twofold. First, we wanted to examine how youth reflect on their own behaviour and that of their peers'. Secondly, we wanted to know what, according to the youth, are the most significant helpful elements of treatment. Analysis shows a continuum of negative behaviour, ranging from relatively ‘normal’ disruptive behaviour such as arguing, up to serious disruptive behaviour such as physical aggression. This behaviour has a negative influence on the climate of the organization. ‘Availability of staff’, ‘nearness of staff’, ‘a clear set of rules and boundaries’, and ‘some time on my own/some alone time’ are perceived as helpful elements of treatment. ‘Strictness’, ‘not listening’, and ‘inappropriate staff attitudes and interventions’ are perceived as counterproductive elements of treatment. Results are discussed and recommendations both on the orthopedagogical as well as on the scientific level are formulated.     

Voluntarism as a mediator of the experience of growing old in evolving rural spaces and changing rural places

This paper examines voluntarism as a response to the challenges faced by people growing old in rural communities that are themselves being transformed in fundamental ways, both socially and demographically. Informed by evolving theorisations within the rural aging and geographies of voluntarism literatures, we outline the key processes in space and consequent impacts in place that have affected the experience of growing old in rural communities. We identify the changes in service systems that have led to concerns about ‘vulnerable people in vulnerable places’ and explore this idea in regional contexts ranging from the agricultural heartland to the resource hinterland of Canada. We argue that a distinction needs to be made between the impacts of long and short cycles of change flowing across rural space and attention paid to voluntarism as a critical process at the intersection of broad shifts in service and settlement systems and particular changes in rural communities. Specifically, we suggest that the ‘local dynamics of voluntarism’ involving the activities of voluntary organisations, community groups and individual volunteers in particular communities can be understood, at once, as a ‘barometer of change’, a ‘mechanism of adjustment’ and a ‘space of resistance’, and we draw on recent case studies of rural voluntarism to illustrate this three-part distinction. In considering the transformative potential of voluntarism for the experience of aging in place, our findings suggest that public discourse, as reflected in media coverage, tends to romanticise voluntarism at the expense of a more nuanced and critical appreciation of its importance to the future of aging rural communities and their elderly residents. The research raises timely questions about academic-versus-popular conceptions of aging in evolving rural spaces and changing rural places.     

Developing integrated rural tourism: Actor practices in the English/Welsh border

This paper examines community attitudes and distinctive practices that shape local responses to integrated rural tourism (IRT) development in the lagging rural region of the English/Welsh border area. The focus is on how actors acquire attributes as a result of their relations with others and how these assumed identities are performed in, by and through these relations. The location of this lagging rural region is particularly interesting as it is divided by a national boundary which not only impacts on administrative, planning and tourism marketing structures, but also contributes to the construction of fluid place identities (Murdoch and Pratt, 1997 describe ‘fluid space’ as having ‘no fixed points of reference, no privileged points of view, simply a swirling, viscous, partially stable, partially enclosed movement of social entities’ (p. 64) that may be described as Welsh, English, or a mixture of both. In order to reflect the variety of opinions and concerns in the region, responses were drawn from different actor-groups: local businesses, resource controllers, gatekeepers, institutions, community members and visitors. Results indicate that, while most were in favour of a greater integration of tourism with actors' aspirations, local resources and activities, there was an element of longing for a deux ex machina to put in place real change in the region.     

From stress to distress: Conceptualizing the British family farming patriarchal way of life

‘Rural stress’ and ‘farming stress’ are terms that have become commonly appropriated by British health-based academic disciplines, the medical profession and social support networks, especially since the agricultural ‘crises’ of B.S.E. and Foot and Mouth disease. Looking beyond the media headlines, it is apparent that the terms in fact are colloquial catch-alls for visible psychological and physiological outcomes shown by individuals. Seldom have the underlying causes and origins of presentable medical outcomes been probed, particularly within the context of the patriarchal and traditionally patrilineal way of life which family forms of farming business activity in Britain encapsulate. Thus, this paper argues that insufficient attention has been paid to the conceptualization of the terms. They have become both over-used and ill-defined in their application to British family farm individuals and their life situations. A conceptual framework is outlined that attempts to shift the stress research agenda into the unilluminated spaces of the family farming ‘way of life’ and focus instead on ‘distress’. Drawing upon theorization from agricultural and feminist geography together with cultural approaches from rural geography, four distinct clusters of distress originate from the thoughts of individuals and the social practices now required to enact patriarchal family farming gender identities. These are explored using case study evidence from ethnographic repeated life history interviews with members of seven farming families in Powys, Mid Wales, an area dominated by family forms of farming business. Future research agendas need to be based firmly on the distressing reality of patriarchal family farming and also be inclusive of those who, having rejected the associated way of life, now lie beyond the farm gate.     

Characterising rural businesses – Tales from the paperman

A case study of a self-termed ‘rural business’ is used to deconstruct the concept of a rural business and shed light on specific features of ‘operating in a rural area’ and ‘serving a rural population’. Alongside ‘selling a rural product’, the paper claims that these make up three parameters for categorising rural businesses. Highlighting these unique or niche features of a rural business makes is possible to recognise values that extend beyond financial measures. As such, this research provides a mechanism to support rural policy aimed at delivering both economic and community development objectives.     

Impartiality,friendship-networks and voting behavior: Evidence from voting patterns in the Eurovision Song Contest

What is the extent to which a country's political institutions impact aggregate voting behavior in a comparative perspective? More specifically, are citizens in some countries more inclined vote on the basis of ‘quality’ or ‘merit’ over ‘friendship’ or ‘loyalty’, and if so, why? This paper seeks to address how the extent to which a country's political institutions are impartial (treats all citizens equally, free from corruption, strong rule of law) impact aggregate citizen behavior. When political institutions are more (less) impartial, success in society is more often on the basis of merit (patrimonial ties). This test cases is voting in the Eurovision Song Contest (ESC) from 1975 to 2012 among pairs and blocs of ‘voting friends’. The theory elucidates that given that certain pairs or blocs exhibit systematic voting bias for one another over time, the bias will be considerably less among impartial states than those with highly partial institutions. Using several measures of ‘friendship’, I find strong empirical evidence for this claim, even when controlling for myriad alternative factors and taking into account various voting regimes. The analysis gives us new insights on how political institutions condition aggregate citizen behavior in general and that although there is much bias in ESC voting, not all bias is equal among friend-countries.     

Use of social media for corporate communications by research-funding organisations in the UK

This research sought to explore the implications of social media for organisations’ business functions, to help inform organisational approaches to challenges presented by social media. UK-based research-funding bodies provided the focus of this study, and a literature review, quantitative survey and focus groups involving relevant communications professionals were undertaken. Findings show that most UK-based research-funding organisations have adopted social media channels for corporate communications, drawing chiefly on microblogging, video-sharing and social networking sites. Building a dialogue with stakeholders is a prime reason for using social channels, yet one-way ‘broadcasting’ of information is widespread. Web, media or communications/marketing teams generally manage social media channels. A minority of organisations have policies governing social media use by staff. Social media performance is mainly measured using quantitative metrics.     

Monitoring the complexities: Nuclear power and public opinion

Interaction between organizations and stakeholders today takes place on virtual and physical ‘issue arenas’. This study examined opinions on nuclear power and asked who are the players discussing nuclear power in Finland? Through content analysis, surveys and interviews, the study concluded that politicians, power companies and regulators were the ones with voice, as NGOs and citizens were hardly heard. The paper suggests the future role of PR practitioners to be to find the right issue arenas and facilitate corporate voice and reputation on those arenas.     

Public relations education in a divided society: PR, terrorism and critical pedagogy in post-conflict Northern Ireland

Most students entering higher education in Northern Ireland's two universities have experienced a highly segregated educational system since they were five years old. This context creates a specific set of issues and problems for the educator who wishes to engage with student groups in a critical analysis of complex and controversial topics within the curriculum. This article presents the results of a research project which was designed to assess student (and educator) experiences of studying the issue of ‘PR and terrorism’ at Northern Ireland's largest university. Data was gathered from undergraduate public relations students using survey questionnaires (administered before and after the teaching and learning experience). The educators engaged in this activity also report on their own ‘participant observation’ experiences and reflect critically upon the role academic staff might play in developing pedagogic practices which are accepting of diversity in respect to controversial and complex curriculum topics.     

Contested boundaries,contested places: The Natura 2000 network in Ireland

Where to draw the boundary line between ‘nature’ and ‘society’ has perplexed sociologists, ecologists and geographers through the ages. This paper was inspired by environmental sociologist, Alan Irwin, who suggests that we shift our focus from asking ‘where to draw the line’ between what is considered ‘natural’ and ‘social’ to exploring the ‘very process of line-drawing’ as it occurs within specific socio-ecological contexts (Irwin, 2001). Nature conservation initiatives in the form of “protected areas” provide remarkable insights into attempts to devise and manage conceptual and spatial-geographic boundaries between nature and society. Here, I discuss Ireland’s contribution to the Natura 2000 network of protected ecological sites. I show how line-drawing in Natura 2000, from EU right down to local levels, is a highly contingent, contested and uncertain process; how both ‘nature’ and ‘society’ can frustrate attempts to draw and maintain these boundaries and the conflicts, uncertainties and dilemmas thrown up in the process. The paper ends by considering the extent to which this “boundary-work” analysis provides an insightful, though incomplete picture of the experiences of and challenges posed by Natura 2000 on-the ground, while posing some more philosophical questions about nature–society boundaries and the challenges they pose to nature conservationism.     

An analysis of corporate environmental responsibility on the global corporate Web sites and their dialogic principles

This study investigated how corporations use their Web sites as a way of helping to build corporate environmental responsibility. A content analysis of 2008 Fortune Global corporate Web sites compared environmental concerns and the use of dialogic principles across three regions (i.e., Asia, Europe, and North America). Results show that about 71% of Web sites have a stand-alone environmental menu as a central location for environmental information, and that Europe is the highest, followed by North America and Asia. The environmental concerns of ‘resources/waste management’ and ‘climate changes’ are more commonly highlighted than are ‘ecosystem’ and ‘environmental governance.’ Furthermore, most Web sites do not fully employ dialogic features, regardless of region.     

Local rural product as a ‘relic’ spatial strategy in globalised rural spaces: Evidence from County Clare (Ireland)

Using a case study from County Clare (Ireland), this study critically analyses notions of ‘local’ rural production. It investigates where rural businesses source the different components of their products and how these interrelate with the locality, how local businesses use the notion of ‘local’ in their product branding, and what the socio-economic and political constraints and opportunities are for businesses seeking to foreground the ‘local’ in their business marketing. Echoing critical studies on the notion and use of ‘local’ in rural product branding (e.g. Burnett and Danson, 2004; Ilbery and Maye's; Feagan, 2007; Darby et al., 2008; Giovannucci et al., 2010), we argue that even remote rural areas such as County Clare in western Ireland have become so embedded in globalised economic and decision-making pathways that the ‘local’ in rural product branding only remains ‘local’ as a relic process associated with past localized rural production activities.     

Home sweet home: The emotional construction of places

The social sciences have recently shown a revival of interest in space and place. In this “spatial turn” the place is seen as a “place-in-process” (Thrift, 2008) and as the emergent result of constant re-involvement processes based on the continuous re-definition and re-construction of its meaning. Moreover, elderly people's homes have acquired a renewed importance in the wake of an aging in place strategy in social and health policies. This study describes the processes of situatedness of place that occur during the widowhood. Involving ten older widows, our analysis identifies four distinct processes in the construction of the situated meaning of a place: ‘Heart displacement’, ‘The showcase of the self’, ‘Refuge’ and ‘Introjection of external spaces’.     

Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners

Public relations (PR) practitioners’ and journalists’ professional views and attitudes toward each other have been a subject of academic inquiry during the past decades; however, much of this research has focused on Europe and North America. In other regions of the world, for example in Latin America, historical developments and social understandings have led to slightly different conceptualizations of PR and journalism. Using Chile as a case study, this paper reports the results of an examination of Chilean journalists’ and PR practitioners’ professional conceptions. While both groups tend to have somewhat similar views of media relations and see themselves as part of the same profession, there are also important differences which are most likely based on professional socialization processes rather than educational backgrounds or sociodemographic and work related variables. Implications for contextually grounded approaches to the study of PR and journalism are highlighted.