The first three years of NML: Central issues in the management of nonprofit organizations

The articles published in the first three years of NML define a broad spectrum of management challenges and problems for future research. These issues fall into five broad categories: governance, executive leadership, human resources management, development of financial resources, and strategic adaptation to change. This article summarizes the contributions of NML authors and suggests areas where new research would advance understanding and practice of nonprofit management and leadership.     

A Model of Strategic Nonprofit Human Resource Management

This article presents a model of strategic nonprofit human resource management (SNHRM) that draws from resource-based view and resource dependence theory, to explain the determinants of strategic human resources management (SHRM) in nonprofit organizations. Three guiding principles, strategy types and propositions are presented to explain the complex interactions and processes in the SNHRM system. The article lays a foundation for future research and offers managers a framework for SHRM planning and implementation in nonprofit organizations.     

A Strategic Engagement Framework for Nonprofits

Quantitative and qualitative analysis of research data collected over three years at a nonprofit public higher education institution and its community, along with a review of relevant literature, revealed the need for a new framework to guide economic and social value creation by utilizing the social capital held by nonprofit institutions. The study integrated research outcomes from the areas of social capital and institutional–stakeholder engagement to generate the new concept of strategic engagement management and a proposed Strategic Engagement Framework. This framework should help nonprofit organizations deploy their social capital for institutional and societal benefit by facilitating institutional–stakeholder collaboration. The study also tested the utility of implementing one component of the proposed framework: a structure for mapping, maintaining, and evaluating a portfolio of institutional engagement activities.     

Uncharted Waters: Exploring the Relationship between Strategy Processes and Management Control Systems in the Nonprofit Sector

The way in which strategy and management control combine has been the subject of much research attention, but rarely, within a nonprofit context. This is surprising, not only because of the considerable social and economic impact of this sector, but also in view of the apparent trend toward sectoral convergence in many structural and processual respects, including strategic behaviors and approaches to control. In this article, we explore the extent to which the relationship between management control and strategy, as found in for‐profit organizations, may prevail within a nonprofit context. Based on questionnaire responses from 182 Australian nonprofit organizations, we find that this relationship in nonprofit organizations is similar to that in for‐profit organizations, thereby lending support to the “convergence” argument. We reflect on the reasons for these similarities and advance an agenda for further research in this area.     

Managerial Control and Strategy in Nonprofit Organizations: Doing the Right Things for the Wrong Reasons?

This article presents the second stage of a study that engages with the debate that has occurred within the nonprofit literature about the propensity and relative merits of nonprofit organizations adopting for‐profit approaches to management. Specifically, this qualitative investigation examines the ways in which nonprofit organizations use management control when implementing their chosen strategies. Although this topic has been the subject of considerable attention in the management accounting research, it has rarely been explored within a nonprofit context. This is surprising not only because of the considerable social and economic impact of this sector, but also because of the apparent trend toward sectoral convergence in many structural and processual respects, including strategic behaviors and approaches to control. Based on interviews with CEOs and senior executives in thirty‐two Australian nonprofit organizations, we find that the relationship between strategy and control in nonprofit organizations is similar to that in for‐profit organizations, but quite different reasons underlie nonprofit organizations' exercising of management control.     

The State of Nonprofit Finance Research across Disciplines

The single largest determinant of nonprofit organization success is financial sustainability. Yet the study of nonprofit finance spans multiple disciplines, creating barriers for new researchers to the field. To address this challenge, this study addresses three primary questions across disciplines: How much nonprofit finance research has been conducted, what is the content of this research, and what is the impact of this research? This systematic literature search revealed 619 nonprofit finance research articles in twenty‐seven journals published in the disciplines of nonprofit management, public administration, accounting, and economics and finance between 1970 and 2014. The vast majority (415 of the 619 identified articles) were published in nonprofit management journals (either Nonprofit and Voluntary Sector Quarterly or Nonprofit Management & Leadership ). Across disciplines, there is an emphasis on determinants of giving, but we note some variation; for example, there is more emphasis on government funding in journals outside of nonprofit management. The impact of this research is significant, with more than 32,630 citations, or an average of 52.71 times per article. The resulting bibliography may be helpful to researchers seeking to discern the status of extant nonprofit finance research across multiple disciplines.     

A Review of Research on Nonprofit Communications from Mission Statements to Annual Reports

This review surveys the state of research on nonprofit communication and collects and summarizes the resulting advice for nonprofit communication practice. The citations of research papers since 2000 were collected from standard bibliographic databases and selected bibliographies. The resulting collection of papers was summarized and synthesized into relevant themes and organized into five broad categories: (1) strategic planning, (2) management, (3) development, (4) outreach, and (5) accountability. From these broad themes, comparisons and contrasts arise between the research and current practice of nonprofit communications.     

Using Economic Theory and Research to Better Understand Volunteer Behavior

The literature on the determinants of volunteering for nonprofit organizations is highly complex, and noconceptual model has received general support (Winniford, Carpenter, and Grider, 1997). Researchers often cite the huge economic impact that nonprofit organizations have on the economy as a whole. However, they seldom mention the small but potentially important body of research on the determinants of the supply of volunteer labor that appears in the economics literature. �The purpose of this article is to outline some of the economic arguments used to explain the determinants of volunteering and point out some cases where they may support other theories and concepts concerning the determinants of volunteering.     

Building and valuing global brands in the nonprofit sector

Global nonprofit brands are the world's new “super brands” (Wootliff and Deri, 2001). Nonprofit organizations command unprecedented levels of trust, and nonprofit brand valuations are on par with major international corporations. Leaders and managers of nonprofits face new challenges in the stewardship of their brands. Based on current thinking in nonprofit management and detailed interviews with close to one hundred executives of ten international nonprofit organizations, this article draws strategic lessons on brand building and brand valuation activities of international nonprofits. The multiple roles and stakeholders that global nonprofit brands must address make nonprofit brand building complex and challenging. In particular, differences between advocacy and relief organizations must be explained. Despite the complexity, international nonprofit organizations may have an advantage over for‐profits in leveraging public trust and brand communication. Advocacy organizations in particular successfully link brand and cause to good effect. The valuation of nonprofit brands is a new strategic challenge with significant appeal, but also significant concerns for international nonprofits. In addition to providing nonprofit leaders and managers with a better understanding of brandbuilding activities, imperatives, and best practices in the field, this article outlines the opportunities and threats associated with the valuation of nonprofit brands.     

Community as a factor in implementing interorganizational partnerships: Issues,constraints, and adaptations

This article reports findings from a community‐based study of collaboration among seven nonprofit human service agencies in a very low‐income urban neighborhood. The project, funded by a federal demonstration grant, was developed to prevent child abuse and neglect as an alternative to the existing public child welfare system. Findings suggest that privatization, funding uncertainties, and community‐level factors posed external stressors that constrained executives' ability to collaborate. The article identifies five key stressors, analyzes how each constrained the partnership, and then discusses specific adaptations made by executive leadership in political, technical, and interpersonal areas that facilitated strategic adjustment and realignment in a very complex interorganizational arrangement and set of relationships. Finally, implications are drawn for nonprofit managers, social policy, and nonprofit research.     

A New Focus on Nonprofit ­Entrepreneurship Research

One distinctive contribution nonprofit entrepreneurship research brings to the broader domain of nonprofit studies is an explicit focus on the process of new nonprofit organizational emergence. This article asserts that in order for nonprofit entrepreneurship scholarship to continue to evolve, it is necessary to focus more on what happens before a new nonprofit is formally founded, during the so‐called nascent phase. Using conceptual as well as empirically derived arguments, this article illuminates why nascent nonprofit research is necessary and valuable to nonprofit entrepreneurship scholarship and highlights promising areas for future research.     

From comparative advantage to damage control: Clarifying strategic issues using swot analysis

The principal ingredient of strategic planning is SWOT analysis—the assessment of organizational strengths, weaknesses, opportunities, and threats. SWOT can be either a powerful management tool or a superficial and even misleading exercise. Much depends on the care with which decision makers integrate their analyses of internal and external factors affecting the future of the organization. This article presents a simple yet powerful framework for identifying and clarifying four types of strategic issues facing nonprofit organizations.     

Fractals of strategic coherence in a successful nonprofit organization

We theorize that organizations that are able to use stories and examples to explain their strategy and offer a flexible guide to discretionary employee behaviors use them in what can be termed a fractal fashion. The thesis is based on the idea of how strategic logic can be communicated and how it can be reiterated to lead to strategic coherence across different levels of analysis in organizations. The parallels of a nonlinear, reinforcing process that is based on iteration inspired us to draw on complexity theory and fractal processes to understand the generation of strategic coherence. We present the case of a successful nonprofit organization where it appears that such a fractal use of stories occurred.     

Social capital and nonprofit leaders

The concept of social capital seems to be a very compatible, useful, and important one for nonprofit organizations. Nonprofits must sustain and enhance the original social capital with which they were formed and broaden it into a variety of key areas. Nonprofits and their leaders must foster social capital in order to recruit and develop board members, raise philanthropic support, develop strategic partnerships, engage in advocacy, enhance community relations, and create a shared strategic vision and mission within the organization and its employees. Nonprofit executives have a pivotal role in carrying out these functions, but they do so through relationships and networks with others. These activities are time‐consuming and demanding, and they require planning. This article provides a focused literature analysis on the concept of social capital as it applies to nonprofit management and leadership. The author views the literature with respect to definitions of social capital and the way nonprofits generate and mobilize social capital in order to achieve organizational goals. The author also cites methods for measuring social capital.     

Corporate Volunteering: Benefits and Challenges for Nonprofits

In the frame of corporate social responsibility, corporate volunteering is almost exclusively studied from the point of view of companies, while the perspectives of nonprofit organizations are neglected. Hence, this article focuses on the perspective of managers of nonprofit organizations on volunteer partnership projects with for‐profit companies. In the center of this article lie nonprofit managers' strategy and motivation for participating in corporate volunteering, conception of corporate volunteer activities, and the often‐cited win‐win‐win aspect. Key findings suggest that a majority of the questioned nonprofits lack strategic behavior and management tools for undertaking volunteer partnership projects with companies. Nevertheless, corporate volunteering is widely perceived as an opportunity and a promising method of raising donations for nonprofit organizations. This article suggests that the key to successful future cooperation between nonprofits and profit‐oriented organizations lies in the processes of internal evaluation and subsequent strategy development.     

Evidence‐Based Management: Implications for Nonprofit Organizations

The article reviews evidence‐based management and its implications for practice and teaching. My focus is on strategic decision making in nonprofit organizations. Evidence‐based management is a process that includes framing the question, finding evidence, assuring accuracy, applicability, and actionability of evidence until the evidence is the best available.     

Strategy formulation in nonprofit social services organizations: A proposed framework social services organizations

This article proposes a framework for determining strategies in nonprofit social services organizations. A review of the literature concerning strategy choice models is combined with an analysis of the unique characteristics of nonprofit social services organizations to develop the proposed framework, which improves on existing models by encompassing a wider array of strategic factors and being applicable to a wide variety of nonprofit organizations. The author provides examples of the model's applications, discusses the usefulness and limitations of the model, and concludes with suggestions for future research.     

Enrollment management and strategic planning: Resolving a classic tension in higher education

Enrollment management in higher education is an important tool to operationalize strategic planning. The ever present danger, however, is that short-term concerns will dominate enrollment management decisions and in turn postpone attainment of strategic planning objectives. This article describes three models of enrollment management and explains how each is supposed to be incorporated into strategic planning. It uses classical growth theory from economics to explicate the dilemma of long-run and short-run objectives in conflict and develops an integrated model for strategic planning and enrollment management. Finally, some ways in which this analysis might apply to other nonprofit institutions are suggested.     

A Strategic Planning Process for a Small Nonprofit Organization: A Hospice Example

Strategic planning is an essential part of management. However, planning processes can consume great amounts of time and resources that small, nonprofit organizations may lack. Moreover, the process that is used can be tedious and may result in plans that are discarded before or during their implementation. In this article, a strategic planning process is presented that incorporates a Policy Delphi group technique and Situation Structuring, a computer program that assists participants in structuring or defining the problems to be addressed in the plan. The organization to which the process is applied is a small, nonprofit hospice. Both the planning process and an evaluation of the implementation of the resultant strategic plan are examined.