Organisational identities,identification and positioning: learning from political fields

This paper uses critical discourse analysis to analyse and theorise the discursive strategies and tactics of public relations professionals in the political field in creating political identities during election campaigns. The lessons learned through the analysis and the theories built from those lessons are then discussed for their application to identity creation in the commercial organisational marketplace. This paper makes a key contribution to organisational identity theory for public relations practitioners by dealing with issues of identity creation in the face of competition for those same positions, and with issues of compatibility of identity positions with organisational values as well as social values.     

The future of PR is ‘fantastic’, ‘friendly’ and ‘funny’: Occupational stereotypes and symbolic capital in entry-level job advertisements

Over the past decade, there has been a move towards examining public relations as a socio-cultural practice, acknowledging practitioners as influential communicators who produce and symbolise cultural values through public relations messages. Ideally, a diverse group of professionals would aide in representing a diverse society, but to date, the profession remains female dominated. In this article, it is proposed that practitioners’ own discourse do not only establish what is most valued in the occupation and which habitus suits the practice best, but that the discourse also opens and closes occupational entry for new practitioners thereby contributing to a lack of diversity.This article presents the findings of an indicative thematic content analysis of one of the most common, yet under-research sites of discourse, namely entry-level job advertisements in New Zealand and Australia. Using an interdisciplinary approach, the analysis found that the advertisements placed little to no emphasis on the nature of the work, instead focusing on elements of ‘fit’ whereby new entrants were expected to be charismatic, friendly, and willing to work in an environment that is ‘fun’ and ‘flexible’. In doing so, public relations practitioners tacitly created invisible barriers, a self-limiting occupational culture and furthered existing stereotypes of the ‘perfect’ practitioner.     

“The ANC brand is bulletproof”: accountability and the logic of the brand in South African politics

In this paper, I draw on analyses of the brand in the commercial world to explore the implications of branding when applied to political parties and politicians. Specifically, I examine the ramifications of the logic of the brand for accountability within a multi-party democracy. I argue that in branding discourse, the brand serves as a risk-management strategy by creating relations of loyalty with consumers, designed to secure forgiveness for possible transgressions on the part of the brand and thus protect brand equity. Through an analysis of how branding discourse is applied to South African politics by journalists, political parties and participants in social media, I show how in this arena, branding logic works to defer accountability for political parties and politicians who fail to deliver on election promises. Culpability becomes assessed in terms of damage to brand.     

The Queer(y)ing of Australian Public Culture Discourse: Activism, Rights Discourse, and Survival Strategies

This essay examines the contemporary context of lesbian, gay, bisexual, and transgender (LGBT) activism in Australia situating the theoretical and practical concerns in the ambit of survival strategies and rights discourse. Drawing on media, interviews, and a specific piece of proposed legislation, the essay surveys and analyses the effects of LGBT strategies of survival that are demonstrated in public culture discourse. The socio-cultural and political terrain of late twentieth and early twenty-first century Australia bears witness to a public culture discourse that is deeply ambivalent about its LGBT dimensions.     

Election 1994: Legitimation and multiple identities in the south African media

The 1994 election was a turning point in South African political discourse concerning identity politics and an important period for research on legitimation processes and political discourse. Until the election, the racial and ethnic conflicts were the main issue in political discourse, causing violent riots and tension. But as the new political order was envisaged and the election was confirmed, the need for legitimation of collective identities and identity politics changed. In the political discourse leading up to the 1994 election, issues and conflicts on race and collective identity were silenced by media, thereby contributing to a kind of collective amnesia to reconcile the political conflicts of the past. Both the African National Congress (ANC) and the National Party (NP) used evaluative campaign research to develop their main strategies. While the ANC tried to downplay the role of cultural diversity in South Africa, the NP found it effective to stress minority rights and defence for ethnicity in its communication campaigns. Other smaller parties also chose this strategy. Since the 1994 election, a rhetoric of unity across multicultural cleavages has emerged.     

Women’s activism as public relations in a patriarchal society: The case of Kuwait

This paper addresses an important era of women’s activism in Kuwait. In the 1950s, when the government recognized women’s rights for education, the wave to obtain other civil rights clashed with culture, tradition and religion which became serious obstacles facing women in their struggle for basic rights. This historical study focuses on the establishment of two women’s organizations -- the Arab Women’s Development Society in December 1962 and the Kuwait Women's Cultural and Social Society in February 1963. To sway the negative image of women in a patriarchal society, women used activism as a public relations tool to achieve their social, civil and political rights. The study uses cultural-economic model (CEM) to illustrate how activism and public relations were articulated as synonymous to foster women’s rights in Kuwait. Archived documents and content analysis of media content published in the 1960s reveal that activism played a vital role as a public relations strategy and that social activism was more effective than political activism. The study highlights the implications of culture within the context of both public relations and activism.     

What’s not to Like?: A Qualitative Study of Young Women Politicians’ Self-Framing on Twitter

ABSTRACT

Twitter provides women politicians with a platform for practising political public relations and the opportunity to circumvent traditional barriers to their visibility. To explore how young women use Twitter to frame themselves during election campaigns, this study undertook a thematic analysis of tweets sent by politicians Nikki Kaye and Jacinda Ardern during New Zealand’s 2014 general election campaign. A likability frame dominated their messaging, supported by subsidiary frames of the busy local MP and the relational politician. Choices of interpersonal and intimized situations showcased these attributes. Although the messaging was arguably effective, there are longer-term consequences for women with respect to the likability/competence double bind. Further and systematic incorporation of gender into the field of political public relations would strengthen this emerging discipline and add value to existing research around women’s electoral viability.     

The Cultural Politics of Childhood: Public Policies in Post‐authoritarian Chile

This article offers an interpretation of the cultural politics of childhood during the second decade of post‐authoritarian democracy in Chile (2001–2010), as sustained by the discourse of public policies in this area. I understand cultural politics as the combination of cultural contexts, social practices and political processes through which childhood is constructed in different societies and different times James and James (2008b). I develop a ‘textual’ analysis focusing on the discourse of the most recent official governmental policy document on childhood, which is still in force, as well as a ‘contextual’ analysis that examines the historical relationship between the state, public policies and childhood in different periods of Chile's history as a republic.     

Testing an environmental framework for understanding public relations practitioners’ orientation toward relationship management

This study offers an alternative conceptual framework for an integrated understanding of public relations practice globally. It investigates the relationships between political, economic, and media constructs and relationship management in public relations by building upon an environmental framework for understanding public relations. Based on a survey of public relations practitioners in Singapore, this study positions relationship management as a conceptual locus for public relations theory and practice. Four environmental variables—perceptions of the degree of democracy in the political system, level of economic development, level of economic freedom, and level of media freedom—are found to be associated with public relations practitioners’ orientation toward relationship management, based on Hon and Grunig’s relationship management scale.     

Public relations (PR) in nation-building: An exploration of the South African presidential discourse

This research explored public relations strategies employed in the presidential discourses for building relationships among South Africans in a democracy. This was done through analyzing political discourses of the three South African Presidents since 1994–2009 of Mandela, Mbeki and Zuma. A comparative discourse analysis was used to examine five important dimensions in political discourses concerning nation-building. Different themes were identified: relationship managing, democracy, national identity, and national development. Additionally, an exploratory discourse analysis was conducted to further investigate the characteristics of the presidential political discourses on nation-building. These analyses in the present research provide contributions to foster cooperation, developing a common national identity agenda and social cohesion using political campaign strategies, particularly for government, policymakers and public relations practitioners (PRP's), government communication practitioners, who strive to build a better relationship between government and the public.     

Intercandidate agenda-setting in presidential elections: Issue and attribute agendas in the 2004 campaign

This study examined the role of political public relations in the process of intercandidate agenda-setting. Specifically, a content analysis of news releases, political speeches, and issue platform statements was conducted to assess the salience of issues and attributes in the 2004 presidential election from the Bush, Kerry, and Nader campaigns. While modest evidence for intercandidate agenda-setting associations regarding issue salience was obtained, more robust support was detected for attribute salience relationships. In light of these findings, the theoretical and practical implications for political public relations are discussed.     

Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns’

Considering the integral relationship between public relations and democracy (Martinelli, 2011) coupled with the growing use of social media for democratic aims (Smith, 2011) the current study examines the effectiveness of Twitter as a public relations communications tool for congressional campaigns. Specifically, as a means of testing Twitter's effectiveness in informing and engaging voters, congressional candidate and political party Twitter use for all 435 U.S. House of Representatives races (N = 1284) are compared with 2010 election outcomes. Results indicate that candidates’ Twitter use significantly increased their odds of winning, controlling for incumbency and Party ID. Additionally, significant differences between incumbents’ and challengers’ Twitter use during the election cycle emerged, which has important implications for public relations practices aimed at achieving democratic outcomes.     

Affective politics and reading/writing poetry from the Northeast of India

ABSTRACT

Theorization of cultural and political issues of Northeast of India often creates a disengagement from the actual cultural performances produced in the region. This unique geo-cultural place is sometimes homogenized. In actuality, it is the home of diverse socio-cultural practices and performances. In the context of globalization, deforestation, Christianization, other internal clashes and external influences, material bodies, here, are continuously being rewritten in socio-cultural sphere. Non-representational theory considers poetry as an effective mode of exhibiting the virtual multiplicity of the nonrepresentational world. This paper will focus on exploring the corpus of Northeast Indian English poetry that focuses on social practices and bodily experiences to interpret the entire cultural flow of everyday life. As Non-representational Theory positions ‘affect’ as a central issue to individual and collective disposition in constituting the affective political discourse, this paper will also indicate some political imperatives by advancing a politics of hope in the realm of socio-political sphere.     

Politics and Celebrity: A Sociological Understanding

Many social commentators have denounced the election of entertainment celebrities such as Arnold Schwarzenegger, Jesse Venture, and Al Franken to political offices as indicative of American democracy’s collapse, treating the political victories by these celebrities as evidence of America’s preference for entertainment over political deliberation. This essay reviews the scholarly literature on celebrity and politics to provide a better understanding of this important topic. As the literature demonstrates, this conflation of celebrity and politics is not a recent phenomenon, as politicians have long employed dramaturgical elements to mobilize constituencies. Indeed, celebrities and politicians share many similarities. Both must construct public personalities appealing to their audiences and employ similar actors and strategies to help create these personalities. While some scholars working in this field agree with the concern that celebrity’s presence in politics inhibits serious political discourse, other scholars contend that the use of celebrity performances by politicians may actually attract a wider segment of society to meaningfully participate in politics. The essay concludes by suggesting that future works in this area should adopt a cultural sociology framework to empirically study the meaning of celebrity for different social groups in order to gain a stronger understanding of celebrity’s sociopolitical impact.     

Extractivismo unearthed: a genealogy of a radical discourse

This article provides a genealogy of extractivismo discourse. In South America, the critical discourse of extractivismo has shifted political horizons and fomented a protracted intraleft dispute. Decades of neoliberalism unified popular movements to resist austerity and recuperate national sovereignty, but the ascendency of leftist administrations across the continent fragmented the field of radical politics. Ecuador exemplifies this internecine conflict: environmental and indigenous activists and allied intellectuals crafted the discourse of extractivismo to resist President Rafael Correa’s ‘21st century socialism’. State actors assert that oil and mining revenues will trigger economic development. But anti-extractive activists contend that ‘the extractive model’ pollutes the environment, violates collective rights, reinforces dependency on foreign capital, and undermines democracy. Drawing on 14 months of archival and ethnographic research, I recover the source discourses of extractivismo and outline the conditions of their coalescence into a novel problematic. I trace extractivismo to the neoliberal period (1981–2006). In that period, I identify the co-existence of two distinct critiques of resource extraction, which I call resource radicalisms: resource nationalism and proto-anti-extractivism. But alongside it, in their struggle for territorial sovereignty and collective rights, Amazonian indigenous groups articulated the discursive elements that would later be unified by the term extractivismo. I argue that a particular conjuncture – the election of a leftist President, the rewriting of the Constitution, and the government’s avid promotion of extractive projects – enabled the crystallization of extractivismo discourse. Anti-extractive resistance in turn triggered a tectonic political realignment: activists that once fought for the nationalization of natural resources now oppose all resource extraction, a leftist President finds himself in conflict with the social movements who initially supported his election, and the left-in-power has become synonymous with the aggressive expansion of extraction. Finally, I consider the tension between extractivismo-as-critique and its capacity to generate collective action.     

Missed opportunities to make PR great again: How public relations agencies responded to the Trump Presidency

This exploratory study examines approaches the world’s top public relations agencies used to respond to the risks posed by a new U.S. administration during President Trump’s first 100 days in office. Because the goal of this research was to analyze the public thought leadership of public relations agencies as displayed on their websites (not agency-client relationships), both quantitative and qualitative content analyses were carried out to examine their website content. The purpose was to identify whether agencies’ ethical counsel and leadership were demonstrated; and, if they were, through which approaches and themes.Public relations agencies discussed the Trump victory in a few ways. The most popular theme was the Columnist/Blogger/Critic approach, or a personalized reflection of agency staffers on the Trump victory. The second most popular--yet less frequent--approach was as PR Counsel, aimed at providing professional advice to prepare brands for Trump’s attacks and/or take advantages of new opportunities in the Trump era. The third most popular – the Expert approach – was an in-depth analysis of an issue (for example, health care) and a Trump presidency’s implications. This study addresses implications for risk management in the political sphere of public relations. The response of the public relations industry, as evidenced on agency websites, was less than strategic: We do not practice what we preach (or sell). Recommendations are offered for an improved response to future challenges based on issues management and ethical leadership.     

Acts of resistance: the performance of women's grassroots protest in Peru

Creative approaches such as theatre are rarely addressed in analytic terms in the arena of grassroots political protest. In this article, is is argued that theatre can be an effective medium through which to engage with social change, and that theatrical protest articulates in a variety of intricate ways to achieve this. Two cases of political protest events which use theatre are examined, both performed by Peruvian grassroots women's organisations and set against a backdrop of the volatile period leading up to President Fujimori's dismissal in 2000. In a context of state authoritarianism, poverty and gendered inequality, four key aspects of the practice of performance contribute to political resistance. Firstly, the symbolic potency of making one's voice heard in public as an actively participating citizen promotes a process of ‘democratic discourse.’ Secondly, the reversals and inversions of public space and authority figures challenge established discourses of power relations. Thirdly, theatre as a ‘positive’ form of dissent provides a celebratory contrast to the ‘violence’ of traditional forms of protest. Finally, theatre contributes a space for ‘bearing witness’ to state oppression or corruption. This article demonstrates that in these crucial ways, theatrical grassroots protest is a potent tool through which marginalized sectors of civil society can engage in creative political dissent.     

Setting socially mediated engagement parameters: A topic modeling and text analytic approach to examining polarized discourses on Gillette’s campaign

Opinions on social and political issues can be easily polarized in socially mediated contexts. Using an inductive topic modeling and text analytical approach, the study analyzes more than 100,000 original tweets on polarized discussions on Gillette’s controversial campaign addressing toxic masculinity. Results suggest that influencers serve as ideological hyper-prototypes that attract significant attention equally from supporters and detractors, while hashtags and users’ reference of current events span the conversations across multiple contexts. Study results also indicate that horizontal information cascades from external ideologically centered sources that serve users’ identity and ideological signaling are a potential contributor of discourse polarization. Based on the study results, an identity- and representation-based approach to understanding socially mediated discourses is proposed, and four parameters of socially mediated engagement identified to further theorize engagement for public relations research in digital contexts.     

Impugning the Humanitarian Defence

This article examines the claim that democratic states are justified in restricting access to asylum seekers on the grounds that failing to do so reduces public support for humanitarian refugee policies – referred to here as the humanitarian defence. Drawing on detailed historical, comparative and interpretive analysis of migration policy in Canada and Australia, the author builds on Matthew Gibney’s development of practically guided normative theory to assess cases in which political elites may legitimately enact restrictive policies in response to strong public opposition. Challenging the normative basis of the humanitarian defence, the article engages in a detailed discourse analysis of asylum crises in Canada (1987, 1999) and Australia (1979, 2001). The findings suggest that political elites do not respond to an independently arrived at, and objectively established, public opinion as implied in the humanitarian defence. Rather, political elites play a crucial role in shaping the discourse on asylum seekers and consequently, influence the very “public opinion” to which they claim to be responding. The author concludes that political elites should attempt to foster an environment in which the public accepts international obligations to refugees but accepts that in some cases political elites may be justified in implementing restrictive measures.