The Epistemological Significance of the Theory of Social Representations

The theory of social representations must be understood in terms of its proper epistemology so that it can accomplish its full potential in social sciences. This is often difficult to achieve because researchers comprehend it in terms of concepts that are part of static and individualistic Newtonian epistemology rather than in terms of dynamic and relational Einsteinian epistemology. This article considers three signposts that Moscovici identifies and analyses in the theory of relativity, namely the relation between epistemology and science, theory and method, and the argument against the explanation of effects by their causes. The following question is posed: are these signposts also characteristic of the theory of social representations? This question is examined focusing on interactional epistemology, theory and method and the diversity of natural thinking and communication. Moscovici's Psychoanalysis shows that natural thinking appears in a plurality of modes according to the situation in which it takes place and according to social groups towards which it is directed. Natural thinking is controversial and communication‐centred. Different professionals, groups and lay people use different kinds of speaking and different communicative genres when they try to resolve “the same” problem. The article suggests that bringing together dialogicality, dialogical linguistics and the theory of social representations may open up new possibilities for theoretical developments in social psychology.     

Social Representations and Repression: Examining the First Formulations of Freud and Moscovici

The English edition of Moscovici's classic work on the social representation of psychoanalysis enables us to reflect on the historical origins of psychoanalytic ideas and of social representation theory itself. Moscovici claimed that science was both univocal and abstract and, in these respects, it differs from the social representations of commonsense. This paper explores these notions, especially in relation to Moscovici's claim that psychoanalytic theory is to be found in Freud's first formulations. It is suggested that some of the processes, which Moscovici attributes to the passage of psychoanalytic ideas to commonsense, can be found occur in the early history of psychoanalysis. This can be seen in Freud's criticisms of the way Jung used the concept of “complex”. Moreover, psychoanalytic theory could never be univocal for it incorporated the voices of patients and their representations of the world. An examination of Studies on Hysteria reveals further multivocality as Freud uses both the “action” language of ordinary life and the reified, nominalized language of science. Examples are given in relation to the first formulations of the key psychoanalytic concept of “repression”. Some comparisons are made between Freud's first formulations of “repression” and Moscovici's first formulations of “social representation”.     

The implications of dialogicality for ‘giving voice’ in social representations research

Social representations research is often undertaken by scholars who seek to ‘give voice’ to knowledge(s) that are held by socially disenfranchised individuals and groups. However, this endeavour poses a number of problems in practice, not least because it assumes that the ‘voices’ voiced by individuals and/or groups in social research will be unambiguous and uniform, and unchanged by the research encounter. Despite the growth of attention to the critical potential of social representations theory, there remains a lack of scholarship on the relationship between the theory's emphasis on the relational, or dialogical, nature of social life (the Ego‐Alter‐Object relation) and the implications of this for critical research. In this article, I argue that the dialogical epistemology from which social representations research must depart incites reflection upon (i) the design of empirical studies, which must equally attend to both ‘Ego’ and ‘Alter’, and (ii) the researcher‐researched relationship, which may itself be best viewed as an Ego‐Alter interaction. I make the case for adopting dialogical epistemology in critical social psychology, and argue that this is essential to undertaking ethical social research. I conclude by suggesting that claims to ‘giving voice’ have little place in critical social psychology in general, and social representations scholarship in particular.     

Sensitising Concept, Themata and Shareness: A Dialogical Perspective of Social Representations

This article aims at clarifying some critical, yet under-explored, conceptual issues of social representations from a dialogical perspective. The article recasts the notion of social representations as a sensitising, rather than a definitive, concept, based on the distinction between dialogical and monological epistemologies. It is argued that the introduction of the concept of themata into the theory suggests the dialogical interdependence between common thinking and social morphology, between the genesis and structure of social representations, and between implicit underlying themata and their pragmatic manifestations in structuring social representations. At the same time, the concept of themata implies that a social representation may be, at one and the same time, shared and communicated in hegemonic, emancipated and polemical ways in a complementary manner. These three ways of "sharing" are dialogically interrelated to each other.     

Embodiment and the Construction of Social Knowledge: Towards an Integration of Embodiment and Social Representations Theory

Recent developments in the psychological and social sciences have seen a surge of attention to concepts of embodiment. The burgeoning field of embodied cognition, as well as the long‐standing tradition of phenomenological philosophy, offer valuable insights for theorising how people come to understand the world around them. However, the implications of human embodiment have been largely neglected by one of the key frameworks for conceptualising the development of social knowledge: Social Representations Theory. This article seeks to spark a dialogue between Social Representations Theory and embodiment research. It outlines the position the body occupies in the existing theoretical and empirical social representations literature, and argues that incorporating concepts gleaned from embodiment research may facilitate a more comprehensive account of the aetiology of social representations. The value of analytic attention to embodiment is illustrated with reference to a recent study of social representations of neuroscience, which suggested that embodied experience can shape the extent to which people engage with certain topics, the conditions under which they do so, and the conceptual and affective content of the ensuing representations. The article argues that expanding Social Representations Theory's methodological and conceptual toolkit, in order to illuminate the interplay between embodied experience and social communication in the development of common‐sense knowledge, promises productive directions for empirical and theoretical advancement.     

National Identity,Citizenship and Immigration: Putting Identity in Context

In this paper we suggest that there is a need to examine what is meant by “context” in Social Psychology and present an example of how to place identity in its social and institutional context. Taking the case of British naturalisation, the process whereby migrants become citizens, we show that the identity of naturalised citizens is defined by common‐sense ideas about Britishness and by immigration policies. An analysis of policy documents on “earned citizenship” and interviews with naturalised citizens shows that the distinction between “elite” and “non‐elite” migrants is evident in both the “reified” sphere of policy and the “common sense” sphere of everyday identity construction. While social representations embedded in lay experience construct ethno‐cultural similarity and difference, immigration policies engage in an institutionalised positioning process by determining migrants' rights of mobility. These spheres of knowledge and practice are not disconnected as these two levels of “managing otherness” overlap—it is the poorer, less skilled migrants, originating outside the West who epitomise difference (within a consensual sphere) and have less freedom of mobility (within a reified sphere). We show that the context of identity should be understood as simultaneously psychological and political.     

The Breakdown of the Hegemonic Representation of Madness in Africa

Social science has recently examined the dramatic increase of witchcraft and magic in everyday contemporary African. A study, which took place in the 1970's, on the representation of madness in postcolonial Congo, contributes to the elucidation of such an outgrowth. In line with the first version of La Psychoanalyse, it aimed at identifying variations in the images, beliefs, and attitudes associated with groups whose social positioning differed in relation to modernity. Sixty old men were interviewed. The respondents provided a representation in the making that neither reflected Western knowledge nor faithfully echoed local patterns. The Western elements were anchored in a strongly objectified local belief system. For “traditional” informants the meaning attributed to madness testifies to the transformation of a hegemonic representation into a polemical one since it addressed the question of their identity shaken by modernity. An emancipated representation emerged within the most educated group. A secondary analysis of the data contributes to current theoretical debates within social representations theory in focusing on tolerance/intolerance to alternative representations through semantic barriers. It brings more evidence to the fragmentation of the hegemonic system of belief and confirms how social—identity content and relations mediate knowledge construction.     

Social Representations: The Beautiful Invention

Psychoanalysis: Its Image and Its Public is a perfect illustration of Tarde's claim that ‘beautiful’ should be reserved for ideas that lead to a discovery of more ideas and to an invention that we can judge as fruitful for the future. The article examines the influence of the book in geographical, historical and scientific contexts and traces the development and diffusion of the theory of social representations throughout four periods. The article highlights the difference between the first edition in 1961, and the second one in 1976, and it examines the development of Moscovici's ideas over time. The first edition of Psychoanalysis, based on the criticism of sociology of knowledge, underlines common sense as a new object of study, attempting to capture complex social phenomena. It shows common sense as a legitimate object of study that interweaves social, cultural and individual dimensions in the constitution of social reality. The 1976 edition emphasises that language and communication and its role in the theory of social knowledge. The book has had manifold impact on new areas of study. An overview of international research in social representations shows how this work has inspired scholars all over the world, has lead to creating Schools of research and to innovative proposals not only in terms of domains that have been studied but also in terms of theoretical models and methodological concerns.     

Social Representations Theory: A Progressive Research Programme for Social Psychology

The study “Psychoanalysis—its image and its public” intimates that common sense is increasingly informed by science. But common sense asserts its autonomy and, in turn, may affect the trajectory of science. This is a process that leads to many differentiations—in common sense, in scientific innovation and in political and regulatory structures. Bauer and Gaskell's toblerone model of triangles of mediation provided a distillation of their reading of “La Psychanalyse.” Here it was argued that representations are multi‐modal phenomena necessitating the use of multiple methodologies (comparative and longitudinal; qualitative and quantitative). In this paper we briefly summarise these arguments and elaborate ways in which social representation theory can be considered a progressive research programme. “Progressive” because as the theory has developed it has extended the range and depth of its conceptual basis; it provides a new synthesis for the social scientific understanding of the phenomena of common sense and of representation; it acts as an antidote to the reductionism of public opinion and, finally, it is a stimulus to depart from disciplinary silos. However, there remain unresolved issues: how to segment the relevant social milieus and how to close the feedback loop from common sense to science?     

Representations of Parent–Child Alliances in Children's Family Drawings

The purpose of this study was to investigate relationships between children's representations of parent–child alliances (PCA) and their peer relationship quality, using a new scale that was developed to rate representations of PCA in children's family drawings. The parent–child alliance pattern is characterized by a relationship between parent and child that is stronger than the marital relationship. We used family drawings to assess children's (at the ages of 4–8 years) representations of alliances because it is often difficult for children to express their perceptions of family dynamics verbally. Children whose drawings were rated higher in PCA were rated lower in prosocial behavior and assertiveness and higher in social problems by their teachers. These relationships were stronger for boys than for girls.     

Methods for Studying the Structure of Social Representations: A Critical Review and Agenda for Future Research

This article deals with the methodologies commonly used in the framework of the structural approach to social representations. It concerns free and hierarchical evocations, the characterization questionnaire, the similarity analysis, the basic cognitive schemes model, the attribute‐challenge technique and the test of context independence. More than a simple review of these methodologies, it offers a critical approach concerning the problems encountered and related to: thresholds or “cutoff points” used to diagnose the structure (core vs. periphery) and the accuracy of the structural diagnosis, grouping methods employed to reduce the corpus of verbal associations, the dilemma between reliability and feasibility, especially in field research, the adequacy and number of modalities of response in the framework of the structural diagnosis. Following this evaluation, this article suggests potential solutions to overcome these methodological limitations. Moreover, as methodological issues are closely related to theoretical questions, the link between social representation theory and identity approaches is discussed.     

How Moroccan‐Dutch parents learn in communities of practice: Evaluating a bottom‐up parenting programme

Research shows that top‐down‐designed parenting programmes do not always meet the needs of postmigration parents. Bottom‐up programmes by migrant organizations hold a promise to fill this gap; however, research about these programmes and appropriate evaluation methodologies is scarce. Drawing upon Wenger's ( 2010 ) “communities of practice,” this paper explores an alternative perspective on parenting programme evaluation. Findings are presented from a study looking into social learning processes of postmigration parents who participated in a bottom‐up programme about raising teenagers in urban areas. Using an ethnographically inspired method combined with a preprogramme and postprogramme design, 115 Moroccan‐Dutch mothers and fathers from 15 programme groups participated. Results show that the programme provided a social learning space in which parents used themselves as resources to learn collectively about parenting. Moreover, parents consciously engaged in learning interactions across learning spaces stretched into their social networks. These analyses showed how parents' development of “learning citizenship” (Wenger, 2009 ) provides us with insight in collective learning dimensions present in a bottom‐up parenting programme, which is often not included in evaluation studies. Implications for practitioners as facilitators of parents' collective learning are presented.     

A qualitative study of the practices and experiences of staff in multidisciplinary child sexual exploitation partnerships in three English coastal towns

This article presents findings from a qualitative study of the practices and experiences of people working in multidisciplinary child sexual exploitation (CSE) partnerships in three coastal towns in England. The study is based on focus groups conducted with 36 practitioners from a range of professional groups, including police, social work, substance misuse, education, specialist youth workers, sexual health, and statutory and non-statutory children's services. The article begins with an overview of the three towns and the structure of their responses to CSE. It goes on to explore a range of factors, which contribute to the local issues around CSE and which affect and direct multiagency working. These include practitioner perspectives on CSE vulnerability, the discrepancy between young peoples' and practitioners' views about “exploitation”, a discussion of how CSE perpetrators initiate and develop contact with young people and the role of incentives—including drugs and alcohol—as part of CSE exploitation. We finish by drawing out some general conclusions.     

What children want to know about in‐ and out‐groups,and how knowledge affects their intergroup attitudes

One of the key factors contributing to the development of negative attitudes toward out‐groups is lack of knowledge about them. The present study investigated what type of information 3‐ to 4‐ and 5‐ to 6‐ year‐old Jewish Israeli children (N = 82) are interested in acquiring about unfamiliar in‐ and out‐group individuals, and how providing children with the requested information affects their intergroup attitudes. Children were shown pictures of individuals from three groups—an in‐group (“Jews”), a “conflict” out‐group (“Arabs”), and a “neutral” out‐group (“Scots”)—and were asked what they would like to know about them. The experimenter responded by either answering all of children's questions, half of the questions, or none. Children's attitudes toward the groups were also assessed. It was found that children asked the most questions in regard to conflict out‐group individuals. Moreover, the older age group asked more questions regarding the psychological characteristics, and fewer questions regarding the social identity, of the conflict out‐group than of the other two groups. Finally, full provision of information improved attitudes toward the groups, especially among 3‐ to 4‐year olds, and especially regarding the conflict out‐group. These findings have implications for understanding the sources of intergroup biases, and for developing interventions to reduce them.     

Do Young Children's Representations of Discipline and Empathy Moderate the Effects of Punishment on Emotion Regulation?

This study examined whether children's representations of parenting (perceptions of authoritative discipline and empathy) moderated the association between harsh punishment—including corporal punishment (CP) and verbal punishment (VP)—and children's emotion regulation at the age of five years. Participants were 559 low‐income mother‐child dyads. Maternal self‐reports and home observations were used to measure punishment. Children's representations were assessed using the MacArthur Story Stem Battery. Children's emotion regulation was assessed by observer rating via the Leiter International Performance Scale–Revised. Hierarchical multiple regressions revealed that children's authoritative disciplinary representations moderated the effects of both VP and CP on children's emotion regulation. Empathic representations moderated the effects of VP only on children's emotion regulation. The current findings highlight the role of children's internal representations as potential protective factors in the context of harsher forms of punishment.     

Groups in contact: Meta‐representations,interobjectivity, and cultural incompatibilities

This analysis departs from social identity being part and parcel of the system of social representations a group holds. Additionally, social identity is seen as being affectively laden with religious or other deeply ingrained ideological beliefs. These systems delimit the space of norms and behaviours where people socially construct the objects defining the local world as an objectively given. The local objectifications differ between groups and cultures and pose a problem for interaction and communication between members of different groups. Inter‐group discrepancies must be bridged by establishing a shared representational space and interobjective understanding. This understanding can be reached if both interactants mutually develop meta‐representations that allow them to grossly anticipate what to expect from the other and to orient their actions accordingly. But there is a catch in establishing interobjectivity: even if the interactants manage to overcome semantic and cognitive barriers, their interaction and open‐minded communication will be blocked if the two objectivities are ethically or affectively incommensurable. I illustrate this process by suggesting that native Europeans will feel blocked to establish interobjective acceptance for example with proponents of a slave holder culture whose values are incommensurable with European ideas of human equality. Accepting a slave holder's worldview would threaten the European's identity. A similar process seems to govern devout conservative Muslims living in 'gated communities' and enclaves in European cities who try to maintain their identity by avoiding regular contact with the non‐Muslim majority. Such contact would threaten their identity if their worldview and sharia rules were measured by the standards of human rights. Native Europeans on the other hand, will feel their own cultural objectivity to be incompatible with traditional Islam that does not equally observe human rights. The implications of such processes are discussed in terms of migrants' integration, multiculturalism, and socio‐political psychology.     

MAFALDA: An Argentina Comic Strip

Mafalda, the acutely sensitive little girl well-known to both Argentinian and other Latin American readers, has been used by Quino, her creator, as the vehicle to comment on national foibles and pretentions. David Foster analyzes several strips to show how Mafalda's cleverness is based on literary strategems of what he calls “judicious inuerosimilitude.” While he asserts that Quino's work is a remarkably accurate representation of the details of Argentine bourgeois daily life, the dominant Buenos Aires sociodialect, and patterns of behavior that underlie social and ethic values, the strip is also singularly inverosimilar in its handling of sociological types. The object o f the strip thus is artful verbal and visual representation. Readers familiar with literary criticism will be interested in Foster's employment o f some general semiological principles to highlight the complex ironies which pervade Quino's work and to show how much of the strip's worth derives from contrasting Mafalda's unique perceptions and the stereotypic behavior of those around her.     

The Rehabilitation of Common Sense: Social Representations,Science and Cognitive Polyphasia

In Psychoanalysis, its image and its public (PIP) Moscovici introduced the theory of social representations and took further the project of rehabilitating common sense. In this paper I examine this project through a consideration of the problem of cognitive polyphasia, and the continuity and discontinuity between different systems of knowing. Focusing on the relations between science and common sense. I ask why, despite considerable evidence to the contrary, the scientific imagination tends to deny its relation to common sense and believe that can displace it. I argue that the psychosocial dynamic between common sense and science is revealing of how heavily they are entangled in, and indeed indebted to each other. Even more, this dynamic allows for a full appreciation of what the theory of social representations calls states of cognitive polyphasia. Different systems of thinking and knowing do not displace each other but live side by side, co‐existing in a variety of ways, fulfilling different functions and answering different needs in social life.     

Siting Praxeology. The Methodological Significance of “Public” in Theories of Social Practices

The concept of “site” is at the center of current debates in theories of social practices as well as in cultural anthropology. It is unclear, however, how to assess the associated methodological assumption that overriding social structures or cultural formations can manifest themselves in sites. The article draws on the conception of social practices and introduces the notion of “publicness” in order to explicate how and why sociality and social structures can be accessed through “siting”. Sites as well as social practices, it is claimed, have to be conceptualized as essentially public and thus principally observable phenomena. This assumption of publicness implicit to both site ontology and theories of social practices is unfolded on the basis of a praxeological reformulation of the paradigm of joint attention elaborated in developmental psychology. To avoid presentist misinterpretations, we then conceptualize sociality as chains of practices across time and space, drawing on the works of Theodore Schatzki, Ludwig Wittgenstein, Anthony Giddens and Bruno Latour. The public carriers of practices (artifacts, symbols, media, bodies) and the translocal structures they establish acquire particular significance in these approaches. In a further step, we present some methodological consequences of the “publicness assumption” and support our arguments by referring to Pierre Bourdieu's study on Distinction.     

Intensity,moderation, and the pressures of expectation: Calculation and coercion in the street-level practice of welfare conditionality

This article offers a street-level perspective on welfare conditionality as it was practiced in contracted-out UK activation programs between 2008 and 2015. Drawing on observation and in-depth interviews, the article illustrates the ways that behavioral conditionality provided street-level workers with the means to intensify or moderate activation for particular claimants. Responding to arguments about the curtailment of street-level discretion, the article argues that in the particular context of target-driven, work-first, and otherwise highly constrained services, discretion resided in the ability to intensify or moderate conditionality and its coercive potential—in decisions about how, on whom, and to what extent it would be applied. The article argues that attending to this form of discretion provides an alternative frame through which to view the differentiated treatment typically understood as “creaming” and “parking.” In so doing, the article problematizes accounts that draw clear lines between calculative, normative, and dispositional forms of street-level reason and practice. It shows how advisors' responses to the “street-level calculus of choice” were articulated in terms of expectation, where attempts at future-oriented calculation necessarily entailed making other forms of speculative and normative judgement about claimants and their situations. The article thus contributes to an understanding of both the causes and meaning of differentiated treatment in conditional welfare services.