Metrolingual multitasking and spatial repertoires: ‘Pizza mo two minutes coming’

Drawing on data from two restaurants in Sydney and Tokyo, this paper describes the ways in which linguistic resources, everyday tasks and social space are intertwined in terms of metrolingual multitasking. Rather than the demolinguistic enumeration of mappable multilingualism or the language‐to‐language or language‐to‐person focus of translingualism, metrolingualism focuses on everyday language practices and their relations to urban space. In order to capture the dynamism of the urban linguistic landscape, this paper explores this relationship between metrolingual multitasking – the ways in which linguistic resources, activities and urban space are bound together – and spatial repertoires – the linguistic resources available in a particular place – arguing that a focus on resources, repertoires, space, place and activity helps us understand how multilingualism from below operates in complex urban places.     

Work that –s!: Drag queens,gender, identity,and traditional Newfoundland English

Making use of three data sets of Newfoundland English, this paper uncovers the linguistic and social motivations and strategies used by young speakers to reclaim and re‐shape a traditional, local, relic language feature (verbal –s attachment, as in I goes). While each group that we discuss (young females, drag queens, and a sample of the Newfoundland population) is differently situated with respect to the broader local culture (i.e. they each have their own social identities), similarities and parallels in the reclamation and use of verbal –s indicate important processes that occur in the enregisterment and reappropriation of a salient, traditional linguistic form. Results indicate that the local social and linguistic reconstruction of a speech feature can change a path of decline and prove fertile ground for creating a unique identity that moves toward the global while still motioning to the past of a community.     

Escaping into the world of make‐up routines in Iran

Traditionally, Iranian women's use of dress and make‐up has been an arena – sometimes a battleground – for identity negotiation. The present study questions the current over‐emphasis on identity and the prevalent tendency to look for identity meanings in the use of hejab (veiling) and cosmetics. The results of fifteen interpretive in‐depth interviews with young adult women in Iran reveal that these individuals' make‐up practices are largely associated with a total immersion in the experiential, creative aspects of make‐up use and with ways to uplift their tired spirits in a monotonous environment. Make‐up routines provide these women with opportunities to escape from boredom and immerse themselves in the playful fantasies of the world of cosmetics. Despite facing various challenges, including frequent stigmatization on account of their use of make‐up, the informants in the study derive high levels of satisfaction from their make‐up practices. The study establishes that changing socio‐cultural dynamics give rise to new forms of consumption experiences in contemporary society and calls for further investigation of such experiences in women's everyday lives.     

Incorporating translation into sociolinguistic research: Translation policy in an international non‐governmental organisation

This article explores aspects of translation, multilingualism and language policy in the field of transnational civil society. By focusing on translation policies at Amnesty International, an international non‐governmental organisation that performs a key role in global governance, this article seeks to contribute to a globalisation‐sensitive sociolinguistics. It argues that combining a sociolinguistic approach – more precisely linguistic ethnography – with translation studies leads to an increased understanding of the language practices under study. Furthermore, the article calls for more interdisciplinary research, stating that there is space for sociolinguistics and translation studies to contribute to research in international relations and development studies by highlighting the role of multilingualism and challenging the traditionally powerful position of English in transnational civil society.     

Network,exposure and rhetoric: Italian occupational fields and heterogeneity in constructing the globalized self

Drawing on the findings of a broad inter‐university research programme conducted in Italy, in this article we explore how individuals' transnational networks combine with other dimensions of their social experience in the production of a self‐perception of their own ‘global identity’. In particular, attention is focused on the structures and social spaces of everyday life in five crucial occupations (corporate managers, financial services workers, artists, media professionals and schoolteachers) where people's professional action is performed simultaneously along local and global axes. Within these groups the globalized self does not merely reflect individuals' engagement in transnational networks, but is also the outcome of a complex process including two added dimensions of social life in the job setting: (1) the degree and type of non‐filtered exposure to pressures stemming from the global environment, which both constrain and enable subjective practices of coping with change and ambiguity; and (2) the degree and type of competence in the rhetorics of globalization, namely the level of access to well‐known repertoires of interpretive resources for making sense of global trends. This analysis is consistent with social science conceptualizations arguing for a more nuanced understanding of globalization. In this light, not only is globalization a multidimensional process but it also produces a variety of responses and meanings by differently positioned actors.     

Elite positionings towards Hindi: Language policies,political stances and language competence in India1

In India, Hindi is imagined and institutionalized as the national language which weds together India's pluralistic population under the banner of a shared Indian identity. Approaching language competence as embedded in and performed through language practices and ideologies, I explore how a New Delhi elite community positions themselves towards Hindi vis‐à‐vis national language policies and political movements. Contrasting with traditional unified elite portrayals, e.g. ‘elite closure’ ( Myers‐Scotton 1990 ), India has multiple sociolinguistically discordant elite groups, and these liberal elites ideologically construct their Hindi (in)competency in an alternative framework attending to the history (and failure) of Hindi‐based nationalism, their disalignment with modern right‐wing movements, and their continued affiliation with English. This perspective of some elites as negotiating and disagreeing with contemporary political movements and language policy legislature illuminates language competencies as socially constructed and locally grounded, and challenges past interpretations of postcolonial elites as unified actors controlling the dominant linguistic marketplace.     

Trade union pedagogy and cross‐border action

In this article, we examine the potential of global union pedagogy to address the structural and political challenges of cross‐border trade‐union action. We do so by proposing an analytical framework that draws on labour relations, political sociology and education to explain educational processes and outcomes as responses to the pitfalls of global labour campaigns and the inadequacy of global and local labour institutions. We proceed to assess the value of our framework by elaborating on its different dimensions – framing, synthesizing, connecting and regenerating – in relation to the educational work of a global union federation, namely the International Transport Workers' Federation. We find that an actor‐centred approach that combines top–down, bottom–up as and horizontal processes of collecting knowledge from different contexts and making links between different countries, industries and parts of supply chains can help actors realize that their seemingly diverse concerns are essentially different manifestations of the same problem.     

Agency of internal transnationalism in social memory

The article examines the limitations of methodological nationalism in the studies of social memory through a case study of memory of Stalinist repression in Belarus. It analyses how various social agencies – national and local activists, religious organisations, and international foundations – use the memory of repression for constructing post‐Soviet Belarusian identity by embedding their national representations in larger transnational frameworks. Drawing on the concept of ‘internal globalisation’, this article develops the idea of ‘internal transnationalism’ that suggests the importance of wider transnational configurations for the definition of nation. Internalized transnationalism does not make a national memory concept less nation‐centred, but it affects the choice of its cultural, political and civilizational framing. In contrast to methodological cosmopolitanism that implies rediscovering of the national as an internalized global, methodological transnationalism emphasizes the multiplicity of co‐existing transnational networks that can be invoked by social actors in their national mnemonic agenda. Using the case of the Kurapaty memorial site the article analyses how multiple framings of memory representations – the Belarusian national memory, liberal anti‐communist memory, contesting memories, such as Polish, Baltic and Jewish – compete and juxtapose in the space of social memory of political repression.     

Neoliberal discourses and ethnonormative regime in post-recognition Peru: redefining hierarchies and identities

ABSTRACT

This article analyses the impact of ‘recognition’ of cultural and ethnic diversity in Peru. It proposes that the rise of a new global ‘ethnonormativity’ – a regime to define and administrate cultural and identity differences, to establish boundaries between those who ‘are’ ethnic and those who are not, and to set rights and duties derived from identities – has had meagre effects in Peru. While the past decades have witnessed the emergence of Latin American political actors who regard indigenousness as their basic political identity, there has been no ‘emergence of indigenous movements’ in Peru. The discourses that highlight the importance of diversity have gained terrain – unsettling, to a certain extent, the narratives of assimilation through ‘development’ and mestizaje – and the Peruvian state has officially embraced ‘recognition’, including it in its official rhetoric and creating institutions to design policies to guarantee the rights of the indigenous and Afroperuvian ‘peoples’ (itself a label part of the language of multiculturalism). The state has also crafted a definition of ‘indigenous peoples’ and introduced ethnic variables in censuses and official statistics, thus being active in the production and regulation of subjects. Some civil society actors have also incorporated ethnic labels into their rhetoric to adapt to the global turn to identity politics. Peru remains, however, a fertile terrain for neoliberal policies and discourses of a different kind. A discourse that exalts ‘emprendedurismo’ (entrepreneurship) and states that success depends entirely on personal effort has become a new common sense, obscuring the structural inequality that has historically affected indigenous and Afroperuvian people. Extractivism continues to damage the environment and the rights of indigenous people, while the expansion of agribusiness in the coastal valleys of Peru keeps people – regardless of their ‘ethnic’ self-identification – in poverty and without basic labour and social rights. The article suggests that the ambiguities of the ethnonormative regime in Peru may serve as a diversion from structural issues in a context of neoliberalism and may re-elaborate racial hierarchies, racism and the narratives of mestizaje it allegedly opposes.     

The role of marriage in linguistic contact and variation: Two Hmong dialects in Texas1

The role of marriage in linguistic contact and variation has been under‐represented in sociolinguistic research. In any practice‐based analysis, individual interactions and relationships are crucial. Therefore, marriage relationships – small but intense communities of practice – deserve variationist attention for their role in dialect construction and identity. This investigation of cross‐dialectal marriages explores how dialect practices and choices are negotiated between partners. The results show the importance of viewing this linguistic behavior in terms of community ideology, culture, and individual choice, rather than primarily as a matter of the amount and intensity of contact. Likewise, the study shows how less commonly studied minority communities can bring new insights to the study of dialect acquisition and linguistic contact. Specifically, this investigation focuses on marriages between speakers of two different dialects of Hmong, a Hmong‐Mien language of Southeast Asia. On the basis of home visits to ten Hmong immigrant households in Texas, the study analyzes lexical and phonetic contrasts and ethnographic interviews. Results suggest that macro‐level shifts in Hmong social organization and gender roles are being reflected and constructed by gendered, marriage‐level dialect practices. The linguistic behavior in these marriages is best viewed as a matter of community ideology in tension with individual choice: individual wives are choosing to challenge the traditional Hmong ideology regarding language behavior in cross‐dialect marriages.     

Translating Spirituality: Universalism and Particularism in the Diffusion of Spiritual Care from the United States to Israel

Research on the transnational diffusion of ideas and practices shows how cultural objects go through translation, adaptation, and vernacularization when implemented in new localities. Less attention is given to the translators themselves and their heterogeneous and often conflicting visions. Drawing on the notion of transnational social fields (TSF s), this article investigates how cultural objects get vernacularized differently in different parts of the TSF , demonstrating how processes of translation reflect larger social and political struggles over questions of identity. As a case study, we focus on the attempt of actors from Israel and the United States to institutionalize spiritual care in Israeli health‐care organizations. The analysis reveals how spiritual care functioned as a porous cultural object, open to a wide range of interpretations and debates. While actors in New York saw in spiritual care the opportunity to bridge to Israeli Jews and create a global Jewish identity, Israeli actors split between using spiritual care as a vehicle for creating a local Israeli Jewish identity and seeing in spiritual care the opportunity to establish universal identities, broader than the Jewish one. The disagreement and conflicts between the groups influenced the translation process, turning it into a contentious struggle that involved different positions on the continuum between particularism and universalism.     

Displacement and local linguistic practices: R‐lessness in post‐Katrina Greater New Orleans

Variable r‐lessness in New Orleans English is a salient linguistic feature tied to local place‐based identity. In this study, I examine rates of r‐lessness in the wake of Hurricane Katrina, which caused large‐scale displacement in the region. Participants come from the linguistically conservative suburb of Chalmette, where r‐lessness is more robust than in New Orleans proper. Participants’ connections to Chalmette were measured in two ways: (1) post‐Katrina location status, i.e. whether participants returned or relocated after the storm; (2) place orientation, captured via an ethnographically informed, multifaceted measure of stance and exposure to places outside of Chalmette. Analysis revealed that place orientation better predicts rates of r‐lessness than post‐Katrina location. I argue that the marked quality of r‐lessness makes it available for identity‐driven use to express a connection to Chalmette. This study demonstrates one way to account for the linguistic implications of individuals’ shifting allegiances to places they live(d).     

‘Who was the best?’: Power,knowledge and rationality in bilingual girls’ code choices1

This paper examines how pre‐adolescent bilingual girls employ linguistic choices to construct relations of dominance and subordination in a competitive exchange of knowledge and expertise in a pretend‐school activity. Quantitative and qualitative analyses demonstrate that code choices used by the girls to constitute and exploit different sources of power are systematically related to the construction of currently salient identities, prevailing structural constraints, and individual goals and desires. It is argued that even young children act as rational, social actors who actively make strategic and meaningful linguistic choices with the overall aim to achieve optimal outcomes in a given interaction.     

The mediated innovation model: A framework for researching media influence in language change

Linguistic innovations that arise contemporaneously in highly distant locations, such as quotative be like, have been termed ‘global linguistic variants’. This is not necessarily to suggest fully global usage, but to invoke more general themes of globalisation vis‐à‐vis space and time. This research area has grown steadily in the last twenty years, and by asserting a role for mass media, researchers have departed intrepidly from sociolinguistic convention. Yet they have largely relied on quite conventional sociolinguistic methodologies, only inferring media influence post hoc. This methodological conservatism has been overcome recently, but uncertainty remains about the overall shape of the new epistemological landscape. In this paper, I review existing research on global variants, and propose an epistemological model for researching media influence in language change: the mediated innovation model. I also analyse the way arguments are constructed in existing research, including the use of rhetorical devices to plug empirical gaps – a worthy sociolinguistic topic in its own right.     

Everyday politics,social practices and movement networks: daily life in Barcelona's social centres

The relations between everyday life and political participation are of interest for much contemporary social science. Yet studies of social movement protest still pay disproportionate attention to moments of mobilization, and to movements with clear organizational boundaries, tactics and goals. Exceptions have explored collective identity, ‘free spaces’ and prefigurative politics, but such processes are framed as important only in accounting for movements in abeyance, or in explaining movement persistence. This article focuses on the social practices taking place in and around social movement spaces, showing that political meanings, knowledge and alternative forms of social organization are continually being developed and cultivated. Social centres in Barcelona, Spain, autonomous political spaces hosting cultural and educational events, protest campaigns and alternative living arrangements, are used as empirical case studies. Daily practices of food provisioning, distributing space and dividing labour are politicized and politicizing as they unfold and develop over time and through diverse networks around social centres. Following Melucci, such latent processes set the conditions for social movements and mobilization to occur. However, they not only underpin mobilization, but are themselves politically expressive and prefigurative, with multiple layers of latency and visibility identifiable in performances of practices. The variety of political forms – adversarial, expressive, theoretical, and routinized everyday practices, allow diverse identities, materialities and meanings to overlap in movement spaces, and help explain networks of mutual support between loosely knit networks of activists and non‐activists. An approach which focuses on practices and networks rather than mobilization and collective actors, it is argued, helps show how everyday life and political protest are mutually constitutive.     

Code‐switching and social identities in the Eastern Maroon community of Suriname and French Guiana1

Sociolinguistic research on Creole communities has so far focused mainly on the social and linguistic distinctiveness of Creoles and on their synchronic interaction with their European lexifier. To date, little work has been done on the stylistic make‐up of Creoles and on how these styles are employed in interactions to negotiate social identities and relationships. This paper investigates patterns of code‐switching between different Creole varieties in the Eastern Maroon community using Myers‐Scotton's markedness model. It demonstrates that such patterns are structurally similar to those found in other bilingual communities and function as an important resource for creating interactional meanings. Moreover, it shows that overall similar patterns of code‐switching convey partially different meanings due to their interaction with situational factors.     

Linguistic,affective, parental,and educational contributions to the bicultural identity development of Balkan minority adolescents

This study investigated linguistic, affective, parental, and educational contributions to bicultural identity, in two samples of younger (13- to 14-year-old; N = 95) and older (16- to 17-year-old; N = 67) bilingual adolescents, who were immigrants or belonged to ethnic minority communities in the Balkans. While bicultural identity level was not differentiated as a function of age group, there was an age-related shift in its predictors. Bicultural identity level was significantly predicted by perceived educators' attitudes toward linguistic/cultural diversity in the younger adolescent group, but by personal affective states (motivation and attitudes) toward the mainstream language in the older adolescent group. Implications of the findings are discussed regarding educational and family practices that would facilitate biculturalism in minority adolescents.     

Olfactive frames of remembering: theorizing self,senses and society

By analysing sensorial aspects of social memory and emotions, this paper theorizes the social significance of olfaction and other senses towards reconfigurations of self and social interactions through embodied identity work. The research question that this paper addresses is: how is the self perceived through memories that are mediated by smells? Olfactive frames of remembering are employed in order to explicate sensory meta‐narratives including sensory relations (pertaining to familial and other ties), sensory memory, time and space, and sensoryscapes. This article also elucidates upon the various moral, cultural and aesthetic codes that may be discerned in biographical narrations of social actors drawn from narrative interviews. Furthermore, it highlights a need to consider sensorial‐bodily experiences in qualitative inquiry and thereby conceptualize how actors articulate their sense of self, and how they reformulate their experiences and relationships with others vis‐à‐vis emotional discourses of happiness, sadness and nostalgia in the maintenance and continuity of selfhood. The paper therefore contributes to sensuous scholarship by explicating how smells and memories operate in conjunction toward shaping self‐identity and social relations.     

Corporate social responsibility and conflicts of interest in the alcohol and gambling industries: a post‐political discourse?

The corporate pursuit of social goals – known as Corporate Social Responsibility or ‘CSR’ – has been subject to critique on a number of grounds. However, a hitherto underexplored potential consequence of CSR has been suggested in a recent paper by C. Garsten and K. Jacobsson (‘Post‐Political Regulation: Soft Power and Post‐political Visions in Global Governance’ (2013), Critical Sociology 39: 421–37). They suggest that CSR is part of an international trend towards ‘post‐political’ governance discourses, where an emphasis on different actors’ common goals obscures conflicts of interest, subverting the open political conflict necessary for a well‐functioning democracy. This paper examines whether such post‐political discourses – including an outright denial of conflict of interest – can be found within the alcohol and gambling industries, where conflicts of interest are likely to be particularly acute given the addictive nature of the goods/services in question. Based on interviews with CSR professionals in these industries in Italy, the UK, and at EU‐level, we do indeed find evidence of a post‐political discourse. In these discourses, alcohol/gambling industry staff deny potential conflicts of interest on the basis that any small benefits from sales to a small number of addicts are seen to be outweighed by the reputational damage that addicts cause. Crucially, however, this coexists with another, less post‐political discourse, where addictions CSR professionals emphasize ‘common ground’ as a basis for CSR, while accepting some instances of possible conflict of interest. Here interviewees make considerable efforts to differentiate good (sustainable) from bad (short‐term) self‐interest in order to stress the genuineness of their own actions. We conclude the paper by considering whether CSR embedded within a ‘common ground’ discourse still hides conflicts of interests and subverts democratic debate, or overcomes the problems identified by Garsten and Jacobsson.     

Transnational regimes of labor and statelessness: Intersections of citizenship regimes and local norms in East and Southeast Asia

This article offers a review of the literature on transnational labor regimes and statelessness to pursue further theorization from East and Southeast Asian contexts. The main focus is on how local norms (local sense of belonging, local moral code, and local hierarchies) are entangled with national‐level citizenship regimes to legitimate the discrimination of certain people to be statelessness and secure low‐wage migrant workers for the new global labor regime. First, traditional literature on citizenship and statelessness was reviewed; binary theoretical frameworks (including citizens/excluding non‐citizens) based on political recognition were indicated as the main limitations. Second, recent theories arguing for an intersection between national citizenship regimes and a new global labor regime were reviewed. Third, recent theories that illuminate the importance of local contexts in determining citizens' rights were reviewed based on formal exclusion and informal inclusion as well as formal inclusion and informal exclusion. Finally, it was concluded that further theorization is needed on how citizenship regimes and local norms intersect to produce statelessness, securing low‐wage migrant workers for the global labor regime through the global assemblages approach. Through the paper, East and Southeast Asia were illuminated as potentially fruitful research sites for further theorization on the topic.