Emotional death: the charity advert and photographs of childhood trauma

This essay will use current and historical advertisements by the British charity Barnardo’s to analyse the representation of abused children. In particular, it will focus on the 1999–2003 campaigns to explore the connection between the experience of trauma, death and the photographic image in the context of a first world, Western preoccupation with the spectre of the missing, lost or abused child. It will consider the complex attempt to photographically capture the missing image, to invoke a subjective loss and to conjure up the accompanying wound of trauma. The Barnardo’s adverts, like many charity adverts of abuse, attempt to show a traumatic past, that by its very nature as trauma, defeats easy representation. Trauma as an experience produces a crisis of representation. The traumatic event, with its radical disruption of psychic defences, results in an absence or gap in memory, knowledge and recall. The devastating event so overwhelms the senses that it produces a perpetual sense of “belated uncertainty” about “a truth to which there is no simple access” (Caruth , p. 6). These photographs attempt to capture the dislocation of time and distortion of identity for the traumatised child. Whilst structurally they can be read for invoking a sense of aura or credibility as testimony, they do so in a digital age when the status of the “truth” of the photograph as evidence is called into doubt (Robins ). This dislocation of image from referent can be read for its parallels with the dislocating structures of trauma. As such they raise questions of the ethics of “spectral evidence” in a commercialised charity sector.     

The unique effects of environmental strategies in health promotion campaigns: a review

Various strategies are used as tools in health promotion campaigns to increase health-related outcomes among target populations. Evaluations of these campaigns examine effects on changing people's knowledge, attitudes, and/or behaviors. Most evaluations examine the combined impact of multiple strategies. Less is known about the unique effects of particular strategies. To address this gap, we used highly systematic methods to identify and review scientifically rigorous evaluations of 18 campaigns that examined the unique effects of three sets of intervention strategies (entertainment education, law enforcement, and mass media) on changes in knowledge, attitudes, and practice with regard to various health behaviors. Results showed differences in evaluation processes based on the type of strategy used to promote campaign messages. For instance, evaluations of mass-media based campaigns were more likely to examine changes in knowledge, relative to evaluations of campaigns that used law enforcement strategies. In addition, campaign effects varied by particular strategies. Mass media-based campaigns were more likely to affect knowledge, relative to behaviors. Law enforcement and entertainment education-based campaigns showed positive effects on behaviors. The implications for planning and evaluating health promotion campaigns are described.     

FUNDRAISING INTERMEDIARIES INHIBIT QUALITY‐DRIVEN CHARITABLE DONATIONS

Charitable donations are frequently raised by an intermediary, which accepts donations and subsequently sends the proceeds to the chairty—for example, a workplace campaign for United Way, a 5‐km walk for Susan G. Komen, or buying cookies from a local troop for the Girl Scouts. These fundraisers can greatly increase donations received by a given charity, but how do they affect what types of charities we support? This article shows intermediary fundraisers can make donors insensitive to differences in charity quality: Unattractive charities can receive the same financial support as an attractive charity. In a series of across‐subject experiments, when donations are framed as going directly to the charity, unattractive charities receive fewer and smaller contributions relative to attractive charities; however, when donations for the same charities are collected by (meaningless) intermediary fundraising campaigns, donations become indistinguishable across charities. The fundraising campaign does not affect donor recall of charity identity or evaluation of charity quality; it simply precludes donors from using these data in the donation decision. Follow‐up experiments suggest the results are driven by information overload. (JEL A13, C91, C93, D61, D64, H41)     

Images and narratives of autism within charity discourses

This research explores awareness of issues and debates concerning images and narratives about disability amongst autism charity brand-management professionals and their counterparts in the creative industries. These include the role of charities in service provision, the social model of disability, and disability stigma. It describes and analyses past and recent charity advertisements in both the United Kingdom and the United States, with attention to the historical context of these and the views and practices of charity and advertising professionals and autistic self-advocates, using David Hevey’s three-stage framework for disability representation by charities. The research concludes by considering emerging counter-narratives, which suggest ways charities may escape the perceived need to produce pathos or fear as part of such campaigns.     

Representations of the ‘Damaged’ Child: ‘Child Saving’ in a British Children's Charity ad Campaign

This article discusses the representation of abused children as ‘damaged’, drawing on a series of three advertising campaigns for a British children's charity. The pictures and text of the advertisements seek to elicit readers’ concern for abused children by portraying them (a) as passive agents in their development and (b) as signifiers of the dangers of the world and the safeness of the home. The portrayal of abused children in the advertisements serves to reinforce a perception of the vulnerability of all children and the need for adult supervision and ‘care’. Without seeking to dismiss the seriousness of abuse or of the work done by children's charities, the article questions the implications of these representations of childhood and ‘damage’, and argues that the dominant representation of abused children drawn on in such campaigns oversimplifies many complexities in the worlds and the lives of children who have been abused.     

Volunteers in charity retailing: Recruitment and training

Volunteer activity has received considerable research attention in recent years. There is, however, little academic research to date into volunteer issues in charity retailing. This article examines volunteers in charity shops and reports, in particular, on how volunteers are recruited and trained in the charity retailing. This article examines volunteers in charity shops and reports, in particular, on how volunteers are recruited and trained in the charity sector. The authors conclude that in an increasingly competitive market, charity retailers need to reexamine their recruitment and training policies in order to attract and retain a diverse core of volunteers.     

The charity shop volunteer in Scotland: greatest asset or biggest headache?

Employment patterns in various sectors of retailing have received much research attention in recent years, and investigation into charity volunteering is prolific. There is, however, little academic research to date into employment issues in charity retailing or reference to the volunteers who work in charity shops. This has been a neglected topic, left in the hands of those with particular charity interests rather than an academic topic in its own right. This paper looks at the profile of the charity shop volunteer and raises the issues of future changes in technology and competition which might have an impact on current volunteers.     

Toward an Appreciation of Simmel's Fragmentary Style

The rationality that guides the sociological community has generated principles to evaluate members' work. Under the sway of these principles, Georg Simmel surfaces either as a peripheral member of the community or as an outright failure. His critics have argued that his work is "fragmented," that he begins without having formulated "guiding statements," that he is "unsystematic" and "undisciplined." Yet we can discover in Simmel's writings a distinct rationality that upsets this criticism by its transcendence of it. Had these particular critics read his work more carefully they might have discovered that Simmel had anticipated their criticism and had carefully reevaluated its source of authority. In this paper I address the problems of discipline and systematic unity in sociological writing in order to unmask the rationality held within the sociological community and to formulate Simmel's unique contribution as a member of that community.     

高校是培育与传播慈善文化的重要基地

为促进慈善事业的发展,需要构建适应现代慈善事业发展需要的慈善文化,而慈善文化的培育与高校有着紧密的联系。高校具有培育与传播慈善文化的责任,面对我国高校慈善文化发展过程中所出现的种种困境,比如,重视慈善文化建设的高校数量较少、高校慈善教育缺乏协调机制、高校慈善文化教育体系缺失等,因此,完善教育管理制度、增强师资队伍、加强教材建设、完善慈善课程、增加慈善实践有利于来加强慈善文化建设,促进慈善事业的发展。     

Rethinking the circuit of culture: How participatory culture has transformed cross-cultural communication

This paper explores the influence of digital communication ? and in particular social media ? on cross-cultural communication, based on the Circuit of Culture model. Scholarly literature supports the notion that social media has changed the speed at which we communicate, as well as removed traditional (geographical) boundaries around cross-cultural campaigns. Since the introduction of digital media, the role of the public relations practitioner has become more strategic in order to maintain relevance with even more diverse ? and dispersed ? audiences. Large scale campaigns, like the Human Rights Campaign to support Lesbian, Gay, Bisexual, and Transgender (LGBT) rights, have seen messages spread far beyond the country of origin, and with that, demonstrate the ability to affect advocacy campaigns in other countries. The authors argue that instead of acting as cultural intermediaries, public relations practitioners must become cultural curators, with the skills to create meaning from audiences, who are now content creators in their own rights, and encourage a true participatory environment that sees cultural values shared as part of an organic exchange process.     

Giving time or giving money? On the relationship between charitable contributions

This paper studies philanthropic behaviour in terms of money and time contributions for charitable organisations. Using a unique dataset, which is representative of the German population, we examine the pure contributions of individuals who give either money or time as well as joint contributions of individuals who give both money and time. We find that the sequential decisions to give to charity and how much to give can be explained by different socio-economic characteristics. We report particularly pronounced gender differences among pure contributions, an interesting pattern of human capital variables such as income and education, and possible differences in the type of philanthropic goods.     

Warm glow of giving collectively – An experimental study

We report on an experiment to test for a warm glow of giving collectively. Comparing subjects’ affective state before and after the experiment, we find that individual charitable donations create a feeling of warm glow while collective donations do not. Proposing to donate the full endowment collectively improves subjects’ affective state significantly, though the behavioral data suggests that this result cannot be explained by the notion of expressive voting. We also find that subjects who consider Kant’s Categorical Imperative to be an important guideline for individual decisions are more likely to donate the full endowment to charity. This result supports the notion of Kantian thinking as an independent factor explaining cooperative behavior (Roemer, 2014).     

Social media charity campaigns and pro-social behaviour. Evidence from the Ice Bucket Challenge

Social media use plays an important role in shaping individuals’ social attitudes and economic behaviours. One of the first well-known examples of social media campaigns is the Ice Bucket Challenge (IBC), a charity campaign that went viral on social media networks in August 2014, aiming to collect money for research on amyotrophic lateral sclerosis (ALS). We rely on UK longitudinal data to investigate the causal impact of the Ice Bucket Challenge on pro-social behaviours. In detail, this study shows that having been exposed to the IBC increases the probability of donating money, and it also increases the amount of money donated among those who donate at most £100. We also find that exposure to the IBC has increased the probability of volunteering and the level of interpersonal trust. However, all these results, except for the result on the intensive margins of donations, are of short duration and are limited to less than one year. This supports the prevalent consensus that social media campaigns may have only short-term effects.     

Consumption in lieu of Membership: Reconfiguring Popular Charitable Action in Post-World War II Britain

The year 1947 saw the opening of Oxfam’s first permanent charity shop on Broad Street in Oxford. It was the prototype of what was soon to become a national franchise of Oxfam shops and it marked the genesis of widespread popular engagement with charity in the form of consumption. Donations and purchases of goods in this second-hand shop space were not simply a financial means to a humanitarian end, these shops offered active engagements with the charity; engagements that shaped donor and shopper knowledge of the organisation and that cemented a particular form of charity participation. This interdisciplinary analysis contributes to an emerging body of historical and geographical scholarship that is exploring the intersection between charitable action and consumption by beginning to fill a lacuna of research on the development of charity shopping as a key form of popular philanthropic action.

     

Secrecy,publicity, and the bomb: Nuclear publics and objects of the Nevada Test Site, 1951–1992

This article provides an account of the nuclear test series carried out at the Nevada Test Site (NTS). We examine how practices of security produce publics and make particular forms of embodiment possible. This account focuses on three key moments to shift the debate on national security projects from audience to public by bringing intra-action and embodiment into the frame. First, we show how atomic testing operated on the terrain of public culture as much as physical territory. Second, we demonstrate how the materiality of the bomb, and its consequences for those who witnessed detonations, reveals the relation between publicity and secrecy as strategies for managing information about security projects. Finally, drawing on Barad's Agential Realism, we use the dosimetry film badge as a device through which to read the relationship between the atomic bomb and its nuclear publics.     

Are attitudes to people with learning disabilities negatively influenced by charity advertising?

This paper investigated the hypothesis that the images presented by charity posters can have an effect on attitudes towards those that they portray. Ninety-nine school-children were shown one of two MENCAP posters; one from a much-criticised campaign in the 1980s and one a poster from the 1991 campaign. Subjects who saw the older poster were more likely to report that it made them feel pity and guilt, and were less likely to agree that people with a mental handicap are able to care for themselves. However, subjects did not differ significantly on how likely they would be to donate money to the charity on seeing the poster. These results suggest that it is possible to present a positive image whilst still encouraging the possibility of donation. The implications of these findings are discussed.     

‘Shopping for Change’: <Emphasis Type="Italic">World Vision Canada</Emphasis> and Consumption-Oriented Philanthropy in the Age of Philanthrocapitalism

According to Charity Intelligence Canada, in 2014, at least 21 Canadian non-profits published a gift catalogue featuring a range of “products”^a that donors could “purchase” for people in need. These charity gift catalogues, along with other shopping-inspired fundraising initiatives, represent a significant shift in the philanthropic arena towards philanthrocapitalism. Using two World Vision Canada campaigns as exemplars, this article offers a critical analysis of what the author calls “consumption-oriented philanthropy”^b—a class of charitable giving that is heavily guided by market principles without involving a consumer product. Unlike purchase-triggered donation campaigns (in which a charitable donation is made when a consumer product is purchased), consumption-oriented philanthropy does not require the purchase of a for-profit commodity; instead, consumption-oriented philanthropy reformulates aid recipients or charitable aid itself into symbolic commodities. By re-framing charitable aid as a pseudo-shopping experience, however, consumption-oriented philanthropy ushers in an entirely different set of values, expectations, and logic that shapes the way in which donors understand and engage in philanthropic giving.     

Charity,Volunteering Type and Subjective Wellbeing

We examine the impact of volunteering and charitable donations on subjective wellbeing. We further consider if the model of the volunteering work (formal vs. informal) and the geographical location of the charity organisation (local vs. international) people donate to has any impact on subjective wellbeing. Using UK’s Community Life Survey data, we find that volunteering and engagement in charity are positively associated with subjective wellbeing, measured by individual life satisfaction. We show that while there is a positive effect of volunteering and charity on life satisfaction, the level of utility gained depends on the type of charity or volunteering organisation engaged with (i.e. local or international). Specifically, donating to local (neighbourhood) charities as opposed to international/national charities is associated with higher wellbeing. Similarly, engaging in informal volunteering, compared to formal volunteering, is associated with higher wellbeing. To explain our results, we use the construal-level theory of psychological distance, which suggests that people think more concretely of actions and objects that they find spatially and socially close.

     

Community reactions to campaigns addressing crystal methamphetamine use among gay and bisexual men in New York City

Crystal methamphetamine (aka "crystal meth") use with high-risk sex has become an emerging health problem for gay and bisexual men in New York City since the late 1990s. Public health campaigns were eventually developed to encourage gay and bisexual men to avoid or reconsider using crystal meth. Reactions to three campaigns were measured with a cross-sectional survey administered in 2004. Among an ethnically-diverse sample of 971 gay and bisexual men, 61.8% reported seeing the campaigns. Those who reported ever using crystal meth, recent use, and recent use with sex were significantly more likely to have seen the campaigns. In general, white men, HIV-negative men, and men not currently using crystal meth responded more positively to the campaigns than their counterparts; yet, more men of color reported having discussions with partners and friends about their crystal use as a result of these campaigns. Implications for researchers and practitioners are discussed.     

The Effects of the Facial Expression of Beneficiaries in Charity Appeals and Psychological Involvement on Donation Intentions

To increase the effectiveness of fundraising campaigns, many human‐need charities include pictures of beneficiaries in their ads. However, it is unclear when and why the facial expression of these beneficiaries (sad versus happy) may influence the effectiveness of charity ads. To answer these questions, an experiment was conducted to investigate the effect of the facial expression on donation intentions, while considering the moderating role of psychological involvement with charities. It found that psychological involvement with charities moderated the impact of the facial expression on donation intentions in that seeing a picture of a sad versus happy person increased intentions to give among participants with lower levels of psychological involvement, whereas the reverse was true for highly involved participants. The moderating effect of psychological involvement was fully explained by the perceived efficacy of one's donation. The findings not only contribute to our understanding of the effect of the facial expression of people pictured in charity appeals on donation behavior, but also suggest that nonprofits should tailor their ads to target potential donors with various levels of psychological involvement with charities.