Social Movement Strategy,Tactics, and Collective Identity1

Tactical choices and their execution are closely related to the construction of collective identities in social movements. Studying collective identity has helped scholars understand why people participate in collective action, but the array of tactics that constitute action has not been fully explored. An emerging interest in culture and strategy that situates social movement actors in a field of contention with opponents, allies, and bystanding publics raises questions about the tactics that are used and the construction of collective identity, which is formed in interaction with others. Strategies and tactics reflect collective identities but also provide opportunities for reaffirming or challenging them. Innovative methods can create tension as activists work to resolve what they do with who they feel they are. Conflict studies, nonviolent action studies, and sociological research using concepts such as framing, discourse, protest events, and tactical repertoires offer tools with which to bridge tactics and collective identity.     

Bourdieu and Social Movements: Considering Identity Movements in Terms of Field,Capital and Habitus

This article examines the explanatory capacity of Pierre Bourdieu's work in relation to social movements and, in particular, identity movements. It aims to provide a theoretical framework drawing on Bourdieu's central concepts of field, capital and habitus. These concepts are viewed as providing a theoretical toolkit that can be applied to convincingly explain aspects of social movements that social movement theories, such as political process theory, resource mobilization theory and framing, acknowledge, but are not able to explain within a single theoretical framework. Identity movements are approached here in a way that relates them to the position agents/movements occupy in social spaces, resources and cultural competence. This enables us to consider identity movements from a new perspective that explains, for instance, the interrelatedness of class and identity movements.     

Shifting Symbolic Boundaries: Cultural Strategies of the Animal Rights Movement1

How do activists create cultural change? Scholars have investigated the development and maintenance of collective identities as one avenue for cultural change, but to understand how activists foster change beyond their own movements, we need to look at activists’ strategies for changing their targets’ mindsets and actions. Sociologists need to look at activists’ boundary work to understand both the wide‐sweeping goals and strategies that activists enact to generate broad‐based cultural changes. Using data from participant observation and interviews with animal rights activists in France and the United States, and drawing on research on ethnic boundary shifting, I show how activists used two main strategies to shift symbolic boundaries between humans and animals, as well as between companion and farm animals—(1) they blur boundaries through focusing and universalizing strategies and (2) they cross boundaries physically, discursively, and iconographically. This study contributes a new theoretical and empirical example to the cultural changes studied by scholars of social movements, and it also provides a useful counterpoint to studies of symbolic boundary construction and maintenance in the sociology of culture.     

Parenting as Activism: Identity Alignment and Activist Persistence in the White Power Movement

This article addresses the relationship between identity and activism and discusses implications for social movement persistence. We explain how individuals negotiate opportunities as parents to align and extend an activist identity with a movement's collective expectations. Specifically, we focus on how participants in the U.S. white power movement use parenting as a key role to express commitment to the movement, develop correspondence among competing and potentially conflicting identities, and ultimately sustain their activism. We suggest that parenting may provide unique opportunities for activists in many movements to align personal, social, and collective movement identities and simultaneously affirm their identities as parents and persist as social movement activists.     

Cultural Identity and Acculturation Preferences Among South Asian Adolescents in Britain: An Exploratory Study

The study reported in this article is part of a wider research project on the adaptation of South Asians in Britain. It examines and compares the acculturation attitudes and cultural identity of Indian and Pakistani second‐generation adolescents Indian (Punjabi Sikh and Gujarati Hindu) and Pakistani (Muslim) in Britain. The research project integrates a social psychological approach to ethnic identity, Berry’s (Cross‐cultural Perspectives. Nebraska Symposium on Motivation, 1990) acculturation strategy and stress models, and Phinney’s (Journal of Early Adolescence, 9 , 1989:34) model of ethnic identification. There were 240 adolescents, aged 13–18 years, with an even split between the genders. Results from this study suggested that the majority of Indian youth adopted integration strategies as opposed to Pakistani Muslims who adopted a separation strategy. Cultural identity is a term used to include both ethnic and national identities. Ethnic identity scores were high for Indian and Pakistani adolescents. National identity was more important for Indian adolescents but ethnic identity was more important than national identity for all groups. Perceived discrimination was related to acculturation strategies.     

Early activism and work arrangements of young feminists in Mexico City

The study investigates the relationship between the activism and later work life of young Mexican feminist activists in the context of social movements’ institutionalization and the precarious employment situation. Using the biographical narratives of fifteen feminists in Mexico City who were core activists during the period of high mobilization of the abortion rights movement from 2007 to 2009, this study aims to answer two questions: How does activism impact contemporary activists’ work life in an era of professionalized and institutionalized social movements? And how do their feminist identities and practices differ according to the workplace? The results reveal that (1) young feminists joined women's movement institutions through their activism, although those employment opportunities were unstable, and (2) they used reflexive strategies to manage their feminist identities amidst the uncertainty and to reconcile their work life conditions and their feminist activist identities.     

Everyday politics,social practices and movement networks: daily life in Barcelona's social centres

The relations between everyday life and political participation are of interest for much contemporary social science. Yet studies of social movement protest still pay disproportionate attention to moments of mobilization, and to movements with clear organizational boundaries, tactics and goals. Exceptions have explored collective identity, ‘free spaces’ and prefigurative politics, but such processes are framed as important only in accounting for movements in abeyance, or in explaining movement persistence. This article focuses on the social practices taking place in and around social movement spaces, showing that political meanings, knowledge and alternative forms of social organization are continually being developed and cultivated. Social centres in Barcelona, Spain, autonomous political spaces hosting cultural and educational events, protest campaigns and alternative living arrangements, are used as empirical case studies. Daily practices of food provisioning, distributing space and dividing labour are politicized and politicizing as they unfold and develop over time and through diverse networks around social centres. Following Melucci, such latent processes set the conditions for social movements and mobilization to occur. However, they not only underpin mobilization, but are themselves politically expressive and prefigurative, with multiple layers of latency and visibility identifiable in performances of practices. The variety of political forms – adversarial, expressive, theoretical, and routinized everyday practices, allow diverse identities, materialities and meanings to overlap in movement spaces, and help explain networks of mutual support between loosely knit networks of activists and non‐activists. An approach which focuses on practices and networks rather than mobilization and collective actors, it is argued, helps show how everyday life and political protest are mutually constitutive.     

Social Movement Rhetoric and the Social Psychology of Collective Action: A Case Study of Anti-Abortion Mobilization

This paper seeks to contribute toward anintegrated approach to social movement mobilization. Itdoes so through considering how a social psychologicalaccount of the determination of collective behavior (self-categorization theory) may be applied tothe mobilization rhetoric of social movements. Morespecifically it argues that as people may definethemselves and act in terms of social categy usefully conceive of social movement rhetoricas being organized so as to construct social categorydefinitions which allow the activists preferred courseof action to be taken on by others. Our theoretical argument is illustrated throughthe detailed analysis of category construction incontemporary U.K. anti-abortion argumentation.     

Social Movement Rhetoric and the Social Psychology of Collective Action: A Case Study of Anti-Abortion Mobilization

This paper seeks to contribute toward anintegrated approach to social movement mobilization. Itdoes so through considering how a social psychologicalaccount of the determination of collective behavior (selfcategorization theory) may be applied tothe mobilization rhetoric of social movements. Morespecifically it argues that as people may definethemselves and act in terms of social categories, we may usefully conceive of social movement rhetoricas being organized so as to construct social categorydefinitions which allow the activists preferred courseof action to be taken on by others as their own. Our theoretical argument is illustrated throughthe detailed analysis of category construction incontemporary U.K. anti-abortion argumentation.     

Changing Old Habits: Dress of Women Religious and Its Relationship to Personal and Social Identity

Dress has played a critical and visible role in constructing social and personal identities of Roman Catholic nuns, or as those in noncloistered orders prefer to be called, women religious. This research utilizes symbolic interaction theory to examine how social identity, symbolized by the religious habit, communicated an image that was incompatible with the personal identities of the women religious who wore habits. To explore this issue, the author uses the concepts of identity distancing and embracing. During the 1960s and 1970s, following the mandates of Vatican II in 1962, the process of identity distancing was evidenced by relinquishing the habit. Identity embracing was at first symbolized by the ambivalence expressed in wearing the modified habit and more clearly conveyed through secular dress.     

Moral Reflexivity and Dramaturgical Action in Social Movement Activism: The Case of the Plowshares and Animal Rights Sweden

Drawing on Durkheim's sociology of morality, which identifies ideals and norms as the key components of morality, this article outlines a theoretical model for understanding how social movements can bring about legitimate social change. Social movement activists, we propose, can be conceptualized as followers and pursuers of sacred ideals. As such, they frequently come into conflict with existing norms in society. To manage this dilemma, activists must downplay their role as norm breakers while emphasizing their identity as followers of ideals. This in turn requires moral reflexivity in the staging of collective action. The article shows how dramaturgical control (Goffman) is exercised towards this end among activists engaged in two social movements in Sweden: the Plowshares peace movement and Animal Rights Sweden. The article further examines the internal stratification, or ‘moral hierarchies’, within the two activist groups in the light of the proposed model. The closer the activists were able to adhere to the sacred ideal, the higher the social status they enjoyed within the group.     

Becoming: Identity and spirituality

An individual’s identity answers the questions of who, what, where, and why the individual is. An overall identity is made up of multiple constituent identities. These identities may not be fixed over the life course, but may change as a result of conscious choices as well as serendipity or calamity—life transforming events which cannot be anticipated, which remove what had been the certainties and norms of life, and which can leave the individual disconnected from what had been her past and from her hoped for future. In this paper we develop a two-period behavioral model of an individual whose personal identity is an amalgam of N identities, one or more of which may be spiritual in nature. Some identities are actualized at a point in time and some remain latent. We model how individuals allocate resources among current and hoped for future identities, and how these resource allocation decisions and identity actualizations are affected by the interaction of choices and unanticipated external events. We argue why a spiritual identity may be actualized, how it interacts with other identities, and why, in giving context to an individual’s life, it enables her to define and to strive toward her overall identity—to become.     

Social Movements and Ethnographic Methodologies: An Analysis Using Case Study Examples

This paper defines and discusses the viability and applicability of specific ethnographic methods for the study and theorising of social movements and related social mobilisation. Ethnographic methods are shown to be one tool in a box of available methods, but are perhaps especially suited for the in‐depth study of social movements and social networks. Pros and cons of such methods are identified, using examples drawn from an ethnographic narrative comprising over a decade of research; ethnography of UK environmental direct activists, and more recent ethnography of UK publics engaging with human genetic technologies. Ethnography enables developments in latent social interactions to be identified in the field, providing data sources that inform social analysis and the development of theoretical stakes. This ethnographic narrative has contributed to the theorising of complexity in movement collective identity and complex social mobilisation patterns; namely the theorising of social movement. Findings can be disseminated to a range of stakeholders, including the research participants. Thus, ethnography can be both a method for studying social movements and a means of ‘upstream’ public engagement, understanding what is happening at the grassroots, with the aim of enabling capacity building between all actors in the research process. This methodological rationale is defined as ‘action research’.     

Women’s Cultures and Social Movements in Global Contexts

This article examines the role that women’s cultures and communities have played in political protest and social change. We argue that women’s cultures, which form around the reproductive roles, labor, and emotional expectations placed on women, have been used to express femininity and as cultural resources or “toolkits” to transform male‐dominated spheres of society. We begin by defining women’s cultures, emphasizing that there is no universal women’s culture because the structural arrangements and cultural meanings of gender vary by race, ethnicity, class, nationality, and political context. We then review research that demonstrates the significance of women’s cultures for the collective identities and tactics deployed in social movements and protest, demonstrating how the study of women’s cultures and gender processes in social movements has contributed empirically and theoretically to understanding social movements. We examine women’s cultures and collective identities in communities as wide ranging as self‐help groups, lesbian communities, feminist organizations, and anti‐feminist groups. We then draw on prevailing theories of cultural change in globalization studies (cultural differentialism, cultural convergence, and cultural hybridization) to understand how women’s cultures have contributed to social change. We conclude by identifying future directions for the study of women’s cultures and social movements.     

Captain America and Thriller: How Artistic Expressions Shape Mobilization Processes in Social Movements

Social activist and anarchist Emma Goldman purportedly said, “If I can't dance, it's not my revolution!” Although falsely attributed to Goldman, subsequent protesters later adopted the sentiment, such as London‐based activists Reclaim the Streets (RTS), and, more recently, Occupy Wall Street (OWS). Art and protest has a long history, ranging from the use of song in the Civil Rights Movement to the use of graffiti in the global movements of 1968 to the creative performances of activists in AIDS Coalition to Unleash Power (ACT UP) to the dramatic street performances and costumes in the Battle of Seattle of 1999. Existing literature illuminates how art shapes mobilization processes of social movement. This review demonstrates two major ways in which art shapes mobilization processes, specifically the communication and visibility of movements and the emotional work of movements. In addition, suggestions are made for future research at the intersection of art and social movements.     

Attack of the Butterfly Spirits: The Impact of Movement Framing by Community Garden Preservation Activists

This study of the community garden preservation movement on the Lower East Side of New York examines the role of movement framing by activists in their struggle to save hundreds of gardens from destruction. In repeated confrontations with the Giuliani administration, gardeners successfully de-routinized the process of urban redevelopment by portraying the loss of a garden as an unimaginable violation against themselves, and the city. This process of re-framing urban development helped activists to compensate for their disempowered political status, and was instrumental in forcing the Giuliani administration to negotiate to save the gardens. Focusing on framing by movement activists demonstrates the purposive and strategic character of neighborhood identity. Emphasizing the strategy of neighborhood identities is a useful corrective to the many studies of community movements that emphasize their emergence from a relational, presumably non-strategic, local reality.     

Middle-class Latin@ Identity: Building a Theoretical and Conceptual Framework

Middle-class Latin@ identity is a rare discussion in the racial/ethnic studies and identity literatures. Often the Latin@ middle class is invisible as much of the research focuses on the poor, working class and immigrant populations. This article provides a discussion of literature that addresses the shape of middle-class Latin@ identity. It then moves to provide a theoretical and conceptual framework of strategies of identity negotiation for middle-class Latin@s based on this existing literature. Ultimately, it provides a much needed shift in both the identity and race/ethnic studies literatures by balancing structural and agentic elements of conceptualizing how middle-class Latin@ people’s identities are maintained, constructed, and negotiated.     

Double‐edged swords? Collective identity and solidarity in the environment movement1

Perhaps by virtue of its theoretical slipperiness, collective identity is often hailed as an important feature of social movements for the role it plays in unifying activists and organizations, and so helping them to develop shared concerns and engage in collective action. However, this paper argues that collective identity is the result of group rather than movement level processes, and although it can unite activists within a single movement organization, it is not always beneficial for the broader social movement. Although movements consist of networks of activists and organizations that have a broad shared concern, differing collective identities within the movement can actually be quite divisive. Based on case studies of three organizations in the environmental movement, this paper shows that activists who are most committed to an organization with an encompassing collective identity develop a strong sense of solidarity with other activists similarly committed to that organization. The resultant solidarity leads to the construction of a 'we-them' dichotomy between organizations within the same movement, increasing the chances of hostility between organizations and factions within the movement.     

Parental Identity and Reflected‐Appraisals: Measurement and Gender Dynamics

A new theoretical model for parental identity, reflected‐appraisals, and behavior was proposed. Parental identity and behavior in married parents were then investigated as a function of partner's and perceived reflected‐appraisals, taking into account gender context effects. Sixty‐four married couples completed the Caregiving and Breadwinning Identity and Reflected‐Appraisal Inventory (CBIRAI), developed for this study to assess parental caregiving and breadwinning identity and reflected‐appraisals, as well as caregiving and breadwinning behavior measures. The model was confirmed for fathers and partially confirmed for mothers. Specifically, caregiving identity and behavior in fathers, and breadwinning identity in mothers were functions of perceived reflected‐appraisals. Limitations and implications are discussed.