An evidence of frame building: Analyzing the correlations among the frames in Sierra Club newsletters,national newspapers,and regional newspapers

Based on the data reported in a published article, this study finds that the percentages of articles that have particular frames in Sierra Club newsletters correlate with those in national and regional newspapers. Partial correlation analysis also reports such a correlation between the national newspapers and the regional newspapers, which disappears when the Sierra Club newsletters are controlled. Moreover, the correlation between the newsletters and the newspapers exists when the pro-environment master frames are analyzed, but not when the pro-development competing frames are analyzed.     

Implicit frames of CSR: The interplay between the news media,organizational PR,and the public

This study focuses on the implicit framing of Corporate Social Responsibility (CSR) in the interplay between the news media, organizational public relations (PR), and the public. The aim of the study is to investigate the multidirectional causal relationships between these three domains in terms of the use of implicit frames. An automated content analysis of Dutch newspaper articles and organizational press releases is employed. In addition, Google Trends data is examined in order to determine implicit frames of CSR among the public. Monthly level Vector Autoregression (VAR) analyses show different effects across frames. Overall, in line with our expectations, results show positive effects of the news media on the public and of organizational PR on the news media. Moreover, contrary to expectations, we found a negative effect of the public on the news media and mixed results with regard to the effect of the public on organizational PR. Investigating the multidirectional relationships between the news media, organizational PR, and the public provides insights into how they – as a domain – affect and get affected by each other in their communications.     

Effect of framing on cognitive processing in public relations

The purpose of this study was to determine the effect of message framing on cognitive processing by employees of an internal organizational message. A between-subject factorial experimental design with random assignment was used to test the moderating role of message frames on cognitive processing. Subjects in the study produced a significantly different number of thoughts in response to messages with different frames. The different frames presented also resulted in generation of different topics of thought for participants. This difference in cognitive response to a message may point to a difference in the salience of the message for the audience. The results of this study underscore the need for public relations practitioners to understand the needs and motivations of internal audiences and to contextualize internal messages for increased effectiveness in persuasion.     

Effects of crisis efficacy on intentions to follow directives during crisis

Self-efficacy has consistently been a useful predictor of behavioral intentions as a construct in many theories; yet, its role in audience adherence to instructing information during crisis is relatively unexplored. A national survey (N = 454) examines self-efficacy in public response to crisis directives and develops the concept of crisis efficacy as an important area for future research. In three crisis contexts (food-borne illness, weather emergency, and public health disease threat), crisis efficacy, along with several demographics, significantly predicted public response to instructing information. Crisis efficacy emerges as a construct with great potential to inform message design in crisis communication.     

Krafting the obesity message: A case study in framing and issues management

This study examined the application of framing theory in issues management. Using case study methodology, the researchers analyzed message frames used by Kraft Foods in its public response to the obesity crisis, how the Kraft frames were reported by the media and whether Kraft's approach might help define effective framing and issues management practices in public relations. The study suggested that framing was indeed useful in Kraft's attempt to manage the issue of obesity.     

The death of bin Laden: How Russian and U.S. media frame counterterrorism

This study explored how Russian and U.S. newspapers covered the death of Osama bin Laden in 2011 through the lens of framing theory. Results reflect significant disparity in how media in different countries covered the same event, suggesting that terrorism events were framed as national concerns rather than global issues, thus potentially limiting governments and the media from building a shared understanding with international audiences. The findings also indicate that more robust media relations efforts are needed to counter simplistic media counterterrorism frames. Finally, the study identified new frames for counterterrorism including secrecy and humanizing terrorists. These new frames suggest the need to expand the framing literature to provide a better understanding of how the media cover counterterrorism, which may impact the U.S. government's public diplomacy and counterterrorism efforts.     

A definition and set of principles for responsible consumption of gambling

Responsible consumption of gambling (RCG) is now a major paradigm driving industry, government and public health measures that aim to prevent or minimize gambling-related harm. This is reflected in the pervasive message to ‘gamble responsibly’. However, few attempts have been made to define the concept or identify its foundation principles, resulting in substantial ambiguity over what RCG means and its essential characteristics. This study addresses this void by synthesizing findings from a systematic literature review, website analysis and online survey of 107 experts – to develop a set of underlying principles and a definition of RCG. These tasks were facilitated by the reasonably consistent principles found to underpin RCG in the three data sources, despite wide variations in how the construct has previously been defined. Thus, the set of principles of RCG developed in this study (affordability, balance, informed choice, control, enjoyment, harm-free) should attract wide acceptance, as should the definition given that it combines and summarizes these principles. Adopting a consistent definition and set of RCG principles will provide a basis for developing consistent guidelines for consumers, offer direction for public health efforts for gambling harm minimization, and inform government policies and industry measures aiming to support safe gambling.     

Do PR Practitioners Have a PR Problem?: The Effect of Associating a Source With Public Relations and Client-Negative News on Audience Perception of Credibility

Through a 2 × 2 factorial experiment (N = 141), information source type (public relations spokesperson or generic spokesperson) and message topic (client-neutral and client-negative) were varied to determine whether they affect audience perception of source credibility. Results suggest public relations professionals and the organizations they represent are perceived as less credible than unidentified sources and their employers. Also, sources and their sponsors communicating organization-negative news are perceived as less credible than those communicating client-neutral information.     

Print club photography in Japan

The authors examine the popularity of a new form of photographic representation in Japan, namely Print Club, or Purikura. Print Club machines initially delivered a page of 16 postage‐stamp‐sized photographs of their patrons, but many other formats have become common. This paper describes the 1995 emergence and development of the technology, image content, decorative frames, picture uses and functions and the incorporation of Print Club into a broad range of personal, social and even business and artistic life in Japan. The authors review connections to patterns of popular culture, consumerism, gender bias, adolescent youth culture, and interpersonal communication alongside issues of individual identity and group membership. Some claim Print Club as a fad, but six years later, all indicators point to a lasting contribution to Japanese visual culture.     

Public health research – multidisciplinary,high-benefit,undervalued

The major health problems faced by policy-makers and practitioners at national and local levels require public health approaches. However, public health research is the “poor relative” of biomedical research: it is worthy, but not rich. In the European Commission's health research programme, biomedicine gets 90% of the funding, whereas public health research gets less than 10%. This pattern is repeated nationally in most countries, reflecting public policies to support industries – pharmaceuticals, biotechnology, medical devices – where profits are to be made, rather than not-for-profit, public health research. SPHERE, a study coordinated through the European Public Health Association, conducted bibliometric analyses across public health research themes and mapped the European and national structures and priorities for research. Whilst most European countries have national strategies (and some programmes) for public health, few have public health research strategies and the coordination of public health research is weak. Three further studies are being undertaken. In STEPS, the contribution of civil society organizations in the new EU member states to public health research will be discussed at national workshops with the ministries of health, the science/research councils and the national public health associations. In PHIRE, thematic Sections and the national member associations together evaluate the impact of European-funded health projects within member states. In FAHRE, the specific theme of food and health will be addressed, bridging industry and non-profit research sectors. Arguments for public health research can be made through lobbying at European level, but researchers and practitioners also need to influence the development of public health research within individual countries – leading to a European Public Health Research Area.     

An exploration of Iranian communication to multiple target audiences

State-controlled media use similar message techniques to target specific publics that counterparts in democratic societies use. We explore talking points (attributes) and themes (frames) through content analysis in state-produced propaganda directed at two different audiences. Domestic and internationally targeted propaganda (N = 1491) from Iran regarding the issue of regional security was reviewed. Results indicated Iran emphasized different attributes and frames based on audiences. Themes about enemy correlated, and relationships between officials and themes were explored.     

Framing Public Discussion of Gay Civil Unions

Although the framing of public opinion has often been conceptualizedas a collective and social process, experimental studies offraming have typically examined only individual, psychologicalresponses to alternative message frames. In this research weemploy for the first time group conversations as the unit ofanalysis (following Gamson 1992) in an experimental study offraming effects. Two hundred and thirty-five American citizensin 50 groups (17 homo-geneously conservative groups, 15 homogeneouslyliberal groups, and 18 heterogeneous groups) discussed whetheror not gay and lesbian partnerships should be legally recognized.Groups were randomly assigned to one of two framing conditions(a "homosexual marriage/special rights" frame or a "civil union/equalrights" frame). Results indicated framing effects that were,in all cases, contingent on the ideological leanings of thegroup. The "marriage" frame tended to polarize group discussionsalong ideological lines. Both liberal and conservative groupsappeared to find their opponents’ frame more provocative,responding to them with a larger number of statements and expressinggreater ambivalence than when reacting to more hospitable frames.     

A Capture–Recapture Approach to Estimation of Refugee Populations

The debate over immigration continues to be one of the most politically charged policy issues in the United States (US). Given the charged nature of this topic, it is vitally important to have reliable data on not only the number of US foreign nationals but also the characteristics of this extremely heterogeneous group – a population comprised not only of immigrants but also of refugees. There exist a small number of data sources for informing policy and practice at the national level. However, such data are often lacking for smaller geographical areas. This paper describes a recent effort to generate serviceable data on the immigrant and refugee population for a medium‐sized metropolitan area in the US. The objectives of this research were twofold. Our first goal was to provide local stakeholders with information to assist them with resettling and obtaining funding for immigrants and refugees. The second aim was to develop better techniques for tabulating diverse refugees and immigrants in a medium‐sized community. By comparing and contrasting three data sources – that is, refugee services, public schools and a local health plan – we are able to generate estimates of the local refugee and immigrant population. During the period from 2005 to 2007, we estimate the total number of immigrants and refugees in the community to be somewhere between 10,938 and 13,282. Although perhaps a bit on the high end due to methodological assumptions, these estimates seem plausible, based on previously cited figures for the region. While such estimates are valuable, a number of shortcomings related to the data prevent us from painting a more complete picture of these populations. We conclude this paper with a number of recommendations that will assist others in planning research designed to inform migration policy and practice in medium‐sized metropolitan areas.     

Contextual and Audience Moderators of Channel Selection and Message Reception of Public Health Information in Routine and Crisis Situations

A richer understanding of audience channel selection and message reception during routine and crisis situations through receiver-oriented research offers great promise to extend situational theory's predictive utility. Key variables of situational theory, including involvement, constraint, and problem recognition in information seeking and processing may be moderated by broader demographic and contextual factors in consumption of health information. Thus, situational theory frames this analysis of channels most important for public use in routine and crisis contexts in health information seeking, differences in preferences between contexts, and the criteria publics apply when evaluating the quality of health information. Results of a national random telephone survey (n = 400) indicate a need for more receiver-based studies in public relations, as involvement and demographics played key moderating roles in channel preferences. Use of several channels including radio, magazine, and television differed between crisis and routine contexts for health information consumers. In both crisis and routine contexts, those with high health involvement were more likely to use active media channels such as newspapers and magazines. Perceived accuracy is also revealed as a key criterion in evaluating the quality of health information consumers receive.     

MEDIA FRAMINGS OF THE ISSUE OF TURKISH ACCESSION TO THE EU

Recent empirical research has argued that there is a movement towards a Europeanized public sphere in the European Union. Based on a representative sample from the British, French, Slovenian, Turkish, and US-American press, this article explores via a novel content analytic method that codes frames semi-automatically through keywords, in how far the discourses about the proposed accession of Turkey to the EU approximate a European public sphere. The findings show that discourses do not fulfill basic standards of democratic deliberation: Not only are there vast differences in the intensity of the debates, but the distribution of the main frames that structure the discourse – a "clash of civilizations" between "Islamic Turkey" and "Christian Europe" on the one hand versus a liberal-multiculturalist project that unifies different civilizations under one political roof on the other – are differently distributed across the countries surveyed. The actual manifestations frames vary by country. All frames employed also consider collectivities rather than individuals the major parties of the discourse, a conception that runs against the tenets of rational-democratic deliberations.     

Networked framing between source posts and their reposts: an analysis of public opinion on China's microblogs

Retweeting a post on a social media platform is a part of a process of growing significance through which public opinion formation takes place. A ‘retweet count’ on, say Twitter or weibo, can be taken as a measure of user influence. The assumption is that when B retweets A's message, B empathizes with A and wishes to disseminate the message more widely. But this assumption has hardly been tested and preliminary evidence suggests practices for retweeting on Twitter vary. Nor can retweeting practices on Twitter be assumed to apply on weibo. This paper makes the first effort to understand the practice of reposting on China's weibo, focusing on the content of reposts in comparison to that of the original messages. A quantitative comparison is made of the frame [Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58; Gamson, W. A., & Modigliani, A. (1989). Media discourse and public opinion on nuclear power: A constructionist approach. American Journal of Sociology, 95, 1–37] of the source post of 21 cases, and their reposts. The posts and reposts all refer to the issue of officials being exposed for corruption on Sina Weibo. The study finds sound evidence of networked framing, in which reposters revised frames of the source posters while disseminating them. Although over half of the reposts merely republished the source post without added content, what emerged were new communicative functions, case definitions, and a diagnosis of the consequences of exposing the cases. However, different types of user accounts drew different reposting frames, which points to a consistent paradigm between the source accounts and the reposters. The results are important for understanding the mechanisms behind the formation of public opinion on weibo.     

Lightning Rods in the Local Moral Economy: Debating Unauthorized Migrants' Deservingness in Israel

Localized debates about who unauthorized migrants are and what they do, or do not, deserve unfold in a culturally specific register that is deeply charged with emotion and moral valuation. Structuring such debates are vernacular discursive frames that emerge from, and reflect, a common “local moral economy.” Taking Israel as case study, this article examines six elements of the country's local moral economy – biopolitical logic, historical memory, political emotion, popularized religion, an ideology of “fruitful multiplication,” and hasbara (“public diplomacy”/propaganda) – and explores their impact on public debates about unauthorized and irregular forms of migration. Here, as elsewhere, conventionalized distinctions that frame much migration scholarship – e.g. “economic” vs. “political” migrants, “migrant workers” vs. “refugees,” even the terms “authorized” and “unauthorized” themselves – bear but limited salience. Migration researchers who hope to influence local policy debates must recognize the weight and influence of local moral economies, and the chasms that divide vernacular from conventionalized frames. Achieving this sort of nuanced understanding is, at root, an ethnographic challenge.     

Intention to comply with crisis messages communicated via social media

The rapid growth of social media challenges crisis communicators to disseminate safety messages to affected audiences quickly and in a manner that promotes maximum compliance. A nationally representative consumer panel responded to food recall messages that varied in source (organizational or user-generated) and reliability (confirmed versus unconfirmed). Results indicated that intent to comply with a food recall message was stronger in response to organizational messages than to user-generated messages, but did not vary according to message reliability. Strong age cohort effects were seen in the responses to message source, with younger participants making less distinction than older cohorts between organizational and user-generated sources. Implications of the results for public relations and crisis communications theory and practice, limitations of the study, and recommendations for future research were discussed.     

Transnational Discursive Opportunities and Social Movement Risk Frames Opposing GMOs

Research on social movement frames has been cumulative. Recently, scholars started studying the structural incentives and constraints for claim-makers by relying on the concept of discursive opportunity structure (DOS) while bringing the public sphere and the media to the centre of analysis of political contention. This article draws on these literatures to investigate social movement campaigns against genetically modified (GM) crops and pesticides in Argentina, Brazil and Mexico. First, it argues that there is a transnational DOS that provides structural incentives and constraints to frame risks in symbolic struggles to define GM crops. Next, based on a content analysis of national newspapers, it describes the use of risk frames in national public discourses. Finally, it addresses the question of how this transnationalized DOS is framed by the media by looking at the discursive opportunities for social movements as well as other collective actors in their framing disputes. The study provides evidence of a transnationalization of public debates and offers explanations for national variations by resorting to other components of the DOS such as national policy discourse, timing of political agendas, media structure and culture. It concludes by recognizing the need to consider the various dimensions of opportunity structures for movement action, i.e. political, discursive, and economic, and their relative degree of transnationalization or autonomy over global forces.     

Frames and framing effects in Chinese online and offline crisis communication: the case study of a celebrity scandal

This study develops a model for analyzing the flow of frames and the multiple levels of framing effects in Chinese crisis communication both online and offline. To investigate the convergence and/or divergence of traditional media and social media in framing a crisis event in China, the study uses the sample of a celebrity scandal case that received extensive attention both online and offline. The empirical findings showed that crisis communicative strategies (CCSs), that is, the frames used in crisis communication, were correlated with those used in newspaper coverage (i.e. frames in representation) but were not correlated with the CCSs used by the online public (i.e. frames in thoughts). Specific and defensive CCSs, such as attacking the accusers and denial, led to fewer favorable responsibility-oriented frames than ambiguous strategies, such as excuses and justification. This finding supports the assumptions of classic situational crisis communication theory. However, none of the above-mentioned CCSs significantly predicted the relationship-oriented frames in thoughts. Relationship-oriented frames were found to be a predictor of the valence of online public opinion whereas no CCS was observed to be influential in the online public opinions expressed by social media users.