Constructing press releases, constructing quotations: A case study

This paper reports on empirical research into how press releases are being constructed. It starts from previous discourse-analytic work which has pointed to the 'preformulated' nature of press releases: in particular, it has been shown that through a number of metapragmatic features press releases can easily be copied by journalists in their own news reporting. In this paper we set out to subject one of these features, viz. pseudo-quotations (or so-called constructed direct speech), to a further empirical study, in which we scrutinize the process of constructing the press releases. We propose a detailed analysis of this process by combining ethnographic fieldwork with some of the methodology of cognitive psychology, including think-aloud protocols and on-line registration of the writing process. On the basis of this case study it is concluded that the design and functions of quotations in press releases are more complex than has been assumed so far. In addition, our preliminary results indicate that the combination of methods that we propose in this paper provides a sound starting point for both quantitative and qualitative analysis, allowing for a detailed analysis and interpretation of how press releases are being constructed.     

Transparency and strategic promotion: How court press releases facilitate judicial agenda-building in Germany

Press releases disseminate selected information and promote particular issues. Although several courts regularly publish press releases on decisions, it is unclear which policy issues are more likely to be promoted by courts. This study argues that courts publish press releases to increase transparency and promote politically contested issues strategically. Using original data on the German Federal Constitutional Court, it assesses the role of press releases for judicial agenda-setting. Policy issues in 7114 court decisions between 1998 and 2019 were coded through supervised text classification. The results show that the press releases cover a greater range of policy issues than the Court’s decisions. They are more likely to be published for decisions that deal with politically contested issues. This study contributes to the policy agenda literature by adding a new case, the German Federal Constitutional Court, and court press releases as a new perspective.     

Influence of advertising on acceptance of press releases

To analyze the influence of advertising on the acceptance of press releases, this study examined two national and two local newspapers. The results of this study show that journalists and editors partially consider advertisers while selecting press releases. Specifically, local newspapers give more consideration to advertisers than national newspapers. However, when journalists and editors select press releases, they consider not only advertisers but the newsworthiness of the press releases.     

Fat in the Fire? Science,the News Media,and the “Obesity Epidemic”2

In recent years, the “obesity epidemic” has emerged as a putative public health crisis. This article examines the interconnected role of medical science and news reporting in shaping the way obesity is framed as a social problem. Drawing on a sample of scientific publications on weight and health, and press releases and news reporting on these publications, we compare and contrast social problem frames in medical science and news reporting. We find substantial overlap in science and news reporting, but the news media do dramatize more than the studies on which they are reporting and are more likely than the original science to highlight individual blame for weight. This is partly due to the news media’s tendency to report more heavily on the most alarmist and individual‐blaming scientific studies. We find some evidence that press releases also shape which articles receive media coverage and how they are framed.     

After the highwayman: Syntax and successful placement of press releases in newspapers

This study proves once again that too many press releases are poorly written and over-written, with long sentences and paragraphs, and poor syntax as well as weak and passive construction. In their use of press releases, journalists almost always have to make them simpler, shorter, easier to read, and less passive.The authors conclude that success in writing of press releases requires brevity and simplicity, shorter paragraphs, sentences, and words, and the elimination of the passive voice.Timothy Walters is an assistant professor of communication at Stephen F. Austin State University in Nacogdoches, TX. Lynne Walters is associate professor of journalism and Douglas Starr professor of journalism, both at Texas A&M University, College Station. Lynne Walters is currently a Fulbright professor at the American Journalism Center in Budapest, where her husband Timothy is also on a one-year appointment as a visiting professor.     

A content analysis of BP's press releases dealing with crisis

This study aims to analyze what kinds of frames have been used in British Petroleum's (BP's) press releases, which dealt with the Gulf oil spill crisis that occurred in April 2010. A content analysis was conducted to explore the different frames used by BP in its press releases to deal with the crisis. The main and sub themes are also analyzed through a content analysis of press releases. This study attempts to examine BP's crisis communication strategy through press release usage by closely analyzing the frames and themes that were used. This study found that BP attempted to update the public on what the company was doing to resolve the oil spill crisis, and that they made every effort to manage the crisis by using the company's official update frame. In addition, by using the social responsibility frame, BP aimed to show the public that they had intentions of taking responsibility for the oil spill. Finally, BP used a minimal number of defensive frames as a way of showing the public that they did not want to flee from the responsibility of the oil spill crisis.     

Reevaluating the Global Digital Divide: Socio‐Demographic and Conflict Barriers to the Internet Revolution*

The Global Digital Divide (GDD) in Internet and related forms of information technologies has gained some press and scholarly attention in recent years. Although the contours and causes of Internet diffusion around the globe are now better understood, a number of questions and avenues remain unanswered or unexplored, particularly concerning the role of socio‐demographic structures and even conflict processes on Internet diffusion. This study addresses the current state of the digital divide and sheds new light on the barriers that continue to inhibit developing nations’ lag with the West in Internet connectivity. Focusing on a large sample of the world’s developing nations, this project finds that although the GDD is narrowing, the gap is still large and that specific demographic properties (high fertility) and conflict processes threaten to keep many societies in the periphery of cyberspace. The authors also find that urban agglomerations work to amplify Internet demand over time and that maturing economies may no longer require democratization as a pathway to Internet development. Implications of these findings and future directions of research are briefly discussed.     

Anticipating or Precipitating Crisis? Health Agencies May Not be Heeding Best Practice Advice in Avian Flu Press Releases

Precrisis information disseminated by public health information officers (PIOs) will play a critical role in preparing and safeguarding publics amidst a possible avian flu pandemic. This article analyzes avian flu press releases issued by leading health agencies, the Centers for Disease Control and Prevention, the National Institutes of Health, the Department of Health and Human Services and the World Health Organization, to reveal their purposes and the nature of organizational response constructed therein. Results of this analysis indicate important considerations for practitioners may not manifest in the press releases they issued: The threat was not localized; outlets for publics to contact for more information were not always present, and there was inconsistency in how avian flu was referenced. There was a steady increase in the volume of releases since 2004, and PIOs generally seemed to recognize the importance of partnerships and timeliness in pandemic preparedness. Examining the possible pandemic flu situation may yield a more thorough understanding of audience psychology and behavior during health crises as well as enhance the salience of crisis communication models for public health emergencies when public safety is of utmost concern.     

Media relations and the Internet: how Fortune 500 company web sites assist journalists in news gathering

A content analysis of all 2001 Fortune 500 Company Web sites was conducted to determine how corporations are using the Web to meet the informational needs of journalists. Analyses revealed that the majority of Web sites do not have dedicated press rooms where media content is centralized. In press rooms, news releases, executive biographies and executive photographs are the most commonly included materials. Statistical analyses suggest that higher-ranking companies more often provide press rooms and materials in press rooms than lower-ranking companies.     

The life of the gay gene: from hypothetical genetic marker to social reality

The gay gene was first identified in 1993 as a correlation between the genetic marker Xq28 and gay male sexuality. The results of this original study were never replicated, and the biological reality of such an entity remains hypothetical. However, despite such tenuous provenance, the gay gene has persisted as a reference in science news, popular science writings, and in press releases and editorials about biomedical research. An examination of the life of the gay gene in U.K. news media demonstrates that the gay gene has become an assumed back-story to genetic sexuality research over time, and that the critique of its very existence has been diminished. Latterly, the gay gene has entered into the online biomedical databases of the 21st century with the same pattern of persistence and diminishing critique. This article draws on an analysis of the U.K. press and online databases to represent the process through which the address of the gay gene has shifted and become an index of biomedicalization. The consequent unmooring of the gay gene from accountability and accuracy demonstrates that the organization of biomedical databases could benefit from greater cross-disciplinary attention.     

Union presence and executive compensation: An exploratory study

While executive compensation has historically attracted considerable attention and controversy, this issue is becoming increasingly more contentious as organizations attempt to cut labor costs through reengineering and downsizing. Unions, governments, and workers are becoming critical of seemingly excessive executive compensation while employees are asked to make concessions. In fact, many labor organizations are specif-ically targeting executive compensation for criticisms: Witness their web sites tracking executive pay and numerous press releases and public statements. However, do unions, through their presence in a firm, affect executive compensation? While there is con-siderable research on the determinants and correlates of executive compensation, the literature is silent on the role of unions. We investigate the distinctive effects of union presence with data on a sample of Canadianbased metalmining firms. The differences between union and nonunion firms, as well as the unique effects of union presence, are analyzed and future research suggested.     

If the Organizations Won't Give Us Information…: The Use of Multiple New Media for Crisis Technical Translation and Dialogue

This study expands crisis message strategies to include those used to communicate technical details and examines them across multiple new media. A content analysis of blogs, Web sites, news articles, and press releases from the 2007 pet food recall crisis reveals that when stakeholders affected by the crisis desire emotional support—most frequently found in blogs—they do not include any types of technical explanations in their messages. Yet when they want rectification—assurance that the crisis will not happen again—they use more elaborate forms of technical translation explanations. Organizational use of technical translation explanations differ between media with Web sites and news articles containing more elaborate technical translation than press releases. When technical translation details are used, dialogic links, such as Web site links, are included.     

Narrating the organizational self: Reframing the role of the news release

Public relations practitioners have long relied on the press release, or news release, as a means of communicating with publics via the media. The news release may also be seen as an autobiographical narrative through which the organization seeks to express and negotiate aspects of its identity. Reconceptualizing news releases as a narrative genre offers a means of studying processes of identity construction as events unfold, rather than relying on post hoc reconstructions that can explain away inconsistencies. Organizational crises offer an excellent opportunity for research, as organizations strive to make sense of complex situations of uncertainty. This study examines the bankruptcy scandal of Italian multinational Parmalat to illustrate how the news release may be configured as a narrative genre that helps to construct organizational identity.     

Corporate responses to the COVID-19 pandemic by Fortune 500 companies

COVID-19 created a challenging environment both for businesses and individuals. Effects of the pandemic on companies had the potential to create negative public relations as entities attempted to deal with the worldwide crisis and to communicate their situation. Many companies were quick to provide information to customers and employees early in the pandemic about how they were responding to the crisis, while other companies provided limited immediate response to COVID-19. An examination of the top 300 companies listed in the 2020 Fortune 500 found that 186 of those companies communicated their status and plans in press releases posted from January 2020 through May 2020 regarding the COVID-19 pandemic. This study, based on Situational Crisis Communication Theory, qualitatively analyzed the releases via constant comparative method. The analysis resulted in four primary categories that dominated company releases: (1) In This Together, (2) Perseverance Through Strength, (3) We are Here for You, and (4) Fighting for the Team.     

How Activist Groups Use Websites in Media Relations: Evaluating Online Press Rooms

Content analysis of activist organization Websites determined how activists use online resources in media relations. Seventy-four activist Websites were analyzed. About one-third (32.4%) included organized online press rooms. The most common media relations materials were organizational history (70.3%), organizational mission statement (54.1%), organizational publications (47.3%), press releases (33.8%), and policy papers (31.1%). Activist Websites did not provide strong dialogic features for journalists, but dialogic features were more available for the general public. Theoretical implications are examined and 6 recommendations are made for improving online activist press relations.     

Superhero,Instructor, Optimist: FEMA and the Frames of Disaster in Hurricanes Katrina and Rita

Using framing theory to examine hundreds of press releases posted to the Web by the Federal Emergency Management Agency (FEMA), this study asserts that FEMA provided useful information on survival and assistance, but that the organization emphasized good deeds and optimism while essentially ignoring social, political, and cultural issues that publicly defined the hurricanes and damaged FEMA's image.     

What Gets Covered? An Examination of Media Coverage of the Environmental Movement in Canada

This article analyzes press releases from the World Wildlife Fund (WWF) and Greenpeace (GP) to assess how their tactics and frames affect the amount of coverage they receive in The Globe and Mail and National Post from 2000 to 2010. While it is clear that some tactics are more likely to garner media coverage, the full range of tactics and frames are not effective for all groups. For example, calling to the public to engage in a social issue leads to increased media coverage for GP but not WWF. And, using research does not affect media coverage for WWF, but decreases coverage for GP. This study demonstrates that the effect of tactical choices on media coverage is contingent on the identity of the group using them.     

Generating Conflict for Greater Good: Utilizing Contingency Theory to Assess Black and Mainstream Newspapers as Public Relations Vehicles to Promote Better Health among African Americans

The potential use of strategic conflict management ( Wilcox and Cameron, 2006; Cameron, Wilcox, Reber and Shin ( in press) as a health advocacy tool in US African-American and mainstream newspapers, arguing that escalation of conflict can increase effectiveness of health-related news releases. For health communicators focusing on at-risk populations with poor health outcomes, such goals would include increased awareness of health problems and solutions, along with increased motivation arising from indignation over health disparities. Content analysis of 1,197 stories in 24 Black and 12 mainstream newspapers showed that more conflict factors were present in Black vs. mainstream newspapers, suggesting a way to strategically place health messages in news releases disseminated to newspapers that motivate at-risk publics to better health. The findings suggest that conflict factors such as racial disparity data regarding health issues may enhance media advocacy.     

Social and Political Convergence on Environmental Events: The Roles of Simplicity and Visuality in the BP Oil Spill

Cet article étudie de quelle façon et à quel moment les journaux, les ONG environnementales, les entreprises privées et le gouvernement convergent autour des événements environnementaux. En utilisant les données sur le déversement de pétrole BP en 2010 tirées des journaux aux États‐Unis, au Canada et en Grande‐Bretagne et des communiqués de presses de Greenpeace, du Club Sierra, de Halliburton, de Transocean, d’Exxon/Mobil et les annonce de presse de la secrétaire de presse pour le Maison Blanche, nous étudions la capacité d'un événement à faire converger des actions sociales et politiques. En concevant les événements comme des actants, nous vérifions les arguments tirés des publications sur les mouvements sociaux et sur la définition de l'agenda politique à propos du timing, de la simplicité et de la visualité afin de comprendre comment les acteurs politiques convergent. Nous observons que l'effet de convergence est lié au timing, mais pas à la simplicité ou à la visualité. This paper examines how and when newspapers, environmental nongovernmental organizations, businesses, and the government converge on environmental events. Using data on the 2010 BP Oil Spill from newspaper articles in the United States, Canada, and the United Kingdom, press releases by Greenpeace and Sierra Club, press releases by BP, Halliburton, Transocean, ExxonMobil, and Shell, and press statements by the White House Press Secretary, we examine an event's potential to trigger convergence of social and political action. By treating events as political actants, we examine arguments from the agenda‐setting and social movement literatures on timing, simplicity, and visuality to understand when political actors converge. We find that convergence is related to temporal cycles but not simplicity or visuality.     

Inequality in mobilizing online help after a negative life event: the role of education,digital skills,and capital-enhancing Internet use

Many studies have investigated inequalities in coping with stressful life events and often education is found to play a role in this (the higher educated are usually more successful in dealing with their problems in terms of well-being consequences). We examine whether something similar occurs on the Internet, whether the higher educated are more successful in mobilizing help online, and whether this is related to their digital skills and the way in which they use the Internet. With the latter, we link online coping to digital inequality research. Researchers have investigated digital inequalities with regard to skills and types of Internet use. However, we know little about the extent to which these factors translate into inequalities in resources mobilized from the Internet. This latter type of inequality is highly relevant, since it is an intermediary step between Internet use and (improved) well-being and life chances. Using a large sample of individuals living in the Netherlands, we find educational differences in the mobilization of online problem-focused coping resources, but no differences with regard to online socioemotional or disengagement coping resources. The educational inequalities in online coping are somewhat smaller than educational inequalities in offline coping, leading to remarkable consequences for social policy. Furthermore, we find a relatively complex pattern of interrelations between offline inequality (education) and different types of digital inequality (skills, usage, resources). In our conclusions we make a plea for more research on outcomes of Internet use and we discuss the implications of our findings for further research.