Missed opportunities to make PR great again: How public relations agencies responded to the Trump Presidency

This exploratory study examines approaches the world’s top public relations agencies used to respond to the risks posed by a new U.S. administration during President Trump’s first 100 days in office. Because the goal of this research was to analyze the public thought leadership of public relations agencies as displayed on their websites (not agency-client relationships), both quantitative and qualitative content analyses were carried out to examine their website content. The purpose was to identify whether agencies’ ethical counsel and leadership were demonstrated; and, if they were, through which approaches and themes.Public relations agencies discussed the Trump victory in a few ways. The most popular theme was the Columnist/Blogger/Critic approach, or a personalized reflection of agency staffers on the Trump victory. The second most popular--yet less frequent--approach was as PR Counsel, aimed at providing professional advice to prepare brands for Trump’s attacks and/or take advantages of new opportunities in the Trump era. The third most popular – the Expert approach – was an in-depth analysis of an issue (for example, health care) and a Trump presidency’s implications. This study addresses implications for risk management in the political sphere of public relations. The response of the public relations industry, as evidenced on agency websites, was less than strategic: We do not practice what we preach (or sell). Recommendations are offered for an improved response to future challenges based on issues management and ethical leadership.     

President Trump vs. CEOs: a comparison of presidential and corporate agenda building

ABSTRACT

The purpose of this study was to compare the agenda-building influence of President Trump and CEOs in communicating about a number of political and social issues. Through a content analysis of the president’s (N = 63) and business leaders’ (N = 234) information subsidies and news coverage (N = 270), evidence was found repeatedly supporting the president’s first, second, and third levels of agenda-building influence on news media content. In comparison, CEOs’ agenda-building influence was found at the first and third levels, and this influence was not consistent across issues. Furthermore, an argument was made in light of the study’s findings that direct communication by business leaders generally had a more significant impact on the media agenda than indirect messages from other organizational actors such as their companies or corporate spokespeople.     

Adolescents’ Evaluations of Political Leaders: The Case of President Donald Trump

The current study explored youths’ views of President Donald Trump using quantitative ratings and open‐ended responses from a diverse sample of 1,432 U.S. adolescents from three geographic regions. Adolescent demographic characteristics (i.e., gender, race, geographic location) were systematically associated with their views about Trump. Open‐ended responses demonstrated substantial variability in youths’ rationales for approving or disapproving of the president. Adolescents' attitudes were informed by knowledge of the president’s leadership attributes, political views and policies, and their own experiences. Findings indicate that adolescents draw upon and synthesize a broad range of information when formulating their political views and coordinate this knowledge with their own opinions and experiences when evaluating political figures.     

Trump,proto-presidency,and the rise of sane supremacy

This articles opines that America’s far-Left is sowing the seeds of ‘sane supremacy’: first, by unapologetically tarring President Trump as ‘insane’ for political purposes; and, second, legislating for psychiatry to colonize the White House so as to remove Trump on account of his suspected ‘insanity’. This article deploys an anti-sanist lens and uses the notion of ‘prototypicality’ to show how the regressive far-Left portrays Trump as not meeting the ‘normative’, ‘proto-presidential’ standard. Instead of depicting Trump as mentally unfit, we need to focus on his politics and their effects.     

The role of network setting and gender in online content popularity

In this study, we explore the role of specific network structures that enhance social capital and assess the extent to which gender, social ties, and communication interaction relate to content popularity within online social networks (OSNs). Our results are based on an extensive OSN data set, containing over 100,000 members, connected by over 1.7 million links. The findings indicate that content popularity inference is more accurate when considering activity interaction among users and that network structures known as advantageous for amassing social capital in the offline environment are relevant online as well. We conclude by discussing how gender mediates the correlation between some network measures and the growth of users’ content popularity and provide a potential explanation for the emergence of gender differences.     

Framing the Women’s March on Washington: Media coverage and organizational messaging alignment

Half a million citizens participated in the Women’s March on Washington the day after President Trump’s inauguration, starting a political movement. The march communicated key messages to the public directly and via the media. This study explores how media coverage framed those key messages through content analysis. Media frames mentioned all key messages, emphasizing solidarity and activation at the grassroots, and in a way that both supported and challenged organizational messages. Theoretical and practical implications are discussed.     

Secondhand social capital: Boundary spanning,secondhand closure,and individual performance

We move beyond the performance returns of individuals’ direct network connections to study the effects of “secondhand” social capital, i.e., from the networks of one’s contacts. We propose that certain colleagues may be more valuable to one’s job performance than others when their spillovers of novel information combine with spillovers of the cooperation needed to obtain that novelty. In a study of 1273 research and development employees across 16 business units, we find that the most benefit to one’s own performance comes from having ties that span business units and that also include secondhand closure (i.e., where one’s contacts are each embedded in a constrained, dense network). Bridging the organizational boundary provides the novelty; and secondhand closure provides the cooperation. Further, by examining who in the network is constraining these contacts, we are able to trace their cooperative motivation both to reputational and organizational identity concerns, which each create a spillover of cooperation toward the focal individual, who reaps the returns.     

Binge drinking in adolescence – social stratification and the collectivity of drinking cultures

Research investigating what shapes young people’s drinking habits is of great importance. This study aimed to analyse the relation between close social networks and adolescents’ drinking habits and the extent to which close social networks may explain differences in binge drinking among social groups. Data from the ‘Stockholm Survey 2012’ were analysed. The Stockholm Survey was a census survey administered to students in academic years 9 and 11, with a response rate of 76%. Ordered logit models were used to estimate relations between the frequency of binge drinking and the independent variables. Parental educational level is associated with adolescent binge drinking, as students with more highly educated parents are more frequent binge drinkers. Parents’ willingness to offer their teenagers alcohol and peers’ drinking habits are also associated with adolescent binge drinking, with a more permissive parental attitude and a prevalence of drinking among peers increasing the risk. Both parents’ willingness to provide alcohol and peers’ drinking habits may statistically explain a large portion of the observed differences in adolescent drinking by parental education. Close social networks are an important factor influencing adolescent binge drinking, and they may explain a large portion of the differences between social groups.     

Can strategic message framing mitigate the negative effects of skeptical comments against corporate-social-responsibility communication on social networking sites?

This study connected framing theory with corporate social responsibility (CSR) communication literature to examine whether a CSR message that emphasizes customers’ contribution to CSR efforts can enhance CSR communication and mitigate the negative effects of skeptical comments from other users on social networking sites (SNSs). Specifically, this study examined whether a customer-credit-sharing CSR message, compared to a conventional self-promoting message, better mitigated the effects of skeptical comments from other SNSs users on values-driven motives perceived by customers, customers’ positive attitudes, and behavioral intentions. It also explored whether the effects of strategic framing changed when skeptical comments were made online by friends or strangers. A total of 400 customers participated in an online between-subjects experiment. The results showed that the credit-sharing message better protected perceived values-driven motives and positive attitudes toward the company after the customers were exposed to skeptical comments, regardless of who posted the skeptical comments. Customers who read the credit-sharing message also showed stronger intention to defend the company’s CSR efforts and stronger purchase intention when the skeptical comments came from a friend. More theoretical and practical implications are discussed.     

Using Social Network Analysis to Explore Social Movements: A Relational Approach

This paper uses a ‘relational’ approach to network analysis to demonstrate the linkages between different types of environmental organizations in London. A ‘relational’ approach was used to avoid problems associated with ‘positional’ approaches such as structural determinism, subjectively defined and misleadingly labelled blocks of ‘approximately’ equivalent actors, and reification of the action/issue basis of networks. The paper also explores definitions of social/environmental movements. Whilst broadly agreeing with Diani's consensual definition of a social movement, it argues that we need to be much more precise about the type and intensity of networking required; it must be more than informal or cursory, and should bind individuals and organizations into collaborative networks. Evidence from a survey of 149 environmental organizations and qualitative interviews with key campaigners suggests that whilst many organizations might share information, it is often stockpiled or ignored, hardly creating the kinds of network links that might lead to shared movement identity. The kinds of links that do bind movements are collaborative. In practice, in the environmental movement in London, conservationists tend neither to share information nor to engage in the collective action events of reformist or radical organizations, suggesting that conservationists should perhaps not be considered part of the movement.     

The Analysis of Duocentric Social Networks: A Primer

Marriages and other intimate partnerships are facilitated or constrained by the social networks within which they are embedded. To date, methods used to assess the social networks of couples have been limited to global ratings of social network characteristics or network data collected from each partner separately. In the current article, the authors offer new tools for expanding on the existing literature by describing methods of collecting and analyzing duocentric social networks, that is, the combined social networks of couples. They provide an overview of the key considerations for measuring duocentric networks, such as how and why to combine separate network interviews with partners into one shared duocentric network, the number of network members to assess, and the implications of different network operationalizations. They illustrate these considerations with analyses of social network data collected from 57 low‐income married couples, presenting visualizations and quantitative measures of network composition and structure.     

Talking Yiddish at the boundaries

This essay uses the contemporary urban consumption practice of speciality coffee as a means to explore the complex ways in which global brands seek to enhance the promotional currency of their products through the mobilizing of local ‘commodity biographies’. It begins by outlining the place-specific strategies of promotion employed by speciality coffee retailers such as Starbucks and the Seattle Coffee Company, examining the range of ways in which Seattle as centre of US ‘coffee culture’ was deployed as the locus of ‘origin’ in order to create lucrative distinctions between speciality coffee and homogenized, mass-market coffee products. It then places this symbolic geography of coffee within the long history of coffee as a global commodity, tracing the recent emergence of speciality coffee as a ‘niche’ product, and situating it in the context of restructuring urban economies geared towards service-sector, consumption-oriented activities. The essay then moves on to consider the difficulties encountered by Starbucks, the market leader in speciality coffee, in monitoring and manipulating the symbolic geographies of its coffee commodities as they migrated from the coffee shop and into other realms of representation. In particular it explores the issue of Starbucks’ product placement in the a number of motion pictures in the 1990s, arguing that such placements were embraced by the company as an opportunity to defuse criticism of the company's activities that amplified as the decade evolved. Finally, the essay looks at the high profile targeting of Starbucks coffee shops by protestors at the anti-globalization protests that accompanied the hosting of the 1999 WTO Ministerial Conference Meeting in Seattle, arguing that this moment can be seen to capture much of the complexity of mobilizing circumscribed place-specific ‘commodity biographies’ for a global product in an era characterized by increased scrutiny of the international division of labour.     

Exploring the role of network diversity and resources in relationship to generalized trust in Norway

Several studies suggest a positive relationship between social capital and generalized trust. Employing a network understanding of social capital (Lin, 2001), this study questions which aspects of social networks may be linked with generalized trust. It investigates whether the diversity of social networks and the socio-economic status of one’s contacts are linked with generalized trust in the Norwegian, egalitarian context. The analyses examine these patterns in relationship to both kin and non-kin contacts. The study employs data from the first Norwegian survey that includes the position generator (PG). The empirical analyses show that extensive social networks are indeed linked to higher levels of generalized trust, but that this relationship is limited to non-kin contacts. Concerning the link between network resources and generalized trust, there is evidence of a more general association with generalized trust that holds when considering both kin and non-kin contacts. These results are a first step in developing a more nuanced discussion of the mechanisms associated with generalized trust and highlight the importance of employing measures that account for the homophily of networks when investigating their relationship to trust.     

Employees as information influencers of organization’s CSR practices: The impacts of employee words on public perceptions of CSR

This study investigates the impact of employees’ words about their organization’s corporate social responsibility (CSR) activities on external publics’ attitudes and behaviors toward the organization. Specifically, it examines how the valence (positive vs. negative) of employees’ words regarding a CSR campaign interacts with the type of channel (face-to-face vs. social media) of employees’ communication behaviors, and how these factors affect external publics’ perceived authenticity of the organization’s CSR, corporate attitudes, and purchasing intentions, respectively. An online experiment among 221 general consumers in the United States was conducted. The results demonstrated that negative messages regarding CSR distributed by employees in face-to-face communication decreased publics’ favorable attitudes and behavioral intentions to a greater extent than that distributed via social media (i.e., Facebook). However, the effect of communication channel became insignificant when positive messages regarding CSR were shared by employees. The results further showed that perceived authenticity mediated the effects of channel and message valence on publics’ attitudes and behavioral intentions. Theoretical and practical implications for CSR practices and employee communication are discussed.     

The Social Relationships and Social Support of Aging Mothers Whose Adult Daughters Are Mentally Ill

Guided by a conceptual framework highlighting multiple facets of social relationships and social support, this study examined the extent to which aging mothers of adult daughters with a serious mental illness were socially integrated with members of their network. It further examined the relational content of these mothers’ social ties as tangible or intangible support and the nature of their supportive exchanges with network members, particularly their adult daughters with mental illness. A structured face-to-face interview was conducted with 22 aging mothers of these adult daughters. Two methods of analysis were used to analyze data: counting and content analysis. Findings showed aging mothers of daughters with mental illness were socially integrated with relatives and nonrelatives, evidenced relational content of tangible and intangible support in their social ties and engaged in bidirectional and asymmetrical support exchanges with network members, including their daughters with mental illness. These findings suggest that social resources in the form of social relationships and support are embedded in the networks of aging mothers who have adult daughters with serious mental illness. Practitioners should assess support contributions to the aging mothers of adult daughters with serious mental illness from a wide range of social relationships including their daughters.     

Family capital: Examining social capital,family commitment,and acculturation among college-enrolled Mexican-American men and women in the Southwestern United States

Social capital is integral to an individual’s ability to access various resources embedded in social and familial networks that are important in academic access and future success. The types and dynamics of social relationships created by men and women are thought to generate different forms of social capital with factors such as acculturation resulting in differences in intercultural networks and potential resource access. However, the factors that contribute to the development of social capital require further investigation. The current study examines the relationship between acculturation, family role commitment, and various social network characteristics associated with social capital among Mexican-American college-enrolled men (n = 119) and women (n = 196). Several multiple regressions were conducted. Findings indicate that acculturation and family role commitment relate differently to social-capital-network characteristics among Mexican-American men and women. For women, marital commitment was consistently related to social-capital-network characteristics whereas acculturation factors seemed to be more salient among men. Overall, study variables accounted for a larger portion of the variance for social-capital-network characteristics across analyses for men than women indicating that other factors may be at play in generating social capital for women.     

Interethnic Relationships: The Role of Social Network Diversity

We examine the degree to which ethnic diversity in social networks relates to the frequency of interethnic romantic relationships for 318 college students. In a multinomial logit, we find that the odds of having an interethnic relationship once or twice, versus never, increase significantly if the respondent has a relatively ethnically diverse friendship network, is male, and supports interethnic dating. The odds of having an interethnic relationship often, versus once or twice, are significantly higher for persons of color and when the friends of the respondent's parents are relatively diverse ethnically. Findings from open‐ended data also provide support for a social network perspective, and point to the processes by which networks, gender, and ethnicity shape interethnic courtship.     

Infectious Innovations? The Diffusion of Tactical Innovation in Social Movement Networks,the Case of Suffragette Militancy

This paper explores the diffusion of a tactical innovation – militancy – within the British Suffrage Movement, 1905–1914. It concentrates upon the influences that arise from personal social networks and which affect ego's decision about whether to adopt the new tactic. UCINET is used to map and visualise the activist networks of two suffragettes who made different adoption decisions. This reveals that ‘weak ties’ to ‘innovation champions’ (i.e. suffragette ‘travelling organisers’) connected both women to opportunities to learn about, observe and adopt militancy. In order to explain why one suffragette adopted the tactic and the other did not, however, there is a need to link structural and cultural analyses of social networks together. Here, I do this by following up empirically what Fuhse [Fuhse, J. (2009). The meaning structure of social networks. Sociological Theory, 27, 51–73] has called the ‘meaning structure of the network’ consisting of interpersonal expectations and network culture. I propose that the ‘meaning structure’ of the network is linked to the structural patterning of social ties – and the subjective meanings of ego – through the communicative interaction in which they both are rooted [Mische, A. (2003). Cross-talk in movements: Rethinking the culture-network link. In M. Diani & D. McAdam (Eds.), Social movements and networks: Relational approaches to collective action (pp. 258–280). Oxford/New York: Oxford University Press]. Focusing on communicative interaction and intersubjective meanings indicates that there is value in approaching personal networks as socio-cultural ‘lifeworlds’ [Habermas, J. (1987). The theory of communicative action, volume 2: System and lifeworld. Boston, MA: Beacon Press; Passy, F., & Giugni, M. (2000). Life-spheres, networks, and sustained participation in social movements: A phenomenological approach to political commitment. Sociological Forum, 15, 117–144.). This approach is particularly valuable in highlighting the construction of a ‘moral point of view’ within networks, which fundamentally shapes the symbolic legitimacy of culturally controversial tactics.     

Communicating corporate LGBTQ advocacy: A computational comparison of the global CSR discourse

Corporations are increasingly engaging with political and social issues through corporate social responsibility (CSR) initiatives, in new areas such as lesbian, gay, bisexual, transgender, queer (LGBTQ) advocacy. Informed by institutional theory and stakeholder theory, this article systematically, comparatively, and computationally examines the intersection of LGBTQ advocacy and CSR communication. In particular, it contributes to the literature by (1) examining the global LGBTQ CSR discourse constructed by Fortune Global 500 companies (136,820 words) with semantic network analysis and structural topic modeling; (2) surveying non-profit organizations’ guidelines and comparing corporate values with them; and (3) exploring how stakeholder expectations and institutional factors influence CSR communication. Results indicate 6 corporate topics and 9 non-profit topics, which were explicated by referencing organizations’ original writing. It is further shown that stakeholder expectations and institutional factors not only affect whether or not corporations report LGBTQ efforts, but also affect what topics they highlight in CSR reports. Corporations in democratic countries with substantial stakeholder expectations emphasize areas that need high investment and exceed legal obligations.