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1.
预售是新产品上市前,商家允许消费者提前预定产品的一种销售手段。本文以新产品预售为背景,建立了商家同时销售新旧两代产品时的预售模型,先对消费者最优购买策略进行了分析,在此基础上,分两种情况,即商家在预售阶段公开或隐藏新品未来市场价格,研究了商家最优预售价格折扣和最优订购量。最后,通过数值仿真分析了影响新品预售策略和商家收益的一些因素。结果表明,商家在预售阶段公开新品未来市场价格可以获得更高期望收益。  相似文献   

2.
预售商品种类繁多,可分为从未上市过的新产品和已经上市过旧产品。面对不同类型的产品,根据消费者效用理论,消费者可能做出不同的决策。研究在产能约束的前提下,零售商销售不同类型产品的最优预售策略问题。结果表明,新产品的最优预售策略取决于正常销售价格,旧产品的最优预售策略受正常销售价格与消费者构成的共同影响,且前者的影响作用大于后者。较低的正常销售价格或较大的高估值消费者比例增大了消费者在正常销售期购买的缺货风险,零售商应采取溢价预售策略,否则应采取折价预售策略。此外将新产品和旧产品的最优预售策略对比发现,利用消费者对产品估值的不确定性,新产品预售比旧产品预售更具优势。  相似文献   

3.
基于返回策略与风险分担的供应链协调分析   总被引:6,自引:0,他引:6  
基于返回策略分析供应链协调与风险分担问题.该模型含有两种常见的返回政策:比例回购和折价回购.研究结果表明返回策略可以协调供应链.供应链协调时供应链风险在供应商和销售商之间的分担情况由回购折价参数和回购比例参数决定,并且风险分担情况符合一般的收益和风险之间的权衡关系,即获得的收益越高,承担的风险就越大.供应商的最优回购契约是:供应商允许销售商对剩余订货全部按批发价退货,供应商采用边际成本加成定价的方式来确定批发价,加成比例由市场需求的满足率决定;在最优情形下,节点企业分担的风险之比等于两企业在供应链最优订货量处的边际成本之比.  相似文献   

4.
在线消费者评论成为影响消费者购买行为的重要因素。本文构建两阶段销售模型(预售期、正常销售期),通过刻画预售期消费者评论对正常销售期需求的影响,探究消费者评论如何影响商家定价策略以及商家如何利用消费者评论调节竞争。结果表明,无论在垄断或竞争市场情形下,若忠实消费者选择等待至正常销售期购买产品,商家均会采取折价预售策略,即通过降低预售期价格提升消费者评论,刺激正常销售期的产品需求。在竞争市场情形下,若普通消费者的产品偏好成本非常低且预售期购买量较小,商家的折价预售策略能通过提升消费者评论以阻止竞争者进入市场;随着普通消费者产品偏好成本增大,商家会将重心转向忠实消费者,进而缓解商家之间的竞争。  相似文献   

5.
在线产品定价是平台经济的重要研究领域,两阶段混合预售是线上销售的一种主流模式。顾客在线上购买过程中,支付方式和预售模式对消费者行为和产品定价具有重要的影响。基于两阶段混合预售模式,本文考虑支付痛苦钝化效应对消费者购买心理的影响,建立相应的产品定价模型,得到了在线产品的最优预售价格、最优销量和最优利润,分析了支付痛苦钝化对消费者行为和在线产品最优定价的影响机制。理论和数值分析表明,两阶段混合预售策略更有利于卖方收益最大化;受支付痛苦钝化效应影响,折扣预售并非一定是产品最优选择策略,痛苦钝化因子是影响产品预售策略的重要因素。本文成果将进一步丰富平台经济下的顾客行为和产品定价研究,为平台企业和商家制定预售和产品定价策略提供决策依据。  相似文献   

6.
本文研究了在产品需求和消费者产品估价均不确定的情况下,报童零售商的预售策略和无缺陷退货问题.零售商可以提供三种销售策略:不提供预售、提供部分退款退货服务的预售策略和提供全额退款退货服务的预售策略,所有预订产品在正常销售季节交付.研究发现,预订产品的全额退款退货策略和不提供退货策略都可能导致库存风险和估价不确定风险的不合理分摊,而最优的退货策略是部分退款退货策略,且最优退货价格为产品的残余价值.此外,全额退款和部分退款的退货策略只影响零售商的预售利润和销售季节退货量,并不影响零售商在正常销售季节的期望利润.研究还表明,预售需求和正常销售需求的相关性越高,预售优势越明显.  相似文献   

7.
依据条件风险值CVaR度量准则,建立了顾客策略行为下基于回购契约的供应链决策模型,分析了集中式供应链系统和分散式供应链系统中,风险规避供应商和风险规避零售商的决策行为。在此基础上,通过理论求解和数值分析,进一步探讨了顾客策略行为、成员风险规避性和供应链回购契约的交互影响。主要研究结论如下:第一,当供应链成员均为风险规避时,价格承诺可成为顾客策略行为的完美应对策略;第二,最优回购价格受到零售商和供应商的风险规避度的共同影响,零售商的最优订货量随产品回购价格的增加而增加;第三,当且仅当零售商与供应商的风险规避度相当时,回购契约能够实现分散式供应链系统的协调和利润在不同成员间的任意分配,否则回购契约不能实现供应链利润在不同成员间的任意分配。第四,当供应链成员风险规避不等时,零售商的利润分成随顾客对产品估价的增加而增加。同时,风险规避度较小方需要出让部分利润给风险规避度较大方才能够保证契约的实施。  相似文献   

8.
本文从消费者策略行为出发,通过运用经典的Stackelberg博弈模型,讨论面对消费者策略行为时,短生命周期产品厂商如何有效进行收益管理.结论表明,在短生命周期产品收益管理过程中,忽视消费者策略行为会导致利润的严重损失,厂商应根据库存和消费者的理性预期制定相应的价格决策.当库存较少时,厂商基本可以忽略消费者策略行为而制定较高价格;当库存相对较多,厂商的最优定价决策依赖于理性预期均衡;当库存非常充裕时,最优定价决策与消费者折扣因子紧密相关.厂商可通过适当的库存数量增加产品缺货风险,而减少消费者策略行为的不利影响.这对短生命周期产品的收益管理具有一定的现实意义.  相似文献   

9.
褚宏睿  冉伦  张冉  李金林 《管理科学》2015,18(12):47-57
在前景理论的框架下,通过引入回购和缺货惩罚因素研究了3 种情形下报童最优订货量问题; 通过证明给出了特定参数条件下前景理论报童最优订货量与经典报童最优订货量的明确关系,进一步给出了前景理论最优订货量与回购价格及缺货惩罚价格的函数变化关系.最后,通过数值分析说明了研究结论.  相似文献   

10.
周晨希  郭朝阳 《管理科学》2019,32(2):108-119
有害型产品或服务在当代社会的消费规模日益增加,日常生活中常见的有害型产品包括自助餐、快餐、手机游戏和赌场等。该类产品的显著特征是:消费时,消费者得到即时的满足感,但其消费的副作用将在未来对消费者产生显著影响。具体消费场景体现为消费者通过手机软件提前订购自助餐、快餐和手游等产品或者服务。 ????????基于消费者自我控制理论和厂商预售定价理论,探讨消费者购买决策过程中的行为偏差对厂商预售定价的影响机理。以销售有害型产品厂商为主要研究对象,通过构建行为经济学模型,系统分析消费者当期偏好倾向和消费者过度自信两大消费者行为偏差对厂商的最优定价策略、厂商利润和消费者剩余的影响,进一步考察厂商提供退款承诺对行为偏差和厂商利润关系的调节作用。 ????????研究结果表明,①消费者决策过程中的行为偏差显著影响厂商预售定价和退款战略,即在存在消费者行为偏差的情况下,厂商愿意承诺更高的退款金额,并且高的预售价格也未必与高的退款金额紧密相关;②消费者行为偏差既可能增加也可能减少厂商利润水平,而厂商是否提供退款机制显著调节消费者行为偏差与厂商利润之间的关系;③相对于没有退款承诺的情形,提供退款承诺能够帮助厂商获得更多的利润。有害型产品的副作用越大,消费者的过度自信程度越高,从而厂商通过退款承诺获取的利润也越多。此外,消费者在提前购买商品时面临的购买风险既可增加也可减少退款承诺带来的额外收益。 ????????研究拓展了传统的预售模型,在考虑消费者行为偏差后,新的模型可以更准确地刻画消费者对于有害型产品的实际购买决策过程。进一步揭示了退款的另一重要作用,即通过打破消费者决策行为的一致性来获取价值。研究结果还可以帮助相关行业管理者洞察消费者行为因素,有针对性地制定营销战略和提升企业绩效水平。  相似文献   

11.
This guest editorial is a summary of the NCSU/USDA Workshop on Sensitivity Analysis held June 11–12, 2001 at North Carolina State University and sponsored by the U.S. Department of Agriculture's Office of Risk Assessment and Cost Benefit Analysis. The objective of the workshop was to learn across disciplines in identifying, evaluating, and recommending sensitivity analysis methods and practices for application to food‐safety process risk models. The workshop included presentations regarding the Hazard Assessment and Critical Control Points (HACCP) framework used in food‐safety risk assessment, a survey of sensitivity analysis methods, invited white papers on sensitivity analysis, and invited case studies regarding risk assessment of microbial pathogens in food. Based on the sharing of interdisciplinary information represented by the presentations, the workshop participants, divided into breakout sessions, responded to three trigger questions: What are the key criteria for sensitivity analysis methods applied to food‐safety risk assessment? What sensitivity analysis methods are most promising for application to food safety and risk assessment? and What are the key needs for implementation and demonstration of such methods? The workshop produced agreement regarding key criteria for sensitivity analysis methods and the need to use two or more methods to try to obtain robust insights. Recommendations were made regarding a guideline document to assist practitioners in selecting, applying, interpreting, and reporting the results of sensitivity analysis.  相似文献   

12.
Problems in studying occupational stress within the police service are identified and the paucity of work on operational duties as potential stressors are discussed. The present study reports the results of a factor analysis of operational stressors (N = 601 serving British police officers) that revealed three factors: exposure to death and disaster; violence and injury; sexual crime. These were demonstrated to be reliable scales and were included in logistic regression models together with a range of demographic and psychological variables. Models were applied to men and women separately, which showed there to be different predictors of the likelihood of suffering distress (measured by the General Health Questionnaire, GHQ) in terms of the officer's gender and operational role. Overall the model for women officers was better at predicting psychological distress than that for men. These findings are related to aspects of the police occupational culture. Further discussion is offered that conceptualizes police operational stressors as traumatic, routine and vicarious. Finally, some implications are drawn for the provision of stress intervention in the light of this differentiation.  相似文献   

13.
Logistic objectives constitute a compromise between having short leadtimes and a low volume of work in progress on the one hand and a high resource loading and due date obligation on the other. Miscellaneous production planning approaches offered today provide different combinations of logistic objectives for satisfying a manufacturing strategy. To combine the strength of the various approaches into a unified system, a new approach based on a dynamic and distributed production planning methodology is proposed. To customize the approach, various analyses and specifications have to be made and for that reason some important characteristics and criteria for analysing production control philosophies will be given.  相似文献   

14.
Penny Dick 《Work and stress》2000,14(3):226-244
The police profession is one in which acute stressors are encountered more frequently than in other occupations. Using the personal accounts of 35 police officers attending an in-house stress counselling clinic, the aim of the present study was to provide a qualitative examination of how the institutional context of policing influenced the ways in which acute stressors signified to individual police officers experiencing felt distress. Using the framework of Rational Emotive Behaviour Therapy as an analytical tool, it is argued that beliefs contributing to the experience of felt distress are related to the way in which policing as both an identity and an activity is constructed through the police organizational culture. Not only do these constructions influence the ways in which officers perceive themselves and their environments, but they also operate at the collective level to 'normalize' some emotional responses and to 'pathologize' others which, it is argued, could impact upon the outcomes of interventions such as stress counselling.  相似文献   

15.
This paper examines whether social support is a boundary-determining criterion in the job strain model of Karasek (1979). The particular focus is the extent to which different sources of social support, work overload and task control influence job satisfaction, depersonalization and supervisor assessments of work performance. Hypotheses are tested using prospective survey data from 80 clerical staff in a university setting. Results revealed 3-way interactions among levels of support (supervisor, co-worker, non-work), perceived task control and work overload on levels of work performance and employee adjustment (self-report). After controlling for levels of negative affect in all analyses, there was evidence that high levels of supervisor support mitigated against the negative effects of high strain jobs on levels of job satisfaction and reduced reported levels of depersonalization. Moreover, high levels of non-work support and co-worker support also mitigated against the negative effects of high strain jobs on levels of work performance. The results are discussed in terms of the importance of social support networks both at, and beyond, the work context.  相似文献   

16.
This paper presents research on the relationships between the work-related stressor of perceived job insecurity and various indicators of occupational strain, taking into account employees' personality dispositions (trait negative and positive affectivity) and coping resources. Respondents were 222 Australian public servants surveyed during organizational restructuring that involved downsizing and threat to job certainty. The research was formulated within an adaptation of Osipow, Doty, and Spokane's (1985) framework of stress-strain-coping that included the possible direct as well as moderating effects of personality dispositions in reporting occupational strain (Parkes, 1990). Findings from hierarchical regression analyses indicate consistent significant independent effects of personality dispositions, coping resources and perceived job insecurity on various indicators of strain. There was also support for the moderating roles of negative affectivity and self-care in the relation between perceived job insecurity and physical strain. Implications for the role of dispositional factors, especially negative affectivity, and the utility of various coping resources in accounting for occupational strain in times of threatened job security are discussed.  相似文献   

17.
This study examined the antecedents of job strain (emotional exhaustion, health complaints) and withdrawal behaviour (e.g. lowered organizational commitment) among a cross-sectional sample of 131 academic staff members of the law department of a large Dutch university. Conservation of resources theory (Hobfoll, 1989) provided the theoretical background for this study. Strains and withdrawal behaviours were expected to be most prominent among those who reported having few resources and/or who reported high job demands. Structural equation modelling revealed that this was indeed the case. As predicted, differential patterns of effects emerged for job demands and job resources. Analysis of the effects of four job-specific stressors revealed that especially the structural aspects of a staff member's teaching task (e.g. the number of students in their classes) contributed strongly to perceived job demands. Theoretical and practical implications of the study are discussed.  相似文献   

18.
Average rates of total dermal uptake (Kup) from short‐term (e.g., bathing) contact with dilute aqueous organic chemicals (DAOCs) are typically estimated from steady‐state in vitro diffusion‐cell measures of chemical permeability (Kp) through skin into receptor solution. Widely used (“PCR‐vitro”) methods estimate Kup by applying diffusion theory to increase Kp predictions made by a physico‐chemical regression (PCR) model that was fit to a large set of Kp measures. Here, Kup predictions for 18 DAOCs made by three PCR‐vitro models (EPA, NIOSH, and MH) were compared to previous in vivo measures obtained by methods unlikely to underestimate Kup. A new PCR model fit to all 18 measures is accurate to within approximately threefold (r = 0.91, p < 10?5), but the PCR‐vitro predictions (r > 0.63) all tend to underestimate the Kup measures by mean factors (UF, and p value for testing UF = 1) of 10 (EPA, p < 10?6), 11 (NIOSH, p < 10?8), and 6.2 (MH, p = 0.018). For all three PCR‐vitro models, log(UF) correlates negatively with molecular weight (r2 = 0.31 to 0.84, p = 0.017 to < 10?6) but not with log(vapor pressure) as an additional predictor (p > 0.05), so vapor pressure appears not to explain the significant in vivo/PCR‐vitro discrepancy. Until this discrepancy is explained, careful in vivo measures of Kup should be obtained for more chemicals, the expanded in vivo database should be compared to in vitro‐based predictions, and in vivo data should be considered in assessing aqueous dermal exposure and its uncertainty.  相似文献   

19.
The United Nations Office for Disaster Risk Reduction reported that the 2011 natural disasters, including the earthquake and tsunami that struck Japan, resulted in $366 billion in direct damages and 29,782 fatalities worldwide. Storms and floods accounted for up to 70% of the 302 natural disasters worldwide in 2011, with earthquakes producing the greatest number of fatalities. Average annual losses in the United States amount to about $55 billion. Enhancing community and system resilience could lead to massive savings through risk reduction and expeditious recovery. The rational management of such reduction and recovery is facilitated by an appropriate definition of resilience and associated metrics. In this article, a resilience definition is provided that meets a set of requirements with clear relationships to the metrics of the relevant abstract notions of reliability and risk. Those metrics also meet logically consistent requirements drawn from measure theory, and provide a sound basis for the development of effective decision‐making tools for multihazard environments. Improving the resiliency of a system to meet target levels requires the examination of system enhancement alternatives in economic terms, within a decision‐making framework. Relevant decision analysis methods would typically require the examination of resilience based on its valuation by society at large. The article provides methods for valuation and benefit‐cost analysis based on concepts from risk analysis and management.  相似文献   

20.
Organizational change and restructuring is often perceived as leading to increased occupational stress, impacting negatively on the psychological well-being of employees. This pragmatic study investigates the role of social support and dispositional affect as moderators of role stress post-restructuring for employees in a public utility company. A total of 176 employees, including 37 managers, 60 graded staff and 78 industrial staff completed a self-report questionnaire, approximately 1 year postrestructuring, retrospectively assessing role conflict, ambiguity, overload and positive and negative feedback pre- and post-restructuring. Results suggested that overall role stress increased for managers/ senior officers and graded staff, but not for industrial staff. Social support was linked with lower role stress, more positive feedback and less negative feedback at post-restructuring. For certain role stressors this impact was moderated by dispositional affect, but the effect was not consistent across occupational groups. Positive affect enhanced the effect of manager support in reducing role conflict for graded staff, and the effect of co-worker support in increasing positive feedback and reducing negative feedback for industrial staff. Findings suggest that managers should pay particular attention to support and feedback for employees during periods of chronic occupational stress following organizational restructuring.  相似文献   

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