Exploitation Strategy and Performance of Contract Manufacturing Exporters: The Mediating Roles of Exploration Strategy and Marketing Capability

Contract manufacturing exporters (CMEs) receive a meagre share of global value chain returns, primarily because of the mundane and exploitative nature of the activities they perform in their dependency relationships with lead firms. We posit that CMEs can enhance their performance by capitalizing on their exploitation strategy. Exploitation strategy triggers exploration strategy which requires building marketing capabilities for enhanced performance. Based on data from 154 Vietnamese CMEs, we find significant indirect only mediation effects of: 1) exploration strategy between exploitation strategy and export performance; and 2) marketing capability between exploration strategy and export performance. Further, we find significant indirect only serial mediation of exploration strategy and marketing capability between exploitation strategy and export performance. The findings are also supported and contextualized based on illustrative quotes from face to face semi-structured interviews with senior managers of 10 Vietnamese CMEs. The findings suggest that CMEs' that consciously capitalize on the exploitation strategy by seeking exploration opportunities while building their marketing capability exhibit enhanced performance.     

Experiential and Informational Knowledge,Architectural Marketing Capabilities,and the Adaptive Performance of Export Ventures: A Cross‐National Study

Knowledge‐based view (KBV) theory posits that the acquisition and use of relevant knowledge is key to understanding organizational performance. However, there is relatively little empirical evidence to support or refute several important propositions underlying KBV theory explanations of organizational performance. In particular, the extant literature has focused on individual technical and scientific components of the knowledge bases of firms in dynamic industries, and largely ignored both different levels of informational and experiential knowledge relevant to the market environment, and the increasingly important context of exporting. Our study addresses these knowledge gaps by developing a framework for export venture knowledge management and empirically examining relationships between different types of individual‐level and organizational‐level knowledge relevant to the market environment, architectural marketing capabilities, and the adaptive performance of export ventures. Using primary data collected in the United Kingdom and China, our study indicates that export ventures' organizational‐level experiential and informational knowledge, and individual‐level experiential knowledge relevant to the market environment, is positively associated with export ventures' architectural marketing capabilities, which are in turn associated with the adaptive performance of export ventures.     

Internet and SMEs' internationalization: The role of platform and website

Despite the growing trend among small and medium enterprises (SMEs) of utilizing the Internet for internationalization, academic research in this area remains sparse. This paper presents and empirically evaluates a theoretical framework of the effect of Internet capabilities, comprising platform and web capabilities, on export marketing capabilities and export performance for SMEs in emerging markets. Furthermore, we examine the contingencies in this relationship. Based on a sample of Chinese SMEs, our empirical findings indicate that platform and web capabilities are positively related to export marketing capabilities and export performance. Moreover, product complexity and competitive intensity moderate the effects of platform and web capabilities on export marketing capabilities. Additionally, we discuss the theoretical and managerial implications.     

Firm capabilities and export performance of small firms: A meta-analytical review

Despite its importance, there is no clear understanding of the impact of small firms’ capabilities (networking, innovation, and marketing) on their export performance. This article attempts to address this issue with a meta-analysis of 74 recent empirical studies comprising 76 independent samples and covering more than 30 countries. We found that innovation, marketing, and networking capabilities positively influence export performance of small firms. However, the context-dependent nature of these relationships demands a more fine-grained examination. The variations in the ES of these relationships are explained by the role of external business environmental factors prevailing in the country of origin of the firm (developing/developed country and individualism/collectivism culture). We examined the divergent results provided by empirical studies using the moderator analysis. The findings of this article shed light on the role of small firms’ capabilities in enhancing export performance in different contextual settings.     

经营者股权、非流通股权和公司绩效——对中国上市公司的实证分析

许多学者证明内部人股权和公司绩效之间存在非线性关系,并且把内部人股权看作经营者股权。本文结合中国上市公司的特点,认为应该从广义上理解内部人股权的概念,把非流通股都看作内部股。通过对深市上市公司的分析,本文发现经营者股权和公司绩效之间没有显著的关系。国家股和法人股等与公司绩效显著正相关。一定比例的非流通股可以促进公司绩效,而非流通股比例过大,则会使公司绩效降低。企业应该逐渐降低非流通国家股和法人股的比例,提高经营者股权,以发挥经营者的积极性和管理能力。     

How market entry order mediates the influence of firm resources on new product performance

Building from the resource-based view of the firm and the first-mover advantage literature, this paper asserts that the entry order in a new product-market affects how the firm's resources and capabilities influence the product's performance. This proposition is tested on a sample of 136 product launches by Spanish manufacturing firms. The empirical analysis reveals that firms with superior managerial and R&D resources achieve superior new product performance when an early-entry strategy is adopted. Manufacturing resources also contribute positively to the success of new products, but this effect is weakened by the difficulties and inconveniences that firms with advantages in operations face when they attempt to pioneer a new market. The results regarding the influence of marketing resources on new product performance are not conclusive.     

Institutions and the Diversity and Prevalence of Multinationals’ Knowledge‐Augmenting Subsidiaries

Multinational corporations (MNCs) increasingly seek to gain access to, and exploit, locationally specific sources of advanced knowledge and technological capabilities, creating a need to explain (1) the diversity among these facilities and (2) how institutions influence MNCs’ abilities to invest in different subsidiary types. Extending debates on firms’ knowledge‐augmenting activities, the authors integrate institutions into their analytical framework to a greater extent than previous work has done. Moreover, existing contributions provide typologies of R&D subsidiaries. In contrast, the authors focus on a particular subset of subsidiaries, knowledge‐augmenting ones, and put forward a theory to explain their variety and their prevalence, enabling them to identify previously neglected subsidiary types that have important managerial and policy implications. By downplaying the diversity of these subsidiaries, existing work has not been able to capture the full range of managerial challenges as well as the costs and benefits of different subsidiary types to host countries. The authors, therefore, problematize firms’ abilities to gain access to foreign knowledge‐generating assets, highlight the importance of institutional environments, provide policy recommendations and identify areas for future research.     

Managerial Risk‐taking in International Acquisitions in the Brewery Industry: Institutional and Ownership Influences Compared

This paper deals with the role that institutional differences play in managerial risk‐taking when firms engage in international acquisitions. It is assumed that multinational corporations (MNCs) have different interests and capabilities when dealing with international acquisition, which in the authors’ view are significantly shaped by specific home country institutional influences. This study concerns the question of how different forms of ownership – concentrated (e.g. family and bank based) and dispersed (stock market based) – influence risk‐taking and managerial decision‐making in large international acquisitions. Comparing a total of 12 large acquisitions of four leading MNCs in the global brewery industry, the paper shows that mutually reinforcing influences of country of origin (coordinated vs liberal market economies) and ownership (family ownership vs stock market ownership) lead to different risk profiles and managerial risk‐taking with regard to international acquisitions.     

Utilization and value of social networking relationships in family and nonfamily firms in an African transition economy

This study investigates the utilization of managerial networking relationships with social and political entities to create social capital in family-owned and nonfamily firms, and compares the impact of the value of the social capital derived from the networking relationships on performance between family-owned and nonfamily firms. Using data from Ghana, the findings show that there are differences in the utilization of networking with social and political stakeholders to create social capital by family-owned and nonfamily firms. While networking relationships with government bureaucratic officials and community leaders have an inverted U-shaped relationship with performance for family-owned firms, it has a linear, positive and monotonic relationship with performance for nonfamily firms. Overall, the findings suggest that networking relationship matters, but extensive utilization of networking relationships with external stakeholders may have diminishing returns to performance for family-owned firms.     

管理者关系特性对海外子公司知识获取及公司绩效的影响研究

基于组织学习理论和社会资本理论,考察了管理者关系特性对海外子公司内外部网络知识获取和企业绩效的影响。研究结果显示,母子公司管理者之间的信任和沟通频率对获取母公司知识有正向影响,海外子公司管理者和本地重要企业管理者之间的信任对获取本地商务知识有正向影响,海外子公司管理者和本地政府主要负责人之间的私人关系对获取本地制度知识有显著影响。此外,本地制度知识在母公司知识对海外子公司绩效的影响中起正向调节作用,本地商务知识起负向调节作用。     

经营能力、协调治理与企业绩效:基于中国数据的实证研究

在解释企业绩效差异性时,无论是委托代理理论还是能力理论都存在一定的片面性。而结合治理机制与经营能力以探讨企业的竞争力,可以为深入理解企业的性质和成长差异性提供更为丰富的解释。本文立足于企业家要素,以能力理论和委托代理理论为基础,并基于国内283份企业数据,从经营能力和协调治理机制的单因素、多因素以及它们的相互作用三个方面统计检验了企业绩效差异性的渊泉。本文的研究结果表明,当对经营能力、协调治理分别进行考察时,这些因素的不同指标都在一定程度上影响到企业的绩效;当对这些因素进行综合考察时,经营能力的贡献则明显高于治理因子的作用;经营能力与协调治理之间存在较弱的互补性,并且这种作用主要体现为改进市场潜力而不是投资净收益。     

Innovation strategies of Asian firms in the United States

This paper examines the relationship between Asian firms’ technological and non-technological strategies and innovation capability. Particular attention is focused on subsidiaries in the United States (US) with headquarter units in South Korea, Singapore, and Taiwan. Empirical evidence from a sample of 151 subsidiary plants and establishments suggests that Asian firms invest in the US to upgrade their their knowledge base with a view to supporting new product and market-based innovations. The results of an ordered probit regression model of innovation performance suggests that new product development and marketing capability make a significant contribution to increased US patents among Asian firms while applied research is only marginally significant in explaining firms’ innovation capability. The major sources of innovation capability are revolved around a tacit understanding of technology and products than more explicit forms of knowledge. Our empirical findings also suggest that stronger business performance is associated with new product development and marketing capability.     

An empirical analysis of innovation strategies of biotechnology firms in the U.S.

The paper explores the strategies of biotechnology firms in the U.S. through a mail questionnaire study. Based on the responses of 89 companies we have developed strategy archetypes of these firms in R&D, marketing, and technology acquisition. In R&D, we found the firms to follow either incremental or radical strategy. In marketing, the firms use either a defender or an innovator strategy. In technology acquisition, firms differ in terms of their emphasis on licensing or developing new technology. The interrelationship among the strategy groups is weak. The R&D and technology acquisition strategies are related in the sense that aggressive technology strategy dictates radical R&D behavior with emphasis on development of new technology. We have found that firms following aggressive technology strategy tend to follow conservative marketing strategy. This is consistent with an earlier study by of German firms where it was found that firms tend to balance their technical and marketing risks. The paper also provides additional information about the factors considered to be important in product decisions for various strategies.     

The ISO 9000 international quality registration: An empirical analysis of implications for business firms

The purpose of this article is to explore managerial perceptions of ISO 9000 standards. Previous surveys found general agreement that ISO 9000 registration influenced supplier selection, improved customer satisfaction, and enhanced operating efficiency. The present survey of production managers in 212 U.S. locations gathered data related to the perceived impact of registration on their businesses. Data analysis suggests strong agreement with benefits provided by improved documentation, the use of ISO 9000 as a marketing tool and greater export potential as a result of implementing these standards. Respondents did not agree that ISO 9000 provides positive benefits in product development or reduces production time. Annual sales were included to determine if there is a difference in perceived impacts based on firm size. Managers of smaller firms held a stronger belief that ISO 9000 registration results in cost reduction and increases export potential than did large firm managers. Small firms with less well developed export connections may find ISO 9000 registration useful in helping to establish a reputation that will help make the necessary connections in the export markets. The improvements in documentation of products and process may highlight areas of potential production efficiencies and possible cost reductions.     

动态环境下联盟竞合、治理机制与创新绩效的关系研究

本文从竞合视角审视联盟组合,结合动态关系观探讨有效的联盟治理机制,揭示了联盟组合中竞合关系(横向竞合、纵向竞合)、治理机制(契约治理、关系治理)和创新绩效之间的关系,并考察了动态环境特征(技术波动、竞争强度)的二次调节作用。在不同的竞合关系中,由于合作和竞争的强度不同,契约治理与关系治理机制的作用也存在差异,同时,治理机制与创新绩效之间的关系也受到两种不同环境动态性特征的影响。研究结果显示,在纵向竞合中,运用关系治理比运用契约治理能更好地提升创新绩效,技术波动正向调节契约治理、关系治理与创新绩效间的关系。在横向竞合中,运用契约治理比运用关系治理有效,竞争强度加强了契约治理对创新绩效的影响,即关系治理在波动的环境中更有效,契约治理在竞争的环境中更有效。本文为企业开展研发联盟组合管理提供了新的视角和管理对策。     

To fit in or stand out? How optimal distinctiveness in technological diversification affects firm performance

Previous research has observed technological diversification from a strategic viewpoint and regarded it as a strategy used by firms to differentiate themselves from competitors. This perspective, however, overlooks the fact that firms' strategies can also be understood as conformity to institutional pressure to gain legitimacy. In order to study the technological diversification–firm performance relationship from a more comprehensive viewpoint, this paper starts from a strategic balance perspective and investigates how technological diversification conformity enhances firm performance. Using a unique dataset of Chinese listed firms' patenting activities from 2003 to 2014 and adopting ordinary least squares (OLS) regression, we produce empirical findings that reveal a curvilinear (inverted U-shaped) relationship between firms’ conformity in technological diversification and their performance. Our results further delineate the boundary conditions that influence this relationship. We find that firm age positively moderates the relationship, that is the conformity-performance relationship is steeper with the older firms. Moreover, the result suggests that state ownership negatively moderates the relationship, that is, the relationship is flatter when firms are controlled by the state.     

Quality management, environmental management and firm performance: A review of empirical studies and issues of integration

Quality management (QM) and environmental management (EM) are two business practices that may affect firm performance. These practices are being increasingly introduced into firms, which often use them jointly owing to their similarities. As a result of these similarities, their integration has become a popular topic of research and practice. In the field of integration, the highest level of integration may be achieved by means of a single, full QM–EM system (QEM) in which QM and EM lose their independence. It is therefore desirable to identify dimensions from which to assess these management practices and their effects on performance. The aim of this paper is to carry out a literature review in order to propose and analyse dimensions for QM, EM, QEM and firm performance, as well as models of cause–effect relationships between these variables. The topics reviewed are the following: (1) the QM and EM dimensions; (2) the empirical studies about QM–performance and EM–performance links; and (3) issues of integration. The review suggests that the large body of QM research may inform EM and QEM. This is so because research on the QM side is more advanced and developed than that on the EM side.     

Unpacking the relationship between post-entry speed of internationalization and export performance of SMEs: A capability-building perspective

Prior research has acknowledged the merits of firms' post-entry speed of internationalization (PSI) for export performance. However, remarkably little attention has been devoted to the transformational mechanisms that enable firms to convert their PSI into performance outcomes. Drawing on the capability-building perspective, we examine the mediating role of two key firm-specific capabilities, i.e., knowledge capability upgrading (KCU) and adaptive capabilities (ADC), on the relationship between PSI and financial and non-financial export performance. Employing a sample of 208 New Zealand exporting SMEs, we found a positive relationship between PSI and both KCU and ADC and found support that PSI's effect on export performance is conveyed through ADC. We found that although KCU does not directly mediate the PSI-export performance relationship, it acts as a driving factor for ADC, which in turn contributes to export performance. This study contributes to the evolving literature on post-entry dynamics of internationalization and capability-building perspective.     

Entrepreneurial Cognition,Entrepreneurial Orientation and Firm Capability in the Creative Industries

Creative industries are firms which are characterized largely by the labour inputs of creative individuals, and surrounded by a degree of rhetoric as to their significance, but are a comparatively under‐researched sector. In this study we developed a research framework which integrated entrepreneurial cognition, entrepreneurial orientation and firm capabilities and explored the relationships between these variables, market conditions and the performance of small creative industry enterprises. The data suggest that high growth small firms are characterized by well‐developed internal capabilities allied to an entrepreneurial orientation and that the combination of the various sub‐attributes associated with each of these appear to be especially salient under conditions of intense competition. The policies, managerial and educational implications of the findings are discussed.     

跨国专利合作网络中技术接近性的调节作用研究

技术接近性对于企业间的跨国专利合作具有重要作用.基于多维接近性整体分析框架,采用中国电力系统技术领域2000年至2008年国外专利合作数据,分析技术接近性对其他接近性的调节作用.通过构造112家中外企业的专利合作网络,运用QAP网络回归方法实证检验跨国专利合作网络中技术接近性在地理接近性和社会接近性影响专利合作网络中节点连接距离和连接重要性过程中的调节作用.研究结果表明,在考虑多维接近性共同作用时,技术接近性对网络节点的连接距离和连接重要性具有重要影响,有助于节点之间构筑较短的连接渠道并形成较为重要的合作关系.除此以外,技术接近性还能正向调节社会接近性对连接重要性的正效应,但对于社会接近性与连接距离之间的关系没有显著的影响.由此验证了技术接近性可以影响其他接近性与跨国知识合作关系的基本假设,为进一步揭示不同接近性之间的相互作用机制提供了理论基础.