网络企业服务质量的测量及其影响的实证研究

学术界对电子服务质量理论的研究仍处于起步阶段,对网络企业是否可采用传统的服务质量属性模型计量顾客感知的电子服务质量还未达成共识.在文献研究的基础上,对旅行社网站的服务质量属性进行实证研究,并探讨网络企业服务质量对顾客感知的信任感、满意感和意向性忠诚感的影响.数据分析结果表明,传统服务质量属性模型SERVQUAL对网络企业也是适用的,不同服务质量属性对网络企业顾客感知的信任感、满意感和意向性忠诚感有不同的影响.     

信息化社会环境下图书馆服务质量的建设

一、服务质量管理理论基础 (一)服务质量含义 服务质量可以被定义为顾客对实际所得到服务的感知与顾客对服务的期望之间的差距.因此,服务质量是一个主观范畴,它取决于顾客对服务的预期质量和实际体验质量(即顾客实际感知到的服务质量)之间的对比.在顾客体验质量达到或超过预期质量时,顾客就会满意,从而认为对顾客的服务质量较高.反之,则会认为对顾客服务质量较低.     

顾客之间的感知相容性与其行为意向的关系研究

从顾客感知的视角,分析了顾客相容性的概念内涵和维度构成,设计了感知相容性的测量量表,并建立了反映感知相容性与顾客行为意向之间关系的理论模型。采用调查法收集数据,对相容性量表的信度和效度进行了检验,并进一步分析了感知相容性的4个维度,即空间相容性、特征相容性、语言相容性和行为相容性与顾客情绪、感知服务质量和行为意向之间的关系。最后,基于研究结果提出了进行顾客相容性管理的若干建议。     

服务质量管理研究的回顾与现状探析

服务经济时代,服务质量管理是服务运作和服务营销的重要研究问题之一。通过对服务质量形成机制、评价及管理三个领域文献的搜集与整理发现,此类研究可归纳为由两个条件和两部分内容组成的服务质量管理模型:Gronroos的顾客感知服务质量和PZB的五差距等差距模型反映了服务质量的核心形成机制,顾客特征及心理因素是其重要影响因素;SERVQUAL作为典型的服务质量测量表,常被与模糊数学、DEMATEL法综合运用于服务质量评价与改进;服务质量管理包括以服务接触相关要素管理为主的功能质量管理和以服务质量系统改进为主的技术质量管理。此外,网络环境下,服务质量具有特殊的形成机制,决定了其评价与管理的新特点。当前,在服务科学框架下进行服务质量管理研究渐成趋势,未来研究可结合网络特征和新兴服务业,关注服务质量动态特征及科学评价方法,展开行业或城市层面的服务质量管理研究。     

物流业配套服务价值分析

本文从配套服务及服务价值的概念入手,介绍了物流业配套服务的类型,并提出了物流业服务价值链模型。在此基础上,对配套服务对物流业内部服务质量的影响、配套服务对物流业外部服务质量的影响、配套服务对物流业顾客满意度和顾客忠诚度的影响、配套服务对物流业顾客价值的影响等方面进行了分析,以期最终达到提升物流企业服务价值的目的。     

服务质量与顾客感知的辨证管理

从20世纪70、80年代开始,"服务经济"这一名词日益渗透到我们的生活中,传统的制造业与服务业之间的隔阂也逐渐被消除。企业之间的竞争在越来越大的程度上表现为服务之间的竞争,服务管理理论也进入了其发展的"春天"。这其中关于服务质量和顾客感知的研究是服务管理理论的前沿,本文的一大看点就是引入了管理学中的辨证管理理论,分析了服务质量和顾客感知之间的辩证关系及辨证管理。     

基于属性重要度的产品定制程度测量模型及定制策略

定制程度的高低反映了制造商对顾客个性化需求响应的程度。运用组合分析法建立基于效用的顾客属性定制偏好测量模型和基于属性重要度的产品定制程度测量模型;以笔记本电脑装配定制为研究对象,运用K-means聚类将样本分成5个不同的属性偏好群体,测量个体与5个属性偏好群体满意度,比较分析多样化生产方式与定制化生产方式下顾客满意度的差异,建立不同偏好群体定制程度与顾客满意度之间的回归模型。研究表明,按照定制属性重要度从大到小依次进行定制生产比细分市场的多样化生产能更有效地提高顾客满意度。     

网络购物顾客满意度影响因素的实证研究

基于预期不确认理论和服务质量衡量理论,建立了一个购物网站服务质量、顾客期望与网络顾客满意度之间关系的结构模型.将购物网站服务质量分为8个维度,分别是网站设计特色、网络安全性、网络互动性、顾客化服务、产品质量保证、便利性、价格优势和操作难易度,并以当前网络购物主体之一的在校大学生为调查样本对模型进行实证检验.实证研究结果支持这一理论模型和大多数假设,并表明消费者感知的购物网站服务质量和顾客自身对网站的期望共同决定其对购物网站的满意度,网站设计特色对网络顾客满意度并没有显著的正向影响,网络安全性、价格优势和产品质量保证是影响网络顾客满意度最为重要的因素.     

中国商业银行服务质量及其属性的比较分析

本文根据最近对我国主要商业银行的实际调查数据，从顾客的视角出发，对我国主要商业银行的服务质量及其构成属性进行了统计比较分析，并进一步应用多元回归分析方法，从服务质量各属性的重要性程度和目前的表现水平两个维度对我国各主要商业银行提出了服务质量和顾客满意度的改进方向。     

考虑不确定性影响的银行服务质量评价

本文研究了不确定性对服务质量评价的影响,建立了服务质量评价的均值—方差模型,并进行了实证分析和检验。这一模型被应用来对我国主要商业银行的服务质量和顾客满意度进行排序分析,其结果显示银行服务质量的提高应该从服务的平均水平和一致性两个方面来努力。     

基于前景理论的LSSC服务质量管控策略的演化博弈分析

物流服务的完成质量依赖于物流服务供应链（LSSC）中集成商（LSI）与提供商（FLSP）的共同努力。本文基于决策者有限理性的假设，将前景理论与演化博弈相结合，分析物流服务供应链中服务质量管控活动，讨论提供商服务策略与集成商管控策略的博弈过程，通过仿真揭示损失规避系数、感知价值的敏感系数、竞争替代效应、责任分担比率对演化结果的影响。本文的创新与特色在于：一是借助前景理论中的价值函数与决策权重函数修正传统演化博弈中的支付矩阵，扩展了物流服务供应链中关于博弈者风险态度、损益感知价值等心理因素的讨论。二是通过考虑集成商间的竞争替代效应，丰富了现有文献中对集成商监管策略影响因素的探讨。研究结果表明：提升提供商对违约成本的感知价值、发挥集成商间的竞争替代效应是系统达到最优均衡点的有效途径；增强提供商与集成商对违约后果的认知程度、提高双方的风险意识能有效抑制服务违约行为；各核心要素对系统演化的影响方式不同，通过模型与仿真结果可解释由责任分担不当诱发的LSSC服务质量管控不利的问题。     

Foundations and Implications of a Proposed Unified Services Theory

Diverse businesses, such as garbage collection, retail banking, and management consulting are often tied together under the heading of “services”, based on little more than a perception that they are intangible and do not manufacture anything. Such definitions inadequately identify managerial and operational implications common among, and unique to, services. We present a “Unified Services Theory” (UST) to clearly delineate service processes from non‐service processes and to identify key commonalities across seemingly disparate service businesses. The UST defines a service production process as one that relies on customer inputs; customers act as suppliers for all service processes. Non‐services (such as make‐to‐stock manufacturing) rely on customer selection of outputs, payment for outputs, and occasional feedback, but production is not dependent upon inputs from individual customers. The UST reveals principles that are common to the wide range of services and provides a unifying foundation for various theories and models of service operations, such as the traditional “characteristics of services” and Customer Contact Theory. The UST has significant operational corollaries pertaining to capacity and demand management, service quality, services strategy, and so forth. The UST provides a common reference point to which services management researchers can anchor future theory‐building and theory‐testing research.     

AMPLIFICATION IN SERVICE SUPPLY CHAINS: AN EXPLORATORY CASE STUDY FROM THE TELECOM INDUSTRY

Evidence on the impact of amplification effects on supply chain performance primarily has been derived from studies in manufacturing industries. In this article we reported on a case study from the telecommunication industry and aimed to analyze relevant root causes and associated countermeasures of the amplification phenomenon in service supply chains. Our case findings confirm the occurrence of upstream amplification of workload in the service supply chain, workload being a more appropriate measure for amplification effects in service supply chains than inventory levels. Not all of the root causes for amplification effects known from research in manufacturing environments were found to apply in this particular service context, especially those related to the use of inventory. In addition, our telecom case study highlighted a new root cause for amplification: interactions of high workloads and reduced process quality that start reinforcing each other once workloads pass a certain threshold. In this particular case, many of the known countermeasures to eliminate amplification did not apply, because of the specific characteristics of the service process, or yielded only limited results. A potentially very powerful countermeasure identified was to implement quality improvements throughout the service chain. This quality dimension links our research to the literature on service management in general, where service quality is on top of the research agenda.     

THE MALL IS MY FACTORY: REFLECTIONS OF A SERVICE JUNKIE

This paper presents a personal perspective on the history, current research, and emerging topics in the field of Service Operations Management. I see research in the field evolving from a focus on classifications and operations research models in the 1970s and 1980s, to a current focus on laboratory studies, and survey- and case-based research. Selected current research is presented under the following headings: Service encounter design, service quality, drivers of service competitiveness, yield management, and the information revolution and the globalization of services. Examples of creativity in service delivery and some whimsical characteristics of service junkies are also presented.     

服务业员工工匠精神的结构维度探索与测量量表开发

采用定性和定量研究方法相结合的方式,借助扎根理论对服务业员工工匠精神的结构维度进行了探索性研究,并在此基础上开发并检验了测量量表。研究结果表明,服务业员工的工匠精神是一个具有丰富内涵的多维度构念,包含职业承诺、服务追求、持续创新、能力素养、履职信念、传承关怀6个维度,其测量量表由6个因子、24个题项构成。因子分析的结果表明,所开发量表的信度和效度检验均达到理想水平。     

基于实践的学术问题提炼与中国管理模式总结

管理学的学科特点要求理论研究必须与实践紧密结合。中国经济持续30多年的快速增长与管理实践的改革创新是分不开的,在这样的背景下,《管理学报》杂志致力于推动中国实践管理的研究工作,及时而且必要。从中国管理实践研究现状、学术和科学问题提炼、中国管理模式总结3个方面进行分析,旨在突出管理实践的学术研究,希望引发学术界对管理研究的思考,在提升研究规范性和研究能力的基础上,丰富和创新管理理论,增强国内学术研究在国际上的影响力和话语权。     

Performance Management Strategy: Waiting Time in the English National Health Services

The difficulty of measuring public services outcome results in governments adopting some quality performance measurements to oversee the standards and characteristics of the presented services. The study empirically tests the theory of performance management and the extent the waiting time policy would result in higher quality service and better health outcomes in 161 trusts in England from 2010/2011 to 2013/2014. The results show that higher waiting admission share has significant adverse effect on quality standards in terms of mortality rate. Moreover, the findings show that shorter range of waiting time is statistically associated with higher patients’ reported heath gains. However, the paper shows evidence of the presence of the output distortions effect of performance management strategy. The study shows that hospitals with lower mean waiting time have significantly higher readmission rate within 28 days of discharge.

     

A Psychometric Evaluation of the Expectations,Perceptions, and Difference‐Scores Generated by the IS‐Adapted SERVQUAL Instrument

This article describes the results of a study assessing the psychometric properties of the expectations and perceptions‐of‐performance instruments and the difference‐score data contained within the information systems (IS)‐Adapted SERVQUAL measurement paradigm. The central claim of this study is: In order for rational inferences to be made about service expectations, service performance perceptions, or the gap between them, each of the two instruments must exhibit reasonable psychometric properties in isolation before difference‐scores are taken. Analysis of data from a field study (N= 401) through structural equation modeling (SEM) techniques produces empirical evidence indicating that both of the instruments exhibit low psychometric quality and yet the difference‐scores exhibit “psychometric inflation.” That is, the quality of the difference‐score data is in many ways apparently superior to the raw data from both instruments. Negative conclusions are reached as to the efficacy of either individual instrument and, thus, the full IS‐Adapted SERVQUAL paradigm. Questions and prospects for further research in this important area of service quality measurement/management are presented, and a potentially rich future for IS service quality is outlined. It is strongly suggested that future IS service quality research be based on development of a new instrument, grounded in attributes endemic to IS services and developed using the best available development techniques.     

实时交通信息作用下公交多公司博弈研究

研究了提供公交车实时到站信息服务,对乘客出行行为的影响以及公交公司在基于自身利润最大化目标下,决策是否提供信息进行分析.模型中假设,理性的出行者随机到达车站或者利用公交信息提前规划自己的行程.计划出行的人数依赖于公交车的发车频率以及提供信息的质量的高低.基于固定需求的乘客出行分析,研究了公交公司在选择是否提供信息和设定运营频率以最大化利润.得到不同运营策略的公交公司的发车频率及最优利润.发现乘客利用信息成本越低,公交公司在提供信息方面越积极,公交公司可能在降低社会总成本的情况下落入“囚徒困境”.如果乘客利用信息的成本较高,而信息提供成本较低,则可能出现一家公交公司提供信息而另一家通过增加服务频率来差异竞争的均衡结果.