Seven-Eleven is revolutionising grocery distribution in Japan

Seven-Eleven Japan, which is a subsidiary of Ito-Yokado, is the largest and most profitable convencience store chain in Japan, with around 6700 convenience stores, all operating on a franchise basis. Ito-Yokado and Seven-Eleven Japan now owns the Southland Corporation, the US company which originated the Seven-Eleven concept.

This article explores the reasons for the extraordinary success of Seven-Eleven Japan which include:

• • locating stores in clusters of 30 shops to achieve local market domination;

• • combined food deliveries in temperature-controlled vans;

• • total merchandising, i.e. organising the whole value chain including manufacturers and wholesalers to develop and deliver products of high quality and low cost;

• • weekly briefings of 900 franchise advisers by the CEO;

• • a point-of-sale system which can be accessed by the stores and provides the basis for electronic ordering and same-day delivery and for real-time market analysis and forecasting.

     

Emerging Market Penetration,Inventory Supply,and Financial Performance

Realizing potential benefits from emerging market penetration requires firms to address inherent supply chain challenges. A major challenge is for firms to manage costly inventories to address demand and supply risks in emerging markets. However, emerging market penetration may offer opportunities for firms to lower inventory levels, reduce costs, and improve operating performance. Using data for 482 manufacturing firms over the 5‐year period, 2003–2007, obtained from the COMPUSTAT Industrial and Segment Databases, this article examines the relationships between emerging market penetration, inventory supply, and financial performance. Our results show that a multinational firm's sales penetration into emerging markets is associated with fewer days of inventory supply and improved financial performance. As emerging market penetration may allow firms to operate with lower inventory supply, the positive effect from emerging market penetration, such as labor cost reductions, may be enhanced due to inventory cost savings.     

银行特许权价值及其影响因素跨国比较

本文用Panzar-Rosse模型的H值度量了我国银行业2002-2008年特许权价值,发现特许权价值呈现U型变化轨迹,先降低再升高,总体来看我国银行的特许权价值巨大。进一步,本文将影响特许权价值变动的因素分解为管制性因素、银行因素和宏观因素三个方面,通过对86个国家的跨国实证分析表明,市场准入限制、经营范围限制、资本金管制、监管力度、银行成本控制能力、银行业发达程度和实际通货膨胀率与银行特许权价值正相关,外资参与度和经济发展水平与特许权价值负相关。     

Franchise Contracting: The Effects of The Entrepreneur's Timing Option and Debt Financing

We solve a sequential‐moves game that involves three players: the franchisor, the entrepreneur, and the banks. The franchisor chooses the contract terms (a one‐time franchise fee and a royalty rate for on‐going payments). The entrepreneur dynamically decides when to sign this contract, open a store, and apply for debt financing to cover the initial investment. In response to the entrepreneur's application, banks competitively determine loan rates. We find that the franchisor should use royalty cash flows and not the franchise fee to extract value from the entrepreneur. This is a new explanation of empirical evidence that franchise contracts favor royalties over franchise fees. To account for the possibility of the entrepreneur's bankruptcy and bankruptcy costs, the franchisor should decrease the royalty rate. However, despite a lower rate, the threshold for the entrepreneur to open the store is higher in the model with financing than in the model without financing. This threshold is much higher than it would have been for the integrated system, which in turn is higher than the static break‐even‐NPV threshold. If a franchisor ignores financing considerations, she will suffer from having to wait longer for the store opening and from a higher bankruptcy probability. We predict that the franchisor is the main beneficiary of the entrepreneur's greater initial wealth and that the franchisor will benefit more if she assumes a greater share of the store's operating costs.     

The Choice of Governance Modes of International Franchise Firms — Development of an Integrative Model

This paper examines the evolution of the international franchise research with special focus on the governance modes of the international franchise firm and develops a new model for the franchisor's choice of the international governance modes. International governance modes in franchising refer to wholly-owned subsidiaries, joint venture franchising, area development franchising and master franchising. Although many studies on the governance modes of the international franchise firm have been published in the last two decades, no prior study develops an integrative framework that investigates the determinants of the international governance modes by combining organizational economics and strategic management perspectives. Specifically, this study explains the governance modes of the international franchise firm by applying transaction cost theory, agency theory, resource-based and organizational capabilities theory and property rights theory.     

Optimizing Natural Gas Flows with Linear Programming and Scenarios

Recently, we developed a linear programming model to aid an electric utility company in evaluating several long-term operating decisions. Variations of this model provide insights into daily operations and valuation of supply contracts. This paper outlines the important characteristics of this class of network models including the usage of a gas storage facility, the use of market forecasts of gas prices, and the accommodation of gas contract structures. In addition, we develop a scenario optimization procedure in which demand forecasts provide scenarios. We also describe ways in which these models were automated to drive a decision support system.     

An Empirical Evaluation of Conflict in the Franchise System

This paper articulates the theoretical rationale for conflict in franchising, operationalizes conflict through the measurement of franchisee satisfaction and labels empirically supported stratified satisfaction levels. Two propositions are advanced in relation to the drivers of conflict in franchise systems. The first proposition is underpinned by relational exchange theory, which postulates that franchisee–franchisor goal congruence is important to the fulfilment of the alliance efficiencies which motivate inter-organizational forms. Cooperation, communication, coordination and commitment, as perceived by the franchisees, are used in the context of a survey instrument to operationalize goal congruence.
The second proposition involves franchisor-provided services. Transaction-cost analysis suggests that long-term contractual relationships must be flexibly interpreted and governed if the relationship is to be maintained over a series of transactions. We propose that the transactional intersection of the franchise system is in franchisor-provided services. The perceived importance and subsequent adequacy of delivery of these services established a tolerance zone within which transactions support and/or enhance the relationship between the franchisor and the franchisee.
The empirical objectives of the study are accomplished utilizing a questionnaire sent to nine franchise systems, to which 621 franchisees responded. Three clear clusters of franchisee conflict emerged in near equal proportions. The propositions are supported and illustrated empirically and in CHAID tree diagram form.     

Variable Royalty Rates for Improving Franchise Channel Coordination*

A business format franchisor obtains a major part of its revenues from franchise royalties, which are typically a fixed percentage of franchisee gross sales. When a fixed royalty rate is used and the marginal costs of operating the franchise are increasing, the franchisee does not have an incentive to increase sales beyond a certain “optimal” volume. We present a model that recommends the use of a variable franchise royalty rate for extending this optimal sales volume. For a general convex cost function, we show that a new lower rate can be applied to incremental sales beyond the original optimal level. We show that this new rate should be less than half of the original rate when a quadratic cost function is applicable. Adopting a variable royalty rate increases franchisor royalty revenues and franchisee profits.     

A Goal Programming Model for Effective Segment Determination: A Comment and Application

This note presents a model for the effective market segment determination problem. The integer goal programming model was developed for a nonprofit health care organization. The approach is an alternative application of a model presented by McClure and Wells [7]. The model includes input from the organization's clients as well as the organization's decision makers. A distinctive element is the simultaneous development of market segments and the consideration of management, institutional, and resource constraints. The purpose of the model was to aid the decision makers in determining if effective market segments exist which can be reached with information and educational materials concerning infant nutrition and breastfeeding. The model was tested and found to be effective in helping the decision makers segment their clients.     

论特许权交易的动态结构与特许扩张

特许经营是以特许权交易为纽带形成的开发与利用外部市场机会的专业化分工组织,特许扩张直接表现为特许权交易的扩张.由此,首先将特许权交易划分为特许品牌使用权交易和受许人控制权交易2个子交易,在此基础上分析了特许权交易动态结构的循环与共生特征及其内在矛盾;然后通过对特许权交易循环中的资产配置分析和特许双方的动态博弈分析,揭示特许经营稳定扩张的条件和过度扩张的形成机理;最后提出相应的对策建议.     

An Information Theoretic Framework for Exploratory Multivariate Market Segmentation Research*

State-of-the-art market segmentation often involves simultaneous consideration of multiple and overlapping variables. These variables are studied to assess their relationships, select a subset of variables which best represent the subgroups (segments) within a market, and determine the likelihood of membership of a given individual in a particular segment. Such information, obtained in the exploratory phase of a multivariate market segmentation study, leads to the construction of more parsimonious models. These models have less stringent data requirements while facilitating substantive evaluation to aid marketing managers in formulating more effective targeting and positioning strategies within different market segments. This paper utilizes the information-theoretic (IT) approach to address several issues in multivariate market segmentation studies. A marketing data set analyzed previously is employed to examine the suitability and usefulness of the proposed approach [12]. Some useful extensions of the IT framework and its applications are also discussed.     

Making Franchising Work: A Framework Based on a Systematic Review

There is a large and fragmented literature that examines the nature of franchising. This paper aims to collect all the empirical evidence on the factors that make franchising work and to integrate this evidence in a framework. A narrative synthesis was performed of 126 peer‐reviewed empirical journal articles. This review shows how the outcomes of franchising are determined by five major clusters of factors: ownership structure, business format design, contract design, behavior of the franchisor and the franchisee and their interaction, and the age and size of the system and its units. It identifies what franchisors and franchisees need to do to be successful and which evidence gaps and conflicting results remain. To yield better outcomes for both the franchisor and the franchisee, they should work on a recognizable brand name and a good working relationship; in addition, they should have suitable skills and attitudes as well as contractual exclusive territories. For further improvement of franchisee outcomes, high‐quality franchisor support, decentralized decision‐making, selection tools and fair contracts are essential. The effects of a high franchise proportion, active ownership, knowledge exchange and standardized operating instructions are contingent on other structural and contextual factors in the system. Conflicts and tying should be prevented. Hardly any research has been undertaken into which franchise designs are valued by customers. The authors have launched a research agenda for further research, from various theoretical perspectives, into the interactions between system elements, actors and contexts.     

交通BOT项目特许经营权竞标机制设计

本文从项目拍卖者的角度,对交通BOT项目进行特许经营权机制设计,设计了一套科学合理的竞标机制来提高项目拍卖者对特许经营权的配置效率。我们运用激励机制设计思想建立了竞标机制模型,在保证竞标企业参与投标和真实显示自己的经营能力的条件下最大化期望社会福利,通过求解此模型得到了最优的竞标机制;鉴于最优机制在形式上的复杂性,我们给出了得分规则拍卖和供应契约拍卖两种最优拍卖方式。     

Contractual relations and organizational structure in franchising

In this paper, we employ a new dataset based on a sample of 123 franchise systems originating from Germany to empirically test hypotheses stemming from agency theory and capital scarcity considerations on the contractual relations and the organizational structure in franchising. We include proxies for the franchisor’s capital scarcity as well as for moral hazard on the franchisee’s and the franchisor’s side. Furthermore, we distinguish between initial and ongoing franchisor support. Our results indicate that agency models based on double moral hazard do explain the design of franchise contracts and the organizational structure in terms of the proportion of franchised outlets. We find that the incentive component of the franchise contract (the royalty rate) is not influenced by moral hazard on the franchisee’s side, but rather by moral hazard on the franchisor’s side. Furthermore, the proportion franchised is strongly influenced by moral hazard on the franchisee’s side. Hence, after providing incentives to outlet managers by turning them into franchisees, thereby granting them residual claimancy, the royalty rate mainly serves to ensure ongoing franchisor input. The franchisor’s capital scarcity influences the fixed fee in franchise contracts and the proportion of franchised outlets, thus supporting standard capital scarcity arguments.     

The impact of communicative efficiency on franchisee performance

The objective of this study is to examine how franchise network members can organize networking activities efficiently. Conceptualising the franchise organisation as a social network arrangement, this chapter argues that efficient resource transmission among franchisees is essential in the quest for competitive advantage and economic rents, and is the key to higher individual (and in aggregation, collective) performance. Thus, efficient exchange reinforces the superiority of the network form of organisation to alternative organisational designs. The study suggests that interfranchisee communication is the strategic means for efficient exchange. Hypotheses are tested on a sample of 121 fashion retail franchisees.     

Quantity Flexibility Contracts: Optimal Decisions with Information Updates*

We study single and multiperiod quantity flexibility contracts involving one demand forecast update in each period and a spot market. We obtain the optimal order quantity at the beginning of a period and order quantities on contract and from the spot market at the then prevailing price after the forecast revision and before the demand materialization. The amount that can be purchased on contract is bounded by a given flexibility limit. We discuss the impact of the forecast quality and the level of flexibility on the optimal decisions and managerial insights behind the results.     

WARRANTY COST ESTIMATION: A GOAL PROGRAMMING APPROACH

This paper proposes a goal programming approach to the warranty cost estimation problem. Past research on this topic has mostly dealt with a single objective—the minimization of the warranty reserve cost or the maximization of profit. A more realistic approach to warranty cost problems could, however, involve several goals, some of which might be conflicting to others. In this paper, three goals are prioritized. The goals considered are minimization of warranty reserve cost per unit, offering a minimum level of warranty time based on an allowable proportion of failures within the warranty period, and capturing a minimum specified market share of the product. An example is illustrated using the proposed formulation, and goal achievements are discussed.     

The five stages of managed care. Strategies for physicians in health care's market revolution

What are the five stages of managed care? From "Can't Spell HMO" to Managed Cooperation, each stage has predictable market events and strategic responses. At every stage, a new set of relationships evolves among the major players, including physicians and hospitals, HMOs and insurers, and employers and government. At each higher level of managed care penetration, the players restructure their relationships as they seek to control their market and their destiny.     

关东元:本土变形记 成功的本土化来自有效沟通

春节前的一个下午,在邻近北京大望路的办公室里,巴西航空大中华区总裁关东元迎接着一拨又一拨访客,比平时更忙碌;即使是在谈话间歇,手机也并不清闲,时不时有过去的客户打来电话嘘寒问暖。接受《经理人》专访时,他有感而发:"客户给我打电话,都是感谢的话,我们虽然没有业     

Pricing-based practices,conflicts and performance in franchising

Pricing management is complex in hybrid organizations like franchising, as much of the raison d’être of franchising is built upon maintaining chain uniformity. However, franchisees and franchisors may have very different views on what the optimal prices are at a given unit. The aim of our research is thus to assess how resale pricing decisions are made and implemented in franchised chains and what the business consequences are. Our research question is then “Which pricing-based practices reduce conflicts between franchisors and franchisees and so enhance performance?” Based on a questionnaire-based survey of 406 franchisees in the largest European franchise market, France, the results of our analyses show that resale pricing in franchised chains is of crucial importance not only vis-à-vis customers, but also vis-à-vis franchisees, particularly concerning their satisfaction, store performance, and intention to acquire additional stores. On the franchisor part, pricing is essential in terms of brand performance and brand name value. Regarding the franchisor-franchisee relationship, pricing is crucial in terms of the occurrence of conflicts.