Breaking through innovation barriers: Linking effectuation orientation to innovation performance

This study aims to understand how firms overcome market-based innovation barriers and achieve innovation performance using the effectuation orientation construct. In so doing, we provide more nuanced insights into how the combination of mindsets and actions helps firms to overcome barriers. Based on a quantitative research design, data from 157 established organizations show variations in how effectual actions are related to perceived innovation barriers. Among the conclusions we draw from the results is the fact that effectual contingency and effectual means orientation are negatively associated with market-based innovation barriers, which are in turn negatively associated with a firm’s innovation performance. Overall, the empirical results provide new insights into the literature of both innovation and entrepreneurship.     

Relation between market orientation and market environment et al., in Korean firms entering to North American markets

This study was conducted to test the antecedent factors of market orientation and the relationship between market orientation and business performance of overseas subsidiaries. The author also investigates whether competitive strategy might affect the strength or weakness of the market orientation—performance relationship. The results of research show that the magnitude of the firm and market turbulence have significance as antecedent factors of market orientation, and competitive strategy can also moderate the relationship between market orientation and performance. Lastly, the results show that the relationship between market orientation and performance has a positive significance.     

对市场导向、顾客资产导向与新产品开发绩效之间关系的探索性研究——基于中国背景的调节效应模型

当前,市场导向的收益和顾客资产的重要性已经得到了广泛的认同。然而,一方面有关市场导向的认识尚未达成共识,另一方面有关顾客资产的认识也出现了新的误区,而且尚未有文献对新产品开发绩效的复杂影响进行过系统的实证研究。本文旨在开发测量顾客资产导向的有效量表,并通过区分反应型市场导向和先动型市场导向,运用中国企业的实证数据揭示它们对新产品开发绩效的差异性影响,并检验了顾客资产导向对两种不同市场导向与新品绩效之间关系的调节作用,从而引导学者和企业家对市场导向和顾客资产导向的作用形成更为科学的认识。结果发现,顾客资产导向对新产品开发绩效的直接影响并不显著,但却可以对先动型市场导向与新产品开发绩效之间的关系产生积极的调节作用。     

Digital orientation: Conceptualization and operationalization of a new strategic orientation

Although there is ample evidence that digital technologies are strategically important for value creation, extant literature lacks holistic concepts that capture an organization’s strategic orientation concerning digital innovation and transformation initiatives. This study integrates recent digitalization themes with IT business alignment research to conceptualize a new strategic orientation construct: digital orientation. The construct is manifested in four dimensions which we operationalize for computer-aided text analysis. We validate the construct based on 6498 shareholder letters from large US firms over 16 years. Building upon the resource-based view, we validate the digital orientation construct by linking it to firm performance. Our findings advance the literature on strategic orientations and bring the domains of strategy and information systems closer together. The novel digital orientation construct and the validated measurement instrument lead to many new research opportunities.     

我国制造型企业市场导向和创新导向对新产品绩效影响的实证研究

本研究基于我国227家制造型企业的问卷调查数据,实证考察了市场导向和创新导向对新产品开发绩效的影响,以及创新导向和环境变动在市场导向和新产品绩效关系中的调节作用。结果显示:(1)本研究的概念模型整体拟合度优于西方常用模型;(2)市场导向和创新导向对制造型企业新产品开发绩效的影响显著为正,且均高于以前文献研究的一般水平;(3)创新导向和技术变化对于市场导向和新产品绩效的关系起到正向调节作用;(4)市场变化和竞争强度的调节作用不显著。研究结果对于制造型企业改善产品创新绩效具有重要的启示意义。     

An interaction orientation approach to SME-Intermediaries relationships

Small and medium-sized enterprises (SMEs) engaging in foreign operations have drawn significant research attention in recent years. One of the aspects linked to such operations is SMEs’ expansion to foreign markets, often relying on local intermediaries. These intermediaries provide the firms with valuable resources such as market knowledge and recognition and reduce foreign operations’ costs. Hence, they are often considered as strategic partners. The current study aims to expand the existing knowledge regarding the relationships between business to business SMEs and their intermediaries by exploring interaction orientation as an organizational cultural aspect and its linkage to the trust-conflicts balance. Based on a survey of 165 international venture managers, complemented by in-depth interviews with 16 senior export managers, we found that by incorporating interaction-orientation constructs into the relationship management, SMEs can enhance affective trust while mitigating conflicts. We also reveal that the impact of emotional and task conflicts on SMEs’ performance is mediated through calculative trust, indicating the benefits of balancing between relational and formal governance.     

Effects of constructive politics and market turbulence on entrepreneurial orientation–performance relationship: A moderated mediation model

The study examines the interaction effects of constructive politics and market turbulence on the entrepreneurial orientation–performance relationship. The proposed structural model tests the mediating role of constructive politics between the entrepreneurial orientation and performance constructs and the moderation effect of market turbulence on this mediating relationship. Data were collected from 145 small and medium-sized enterprises (SMEs) in the United Arab Emirates. The results suggest that entrepreneurial orientation indirectly affects performance through constructive politics. Furthermore, the results indicate that the relationship between constructive politics and the firm's performance was stronger during low market turbulence. Findings suggest that entrepreneurial-oriented SMEs should embrace constructive politics where influence and power can be channeled to enhance financial performance, especially in market stability.     

手段导向、知识获取与新企业创业能力的实证研究

创业能力对于新企业创造和维持竞争优势具有重要意义,相关研究受到创业领域学者们的广泛关注。然而创业能力的实证研究主要集中于创业者个体层面创业能力的前因和结果分析,组织层面的创业能力的实证研究尚处于探索阶段,仍有待运用有效的理论揭示新企业如何构建组织层面创业能力的内在机理和路径。作为新兴的创业理论,手段导向理论有助于面临高不确定性的新企业在创业过程中持续进行迭代式学习,而组织学习理论认为,知识获取作为组织学习的核心环节有助于组织创业能力的构建。因此,手段导向可能通过知识获取提升新企业创业能力。然而,少有学者关注此方面研究。 运用手段导向理论和组织学习理论,深入剖析手段导向各维度对创业能力的积极影响,检验知识获取在手段导向与创业能力关系间的中介作用。采取大样本问卷调查,收集215家中国新企业数据,并运用多元线性回归分析和因子分析等方法进行实证检验。 研究结果表明,手段导向的4个维度均对创业能力具有积极影响,试验、可承受损失和先前承诺3个维度通过知识获取提升新企业创业能力,但是知识获取在柔性与新企业创业能力关系间的中介作用不显著。 研究结论对于丰富和拓展组织层面创业能力相关研究和推动手段导向理论的发展具有重要意义,为新企业如何在高不确定性和强资源约束下构建组织创业能力提供必要的理论指导。     

A Measure of Throughput Orientation: Scale Development and Nomological Validation

Throughput orientation, although a well‐established concept in operations management and well recognized by practitioners, has received limited empirical attention potentially due to lack of a psychometrically validated scale. Based on the tenets of throughput orientation—mindset, methodology, and measurement—we propose and develop a psychometrically validated 26‐item scale of throughput orientation (TO). To lower the possibility of nonfalsifiability between TO and performance, we draw on an unexplored context—bank branches in India—where we expect this relationship to be weaker. Furthermore, as throughput in operations is mainly dependent on market demand, market orientation (MO) is proposed as a nomological moderator strengthening the TO‐performance relationship. Using a sample of 173 branch managers of a major private bank in India, we validate the throughput orientation scale, and find that MO strengthens the relationship between TO and performance.     

Governance structure and internationalization of family-controlled firms: The mediating role of international entrepreneurial orientation

Stemming from resource dependence theory this article investigates the mediating role of international entrepreneurial orientation on the relationship between the involvement of non-family members in the firms' governance structure and both pace of internationalization and international performance of family firms. Relying on a sample of 113 German family firms, the theoretical model proposed in the study is tested via structural equation modeling techniques. Our findings suggest that a high involvement of non-family members in governance structure has a positive impact on family firms' pace of internationalization, and that this relationship is mediated by the international entrepreneurial orientation of the firm. The discussion section offers implications for family business and international entrepreneurship literature, as well as practical implications.     

Modeling market information processing in new product development: An empirical analysis

This research explores the antecedents and consequences of market information processing during the development process of new high-tech products. To this end, we develop and test a conceptual model for market information processing in three generic stages of the new product development (NPD) process (predevelopment, development and commercialization). In addition, we explore the relationships between market information processing, its antecedents, and product advantage and success. We test our model with responses from 166 NPD-managers in Dutch high-tech firms. The findings show that the market information processing variables are related differentially to new product outcomes, even when controlling for product advantage and product newness to the market. In addition, we found that companies can enhance market information processing for new high-tech products by influencing project priority and flexibility to new products, and by reducing interdepartmental conflict.     

Entrepreneurial orientation and social ties in transitional economies

Recent research suggests that entrepreneurial orientation (EO) has a more complex effect on performance (i.e. non-linear instead of linear) than previously considered. We extend this view by examining the non-linear effect of each individual dimension of EO (i.e. innovativeness, proactiveness, and risk-taking) on firm performance in the context of a transitional, collectivist economy. Drawing upon social capital theory, we also examine under which social capital conditions (i.e., business and political ties) each dimension of EO is most effective. Using survey data from 137 firms in Vietnam Top 500 Companies, this study shows that innovativeness and proactiveness have inverted U-shaped relationships with firm performance, while the effect of risk-taking on firm performance is also non-linear but in the form of increasing returns. Findings also show that social capital from business ties differentially moderates the effects of EO dimensions on performance. Similarly, social capital from political ties has different moderating effects on the innovativeness-performance and proactiveness-performance linkages. The findings urge managers of firms operating in transitional economies to take the levels of social capital from business ties and political ties into consideration when making their decision on which entrepreneurial strategy to pursue.     

Entrepreneurial orientation in vertical alliances: joint product innovation and learning from allies

This paper clarifies how a firm’s entrepreneurial orientation (EO) affects joint product innovation within a vertical alliance and how this is influenced by increasing technological uncertainty and the absorption of knowledge from the alliance partners. The results of a structural equation model with latent interactions on 171 firms in the manufacturing industry indicate that the focal firm’s EO increases joint innovation, although this positive effect declines when a high level of uncertainty increases. On the other hand, the ability to absorb partners’ knowledge increases joint product innovation. As such, this study’s results contribute to research in the field of vertical alliances, EO, and the theoretical foundation of a dynamic capability perspective.     

创业导向与探索式创新的关系：一个双中介效应模型

  创业导向对探索式创新的影响决定创业企业在不确定商业生态环境中的市场机会捕捉能力和价值创造效果。虽然已有研究部分证实了创业导向与探索式创新的相互作用,但面对创业企业生存环境不确定性更高、资源约束更明显的事实,创业企业如何借助合理的战略决策和高效的资源使用行为帮助自身实现由生存到发展的过渡显得尤为重要,鲜有研究对此类问题予以深入探讨。         基于战略创业理论、创新管理理论和资源基础观理论,以创业导向为解释变量,以探索式创新为被解释变量,引入战略灵活性和创业拼凑两个可能影响导向与产出关系的关键要素,探讨创业导向对探索式创新的直接影响,以及战略灵活性和创业拼凑可能起到的特殊中介作用。借鉴并改进已有研究的成熟量表形成问卷,选取深圳的创业企业为调研对象,以电子邮件的形式发放问卷,基于最终获得的283份有效问卷,采用结构方程和双中介模型的研究方法,全面检验创业导向、战略灵活性、创业拼凑与探索式创新之间的关系。         研究结果表明,创业导向、战略灵活性和创业拼凑均对探索式创新产生促进作用;创业导向与战略灵活性呈显著的正相关关系,也对创业拼凑产生积极影响;战略灵活性与创业拼凑呈显著的正相关关系。创业拼凑在创业导向与探索式创新之间和战略灵活性与探索式创新之间起部分中介作用。由战略灵活性和创业拼凑形成的中介链部分中介了创业导向与探索式创新之间的关系。         研究结论从导向-策略-行为-产出的研究框架拓展了战略创业理论的研究内容,揭示了创业导向、战略灵活性、创业拼凑与探索式创新之间的关系机理,为创业企业理解战略灵活性和创业拼凑的影响、充分实践和发挥创业导向的创新精神、促进探索式创新活动的持续开展提供了重要的理论依据和经验证据。     

Corporate Political Activity and Firm Performance: The Moderating Effects of International and Product Diversification

Prior research has found that corporate political activity (CPA) can both positively and negatively impact firm performance. Combining agency theory with the resource-based view, we examine the relationship between domestic lobbying (a key form of CPA) and firm performance by explicating the moderating effects of international and product diversification. We argue that expansion into international and product markets increases a firm's resources and reduces agency costs in domestic lobbying. Our results, based on a sample of 737 firms, show that lobbying is positively associated with performance for firms that are diversified in both international markets and along product-lines; whereas lobbying is counter-productive for purely domestic and undiversified firms. Our results contribute to the literature on the firm performance implications of corporate political activity by highlighting the roles of international and product diversification.     

反应型和先动型市场导向对产品创新和经营绩效的影响研究

探讨了反应型和先动型市场导向是否影响以及如何影响利用式创新和探索式创新,进而影响企业的经营绩效。对227家制造型企业的问卷调查研究结果显示:①反应型和先动型市场导向及利用式和探索式创新量表在我国制造业环境下具有良好的信度和效度;②2种类型市场导向对2种程度的创新均具有正向影响,其中,先动型市场导向对组织创新和企业绩效的促进作用更为明显;③2种类型的创新都有助于改善企业绩效;④创新均衡对企业绩效的改善也有显著作用。此外,研究为我国制造企业在何种程度上采纳市场导向战略管理工具来改善组织创新和经营绩效,提供了管理上的启示。     

Dein Markt,das unbekannte Wesen: Zum Umgang mit Marktunsicherheit als Kern des Entrepreneurial Marketing

Even if marketing in the entrepreneurial context has been regarded as a central issue, knowledge about the characteristics of marketing in venture and growth phases of firms is still scarce in both the entrepreneurship and the marketing literature. With regard to current research results on market uncertainty in the entrepreneurial context, this article proposes a characteriziation of entrepreneurial marketing as a management function that has the task of coping with and thereby controlling uncertainty in entrepreneurial situations. To this end the discussion draws on the cognition-based concept of effectuation in order to show how this control-based logic adds value in coping with liabilities of new firms as opposed to its complement, prediction-based causal logic.     

天津企业市场导向的探索性研究

天津企业表现出两种形式的市场导向:全面市场导向(ComprehensiveMarketOrientation)和竞争与顾客导向(CompetitorandCustomerFocusedOrientation)。这两种导向产生于五个关键的市场导向(MO)因素和一个市场环境(ME)因素。其中市场导向因素包括:“企业各部门协调一致来满足目标市场的需要”、“企业十分重视售后服务工作”、“企业凭借自身的竞争优势招徕顾客”、“‘为顾客创造价值’的信念是企业制定竞争战略的动力”和“达到顾客满意是企业制定各种经营目标的动力”;市场环境因素则为“与企业核心产品/服务相关的技术变化程度”。研究表明,实行全面市场导向的企业在新产品的相对成功率和相对投资回报率(ROI)上都取得了明显高的绩效,但在组织特征上无独特性。     

When to Mass Customize: The Impact of Environmental Uncertainty*

Previous research on mass customization (MC) has focused on what it is and how it is implemented. In this study we examine when MC is an appropriate strategy for firms to follow by scrutinizing the effects of three environmental uncertainty variables (demand uncertainty, competitive intensity, and supply chain complexity) on the MC–performance relationship. Specifically, we distinguish the direct effect of environmental uncertainty on MC ability and the moderation effect of environmental uncertainty on MC ability's impact on customer satisfaction. We examine six competing hypotheses using data collected from 266 manufacturing plants. Our results show that competitive intensity has a direct positive impact on MC ability. However, demand uncertainty moderates the relationship between MC ability and customer satisfaction, and the direct and positive relationship between MC ability and customer satisfaction holds only when customer demand is highly uncertain. Supply chain complexity neither has a direct relationship with MC, nor moderates the MC–performance relationship. Implications of these research findings are discussed and future research directions are identified.