线上营销渠道成员间关系管理研究:综述与展望

数字化背景下,企业与学者关注的问题逐渐从是否实施线上渠道战略,转向如何更好地实施线上渠道、递送更优的渠道价值。文章首先识别线上渠道成员关系结构;其次从线上渠道成员间关系管理的结构、过程与目标三个层面进行系统梳理与述评;最后对未来研究进行了展望。     

A Critical Review of Research in Marketing

An historical review of research in three major sub-fields within marketing: market structure and segmentation, market networks and interfirm relationships, and market orientation and the implementation of the marketing concept, suggests that there remain a number of key issues in terms of significance and interpretation. It is noteworthy that these issues, which have important strategic and managerial implications have not, in general, been reflected in the content of key marketing textbooks. A number of more general issues can be derived which are relevant not only to future research in the marketing arena but also the wider context of strategy research.     

Interorganizational Relationships in Marketing: A Critical Review and Research Agenda

Over recent decades, the area of marketing interorganizational relationships (IORs) has received increasing attention from both academics and practitioners, even if a comprehensive portrayal of past research is still lacking. Hence, the aim of the present paper is to review the literature on marketing IORs in order to develop a framework meant to organize the different contributions in this area and suggest new paths for future research. The analysis suggests that three main streams of research can be identified with regard to the type of relationship between variables investigated by each article. Moreover, taking into account the purpose of the IOR, common patterns within each stream may be identified. A critical analysis of articles grounded on both the streams and the purpose of marketing IORs suggests there are still substantial gaps in knowledge, which open new paths for future research regarding both methodological issues and hot topics.     

Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing Research

Few concepts in the marketing literature have proliferated like the concept of attitude. However, a closer look at studies investigating attitudes as consumers' responses to marketing efforts reveals a considerable diversity in perspectives about the concept of attitude and its formation. Attitudes are considered either relatively stable object–associations, or temporarily constructed evaluations, which are formed through memory (cognitive)‐based information processing or contextual and affect‐based information processing. The current paper discusses and organizes these different theoretical viewpoints on what attitudes are and how they are formed. By approaching the topic through an integrative lens, the paper provides a solid conceptual foundation and roadmap for marketing researchers.     

Voluntary Work‐related Technology Use during Non‐work Time: A Narrative Synthesis of Empirical Research and Research Agenda

The Internet and mobilization of information and communication technologies (ICTs) have made non‐manual work increasingly portable and remotely accessible. As a result, a considerable number of employees use their ICTs to engage in work‐related tasks during designated non‐work time, even without contractual obligation. However, existing research on such voluntary work‐related ICT use remains fragmented and spread across disciplines. The authors conducted a narrative review of 56 studies to identify themes in existing research, synthesize the evidence base and identify gaps in understanding. They identify five themes: (1) Social‐normative organizational context, (2) Job‐related characteristics and work processes, (3) Person characteristics, (4) Designated non‐work time and well‐being, and (5) Empowerment/Enslavement Paradox. A conceptual model of voluntary ICT use is developed by integrating the identified themes with existing organizational research, outlining the relationships between the identified themes and voluntary ICT use. The discussion emphasizes the need for more conceptual clarity on voluntary ICT use and related constructs, and for the integration of different disciplines and methodological approaches to advance knowledge in the field. The authors further identify person‐centred research as a critical future avenue to explore different ICT user types. Additionally, more research into the mechanisms and moderating influences regarding voluntary ICT use and its outcomes is considered advisable to advance knowledge on the Empowerment/Enslavement Paradox and its potential resolution. The paper concludes with preliminary implications to inform practice, addressing the need for employers to provide control over voluntary ICT use and employees enacting this control.     

Re‐storying the Business,Innovation and Entrepreneurial Ecosystem Concepts: The Model‐Narrative Review Method

We propose a novel literature review method in order to systematically trace and reveal the dominant narratives of a body of literature: the model‐narrative review method. We apply this method to an ever‐growing literature on ecosystems in business studies, as it resembles a rich knowledge base with somewhat competing, overarching stories, replete with emplotted characters, systematic puzzles and embellished scientific drama. To interpret these unfolding storylines, we both separately engage with and connect seminal work on business, entrepreneurial and innovation ecosystems. Through thematic reading we map the key themes and scientific puzzles in each ecosystem type. Through enstoried reading we identify how authors construct the plot, narrative setting, emplotted characters, narrative voices and moral lessons around ecosystems. Through rhetorical reading we explicate the rhetorical devices and strategies that claim the relevance of their work. Our findings expose a number of hidden meanings and underlying assumptions, adding transparency to ecosystem rhetorics and enhancing conceptual clarity. Altogether, this method offers a systematic construction of model‐narratives to synthesize and critically reflect upon similarities and differences between related concepts and opens up space for alternative research questions.     

Temporary Competitive Advantage: A State‐of‐the‐Art Literature Review and Research Directions

In many industries, the traditional sources of competitive advantage tend to evaporate fairly rapidly. Therefore, managers need to continually rethink and reformulate their firm strategies. Likewise, scholars have felt compelled to shift the traditional centre of attention from competitive advantage that is sustainable over time to a focus on how firms compete by achieving a series of temporary advantages. However, the proliferation of research on temporary competitive advantage, far from building a solid body of literature, has produced a series of fragmented studies. This condition calls for detecting the state of knowledge in this realm of strategic inquiry. By leveraging the present status of the literature on temporary competitive advantage, we offer a conceptual map of the current inquiry of the antecedents, management, and consequences of temporary competitive advantage. Then, we identify the key implications for strategy theory and discuss the major challenges for cultivating fertile territories in this intriguing area of research.     

Nuclear Power‐Related Facilities and Neighboring Land Price: A Case Study on the Mutsu‐Ogawara Region,Japan

From the perspective of risk, nuclear‐power‐related facilities (NPRFs) are often regarded as locally undesirable land use. However, construction of NPRFs contributes to social infrastructural improvement and job creation in the host communities. This raises a question: How large are these positive and negative effects? To approach this question from an economic viewpoint, we estimated the hedonic land price function for the Mutsu‐Ogawara region of Japan from 1976 to 2004 and analyzed year‐by‐year fluctuations in land prices around the NPRFs located there. Land prices increased gradually in the neighborhood of the nuclear fuel cycle facilities (NFCFs) in Rokkasho Village, except for some falling (i) from 1982 to 1983 (the first official announcement of the project of construction came in 1983), (ii) from 1987 to 1988 (in 1988, the construction began and opposition movements against the project reached their peak), and (iii) from 1998 to 1999 (the pilot carry‐in of spent fuels into the reprocessing plant began in 1998). Land prices around the Higashidori Nuclear Power Plant decreased during the period 1981–1982, when the Tohoku Electric Power Corp. and Tokyo Electric Power Corp. announced their joint construction plan. On the other hand, we obtained some results, even though not significant, indicating that land prices around Ohminato and Sekinehama harbors changed with the arrival and departure of the nuclear ship Mutsu, which suffered a radiation leak in 1974.     

Trust in Risk Management: A Model‐Based Review of Empirical Research

This review of studies of trust in risk management was designed, in part, to examine the relations between the reviewed research and the consensus model of trust that has recently emerged in other fields of study. The review begins by briefly elaborating the consensus views on the dimensionality and function of trust. It then describes the various models of trust that have been developed in the field of risk management, comparing them with the consensus approach. The findings of previous reviews are outlined, followed by a delineation of the open questions addressed by the present review, the method used, and the results. Finally, the findings of the review are discussed in relation to the important issue of trust asymmetry, the role of trust in risk management, and directions for future research. The consensus model specifies two conceptualizations of trust, each linked to particular types of antecedents. Relational trust, which is called trust in this review, is based on the relations between the trusting person and the other. Calculative trust, which is called confidence, is based on past behavior of the other and/or on constraints on future behavior. Results of this review showed that most studies of trust in risk management, while exploring matters of particular concern to the risk management community, were at least in part consistent with the consensus model. The review concludes by urging greater integration between the concerns of the former and the insights of the latter.     

SMEs and Marketing: A Systematic Literature Review

This paper presents a systematic review of recent academic literature analysing the role, organization and management of marketing activities in small and medium‐sized enterprises (SMEs). To this end, 310 articles published between 2006 and 2015 in 69 main journals devoted to small firms/entrepreneurship and management/marketing fields were analysed. This review shows that SMEs’ marketing has received great attention in both management and marketing literature in recent years. Findings reveal, on the one hand, the emerging role of networks and information and communication technologies in marketing behaviour by SMEs, and on the other hand a research gap in terms of specific marketing practices. Entrepreneurial marketing has been used as the main conceptual framework in reviewed studies, even if findings overall still point out a distance between the theoretical bases of reviewed contributions and the study of SMEs’ marketing behaviour and practices. Therefore, future research on the role of resources, relationships and networks could benefit from the combination of theories developed within the field of entrepreneurship with other approaches such as the resource‐based view, the dynamic capabilities theory and the Industrial Marketing and Purchasing (IMP) framework.     

Framing Effects in Narrative and Non‐Narrative Risk Messages

Narrative messages are increasingly popular in health and risk campaigns, yet gain/loss framing effects have never been tested with such messages. Three experiments examined framing in narrative messages. Experiment 1 found that only the character's decision, not framing, influenced judgments about characters in a narrative derived from a prospect theory context. Experiment 2 found that a framing effect that occurred when presented in a decision format did not occur when the same situation was presented as a narrative. Using a different story/decision context, Experiment 3 found no significant difference in preference for surgery over radiation therapy in a narrative presentation compared to a non‐narrative presentation. The results suggest that health and risk campaigns cannot assume that framing effects will be the same in narrative messages and non‐narrative messages. Potential reasons for these differences and suggestions for future research are discussed.     

A Systematic Literature Review on Recent Lean Research: State‐of‐the‐art and Future Directions

Lean management (LM) has attracted the interest of scientists and practitioners since 1990, when Womack et al. (Womack, J.P., Jones, D.T. and Roos, D. (1990). The Machine that Changed the World. New York, NY: Rawson Associates) popularized the Japanese manufacturing approach aimed at eliminating waste to improve operational performance and customer satisfaction. Over the years, the lean concept has evolved becoming a managerial paradigm applicable to different sectors and processes with impressive results. This heterogeneity of implementations and settings makes the recent LM literature diverse and fragmented, and an extensive analysis of the latest contributions on this field is lacking. To address this gap, the authors propose a systematic literature review (SLR) of 240 articles published in 25 peer‐reviewed academic journals from January 2003 to December 2015. The purpose is to analyse the recent trends in this area and to provide a framework that organizes lean researched issues into mature, intermediate and nascent, based on their position in the research life cycle. Starting from the gaps that the SLR highlights, the authors suggest conducting lean research in the following directions: (a) grounding lean studies on existing managerial theories; (b) addressing service settings such as banking/finance, public sector and education; (c) exploring the role of national culture through cross‐country comparisons; (d) defining and conceptualizing ‘lean‐x’ processes; (e) understanding the relationships between lean and safety/environmental issues, and (f) unveiling the effects on social outcomes. Finally, the proposed framework helps scholars find issues not sufficiently explored that require theory‐building research (to move from nascent to intermediate) or theory‐testing research (to move from intermediate to mature).     

Employer Branding: A Brand Equity‐based Literature Review and Research Agenda

Over the past two decades, scholarly interest in employer branding has strongly increased. Simultaneously, however, employer branding research has developed into a fragmented field with heterogeneous interpretations of the employer branding concept and its scope, which has impeded further theoretical and empirical advancement. To strengthen the foundation for future work, this paper takes a brand equity perspective to review the extant literature and create an integrative model of employer branding. Using an analytical approach, the authors identify 187 articles, which they integrate along different employer brand dimensions and branding strategies: (i) conceptual; (ii) employer knowledge dimensions; (iii) employer branding activities and strategies. On the basis of this review, the authors develop an employer branding value chain model and derive future research avenues as well as practical implications.     

Sustainability‐oriented Innovation: A Systematic Review

This paper is intended as a contribution to the ongoing conceptual development of sustainability‐oriented innovation (SOI) and provides initial guidance on becoming and being sustainable. The authors organize and integrate the diverse body of empirical literature relating to SOI and, in doing so, develop a synthesized conceptual framework onto which SOI practices and processes can be mapped. Sustainability‐oriented innovation involves making intentional changes to an organization's philosophy and values, as well as to its products, processes or practices to serve the specific purpose of creating and realizing social and environmental value in addition to economic returns. A critical reading of previous literature relating to environmental management and sustainability reveals how little attention has been paid to SOI, and what exists is only partial. In a review of 100 scholarly articles and 27 grey sources drawn from the period of the three Earth Summits (1992, 2002 and 2012), the authors address four specific deficiencies that have given rise to these limitations: the meaning of SOI; how it has been conceptualized; its treatment as a dichotomous phenomenon; and a general failure to reflect more contemporary practices. The authors adopt a framework synthesis approach involving first constructing an initial architecture of the landscape grounded in previous studies, which is subsequently iteratively tested, shaped, refined and reinforced into a model of SOI with data drawn from included studies: so advancing theoretical development in the field of SOI.     

Closed‐Loop Supply Chains: A Critical Review,and Future Research*

In this article, I present a review and tutorial of the literature on closed‐loop supply chains, which are supply chains where, in addition to typical forward flows, there are reverse flows of used products (postconsumer use) back to manufacturers. Examples include supply chains with consumer returns, leasing options, and end‐of‐use returns with remanufacturing. I classify the literature in terms of strategic, tactical, and operational issues, but I focus on strategic issues (such as when should an original equipment manufacturer (OEM) remanufacture, response to take‐back legislation, and network design, among others) and tactical issues (used product acquisition and disposition decisions). The article is written in the form of a tutorial, where for each topic I present a base model with underlying assumptions and results, comment on extensions, and conclude with my view on needed research areas.     

Understanding the Self‐initiated Expatriate: A Review and Directions for Future Research

The study of self‐initiated expatriates (SIEs) has gained pace in the last decade, focusing on these individuals, their motivations, their behaviours and their relevance to the global workforce. Published works produced between 1996 and 2011 are reviewed. A thematic analysis indicates that key topics of focus in current research cover: characteristics of the self‐initiated and their work‐related experiences and management; comparative studies of company‐backed versus self‐initiated expatriation and the self‐initiated as global talent flow. This paper identifies a need for clarification of the construct of SIEs, expands on the theoretical perspectives used to examine SIEs and offers a framework to facilitate coherence in the direction of future research and the application of knowledge to practice in this field of study.     

Multi‐Leader Teams in Review: A Contingent‐Configuration Perspective of Effectiveness

Multi‐leader teams are characterized by multiple leaders exhibiting mutual influence on each other while working towards a common team goal. An unexplored assumption in this literature is that increasing the number of leaders is related to heightened team effectiveness. The authors propose that this notion is oversimplified and suggest a contingency model of multi‐leader team effectiveness. The authors suggest that the context determines the effectiveness of a particular multi‐leader team configuration, because each formation has unique internal team mechanisms. To investigate this perspective, we review the multi‐leader team literature (175 articles) by categorizing the extant theory and research as falling within nine multi‐leader configurations along two key dimensions: (1) the proportion of leaders within a team; and (2) the dispersion of leadership through role co‐enactment of team leaders. This framework enables a more coherent understanding as to the benefits and the costs of each specific multi‐leader team configuration and a clearer evaluation of the contexts in which varying configurations are most effective. Four emerging themes related to configuration–contextualization are explained and theoretical implications for interpreting leadership effectiveness in multi‐leader team settings are discussed.     

Drivers and Performance Outcomes of Supplier Innovation Generation in Customer–Supplier Relationships: The Role of Power‐Dependence

While innovations generated by supply channel relationships, as opposed to individual partners, play an increasingly important role in the success of all supply chain partners, there has been a dearth of research in the literature on how supply chain relationships cultivate the process of such innovation generation. We explore supplier market knowledge acquisition, relationship learning, systems collaboration, and technological uncertainty as antecedents of supplier innovation generation, which is in turn hypothesized to positively affect the relationship performance of the supplier. Furthermore, supplier dependence on the buyer is investigated as a moderator of the effects of such antecedents on supplier innovation generation. Empirical tests, which used a sample of 236 Taiwanese executives, supported most of the hypotheses, and some implications of the results are discussed.     

E‐Business: A Review of Research Published in Production and Operations Management (1992–2008)

We review, classify, consolidate, and synthesize the contributions to the expanding field of e‐business that have been published in Production and Operations Management. We classify e‐business research in the following four categories: (1) e‐auctions, (2) radio frequency identification, (3) e‐business system design, and (4) competition, conflict, collaboration, and coordination (C⁴ in e‐business). We identify important research themes, research methodologies, and research techniques within each of these categories. We also provide directions for future research and discuss the managerial implications of the e‐business research reported in our paper.