The insufficient imagery of top-down,bottom-up in global movements analysis

Scholars have shown various ways in which new types of transnational interdependence influence conflicts and resistance. Conventional conceptualization often depicts movements as emerging from the ‘bottom-up’ efforts of distinctive, individual collectives to challenge the ‘top-down’ hegemony of bureaucratic states, multinational corporations, and some international civil society organizations. But globalization scholars, and particularly those developing a framework of world society studies, place interactions among different levels of action and orientation at the center of conflict analysis and show how mobilization and change occurs across complex, interdependent relationships. In this article, I interrogate the different and often contradictory ways that dimensions of mobilization and social change are commonly denoted in this usage. I then explore alternative global theoretical frameworks that give greater explanatory power to the dynamic global–local interface. To move beyond the constraints of binary thinking in global movements analysis, I suggest that future scholarship clearly specify significant attributes of mobilization, identify how attributes vary and co-mingle, and locate social processes among a host of global–local relationships.     

Imagined communities in the global game: soccer and the development of Dutch national identity

Abstract Using the recent history of Dutch soccer as an illustrative case, this article supports a line of argument in globalization studies that generally focuses on the variable reverberations of globalization and more specifically suggests that globalization entails the embattled redefinition of national identities. I show how the involvement of the Dutch national team in global competition aided the construction of a myth of national football distinction and how media coverage and discourse turned this myth into a key element of a re imagined national community. The Dutch view of themselves as a unique soccer nation fits familiar global patterns, and a sociologically informed critique of their romantic soccer self‐image displays the myth as myth. At the same time, however, the critique is part of the discourse, which involves more than an a historical expressive myth erected as a defence against globalization. I argue that it is more complex, more reflexive and more fluid than some accounts of soccer nationalism would lead us to expect or than nostalgic neopatriots might prefer. The article thus also offers a critique of a standard critique of national sports image‐making, which fits with a promising thrust in soccer and globalization scholarship.     

Globalizing history and historicizing globalization

In arguing for the twin projects of globalizing history and historicizing globalization, this paper locates the development of historical scholarship in its own historical context. For the most part, professional historical scholarship has focused on the experiences of national communities and has taken European modernity as the principal guide to the understanding of the world's various societies. In the interests of enhancing understanding of the world and its development through time, there is a clear need to globalize history and historicize globalization. From ancient to contemporary times, several distinct interests—notably those of empire, business and mission—have driven or at least informed efforts to understand the larger world. Since World War II, the production of knowledge about the larger world has come largely through area studies scholarship, which itself has clearly reflected the interests of contemporary states. While area studies projects have experienced remarkable success in developing reliable information and constructing meaningful knowledge about the larger world, it has become clear that scholarship focusing exclusively on individual states or local communities is inadequate for purposes of understanding large-scale globalizing processes that have touched many peoples and influenced the development of individual societies, as well as the world as a whole. Following up on this recognition, recent scholarship in world history suggests that globalization has a very long history indeed. In combination, the projects to globalize history and historicize globalization promise to yield an enriched understanding of the world and its development through time.     

Reorienting Gender and Globalization: Introduction to the Special Issue

The scholarship on gender and globalization has contributed a far more complex picture of the impact of global processes as well as added a crucial gendered perspective on such processes. It has shown us how global processes may reinscribe, alter, and challenge sex/gender orders, which are not necessarily coherent or hegemonic. Yet, we think there is more that gender and globalization scholarship can do to enhance understandings of global processes. We argue that to do so, the literature needs to develop further by overcoming several limitations: (1) an understanding of gender that still tends to reflect the binary sex/gender arrangements common to Western societies, while failing to address the influence of colonial histories and postcolonial states (Roberts and Connell, Feminist Theory 17(2): 135–140, 2016; Sinha 2012); (2) a gender asymmetry, i.e., a disproportionate focus on women; (3) a narrow set of issues that come under its analytical lens; (4) a primary focus outside the US; and finally (5) a gender division of intellectual labor in which primarily feminists who identify as women study gender and globalization while those who identify as men, feminist or otherwise, tend to study a gender blind globalization. In this introduction, we examine the development of the gender and globalization literature, discuss how the articles in this special issue expand on it, and conclude with future directions for this burgeoning field.     

Creating intentional spaces for sustainable development in the Indian trans-Himalaya: reconceptualizing globalization from below

In an era of globalization, multifaceted and complex changes have increasingly interconnected geographically dispersed places. A central question of globalization studies concerns whether top-down forces of globalization are forging a global culture or whether processes of globalization from below are able to push back against homogenization by appropriating global forces rather than simply being overwhelmed by them. In this paper, I develop the concept of intentional spaces to show how ideas move globally and how local communities appropriate these ideas, revealing the actual practices that happen in the middle of top-down and bottom-up processes of globalization. I identify three types of ‘intentional spaces’ – physical, pedagogical, and ideological – to document the middle: where top down global forces meet local responses, and how these processes unfold. These intentional spaces enable processes of globalization from below, particularly the development of a mode of critical education that is both political and anti-hegemonic. This critical education empowers local people to adapt global/Western perspectives and influences to indigenous perspectives and practices, creating its own discourses of globalization. I use the context of the trans-Himalayan region of Ladakh to consider how national and international forces intersect with the local, and how local communities re-envision their participation in a modern, global economy.     

An overview of Middle East public relations practice,education, and research from isolation to globalization

ABSTRACT

Public relations has a critical role in addressing culture difference and enhancing research outreach. An analysis of practice, education and research in Middle East provides an exemplar of the need to move the discipline’s scholarship from global isolation to cultural inclusivity. A review of current scholarship in the discipline's journals documents the preeminence of “Western” theory. Research with culturally collaborative studies of media, culture, technology, and society is needed to provide global perspectives. The paper argues five initiatives are needed next steps for the discipline to achieve global inclusivity: * Enhance research collaboration – Culturally collaborative studies of media, culture, technology, and society are needed to provide global perspectives in our discipline. *Address bilingual scholarship – Public relations theory needs to acknowledge varied traditions and methodologies. Research journals need Middle Eastern faculty editorial board members and need to explore translation options. *Align research with the profession – Globally, public relations research needs qualitative understanding. Cultural differences often regress quantitative analysis to meaningless implications for both theory and practice. *Assess curriculum globalization – Educators need to increase cultural content in courses. Textbooks are needed that reflect the globalization of the field from multiple perspectives. *Develop international accreditation standards – An accreditation model based on bilingual, global, and contemporary careers in the discipline is needed. International accreditation site teams must include bilingual members.     

Race,poverty, and markets: urban inequality after the neoliberal turn

Classic scholarship on the problem of urban inequality tends to highlight the absence of “the market” and the correspondingly problematic and inadequate role of the state in poor communities. This article explores how the relationship between markets and urban poverty has shifted in recent decades. Scholars have become increasingly attentive to the growing influence of market logics and privatization—core features of “neoliberal” change—in areas such as housing, education, federal policy, local politics, employment, and social services. I discuss how this recent work adds to our understanding of how markets shape urban disadvantage. I also argue that—given the rising influence of market logics in city governance—urban scholarship stands to benefit from a deeper engagement with insights from the field of economic sociology. Building bridges between the two subfields, I argue, will help to specify what markets mean in the lives of the urban poor, and also can bring issues of race and poverty to the attention of economic sociologists.     

‘Being in the Spaces where Decisions are Made’: Reproductive Rights Advocacy and Policy Influence in Two Regions of Peru

In the 1990s, some segments of Latin American feminist movements shifted to advocacy strategies to influence government policies. Long-standing social movement theories predict that this tactical change to institutional means has two possible consequences for a movement: either it gains greater influence over policy arenas and becomes more effective in achieving outcomes, or it loses capacity to carry out protest tactics and becomes less effective in achieving outcomes. However, empirical studies on Latin American feminist organizations intervening in policies, and recent social movement theorizing, indicate that the relationship between social movements and policy influence is more complex. Moreover, these theories have been formulated based on empirical studies in contexts with established democratic frameworks and institutions. The study presented here employed Grounded Theory to examine inductively the research questions of how reproductive rights organizations carry out advocacy to influence government policies in Peru. Data was collected through participant observation and focus group discussions among two reproductive rights coalitions in the regions of Arequipa and Cusco. The findings indicate that the reproductive rights coalitions develop a multiplicity of interactions with government officials, as a means to influence policies through various channels and handle constraints on their ability to act as independent pressure groups. In addition, the findings show that the coalitions deal with a wide range of factors to influence policies: organizational capacity, advocacy strategies, issue frames, relationships with other policy actors as well as political and social aspects that facilitate or hinder advocacy. The study concludes that the relationship between social movements and policy influence is more complex than portrayed by long-standing theories. Instead, the findings are consistent with, and enhance the scholarship on Latin American feminist organizations involved in policies, as well as recent social movement theorizing that takes into account how various factors affect social movement influence on policies.     

Attitudes towards globalization and cosmopolitanism: cultural diversity, personal consumption and the national economy

One of the widely accepted consequences of globalization is the development of individual outlooks, behaviours and feelings that transcend local and national boundaries. This has encouraged a re-assessment of important assumptions about the nature of community, personal attachment and belonging in the face of unprecedented opportunities for culture, identities and politics to shape, and be shaped by, global events and processes. Recently, the upsurge of interest in the concept of cosmopolitanism has provided a promising new framework for understanding the nexus between cosmopolitan dispositions and global interconnectedness across cultural, political and economic realms. Using data from a representative social survey of Australians this paper investigates the negotiation of belonging under the conditions of globalization. The data tap into attitudes and behaviours associated with a broad gamut of cosmopolitan traits in the domains of culture, consumption, human rights, citizenship, and international governance. They show how cosmopolitan outlooks are shaped by social structural factors, and how forms of identification with humanity and the globe are fractured by boundaries of self and others, threats and opportunities, and the value of things global and local.     

The grobal in the sporting glocal

Abstract This article provides a counterpoint to analyses of contemporary sport culture that falsely polarize the global and the local, in a manner that tends to privilege, and indeed romanticize, expressions of the sporting local. Rather than treating them as mutually exclusive categories, this discussion seeks to further the understanding of the constitutive interdependence linking the (sporting) global and the (sporting) local. In looking to further the understanding of the contemporary sporting landscape, we offer an alternative approach that reinscribes the influence of the global in shaping structures, practices, and experiences of the sporting local. The processual and empirical continuum through which we conceptualize globalization is bounded by grobalization (the imperialistic ambitions of nations, corporations, organizations, and the like and their desire, indeed need, to impose themselves on various geographic areas) and glocalization (the interpenetration of the global and the local, resulting in unique outcomes in different geographic areas): the grobal and the glocal. We discuss four sport scenarios, and illustrate the manner in which they exhibit – in varying inflections and to varying intensities – the necessary, but never guaranteed, interpenetrative relationship between the grobal and the glocal. This is achieved by both problematizing the very possibility of the sporting local within conditions of intensive and extensive globalization (leading to the concept of the glocal), and simultaneously explicating the importance of the global (through the concept of the grobal) to the structure and experience of everyday sport cultures.     

Mooring Mobilities,Fixing Flows: Towards a Global Urban History of Port Cities in the Age of Steam

This article critically surveys the current historiography of port cities, which have recently attracted a lot of interest, particularly from global historians of the 19th and early 20th century. The article contextualizes this body of scholarship within larger recent and older trends in the discipline. Recently, historians and other scholars have predominantly analyzed port cities as “nodal points” or “hubs” within global networks. The article argues that these perspectives project spatial patterns defined by the imaginary of globalization today into the past, failing to acknowledge how tightly interwoven globalization and urbanization were in port cities during the age of steam. However, port cities can provide concrete narrative focal points to develop empirically-grounded global histories, and remind us of the various efforts to control, limit, or prevent unsolicited forms of mobility and entanglement in the sites where these were moored or fixed. Finally, port cities can render the labor of the urban masses visible that facilitated the making of steam age connectivity and a globality anchored in the urban space of the ports.     

Global Englishes, Rip Slyme, and performativity

In this article I suggest that while recent sociolinguistic work focusing on crossing, styling the Other or language boundaries is raising significant questions concerning how we relate language, identity and popular culture, these insights have largely passed by the sociolinguistics of world Englishes. This latter work is still caught between arguments about homogeneity and heterogeneity, between arguments based on liberal accommodationism, linguistic imperialism or linguistic hybridity that do not allow for sufficiently complex understandings of what is currently happening with global Englishes. Focusing particularly on rap music, I suggest that we need, at the very least, a critical understanding of globalization, a focus on popular cultural flows, and a way of taking up performance and performativity in relationship to identity and culture.     

Arab Television in Academic Scholarship

Over the past 10 years, there has been an exponential increase in satellite television in the Arab world, with programming ranging from music videos to news, from reality TV programs to Islamic talk shows. Concurrent with this development has been the growth of academic scholarship on understanding the relationship between Arab television and social and political transformations in the Middle East. This article provides an overview of Arab television growth, especially that of pan‐Arab satellite channels such as Al‐Jazeera, and of scholarship about it. Academic work that focuses on theories of media globalization and the public sphere, and that is in conversation with Western journalism and global media studies, is highlighted.     

Contested Terrain of the Global Fisheries: “Dolphin-Safe” Tuna,The Panama Declaration,and the Marine Stewardship Council1

ABSTRACT The globalization of socio-economic relations is a central topic of discussion in both the general literature on economy and society and in the area of food and agriculture. Many maintain that we are in a transition from one era, termed Fordism, to another, called Global Post-Fordism. We use the case of two fisheries eco-labeling programs to inform discussions regarding the emergence of stabilizing socio-economic mechanisms in the Global Post-Fordist era. We argue that recent developments in the tuna-dolphin case, the first major experiment with eco-labeling in the fisheries industries, combined with the Marine Stewardship Council, an initiative designed to regulate and certify a system of global “sustainable fisheries” through an eco-labeling program, provide valuable insights into the ideological and organizational structure of salient global actors in the Post-Fordist era. The discussion addresses (1) the contested terrain within the “North” and between the “North” and the “South” regarding eco-legislation to regulate the global fisheries; (2) the fracturing of the environmental movement into “mainstream” and “grassroots” camps and the resulting inability to maintain a coordinated agenda to counter the globalization project; and (3) the emergence of new forms of supranational state-like regulatory mechanisms that combine science with free trade and environmental ideals and propose to resolve the global fisheries crises by providing sustainable socio-economic coordination. We conclude that the emergence of these supra-national state-like NGOs raises important implications for the sovereignty of nation-states and democratic action on the part of subordinate groups opposed to the globalization project.     

Globalization: Myths and Realities1

Abstract The current decline of the developmentalist paradigm, and its view of the rural as increasingly residual, revitalizes rural sociology. The blossoming of studies of rurality and ecology is paralleled by the growing currency of globalization as an object of analysis. This is more than a coincidence—in fact, globalization crystallizes local diversity. The two phenomena go hand in hand. But each needs to be understood as an historical construct; that is, they need to be problematized. In problematizing “globalization,” I argue that it must be understood as a post-developmentalist construct. The postwar goal of national development, institutionalized in the international Bretton Woods regime, has run its course—dramatized by the assault on developmentalist states and institutions in the monetarist regime established under the auspices of the 1980s debt crisis. The nationally oriented institutions of the developmentalist era are now being replaced by globally oriented institutions under the legitimizing cloak of efficiency and financial credibility. Related to this trend, producing communities scramble to reposition themselves either through finding niches in a new global economy or through resistance to global pressures. Either way, there is a new emphasis on defining the local. This article explores the conjunction of global and local definition.     

Hegemonic Masculinity and Globalization: ‘Transnational Business Masculinities’ and Beyond

In recent years masculinity studies writers, in particular R. W. Connell, have focused on the relationship between globalization and ‘hegemonic’ forms of masculinity. This paper provides an assessment of this scholarship and argues that whilst Connell and others have usefully identified the gendered nature of globalization, masculinity scholars have also provided a somewhat limiting account of the global hegemonic role of a monolithic top-down ‘transnational business masculinity’. By contrast, we suggest a demassification of this notion of hegemonic masculinity. Such a demassification enables the opening up of a dialogue between masculinity studies and feminist and other critical globalization scholars, allowing for a more nuanced analysis that can attend to both the unevenness of globalization in different settings and more detailed awareness of interactions between global and local/cultural/state imperatives. Our aim here is to move away from conceptualizations of globalization and hegemonic masculinity that are exceptionally top-down towards an analysis of the contested and shifting nature of gender identity at the global as well as the local level, to highlight the ways in which different hegemonic masculinities are negotiated, and even resisted. We argue that by understanding ‘transnational business masculinity’ as a discursive ideal that legitimates the workings of global capitalism, there is scope for a greater level of engagement between critical globalization scholarship and gender studies. This might also open the door to an account of globalization that entails more detailed reference to women and femininities.

En años recientes, los escritores sobre Los Estudios de la Masculinidad, y en particular R.W. Connell, se han enfocado en la relación entre la globalización y las formas ‘hegemónicas’ de la masculinidad. Este artículo proporciona una evaluación de esta beca y sostiene que mientras Connell y otros han identificado de manera útil la naturaleza del género de la globalización, los académicos sobre la masculinidad también suministraron un reporte de cierta manera limitado, sobre el rol hegemónico global monolítico del más alto al más bajo, de ‘una masculinidad en los negocios transnacionales’. Por el contrario, nosotros sugerimos una desmasificación de esta noción de masculinidad hegemónica. Tal desmasificación hace posible la apertura de un diálogo entre Los Estudios de la Masculinidad y de Feministas y otros académicos críticos de la globalización, permitiendo un análisis más matizado que puede acudir tanto a la disparidad de la globalización en diferentes escenarios como a una mayor conciencia detallada sobre las interacciones entre los imperativos locales/culturales/estatales. Nuestra meta es separarnos de las conceptualizaciones de la globalización y de la masculinidad hegemónica que son excepcionalmente jerárquicas hacia un análisis de los controvertidos y trasladar la naturaleza de la identidad del género tanto a nivel global como al local, para resaltar las formas como las masculinidades hegemónicas diferentes han negociado, e incluso resistido. Sostenemos que al entender ‘la masculinidad en los negocios transnacionales’ como un ideal discursivo que legitimiza el funcionamiento del capitalismo global, existe un propósito para un nivel mayor de participación entre la investigación crítica de la globalización y los estudios del género. Esto también puede abrir la puerta a un informe de globalización que conlleve una referencia más detallada de mujeres y feminidades.

     

Network,exposure and rhetoric: Italian occupational fields and heterogeneity in constructing the globalized self

Drawing on the findings of a broad inter‐university research programme conducted in Italy, in this article we explore how individuals' transnational networks combine with other dimensions of their social experience in the production of a self‐perception of their own ‘global identity’. In particular, attention is focused on the structures and social spaces of everyday life in five crucial occupations (corporate managers, financial services workers, artists, media professionals and schoolteachers) where people's professional action is performed simultaneously along local and global axes. Within these groups the globalized self does not merely reflect individuals' engagement in transnational networks, but is also the outcome of a complex process including two added dimensions of social life in the job setting: (1) the degree and type of non‐filtered exposure to pressures stemming from the global environment, which both constrain and enable subjective practices of coping with change and ambiguity; and (2) the degree and type of competence in the rhetorics of globalization, namely the level of access to well‐known repertoires of interpretive resources for making sense of global trends. This analysis is consistent with social science conceptualizations arguing for a more nuanced understanding of globalization. In this light, not only is globalization a multidimensional process but it also produces a variety of responses and meanings by differently positioned actors.     

Trust,the Democratic Process,and Involvement in a Rural Community*

Abstract A number of dimensions of the democratic political process are important for understanding civic communities and civic engagement. While many of these aspects have been examined at the federal level, less is known about how these dynamics operate at the local level, especially in rural communities, and that, moreover, involve a specific issue. In this study, we explore the relationships between trust in public officials, views of the decision‐making process, and issue‐related involvement in a rural community in Utah. In particular, we examine the factors underpinning citizens' expressed levels of general trust in public officials, support for the decision‐making process in their community related to a specific issue, the factors influencing individuals to participate in the issue, and how citizens view various groups involved in defining the public good related to the specific issue. We find 1) that perceptions of the political process influence all three aspects of the democratic process, 2) that neither lack of trust nor dissatisfaction appears to be detrimental to the democratic process at the local level, and 3) that differences in opinion regarding definitions of the public good intersect with other aspects of the political process. This research sheds light on factors influencing rural community functioning and citizen responses to proposed changes. In discussing the results, we reflect in particular on their implications for rural communities.     

The global animus: in the tracks of world consciousness

In recent years, much has been made of the idea that under conditions of globalization, more and more people in different parts of the planet conceive of themselves as part of a ‘global society’ or ‘global culture’. Often it has been alleged that forms of consciousness centred around a disposition to see one's own life as a single part of the ‘world as a whole’ are relatively recent products. In this paper we argue that such tendencies, or something very much like them, in fact were present in the ancient Mediterranean world. We examine how ways of thinking and feeling, that bear in certain ways close correspondence to modern ideas as to ‘globality’, were prevalent amongst certain social groups in the Roman empire. Those persons regarded themselves as part of a world that was rapidly shrinking through increasing levels of political, commercial and other modes of interconnection between its geographically disparate parts. By examining these ancient attitudes, we demonstrate an important aspect of the pre-history of modern sensibilities as to the nature of a ‘globalizing/globalized world’. Moreover, by attending to ancient evidence as to ‘global’ attitudes and ‘global consciousness’, one may begin to overcome the presentism implicit in many contemporary accounts of globalization.     

Practising social work in a context of austerity: experiences of public sector social workers in Greece

Since the 1980s and within a context of neoliberal globalization, the welfare state provision in many countries has been affected adversely by austerity and social spending cuts that have intensified since the last global financial crisis of 2008. A country that has been particularly harshly affected is Greece. This paper draws on interviews with public sector social workers in Greece and presents their perceptions of the consequences of austerity/social spending cuts on their work. The research findings of this study suggest that, within the context of austerity, social workers are facing a number of challenges and tensions. The paper argues that these tensions and challenges are local manifestations of the global conditions of neoliberal globalization and as such they have relevance for other countries. Furthermore, it argues that this understanding needs to inform the actions of social workers. It is important for these tensions and challenges to be contextualized within the socio-economic conditions in which they arise in order for austerity and social spending cuts to become a locus of intervention.