Organic food and the plural moralities of food provisioning

The aim of this paper is twofold. The first aim is to unfold the moral complexity of organic food consumption as part of household food provisioning. By acknowledging this complexity, and the difficulty of determining what is ‘good’ and ‘right’ in food provisioning, the idea is to allow for a better understanding of how organic food may, or may not, fit in with the various concerns of food provisioning. The second aim is to analyse how food provisioners handle this complexity so that food provisioning can proceed as an ordinary everyday activity.The paper analyses empirical material from a study of household food provisioning in Denmark. Theoretically, it draws on French pragmatic sociology as represented by the work of Boltanski and Thévenot on moral conventions and regimes of engagement. The analysis illustrates that food provisioning involves several competing sets of moral conventions and that the status of organic food in relation to these is often uncertain and contested. However, it also identifies among provisioners different strategies for handling this moral complexity in ordinary everyday life. The paper calls for some modesty in trying to change consumer behaviour in favour of organic products. Providing consumers with more information about organic food may not make it easier to determine what is ‘good’ and ‘right’ when buying food. It may only add to the complexity of food provisioning and thus to the need for compromise and pragmatism.     

Individual consumer food localism: A review anchored in Canadian farmwomen’s reflections

Local food movements have emerged in many parts of Canada to support local farmers, sustain the regional food supply, encourage the consumption of healthier foods, and address environmental concerns associated with conventional agriculture. The implementation of food localism to date, however, has remained primarily the responsibility of consumers. This paper seeks to examine the practical realities of individual consumer localism in order to understand how food localism operates at the household level. Local food scholarship and empirical data from a recent study of Canadian farmwomen’s food provisioning practices are used to assess the feasibility and implications of buy local and eat local messages for consumers. In particular, physical access to local food markets, financial constraints to buying local and food self-provisioning, and (gendered) labor requirements are examined in detail. Findings suggest that encouragement by local food advocates to ‘buy local’ and ‘grow food’ are not simple transactions for households; rather, such practices must be considered within the broader food provisioning context and the structural constraints therein. Although well-intentioned, these urgings delegitimize real constraints that exist for many individuals and households, in particular those outside of well-serviced urban areas, those who are food insecure, and those without the necessary resources (time, labor, skill, and expertise) to engage in local food provisioning. The ability of consumers to engage in individual localism will be limited as long as the broader context in which food provisioning activities are undertaken is ignored.     

Being close: The quality of social relationships in a local organic cereal and bread network in Lower Austria

Experience of the drawbacks of a globalised and industrialised food system has generated interest in localised food systems. Local food networks are regarded as more sustainable food provision systems since they are assumed to have high levels of social embeddedness and relations of regard. This paper explores the social relations between food actors and how ‘local’ and ‘organic’ are expressed by detailing how actors describe qualities of their intra-network relationships, how they understand ‘local’ and how they are connected within the food system. A study from the province of Lower Austria in Austria, where organic cereals and bread are produced and marketed, serves to illuminate these issues. Actors agreed that geographical closeness contributed to the social closeness they experienced and that social relationships were a strong reason for being in the network. However, the meaning of ‘local’ was elastic depending on where inputs and consumers could be found. Furthermore, despite strong commitment to organic production methods and the local market, actors faced constraints that made them hybrids between organic and conventional, and between locally focused and globally dependent. Thus, the binary thinking along the local-global and organic-conventional divide does not hold. While it is important to not make a causal link between high quality of social relationships and local food networks, the case described here indicates the possibility of such a link.     

The growth of halal meat markets in Europe: An exploration of the supply side theory of religion

Over the last 15 years dedicated markets for halal meat have emerged in a number of European countries. While ethnic stores still constitute the major retail outlet for halal meat in most countries, ‘halal’ labelled meat and meat products are increasingly available in supermarkets and fast food restaurants. Market expansion has also facilitated the rise of new certification bodies, each with their own marketing strategies and interpretations of what constitutes authentic ‘halal’, who question the reliability of certification policies that allow the practice of stunning before slaughter.     

Agricultural education: Gender identity and knowledge exchange

Women farmers are underserved in agricultural education and technical assistance. Long held social constructions of farming women as ‘farmwives’ and in some cases ‘the bookkeepers’ rather than farmers or decision-makers influence the direction of most educational programming delivered through extension programs in land-grant universities in the United States. Consequently, many women farmers generally view these spaces as hostile, rather than helpful environments. This paper uses the agricultural training framework developed by Liepins and Schick (1998) to analyze our research on developing educational programming for women farmers. We conducted five focus groups with members of the Pennsylvania Women's Agricultural Network (PA-WAgN) to better understand women farmers’ needs for education. Women farmers reported the kinds of knowledge and information they want, in what kinds of contexts, and through what means of communication. We adapt and extend the original theoretical framework developed by Liepins and Schick to incorporate the seriality of women's identities, their discourses of embodiment and the agency granted to them through social networks. Through a presentation of the results of these focus groups, we discuss both the relevance of gender to agricultural education and the importance of the network model in providing education to women farmers.     

The political economy of alternative trade: Social and environmental certification in the South African wine industry

Despite recent critical analyses of the nature and impacts of social and environmental certification, the increasingly complex landscape of voluntary, industry and third-party codes and certification processes that have emerged in specific sectors is poorly understood. In particular, little is known about the potential threats posed by an increasingly complex and contested ‘ethical’ landscape in undermining radical initiatives designed to bring about improvements to material and social well-being. In response, this paper explores the current dynamics of social and environmental certification in the South African wine industry. Drawing on fieldwork in the UK and Western Cape, the paper analyses the overlapping and sometimes conflictual processes of social and environmental certification, and the role of key drivers in establishing them within the wine industry. It explores whether attempts to capture a portion of the expanding market for ‘ethical’ wines and the expansion of corporate interests in ‘responsibility’ and ‘ethics’ work to depoliticize the meaning and nature of transformation. The implications of the findings are that, in the absence of legislative requirements to transform the wine industry, social codes and civic conventions are likely to remain significant, but that greater understanding is required of the different meanings and outcomes of transformation and empowerment being deployed within the industry. The paper concludes that a significant problem facing transformation and alternative trade in the wine industry, and more broadly, lies in the growing gap between the abstract ethical discourse of corporate actors, on the one hand, and the moral experience of workers on the other.     

Ecological embeddedness: An interrogation and refinement of the concept within the context of alternative food networks in the UK

Among their many ‘alternative’ characteristics, food networks that seek to reconfigure the relationship between producers and consumers are understood as having the potential to be beneficial for the rural environment and landscape. One of the ways in which this characteristic has been conceptualised is through the notion of ‘ecological embeddedness’. Although the roots of this concept lie in economic sociology, where the social embeddedness of economic relations has been the focus of interest, agro-food researchers have extended its meaning to suggest that alternative or ‘quality’ food production can also be seen as increasingly embedded in ‘natural’ or ecological processes. However, this paper argues that until now the notion of ecological embeddedness has lacked conceptual clarity. As such, the aim is to interrogate and refine the concept of embeddedness, specifically as it pertains to ecologies within the context of food production on-farm. Ecological embeddedness, it is argued, must encompass more than just recognition of the general influence of the natural environment on economic activity. Specifically, it must reflect a change in the relations between economic actors and the natural environment that produces a benefit to both. The paper also establishes how the concept of ecological embeddedness might be operationalised in research practice as a means of exploring the ecological dimensions of alternative food networks. An illustration of this empirical application is provided. The paper concludes by asserting the value of ecological embeddedness as a concept, in spite of the observed limitations of embeddedness in other contexts and the challenges that are associated with its ecological application.     

“Delinquent behaviour as a kind of body politics” against adult regulations — Young people's discourses in Hong Kong

Usually, discourses of young people, particularly for the voices of ‘youth-at-disadvantage’, are silenced no matter in the social construction of their experiences or in the social investigation of their behaviour. Without their voices, a discourse of individual deficits is usually constructed to talk about their delinquent behaviour. However, in the discourses of young people, they considered their problem behaviour as a kind of ‘body politics’ to work against adult regulations. Moreover, obvious gender differences were revealed. While female adolescents constructed their problem behaviour as a tool to rebel against the harsh parental control on their leisure time activities, their male counterparts referred it as an escape to avoid heavy conflicts with parents on their school-to-work situations. In the discourses of young people, what they could do in the face of the adult society was only to rebel or escape with their bodies. Thus, in view of young people's discourse construction of their experiences, gender specific and family based interventions are recommended to work with ‘youth-at-disadvantage’ in outreaching social work service in Hong Kong.     

Comment on stephen M. Wunker, ‘The promise of non-profits in Poland and Hungary: an analysis of third sector renaissance’

Both the pre-war tradition and the real socialist system have influenced the form of the non-profit sector emerging in Poland. In as much as the pre-war traditions are continued by the church charities, lay institutions are established on the basis of state structures in the form of specific non-profit organisations subsidised to a large extent by the state (the so-called non-profit social institutions). Perhaps in this way partnership relations will develop between the government and nonprofit organisations which will continue to expand. The stage through which Poland is currently passing means that a coherent system of non-profit organisations has not yet developed and, what is more, it is seldom called a voluntary or third sector. The only formalised institutions are foundations and associations. It is evidently necessary to fill the gap in social service provision caused by government and market failures, and we may cherish a hope that such a system of non-profit organisations providing services to those in most need will soon be created in Poland.     

Local rural product as a ‘relic’ spatial strategy in globalised rural spaces: Evidence from County Clare (Ireland)

Using a case study from County Clare (Ireland), this study critically analyses notions of ‘local’ rural production. It investigates where rural businesses source the different components of their products and how these interrelate with the locality, how local businesses use the notion of ‘local’ in their product branding, and what the socio-economic and political constraints and opportunities are for businesses seeking to foreground the ‘local’ in their business marketing. Echoing critical studies on the notion and use of ‘local’ in rural product branding (e.g. Burnett and Danson, 2004; Ilbery and Maye's; Feagan, 2007; Darby et al., 2008; Giovannucci et al., 2010), we argue that even remote rural areas such as County Clare in western Ireland have become so embedded in globalised economic and decision-making pathways that the ‘local’ in rural product branding only remains ‘local’ as a relic process associated with past localized rural production activities.     

Beyond bifurcation: Examining the conventions of organic agriculture in New Zealand

The last 10 years have witnessed numerous attempts to evaluate the merits of new theoretical approaches – ranging from Actor Network Theory to ‘post-structural’ Political Economy and inhabiting a ‘post-Political Economy’ theoretical space – to the explanation of global agricultural change. This article examines Convention Theory (CT) as one such alternative approach, assessing its potential in the context of ongoing change within commercial organic agriculture in New Zealand. More specifically, CT is used to expose the insufficiency of recent ideas of conventionalisation and bifurcation, both reflecting more traditional Political Economic approaches, as explanatory concepts for the emerging condition of the New Zealand organic sector. In this paper, the concept of worlds of justification as developed in CT is utilised to address the emerging complexity of organic production. While farmers supplying a more diversified domestic market can be distinguished from those supplying export markets, an exclusive focus on such distinctions ignores the influential role of extra-economic factors on the viability of organic production systems. Thus, in addition to what are classified as market and industrial worlds in CT, the paper addresses aspects of civic, green, domestic, inspired and renown worlds. Producers' selections of organic certification organisations are used to demonstrate the interaction of these worlds in the development of the organic sector in New Zealand. The article concludes with the imperative to move ‘beyond bifurcation’ and acknowledge the greater complexity of negotiated outcomes that might be achieved from a CT perspective than from existing political economy-derived models like conventionalisation and bifurcation.     

An analysis of corporate environmental responsibility on the global corporate Web sites and their dialogic principles

This study investigated how corporations use their Web sites as a way of helping to build corporate environmental responsibility. A content analysis of 2008 Fortune Global corporate Web sites compared environmental concerns and the use of dialogic principles across three regions (i.e., Asia, Europe, and North America). Results show that about 71% of Web sites have a stand-alone environmental menu as a central location for environmental information, and that Europe is the highest, followed by North America and Asia. The environmental concerns of ‘resources/waste management’ and ‘climate changes’ are more commonly highlighted than are ‘ecosystem’ and ‘environmental governance.’ Furthermore, most Web sites do not fully employ dialogic features, regardless of region.     

Census data on non-profit organisations

This paper describes how the Bureau of the Census collects and publishes data on non-profit organisations in its economic censuses programme. The paper provides a brief history of the economic censuses and describes in more detail the census of service industries component. The progressive expansion of the industry coverage of the census is explained and related to the non-profit sector. The paper further describes concepts and methodologies that are used in collecting and publishing data for non-profit organisations. Definitions, methods of enumeration, and basic data measures are explained and contrasted to concepts used in covering the for-profit sector. Finally, the paper describes how census data can be used to better understand the non-profit sector and identifies some possibilities for improving information from the economic censuses and other statistical programmes which cover non-profit organisations.     

Between technocracy and democracy: An experimental approach to certification of food products by Japanese consumer cooperative women

Voluntary food certification systems have emerged as a prominent mechanism of food governance in recent years. However, critics have exposed certifications’ inability to secure independence, quality, consumer trust, and costs. Recent criticism is even more pointed in that some theorists have critiqued “alternative” systems such as Fair Trade as neoliberal window-dressing. What is curious about this emerging literature is how little has been said about the role of citizens. Although most of the certification literature has assumed that food certification resides in the exclusive realm of “experts” and that technical sophistication is equated with improvement, I argue that democratization is possible and desirable. This paper draws on a case study of a Japanese consumer cooperative which has conducted a laywomen's food certification system for past ten years. By proposing at least two parameters of evaluation of food certification—redistributive effect and the degree of democratization, the paper expands the imaginary of “politics of the possible” in food governance while acknowledging tension of gendered participation.     

Progressing knowledge in alternative and local food networks: Critical reflections and a research agenda

In the now extensive literature on alternative food networks (AFNs) (e.g. farmers’ markets, community supported agriculture, box schemes), a body of work has pointed to socio-economic problems with such systems, which run counter to headline claims in the literature. This paper argues that rather than being a reflection of inherent complexities in such food systems, the continued uncertainties about the fundamental nature and development of AFNs are, at least in part, a function of how AFNs are often conceptualised and investigated, which ultimately impedes progress in knowledge of such systems. After introducing the main theoretical perspectives of research in the field, and setting out what is known currently about AFNs and their characteristics, the paper goes on to articulate four features of AFN research which, it is argued, give rise to problems in this field. In particular, the paper identifies inconsistent use of concepts and terms, conflation of the structural characteristics of food systems with desired outcomes and/or actor behaviours, insufficient acknowledgement of the problems of marketplace trading, and a continued lack of a consumer perspective. The paper concludes with a set of recommendations for future research into AFNs that seeks to break current boundaries and encourage greater progress in knowledge in this field.     

Experiencing landscape: Orkney hill land and farming

This paper is about how rural landscape is experienced according to combinations of practical engagements with land and the ways meaning is made in relation to it. It presents the case of the ambiguous position of the Orkney Islands within categorisations of Highland and Lowland landscapes in Scotland. Through a discussion of the physical and highly visible boundary between heather and grass in Orkney farms, the paper unpacks notions of what landscape means and how it fits with socio-economic processes of continuity and change. It uses the history of hill reclamation in 20th century farming to explore how economic, moral and aesthetic judgements are made about land. Current engagements with hill land are then examined, showing how a fragmentation of hill into different uses and meanings is taking place. Amongst these are agri-environment schemes which revalue the hill. The paper ends with a discussion of hill land and farm land in Orkney in relation to the wider construction of Highland and Lowland. In Orkney opportunities to construct new ‘Highland’ identities and forms of rural development now exist.     

After the ‘Organic Industrial Complex’: An ontological expedition through commercial organic agriculture in New Zealand

This article uses the evolving understandings of commercial organic agriculture within two research programmes in New Zealand to address three problematic claims and associated framings that have underpinned analysis of the political economy of commercial organic agriculture. These three framings are: 1) that recent commercial developments in organic agriculture have become organised around a grand binary of large-scale, corporate, industrialised organic agriculture that is inhabited by pragmatic newcomers to the industry, against a small-scale, local, authentic remnant of the original organic social movement. This grand binary is most popularly recognisable in the claim by author Michael Pollan of the existence of an ‘Organic Industrial Complex’ that is slowly subsuming authentic organic agriculture. This relates to claim 2) that commercialisation creates inevitable pressures by which organic agriculture becomes ‘conventionalised’. Finally, claim 3) positions organic agriculture alone as the only option for enabling improved environmental outcomes in agriculture. The Greening Food and ARGOS research programmes in New Zealand have studied the emergence of commercial forms of organic and other ‘sustainable’ agriculture in the period since 1995. A series of key engagements are highlighted in the unfolding history of these two programmes which demonstrate moments of transition in understandings of commercial organic, particularly in relation to situations of engagements between the research team and wider actors in the organic sector. These key engagements establish a clear sense in which the three major framings around the political economy of organic commercialisation could not explain the unfolding dynamics of the New Zealand organic sector. Rather, engagement with diverse actors enabled a whole new set of theoretical questions that opened up new areas of politics, contestation and elaboration of commercial forms of organic agriculture – particularly around shifts in power to the retail end of the agri-food chain, around new forms of agri-food governance, and around the politics of new audit systems. Within these shifts, the ontology of some of the researchers within these projects underwent parallel transformation. These transformative influences operated in two simultaneous directions. While the engaged research strategy of the two programmes clearly discomforted the researchers’ underlying assumptions for framing the major trajectories of commercial organic development, the presence of the two research programmes also had an important enactive power in the sector by both rendering ‘thinkable’ particular trajectories and economic experiments and also by reinforcing a ‘metric-centric’ tendency in the evolution of global environmental audit systems. Seen in this light, these engagements open up new questions about the research programmes themselves in terms of the emerging politics of what Philip Lowe describes as a more ‘enactive’ rural sociology and help direct attention to an emerging ‘ontological turn’ in the practice and politics of research.     

Of organic farmers and ‘good farmers’: Changing habitus in rural England

In recent years, numerous studies have identified the importance of cultural constructions of ‘good farming’ to farming practice. In this paper, we develop the 'good farming' construct through an empirical study of organic and conventional farmers, focussing on how change occurs. Drawing on Bourdieu's concepts of cultural capital, habitus and fields, we argue that the dynamics of the ‘rules of the game’ in the agricultural field have simultaneously led to a broadening of the ‘good farming’ ideal, and to a fragmentation, whereby individual farmers prioritise a subset of this broad range. We demonstrate that gradual devaluation of existing ways to achieve cultural capital is essential to the development of new symbolic values. In line with this, we offer a critique of the implied static nature of cultural capital in the studies of farmer responses to agri-environmental schemes. We also point out that the alterations in perception and practices of farmers who converted to organic farming for 'pragmatic' reasons may be greater than sometimes implied.     

Chilling out in ‘cosmopolitan country’: Urban/rural hybridity and the construction of Daylesford as a ‘lesbian and gay rural idyll’

This paper advances scholarship on ‘lesbian and gay rural idylls’. A growing literature examines how ‘lesbian and gay rural idylls’ are not only produced in opposition to the urban, but are themselves urban constructs. We extend these contentions by exploring the processes of idyllisation suffusing lesbian and gay festival tourism in Daylesford, a town in non-metropolitan Victoria, Australia. We find that Daylesford’s idyllisation by the lesbian and gay tourism industry blurs the urban/rural binary, and instead hybridises rurality and urbanity in the tourism images and practices of ‘cosmopolitan country’ associated with the town. Research findings from Daylesford are analysed to examine how the dynamics of tourism marketing and festival attendance help produce and articulate this hybrid variant of the ‘lesbian and gay rural idyll’. We utilise two sets of mostly qualitative data for this inquiry: travel commentaries in the news media, and a survey conducted in Daylesford at the 2006 ChillOut Festival, Australia’s largest lesbian and gay rural festival.