The Sociological Study of Values

Fifty years ago, Robin M. Williams Jr. described eight notable changes in U.S. sociology, one of which was the “widespread diffusion of a relatively clear and sophisticated conception of the place of values in sociological study, as an object of research, as a factor in behavior, and as an element to be controlled in the prosecution of research” (Williams, 1958:621). In this essay, I ask what has become of that rising interest in the sociological study of values? I follow three distinct trajectories of sociological research on values, briefly describing the contributions of each, and identifying several lines of inquiry that strike me as particularly important and promising for the future.     

Social Relations, Core Values, and the Polyphony of the American Experience

This essay examines social relations and cultural values in the United States, paying special attention to recent characterizations of Americans as increasingly isolated, disconnected, and dangerously individualistic. In this essay, I refute such claims. And building on earlier work ( Cerulo, 2002 ), I show that U.S. social relations and cultural values are more multifaceted than such "new individualism" arguments suggest. Indeed, as Robin M. Williams Jr. discovered 50 years ago, when studied in a systematic way, U.S. values and beliefs present us with a multiplex system—a system in which individualism plays only a supporting role. This is true, I suggest, because Americans'"value focus"—that is, the prioritization of one value over another—shifts in concert with certain social events and structural conditions. In this way, we can think of U.S. values as part of a "cultural toolkit," with actors selecting or foregrounding the values needed to support certain strategies of action.     

Public diplomacy meets social media: A study of the U.S. Embassy's blogs and micro-blogs

With the evolution of communication technologies, traditional public diplomacy is transforming. This study examines the practice of the U.S. Embassy's public diplomatic communication via social media, namely Chinese mainstream blogging and micro-blogging, sites using Tencent for a case study. This study analyzes the embassy's blog and micro-blog entries and an interview with the embassy's public diplomacy officer. Based on the content analysis and interview, this study discerns the key features of the U.S. Embassy's public diplomatic communication using social media and further suggests that the common values and interests related to the global public as well as experience-sharing and relationship-building might become the focus of new public diplomacy research.     

实然语境与应然价值的双重变奏——大学生社会主义核心价值观之内化机理

推进大学生社会主义核心价值观的内化,应当从内化机理的角度进一步把握内含于其中的实然语境和应然价值之间的张力与平衡,进而以问题为导向,从理解维度审视和理解方法凝炼的角度深化对大学生社会主义核心价值观传承与内化过程的研究,以期更好地在高校中推动社会主义核心价值观的传承与发展。     

An Arab perspective on social media: How banks in Kuwait use instagram for public relations

This study examines the public relations functions of eight Kuwaiti banks listed in the Kuwait Stock Exchange Market (KSEM) that post on their Instagram accounts. It also uses market-size, organization, and individual level predictors to model Instagram postings. A content analysis of 1502 posts revealed the banks use Instagram for promotion, information dissemination, community building, and interactive engagement, in that order of prominence. The findings suggest banks operate at the confluence of visual communication through Instagram and integration of religious symbolism to serve a public relations function predicated on image and influence. In doing so, the banks tap into the wellspring of social media use by target publics by navigating a balance between obedience to Allah and meeting bank business objectives. The resulting tension between sacred and secular highlights Arab cultural values and suggests Instagram fosters individualism, which challenges Arab emphasis on collectivism and fractures the notion online platforms can effectively build meaningful relationships that characterize Arab culture. The study posits Instagram is more effective in an Arab context at image building than relationship building, threading the importance of visual communication through social media across Arab culture and global public relations practices.     

A COMPARATIVE STUDY OF SOCIALIZATION BETWEEN JAPANESE AND ENGLISH PRE-SCHOOL CHILDREN

Abstract  This author conducted a comparative study among the following three sample groups: Japanese mother-child pairs in London, English mother-child pairs in London, Japanese mother-child pairs in Tokyo. By comparing the mother's developmental expectation, child rearing practices and the development of self-regulation in children, this author explored the extent to which mothers in different societies introduce cultural values of interpersonal relationships in raising their children.
Research method for this study were 1) the Picture Self-Regulation Test (PSRT) for preschool children, and 2) a questionnaire for the mothers indicating the mothers' acknowledgement of the development of self-regulation in their children, evaluation of their child's behaviour and patterns of feedback.
No significant difference was found among three sample groups on the PSRT. In the Mother's Questionnaire, English mothers acknowledged the early development of self-assertion in their children, unlike Japanese mothers in London and Tokyo. There was no significant difference in the mothers' acknowledgment of self-inhibition among the three sample groups.
Analysis of feedback of mothers in the three sample groups revealed that English mothers adopted 'positive and active' discipline for their children, while Japanese mothers in London and Tokyo adopted 'receptive' discipline.     

Interprofessional education for community mental health: Attitudes to community care and professional stereotypes

Social workers are considered key members of community mental health teams, yet difficulties in interprofessional collaboration between social workers and health care professionals, particularly psychiatrists and nurses, have been reported. This paper examines some sources of these difficulties in terms of perceived differences in models of mental illness, attitudes and values, including stereotyping, professional identification and role clarity. Interprofessional education (IPE) may diminish negative stereotypes and promote multidisciplinary teamwork. A theoretical framework is described and findings from the evaluation of a 1-year programme of interprofessional education for community mental health are presented. These findings suggest that attitudes and values concerning community care for people with mental health problems are largely shared by different professions, but they do confirm the existence of interprofessional stereotypes and of perceived status differences. In contrast to previous research, there was no evidence of changes in stereotypes. These findings are discussed in terms of the theoretical framework and the design of the programme.     

Ethical dilemmas in evaluating programs with family court related clients

Two ethical dilemmas are discussed; breaching client confidentiality in order to intervene in the client's illegal behavior, and defining the role of evaluator as expert witness. The evaluation context concerns a combined program development and evaluation project with clients involved in family court proceedings for child abuse or neglect. Different perspectives, approaches, and experiences in resolving each dilemma are reviewed. The conclusion argues that approaches to ethical dilemmas in evaluation projects must go beyond techniques to disguise data, to include an assessment of the values and value commitments connected to the different roles an evaluator must perform.     

Making methods choices

This article is a further discussion of methodological paradigms in evaluation research. More specifically, this article is a response to the attacks on paradigmatic perspectives made by Reichardt and Cook in the opening chapter of their edited book Qalitative and Quantitative Methods in Evaluation Research. They “suggest that part of this current debate over qualitative and quantitative methods is not centered on productive issues and so is not being argued in as logical a fashion as it should be.” For better or worse paradigm debates are, by their nature, only partly subject to logical analysis. Paradigms — methodological or otherwise — involve values, world view, empirical tendencies, and patterned responses. Because their central arguments rest entirely on a logical foundation, Reichardt and Cook may have done precisely what they accuse others of doing: “obscuring issues and unnecessarily creating schisms between the two methodtypes.”     

‘Public toilets for a diverse neighborhood’: Spatial purification practices in community development discourse

This paper explores the dialectic of place and community identity in Mount Pleasant, a multi–ethnic and multi–class U.S. neighborhood where definitions of place are hotly contested among its residents. In a grant proposal for public toilets, Mount Pleasant writers use linguistic strategies such as presupposition, deixis, and contrast, coupled with discursive themes of filth and geography, to construct a core of the Mount Pleasant community. The writers place themselves and people who share their values in that core, and immigrants at the margins. These strategies serve as a discursive type of spatial purification practice (cf. Sibley 1988) through which the grantwriters set up a moral and spatial order where they and other core community members are deemed to use space ‘appropriately’, and thus inhabit positive moral positions, while immigrant community members’ imputed ‘inappropriate’ use of space is used to construct negative moral positions for them.     

Road signs in ethical quicksand

This commentary highlights some of the major moral and ethical dilemmas illustrated by authors in this special issue. From an ethical viewpoint, the complexity of evaluation activities is likened to “quicksand” terrain in which directional or warning signs should be erected to aid personal choices when such issues are encountered. However, even previous training and personal introspection are inadequate to completely avoid, circumvent, or handle a specific situation because of its complexity and the competing values inherent in ethical choices.     

Social capital and the reproduction of economic inequality in polarized societies

This paper explores the idea that the distribution of wealth across social groups fundamentally affects the evolution of economic inequality. By providing microfoundations suitable for this exploration, this paper hopes to enhance our understanding of when social forces contribute to the reproduction of economic inequality. In tackling this issue, this paper offers contributions in two domains. First, it models social capital as a real capital asset with direct use and collateral values. Second, it extends the concepts of identity, alienation and polarization originally advanced by Esteban and Ray (Esteban, J.M. and Ray, D.: On the measurement of polarization, Econometrica 62(4) (1994), 819–851). This generalization permits us to consider the multiple characteristics that shape social identity, inclusion and exclusion. It also underwrites a higher-order measure of socio-economic polarization that permits us to explore the hypothesis that economic inequality is most pernicious and persistent when it is socially embedded. Holding constant the initial levels of economic polarization and wealth inequality, we show that higher socio-economic polarization increases subsequent income and wealth inequality. Far from being a distributionally neutral panacea for missing markets, social capital in this model may itself generate exclusion and deepen existing economic cleavages.     

The impact of general accounting office program evaluations on government

General Accounting Office (GAO) audit reports have an impact on government operations by encouraging growth in the size and scope of the state and by encouraging the Congress and executive agencies to attend to the auditor's dominant values of economy, efficiency, and effectiveness in government. Through its financial, management, and program audits, the GAO program evaluators seek to rationalize agency management and programs so that more resources are required. The GAO's program evaluation efforts also serve Congress by providing for oversight of public policy, a bludgeon to coax agencies into pursuing activities preferred by congressmen, and a tool for electoral activities. In the end, the evaluation auditors are doomed to frustration in achieving their ideals for effective democratic government. This is so because “practical business policy” is irrelevant to government operations and inconsistent with the core values of a democratic state.     

Preparing the next generation of researchers

This paper examines the needs of new and future social work researchers in the light of the overall aims of this particular project. The author is an aspiring ‘new’ researcher and will examine her own personal experience, to date, of being part of a postgraduate research programme in order to clarify how we might best ensure that the next generation of researchers can contribute to the strategy which is being developed. The paper reviews the author's experience of research training to test its adequacy in preparing the next generation to meet the demands required and in consideration of current professional develop ments around social work and social care. The paper will also consider who will be the members of this next generation and how the future agenda for the profession might potentially contribute to the development of a sound professional knowledge base and also influence the wider social science debate. The conclusions of this paper will draw together a number of key issues that have been highlighted so far and give a perspective on these which links values, knowledge and skills in ways which might usefully promote further debate and constructive resolution.     

Islam and patriarchy: how robust is Muslim support for patriarchal values?

Evidence that Muslims support patriarchal values more than non-Muslims is abundant but the nature of this evidence is contested. The ‘cultural’ interpretation suggests that patriarchal values are an inherent element of Muslim identity. The ‘structural’ interpretation holds that patriarchal values reside in structural characteristics and have little to do with Muslim identity. Evidence on these contradictory claims is inconclusive. Neither have advocates of the cultural position shown that Muslim support for patriarchal values remains robust under control of structural characteristics; nor have proponents of the structural position demonstrated that Muslim support for these values vanishes under such controls. Filling this gap, we use multi-level models to test whether Muslim support for patriarchal values vanishes under control of patriarchy's structural underpinnings. We find that Muslim support for patriarchal values is robust against various controls; and we identify mosque attendance as a mechanism to sustain Muslim support for patriarchy in non-Muslim societies. Yet, rising levels of education, labor market participation, and a glacial emancipative trend diminish Muslim support for patriarchy, especially among women.     

On considering the unintended impact of evaluation: reactive distortions in program goals and activities

The relationship between program planning and evaluation can be viewed as bidirectional; that is, evaluation methods, procedures, instruments, and criteria not only are determined by, but also influence, program goals and activities. Within the human services context, several factors or sources of reactivity between evaluation and program planning can be identified. These involve (a) quantification of goals and activities, (b) preferences by different audiences for various kinds of evaluation data, (c) values and evaluation criteria, and (d) evaluation requirements and resource availability. Effects of these reactive features are discussed and illustrated with examples drawn from mental health evaluation and accountability practices. It is argued that for evaluation to be a credible and useful practice, evaluators should plan their efforts and assess their own effectiveness within the larger context of human service systems.     

Applicability of standards for evaluations of educational programs, projects and materials in an international setting

This paper starts with a short discussion of the book Standards for Evaluations of Educational Programs, Projects and Materials by the Joint Committee on Standards for Educational Evaluation (McGraw-Hill, 1981). It then goes on to examine the usefulness in countries other than the United States of these standards and argues that evaluation of “programs” is more complicated and more politically biased than evaluation of “projects” and “materials.” In Europe, evaluation of educational programs (school systems) has proved to be highly correlated with the overriding objectives of different political parties, e.g., conservative, liberal, socialist, whereas educational policy in the United States is less bound to political parties, varying rather from case to case. In order to show how generally agreed upon educational goals can be interpreted according to different values, the author has reanalysed some studies of mean achievement in reading comprehension and science for 10- and 14-year-old students in 15 countries (IEA Project, 1973). The rank order of these countries is changed if, instead of national mean achievement, one takes proportion of students under a minimum level or above a prescribed top level as the criterion. Also the national (program) standard is evaluated in terms of between-school variance in results and in proportion of single-school units with exceptionally low or exceptionally high mean results. The conclusion is that the book on standards for evaluations of educational programs provides a good checklist of prerequisites for a reliable and valid evaluation. However, it is also concluded that—due to differences in values of program outcomes—such standards do not guarantee that the result of the evaluation will be indisputable.     

Measuring social values in philanthropic foundations

Philanthropic foundations are seen as organizations that allocate resources to achieve their visions of a better world. Drawing on a sample of foundations in Canada, the United States, and Europe, this research undertakes to reveal the social values that constitute such visions and to measure the consistency between espoused social values and those conveyed by resource allocations. A social values identification and measurement instrument is described and tested. The social values that comprise the instrument are presented in a chart of social values. A methodology for measuring the consistency between social values espoused by a foundation and those actually conveyed by resource allocation decisions is described, tested, and critiqued. It is argued that the results of this research provide a basis on which to pursue development of a standardized vocabulary of social values that may enhance understanding and discourse regarding the purposes and work of foundations, as well as provide a basis for cross‐cultural comparative analyses of foundations.     

Parental Warmth and Developmental Change in Familism Values: Latinx Adolescents in an Emerging Immigrant Community

This study examined the developmental changes of familism values across adolescence among Latinx adolescents from an emerging immigrant community, and how changes in parental warmth were associated with changes in familism values. The sample included 547 Latinx adolescents. Multilevel model results indicated that familism values showed a linear decline from 6th to 10th grade. Between-person analyses showed that parental warmth was related to the higher initial levels of familism values but unrelated to changes in familism values. At the within-person level, on the occasions when adolescents report higher parental warmth, they also report higher familism values. This work highlights the importance of parental warmth for socializing developmental changes in Latinx adolescents' familism values in an emerging immigrant community context.     

Organizational Values and Their Relation to Organizational Performance Outcomes

The communication of organizational values and their relation to employee outcomes is evaluated between two departments within a Health Care Organization. Organizational values that are congruent with employees' values have been shown to increase employee satisfaction, commitment, and performance outcomes. This article discusses how values are defined and different ways that values can be communicated to acquire improved organizational outcomes. Past research on values within organizations is reviewed.

Questions from the Organizational Culture Survey and the Communication Satisfaction Questionnaire are combined to measure employee satisfaction, morale, and perceived involvement in decision making. The organization provided data on employee absenteeism, turnover, and performance ratings. An analysis of the results indicates employees in departments that have clearly defined and communicated organizational values perceive they are more involved in the organization and more participatory in decision making. Implications of the results for organizations are detailed.