Public Relations and Symbolic Politics

In German-speaking countries public relations scholars emphasize the role of public relations (PR) in society in their theorizing. These scholars seek to understand PR as a macro-level, or sociological, phenomenon in contrast to the micro-level, or management, emphasis of scholars in the United States. This article builds a sociological theory of PR by comparing it with the practice of symbolic politics as conceptualized in political science. The theory states that both PR and symbolic politics develop and use symbols—signs that influence and guide conceptions—to achieve their purposes. They also rely heavily on journalistic media. Media reality, however, frequently departs from extramedia reality. The difference between these two types of reality makes it possible for symbolic politics and PR to influence the gap and perhaps to separate the symbolic world from the external world. On the other hand, attention is a scarce resource, and increased activity in PR and symbolic politics eventually will have a declining marginal social utility.     

UNEMPLOYMENT AS A DRAMATURGICAL PROBLEM: TEACHING IMPRESSION MANAGEMENT IN A WORK INCENTIVE PROGRAM

This article is an analysis of aspects of everyday life in a Work Incentive Program (WIN). It is intended to apply and extend Adam's (1978) political phenomenology of domination by analyzing inferiorization as a feature of contemporary human service work. The analysis focuses on dramaturgical instruction of unemployed welfare recipients as a process of inferiorization through which clients are cast as disadvantaged in their dealings with area employers. Clients were taught to strategically manipulate impressions of self in order to positively impress area employers and get jobs. The analysis addresses five primary questions: (1) How is the dramaturgical perspective organized as an ideology of inferiorization in WIN and other human service organizations; (2) What was the context within which dramaturgical instruction was defined by the WIN staff as a legitimate response to their clients' problems; (3) What were the assumptions and claims associated with the staff's dramaturgical framing of unemployment; (4) How was the dramaturgical frame used by the staff to identify concrete rules for proper job-seeking: and (5) How did the staff legitimate the perspective and rules associated with it in their interactions with clients?     

The dramaturgical society: A macro-analytic approach to dramaturgical analysis

While the writings of Erving Goffman have illuminated the dramaturgical components of face-to-face interaction, the task of developing a thoroughgoing substantive and theoretical explication of the dramaturgical society remains. This paper explores the utility of a dramaturgical analysis at the macrosocietal level. The character of a dramaturgical society is discussed in the first section. The origins of a critical dramaturgy are presented in the next section. The conditions of social organization which give birth to a dramaturgical society are set forth in the next sections, and the utility of dramaturgy for a self-directed society are weighed in the final section. This paper was prepared with the assistance of Jeanne Boland, New Zealand.     

Personal influence and pre-industrial United States: An early relationship model that needs resurgence in U.S. public relations

The personal influence model of public relations, using one's influence to seek favor with government and other power bases, is seen as most applicable in Asia but also is found elsewhere in the world. Only a few writings have explicitly broached the possibility that the personal influence model is practiced in the United States. Muzi Falconi (2010) argued that U.S. public relations emphasizes persuasion, espoused by Bernays and brought to fruition through one-way messaging. While it is easy to see persuasion as dominating U.S. practice, such observation ignores the prevalence of personal influence through at least 150 years of U.S. society. As early settlers built agrarian communities, interpersonal communication fostered community pride and solidarity. During World War II, Katz and Lazarsfeld identified personal influence as a major element in U.S. communication, overriding the mass media in importance. Even today much public relations activity in the U.S. consists of organizations seeking favor from the power elites. However, with the focus on message control, scholars have overlooked the efforts and effects of personal influence. The purpose of this paper is to identify early evidences of the personal influence model in the U.S. Today, the increasing power of social media and virtual stakeholders renders the persuasion model as somewhat specious. It is time to reexamine the concept of personal influence and the greater promise it holds for returning to what public relations was and should be in the first place—a function for maintaining relationships.     

Meaningful Performances: Considering the Contributions of the Dramaturgical Approach to Studying Family

This article highlights the contributions of Erving Goffman's dramaturgical approach to both understanding and researching family. With its interest in the performative nature of human interaction and the active construction of social reality, the dramaturgical perspective is particularly well-suited to study a dynamic social institution like the family. This article offers a brief introduction to the dramaturgical study of family by addressing important components of dramaturgy and contrasting it with other approaches to the sociology of family. The authors then demonstrate this approach in action by introducing two research areas that currently employ dramaturgical analyses – work on 'doing family' and the social construction of motherhood – and another that might benefit from such analyses, research on blended families. The article closes with further suggestions for future research attending to the performative aspects of family life.     

Politics and Celebrity: A Sociological Understanding

Many social commentators have denounced the election of entertainment celebrities such as Arnold Schwarzenegger, Jesse Venture, and Al Franken to political offices as indicative of American democracy’s collapse, treating the political victories by these celebrities as evidence of America’s preference for entertainment over political deliberation. This essay reviews the scholarly literature on celebrity and politics to provide a better understanding of this important topic. As the literature demonstrates, this conflation of celebrity and politics is not a recent phenomenon, as politicians have long employed dramaturgical elements to mobilize constituencies. Indeed, celebrities and politicians share many similarities. Both must construct public personalities appealing to their audiences and employ similar actors and strategies to help create these personalities. While some scholars working in this field agree with the concern that celebrity’s presence in politics inhibits serious political discourse, other scholars contend that the use of celebrity performances by politicians may actually attract a wider segment of society to meaningfully participate in politics. The essay concludes by suggesting that future works in this area should adopt a cultural sociology framework to empirically study the meaning of celebrity for different social groups in order to gain a stronger understanding of celebrity’s sociopolitical impact.     

Civil Society Efficacy,Citizenship and Empowerment in Africa

This paper contributes to the debate on the limited efficacy of civil society in Africa. It examines the complex interface between notions of civil society and citizenship within the context of the postcolonial state in Africa. It argues that the bifurcated character of citizenship is implicated in the inefficacy of civil society. This is underlined by the limited achievements in social citizenship, aggravated by the economic crisis and neoliberal reforms of the 1980s and 1990s as well as the politics of regime sustenance. Political disengagement, drain on the moral content of public life and diminished collective orientation of citizens, aggravated conflicts within society, thereby, promoting a democratisation of disempowerment and a disorganised civil society.     

Public perceptions of public relations

Public relations has been portrayed in the media in a consistently negative manner over several decades, providing images that may become part of public perceptions. Perceptions about public relations affect the perceived credibility of the profession and influence whether people see public relations as valuable to society. Second-level agenda setting and cultivation theories purport that mass media contribute to beliefs about social reality by creating a cumulative, general consciousness upon which assumptions and judgments are based, suggesting that public perceptions about public relations would match media portrayal. Results of a telephone survey found public relations is perceived more positively than media portrayal would suggest. Respondents viewed public relations as an important activity that benefits society by providing information and disagree that it is damage control, an attempt to hide or disguise something, or a non-substantive activity. However, public relations is associated with publicity, media relations, and the attempt of an organization to advance its own agenda.     

The outsider looks in: Constructing knowledge about american collegiate racism

This study tackles one of the most complex and intriguing issues in contemporary society, namely, the phenomenon of racism. Instead of examining the structural dimensions of racism, it focuses on the interpersonal “everyday racism” that occurs among students. Using the University of Minnesota as a case study, the study employs qualitative research methods to offer new perspectives on everyday racism as perceived through the eyes of a Black foreign female student. Popular portrayals of the midwestern United States present a relatively liberal milieu where racism only subtly affects social relations, and where there is “zero tolerance” for the politics of exclusion. However, the findings of this study illustrate that everyday racism is alive and well in the collegiate environment. Epistemological issues are elaborated, arguing for the position of an interpretive and reflexive rather than a positivist approach to social research.     

Protocol journalism as a framework for understanding public relations–media relationships in Kosovo

There is growing interest about the ways in which the public relations field can contribute to democratization and civil society initiatives. Some scholars see enormous potential for public relations by non-governmental organizations (NGOs) to help get important social issues on the public agenda in transitional nations while other scholars have critiqued the practice of public relations in newly formed nations as a form of hegemony that privileges Western ideas, values, and standards of practice. One thing is certain: more scholarly attention is required if the field of public relations is to truly understand its evolving role in civil society. The purpose of this paper is to explore how the public relations–media relationship contributes to civil society development in Kosovo. The researcher interviewed media professionals, public relations/organizational spokespersons, and civil society experts about the opportunities and challenges of the public relations function in building civil society in Kosovo. The findings suggest that “protocol journalism” is the guiding metaphor for explaining and critiquing the public relations–media relationship in Kosovo. The implications of protocol journalism for media development and public relations credibility are discussed.     

The press and public relations through the lens of the periodicals, 1890–1930

This paper explores and analyzes the intellectual debate and discussion about the slow reveal of public relations and both the perceived threat to journalism and the corruption of public opinion in American life as it appeared in the periodicals in the early twentieth century. Despite Edward L. Bernays complaint that a “conspiracy of silence” prevailed in the mass media about the growing field of public relations prior to 1930, this review found more than a hundred essays and articles about public relations. The topics ran the gamut from historical explanations and explorations of what were essentially the early beginnings of our contemporary information society to discussions, debates, and warnings about the ramifications of public relations in the commercial, governmental, political, and social areas of life.     

The media and urban contention in China: a co-empowerment model

Since the 1990s, China has witnessed a rapid rise in urban contention, which has become increasingly apparent. This study proposes a co-empowerment model regarding the relationship between the Chinese media and contentious politics. It compares two recent cases of urban contention. On the one hand, protestors leverage media exposure to arouse public attention, organize action, and adjust their actions according to the information revealed by the media; on the other hand, the media are empowered to exploit the limited space in news coverage, protect their professional integrity, enhance their credibility, and develop close ties with the civil society. This mutually strengthening process is the most important feature of the co-empowerment model. The co-empowerment model influences the trajectories of contention and facilitates greater media autonomy in an authoritarian regime. This study's contribution is a thematic analysis of the co-empowering relationship between media and urban contention in illiberal states.     

Towards a theory of digital media

This article puts forward a theory of the role of digital media in social change. It begins by criticizing three theories that currently dominate our understanding of digital media and of media generally: network theory, mediatization theory and actor-network theory. It also identifies a gap in current communication theory, namely, that digital media mostly do not fit the divide into mass and interpersonal communication. A further problem is that insufficient attention is given to the difference between political communication and popular culture or everyday life. The article develops an alternative, focusing on four countries that provide a range of relationships between media and society; the U.S., Sweden, India and China. In all four countries, despite their differences, digital media, in contrast to traditional broadcast and interpersonal media, have led to a more differentiated media landscape. Greater complexity in political communication nevertheless runs up against the continuing dominance of elite agenda-setting. In terms of popular culture, all four countries have experienced a proliferation of media offerings and greater tetheredness between people. Hence, new divides are emerging between more active and variegated as against more passive and restricted media uses. The article concludes with implications of digital media for understanding media generally: with new digital media, there is now a need to rethink media theory in terms of fundamental debates about how media transform or preserve the social order.     

Sociology of Humor and a Critical Dramaturgy

Goffman's analytic framework can provide tools useful for a critical theory of modern society. While commentators have remarked on Goffman's apparent technical neutrality, a sociology of humor can help reveal his critical thrust. Using a latent content analysis, we demonstrate how several frames found in Jerry Seinfeld's humor are both dramaturgical and covertly critical. We use these themes to illuminate the critical analyses of modern social life provided by Goffman's method.     

Migrant Membership as an Instituted Process: Transnationalization,the State and The Extra‐Territorial Conduct of Mexican Politics1

How should we conceptualize membership, citizenship and political community in a world where migrants and their home states increasingly maintain and cultivate their formal and informal ties? This study analyzes the extra‐territorial conduct of Mexican. politics and the emergence of new migrant membership practices and relations between migrants and home states. Standard globalist, transnationalist or citizenship theories cannot properly contextualize and analyze such practices. I propose that we rethink the concept of membership in a political community not only as a Marshallian status granted by states, but also as an instituted process embedded within four other institutions and processes: home state domestic politics; the home state's relationship to the world system; a semi‐autonomous transnational civil society created in part by migration; and the context of reception of migrants in the United States. A main conclusion is that the state itself plays a key role in creating transnational political action by migrants and new migrant membership practices. The article draws on printed sources and interviews and ethnography done since 1990.     

Pluralism and Universality of Environmental Discourse: The Dilemma Between Damage Caused by the Japanese Macaque and its Protection

Abstract:  The subject of this paper is to describe the complexity of relations between man and wild monkeys, which causes difficulties in forming a social consensus related to their conservation and management. To present how the relations are in everyday life, and how they are simplified in universal discursive spaces, interviews and a questionnaire survey have been conducted. As a result, it is clarified that there are three kinds of discursive spaces, that of politics, natural science, and residents. People who share the land with wild monkeys have various terms and stories about their relations with monkeys. The monkeys have various values in the discourse of residents, including many troubles. The existence of monkeys is vivid and close, and can be described as "accessible" nature. However, in discussion of politics or natural sciences, there is less diversity in monkeys' values. In these discursive spaces, monkeys are described simply in the framework of "distant" nature, and wild monkey issues are constructed as a "pest animal issue". The simplified protocol between accessible and distant nature makes the wild monkey issues simple. And the attitudes of residents are shown as controversial through the contradiction between simple-complex issues. In conclusion, this contradiction cannot be solved only by filling the gap between accessible and distant nature with social consensus, but also by connecting the two and enhancing the dynamism of society as a whole.     

With or without you? Measuring the quality of relational life throughout the world

This paper proposes a new method for the measurement of the quality of relational life. Building on the recent literature on the determinants of subjective well-being, we use implicit valuations estimated from microeconometric life satisfaction equations to weigh scores on several dimensions of relational life. We apply the proposed method to a large sample of individuals from 94 countries, in order to construct composite indicators that focus on three dimensions of interpersonal relations: friends, family, and society. We use these indicators to compare the quality of relational life across countries worldwide and to explore its determinants at individual and country level. Overall, the results indicate that, at individual level, better economic conditions are associated with higher quality of interpersonal relationships.     

Islam as Drama: Wedding Rites and the Theatricality of Islam in South Sulawesi

This article discusses the prominence of wedding rituals in South Sulawesi to illuminate Islamic development in post-Suharto Indonesia and theatrical expressions of Islam through dramaturgical and social drama analysis. Theatre metaphors help explain the theatricality of Islam and the centrality of wedding rites in social and religious life in South Sulawesi, two social facts not easily understood by people outside this region. Through the performance of wedding rites, Muslims know themselves as Muslims, display social status and transform local politics. Analysis of wedding rites illustrates not only the importance of theatricality in the expression of Islam for the Bugis Makassar Muslims, but also how massive social and religious transformation is structured around a particular life-cycle ritual, namely weddings. Giving emphasis to theatricality, this article nuances recent studies about contemporary Islam, which largely focus upon the importance of discourses in the life of contemporary Muslims.     

A postmodern view of public relations: Sign and reality

This essay looks at postmodernisn as a critical theory to give some insight into modern public relations practice. A critical view of the signs and symbols of a culture allow one to see the allocation of power and the dominant ideology. Public relations practitioners can be called symbolmakers if one considers their work is largely word and image.The case here is the 1990 Hill and Knowlton client, Citizens for a Free Kuwait. It was the H & K involvement with this client that produced the testimony before Congress that led to the US commitment to war against Iraq.The media theory of Jean Baudrillard serves as the cultural studies paradigm in this essay. His postmodernist theory of simulacra, illustrates the kind of society in which the signs of the media become their own reality, and do not stand for anything. They generate reality for themselves; they become the reality. That is what happened in the H & K case since the testimony before Congress was never substantiated even though that testimony, initiated by the H & K public relations firm, became the catalyst for US involvement in the war. This article uses the postmodernist insight from Baudrillard to argue that the signs and symbols demanded by media are their own reality.Public relations practitioners can manipulate the image because they know the importance people place on signs and symbols in the culture. But, since media technology today gives us the facts as presented simply because they are presented and have little or no reference to truth, one could pose the serious question of whether the field of modern public relations practice must today and in the future be held to even greater accountability and tighter scrutiny.Mickey is Professor of Communication Studies at Bridgewater State College. He recently published a book on public relations theory called Sociodrama: An Interpretive Theory for the Practice of Public Relations.