A reappraisal of Delphi 2.0 for public relations research

This paper introduces, analyzes, and explains the Delphi method of research, particularly as it applies to the public relations industry. The Delphi technique became known some 50 years ago when the RAND Corporation used it for forecasting. Since then, scholars and forecasters have used it periodically for qualitative explorations into complex issues or domains. The overall purpose of the Delphi is to facilitate formal discussion among selected experts in a given domain around a particular topic; it is particularly useful when those experts cannot easily gather in one place. The method encourages the sharing of diverging worldviews over a few “rounds” or iterations in the hope that the views may converge into some direction around the given topic. For this reason, the Delphi has often been used in situations or environments that tend to be somewhat ambiguous and where interviews and surveys are neither timely nor appropriate.     

A methodological evaluation of public relations research

An examination of journal articles published from 1989 to 2007 reveals that although public relations scholars appear to have followed rigorous procedures, reporting on research protocols is inadequate in some quantitative and qualitative studies. Most areas of needed improvement concern sins of omission, not of commission.     

Public relations in Ghana: Work-related cultural values and public relations models

This study explores cultural influences on public relations practices in Ghana. This survey research brief reports data collected from Ghanaian public relations practitioners (n = 64) and describes work-related cultural values as well as the practices of public relations models in Ghana. The result reveals that Ghanaian public professionals tend to utilize international public relations and two-way communication models. The study extends knowledge of international public relations in African cultures.     

A systematic review on the application of dialogue in public relations to information communication technology-based platforms: Comparing English and Chinese contexts

This study aims to systematically analyze and compare studies applying the dialogue approach in public relations to information communication technologies (ICTs) under English and Chinese context. Specifically, we want to investigate the subjects, the adoption of dialogic principles, and the processing of additional valuables of dialogue in selected studies. By identifying 68 relevant peer-reviewed journal articles under English context and 13 under Chinese context, we analyzed different subjects in selected publications, including their research topics, methods, samples and objectives. Moreover, our study also revealed the following results: (1) three dialogic principles were well adopted while the other two were not; (2) public engagement was the most common effect; (3) organizational response was the most common antecedent to dialogue implementation. Future studies are recommended to diversify research methods, topics and relevant technologies. We also call for developing theoretical models for dialogue in public relations and updating dialogic principles and measurements. Based upon the fact that the dialogue approach is less studied under Chinese context, we also offer a path to construct effective and ethical communication between organizations and publics on various ICT-based platforms in Greater China.     

The history of academic research in public relations: Tracking research trends over nearly four decades

This study analyzed the history of public relations scholarship over 39 years of research published in two journals: the Journal of Public Relations Research and the Public Relations Review. By examining the topical, theoretical, and methodological themes, this study found new research topics, theoretical and methodological trends. These revealing themes provided a comprehensive picture of research trends and patterns of public relations scholarship, thus providing insights for future research agendas aimed at improving the breadth and depth in public relations.     

The syntax of ‘tactic(s)’ in public relations research

Strategies and tactics are foundational to the teaching of public relations, yet little scholarly reflection on the term ‘tactic(s)’ itself exists in our research. We content analyzed 30 years of research in Public Relations Review for references to the term ‘tactic(s).’ Our research reveals that of the 174 studies reviewed, 13% elaborated on the term, but none defined it. Moreover, the term ‘tactic(s)’ appeared more frequently with ‘strategies’ (31.5%) than in conjunction with ‘ethics’ (2%). We conclude our research note with a call for greater reflection on core concepts related to our public relations teaching and research.     

State of international public relations research: Narrowing the knowledge gap about the practice across borders

This study examined the state of international public relations research to identify prominent trends, themes, and theoretical paradigms in the field. A content analysis of 200 articles from 12 peer reviewed journals shows that international public relations scholarship has increased steadily in the last four years. Likewise, the areas being studied by academics in the field have also diversified. The findings point to areas and regions that remain understudied and should be explored to continue building knowledge in the field in general, and more specifically, in theory development.     

Milestones in Turkish public relations history

This study aims to mention the most important events, cases and names that have had an impact on the public relations profession in Turkey within historically-divided developmental periods between 1920 and 2012. While forming the historical periods into sub-phases, socio-political and economical contexts are considered. Three separate periods are named: antecedents, emergence and developmental. Concerning these periods, the applicability of Grunig and Hunt's (1984) four models of PR is discussed within a Turkish context, and it is concluded that the typology does not totally fit into Turkish PR history.     

The state of health public relations: A content analysis of published articles in seven communication journals from 2001 to 2021

By analyzing 162 articles published in seven peer-reviewed communication journals, this study sheds light on the research topics, theories, methods, and authorship of articles in the health public relations literature. An examination of current research in health public relations is essential to identify literature gaps and guide future research directions. The findings demonstrate that research interest in health public relations has fluctuated over the past two decades. Theoretically grounded studies represent most of the studies in this field, with the situational theory and relationship management applied most often. Regarding methodology, quantitative research is prevalent, with survey method used most often, followed by content analysis and in-depth interviews. Research topics that involve health content consistently receive significant attention, while relationship management has begun to dominate the research discourse in recent years.     

How public relations works: Theoretical roots and public relations perspectives

Public relations is often studied from a managerial, instrumental perspective or a psychological, behavioral perspective. To understand the role of public relations in building trust or mistrust and to develop – or destroy – a license to operate, it needs also to be studied as a social phenomenon.     

A baseline summary of framing research in public relations from 1990 to 2009

The present study examines the conceptualization of a frame, theoretical origins, analytical foci, and methods in framing research in public relations from 1990 to 2009. The most dominant type of a frame is construction of reality in communication found in 95% of 40 studies. Researchers compare public relations messages with news coverage, and also analyze public relations messages. Qualitative content analysis is more popular than quantitative content analysis or experiment.     

Development of professional roles in the practice of public relations in Chile

Using survey responses of 577 public relation practitioners, this article examines role conceptions in Chilean public relations, as well as the effects that different individual and organizational factors have on their professional worldviews. The results show that how Chilean practitioners perceive their roles can be grouped into four different types: the long-term strategic, the short-term technical, the passive-complaisant, and the active-vigilant. In general terms, Chilean public relations practitioners distance themselves from the passive-complaisant role, giving greater importance to the other three. The findings also reveal that gender, education level, job commitment, perceived autonomy, organization type, and geographical location are the factors that better predict Chilean PR professional roles, while hierarchy level and organization's reach do not directly affect their perceptions.     

Re-examining the economic roots of public relations

The present global financial/economic crisis affects virtually the whole world and has brought to light a neglected economic context in public relations. To anyone familiar with the field's early history, it is obvious that a large part of that history intertwines with the long struggle between corporate, purely economic, interests and the need to apply public relations to combat public hostility and to gain public favour. This article works with both functional and critical approaches to engage with the particular relevance that the economic context of public relations holds in times of economic downturn. In referring to economic context, it includes the following issues: the economic roots of public relations practice in the historical context, the interactions between public relations theory and theories of economics and political economy, and the importance of economics to public relations practitioners.     

A content analysis of public relations literatures from 1999 to 2008 in China

This paper uses the content analysis method to review the research papers on public relations published in the past 10 years, concludes the current situation and trend of public relations research, and reveals the variations and laws of public relations research in China. In addition, this paper also compares the public relations literatures published in Mainland China with those in Taiwan, which benefits the understanding of the research situation and trend on public relations across the Strait.     

Workplace adversity and resilience in public relations: Accounting for the lived experiences of public relations practitioners

Public relations practitioners face workplace challenges as they cultivate public relationships, resolve conflicts, and manage crises. Odds of adversities may be high in this role, requiring practitioners to be resilient. This qualitative study explores workplace adversities in public relations from a practitioners’ perspective, and examines how they enact resilience. By asking current practitioners about their lived experiences, we found workplace adversities occurred on multiple levels and ranged from mundane to life-altering events. Patterns of resilience were, metaphorically, bouncing forward, bouncing up, bouncing back, and bouncing around. This study contributes to public relations and resilience scholarship by (1) uncovering workplace adversities and resilience enactment in public relations, therefore connecting practice with scholarship, (2) extending the “bounce back” metaphor in the resilience literature, therefore making resilience more inclusive, and (3) exploring the connections of multi-level resilience, and suggesting the complex and negotiated nature of resilience among individuals embedded in collectives.     

Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners

Public relations (PR) practitioners’ and journalists’ professional views and attitudes toward each other have been a subject of academic inquiry during the past decades; however, much of this research has focused on Europe and North America. In other regions of the world, for example in Latin America, historical developments and social understandings have led to slightly different conceptualizations of PR and journalism. Using Chile as a case study, this paper reports the results of an examination of Chilean journalists’ and PR practitioners’ professional conceptions. While both groups tend to have somewhat similar views of media relations and see themselves as part of the same profession, there are also important differences which are most likely based on professional socialization processes rather than educational backgrounds or sociodemographic and work related variables. Implications for contextually grounded approaches to the study of PR and journalism are highlighted.     

Professionalism in Indian public relations and corporate communications: An empirical analysis

Public relations is evolving in India and the profession is gaining acceptance and recognition. This study is an attempt to measure the extent of professionalism in India and how much consensus, if any, exists regarding professional standards among practitioners in agencies and those in corporations. It also identifies the influence of demographic factors on the standards in the profession.