Inter-Organizational Learning and Strategic Renewal in SMEs: Extending the 4I Framework

This article explores how mature SMEs which lack internal resources access external knowledge to facilitate strategic renewal. Organizational learning, in contrast to entrepreneurial learning, recognizes that owner-managers must distribute knowledge throughout the firm to achieve competitive benefits. Three case studies demonstrate how external ‘knowledge providers’ (customers, suppliers and educational institutions) help institutionalize ‘new’ knowledge. Initially, learning from inter-organizational relationships requires owner-managers to be proactive in accessing and extending appropriate inter-organizational relationships. Second, external organizations can play an active role by ‘intertwining’ knowledge to support the development of processes, systems and routines that distribute and institutionalize learning throughout the organization. The three cases have practical implications for owner-managers and add to academic knowledge via the extension of Crossan et al's 4I model of organizational learning.     

Globalisation, International Configurations and Strategic Implications: The Case of Retailing

In contrast to the old debate between national and more globally orientated strategies, recent typologies, as outlined by Calori and others in a recent issue of this journal, have begun to uncover subtler international strategies applicable to less patently global industries. This article investigates whether such typologies can be adapted to a service sector such as retailing and analyses performance differences across the whole set of these new categorisations, segregating some of the main sectors. Focusing on clothing where scale economies were lower, we present a case study demonstrating how this approach can still yield strategic insights and recommendations at an early stage in internationalisation, even for players located in more peripheral locations such as Norway. We confirm ‘continental leadership’ strategies (under consideration) can be associated with slightly better profitability for retailers more generally; but we warn that this is riskier for clothing retailers, for whom market share emerges as a less critical driver. The most profitable retail strategy configuration is the bold ‘global shaper’ strategy. However, taking into account the case company’s resource position within the clothing sector, our approach recommends consideration of the ‘quasi-global’ strategic configuration, associated with an improvement of just under 2% return on investment. This perspective also aids ‘strategic benchmarking’ (illustrated against high performers H&M and Zara), setting an agenda for operational improvements.     

The impact of human resource management on organisational performance: Theory and research

This article by Jean-Marie Hiltrop, considers some of the models which have studied the link between HRM and organisational performance. As yet, there is little real evidence, but it is growing and indicates that corporate HRM policies and practices - including ‘best’ practices - are associated with high (financial) performance, and can encourage employee behaviour and attitudes towards strengthening the competitive strategy of an organisation. But such ‘best’ practices can vary widely and even contradict each other. Questions are raised in the article about these ‘best’ practices.The first part of the article looks at the relevant theoretical models, and the second part reviews the findings of recent empirical studies which have evaluated the effects of distinctive HR practices on organisational outcomes.     

Grey Advantage: New strategies for the old

With nearly one fifth of the population of the industrialized world soon to be beyond a traditional retirement age, businesses need to re-appraise their attitudes towards both older workers and older customers. Whilst some public and private sector organizations may have signalled such intentions, the gap between the rhetoric and reality of ‘third age’ employment and grey market development is still substantial. Analysing the ‘Age-Quake’, this article reviews current ageing population trends and associated business agendas. Using case study analysis, it then challenges three perceived ‘grey discontinuities’, as well as the traditional perception of simplistic step-change declines in physical and mental abilities and economic activity at the traditional retirement age. Deriving from this, the article challenges the older received wisdom by offering the individual assessment of ‘third-agers’ in terms of abilities as employees and tastes as customers as two generic strategies to assist managers in the strategic alignment of their organizations in pursuit of “grey advantage”.     

Establishing best practice university research funding strategies using mixed-mode modelling

This paper develops a model representing the university research funding problem under a performance based research funding (PBRF) scheme during the ‘lead-up period’ using a mixed-mode modelling approach (involving soft and hard models) and suggests a solution heuristic. The resultant model facilitates the development of ‘best practice’ strategies to assist in raising the level of research quality and participation, thus placing the university (or academic unit) in the best possible position for facing the final hurdle, the formal research assessment process. This assessment process constitutes the ‘positioning problem’, for which models already exist to assist individual universities to adopt the most favourable strategy. However, the ultimate position of the university depends on the results from the lead-up period. The suggested model facilitates ‘research enhancement’ strategy formulation, evaluation and revision and actively involves the researchers themselves. Benchmarking, an Expert Panel (operating on panel consensus) and subjective strategy impact evaluation are the key tools used. The suggested methodology relies on the knowledge, wisdom and experience of the researchers themselves and will hopefully facilitate the achievement of an academic unit's research goals over the lead-up period preparing them for the ‘positioning problem’. The paper also offers some suggestions as to how to establish and obtain maximum usefulness from the expert panel. Lastly, the suggested solution to the suggested model is user friendly, requiring no more than the use of a spreadsheet.     

Production planning and control within a CIM environment: some current developments and requirements for the future

Abstract. This paper considers the integration problems associated with incorporating production planning and control (PP&C) systems within CIM; these problems are typically not differentiated from functionally related problems, and have in the past received relatively little attention. The on-going emergence of a number of standards relevant to manufacturing software systems provides an opportunity to assess the current situation with regard to proprietary PP&C systems and to suggest ways forward towards ‘seamless’ integration of PP&C within the CIM environment. The problems arising from conventional integration approaches are briefly described, and the concept of a simplifying ‘integration platform’ is introduced; the three-schema information architecture is presented as part of this ‘integration simplification’ approach. Current and developing PP&C systems are assessed against a number of information system integration criteria, and the results of a small survey of proprietary packages are presented. The paper concludes that information must be regarded as an enterprise-wide asset, rather than belonging to individual software applications, and that the adoption of relevant standards will enable seamless integration within a three-schema architecture. An increasing number of proprietary packages are adopting standards and methodologies which ease the integration problem significantly.     

Risk and value at risk

Increasingly complicated tools known as financial derivatives have been introduced in recent times to manage the market risk arising from floating exchange rates. The rapid development of the derivatives markets has in turn introduced new risks into the business of finance - witness the highly-publicised trading losses at Metallgesellschaft and Procter and Gamble. A principal method for measuring and reporting market risk in the portfolios of banks and their clients is ‘value at risk’ (VaR).Fred Stambaugh explains the concept of ‘value at risk’ and describes three principal approaches to calculating it - correlation matrix, historical simulation and Monte Carlo simulation; they are alternatives, not competitors. As well as setting out their uses, he considers those situations that go beyond ‘value at risk’, i.e. dire events that lie beyond the confidence level of VaR. Techniques for portfolio stress testing are discussed.     

Strategizing in an Unpredictable Climate: Exploring Corporate Strategies to Cope with Regulatory Uncertainty

Government regulation of business activities is increasing rapidly, exposing firms to considerable uncertainty and requiring managers to decide on appropriate strategic postures. To help managers make informed decisions, this study compiles a comprehensive overview of strategies to cope with regulatory uncertainty and illustrates their interdependencies and how they can be combined into overall coping postures, as well as offering management guidelines on deciding which to adopt. A literature review identifies a considerable variety of coping strategies, and we apply unique data from a worldwide cross-industry survey to categorize each into one of three types - offensive, defensive or passive. We find that firms aiming to cope with the uncertainty associated with post-Kyoto regulation typically adopt one of four strategic postures, each characterized by a specific combination of these types: ‘daredevils’ rely solely on offensive strategies; ‘coordinators’ combine them with defensive ones, ‘hedgers’ pursue strategies from all three categories while ‘gamblers’ choose not to specifically cope with uncertainty at all. We exemplify the strategies characteristic of each posture, and illustrate their interdependencies by means of case studies in the European airline industry. We identify two main factors managers should consider particularly when deciding on their firm’s strategic posture: the level of regulatory uncertainty they perceive and the firm’s exposure to future regulations, and find that the higher the level of uncertainty, the broader the range of strategies applied, and the more future regulation seems likely to affect a firm, the more actively it seeks to cope with the associated uncertainty.     

How Co-operative is Co-operative Purchasing in Smaller Firms?: Evidence from UK Engineering SMEs

Most SMEs do not try to engage in co-operative purchasing arrangements, and even those that do don’t handle them very well. Examining a sample of SME engineering firms from the UK Midlands for signs of more advanced practice, the authors identify three types of behaviour: firms with deliberate strategies (where co-operative purchasing is a consciously-designed and long-term part of management policy); firms with close ties with their suppliers but which still operate fundamentally adversarial policies (where, despite some development of practice, defensive, short-term and ‘low-trust’ attitudes still predominate) and those whose strategies, maybe of long standing, ‘just happened’ and are described as still emergent. The article analyses these positions to yield lessons for managers, recognising that, as firms grow, emergent strategies will need replacing with something more codified.     

The role of deliberate and experiential learning in developing capabilities: Insights from technology licensing

We discuss the interdependencies between deliberate and experiential learning in developing a dynamic technology licensing capability, which was termed ‘desorptive capacity’ in earlier conceptual work. We use new three-year lagged data from two surveys of 79 firms to examine the role of dedicated licensing employees and prior licensing experience in developing firms’ sensing, seizing, and transforming capacities in technology out-licensing. The findings emphasize capabilities’ multidimensionality and critical trade-offs due to interdependencies between deliberate and experiential learning in developing capabilities. Besides interdependencies with experiential learning, deliberate learning strengthens sensing and seizing capacity, but it negatively affects transforming capacity based on inertia.     

Invoking Cleopatra to examine the shifting ground of leadership

This essay argues that the understanding of leadership is not independent of the power relations within a given cultural context. These shape how ‘leadership’ comes to be ‘known’ — defined and identified. Drawing from cultural studies, it examines the interacting dynamics of power, difference and context in shaping our knowledge of leadership. So whereas we currently identify leadership in Cleopatra, this is due to shifts in the contemporary ground of knowledge that constitutes ‘leadership’. Specifically, the essay focuses on manifestations of gendered power that elicited changes in her appraisals. The analysis examines historical writing (Plutarch), literature (Shakespeare), art (Egyptian Revival) and film (Hollywood) to illustrate gendered paradoxes — criteria that had traditionally defined ‘leaders’ from ‘followers’, but which have become ambiguous. These include queen–lover (embodiment), public–domestic (sphere of work and influence), sage–child (intellect), white–black (racialized identity) and Rome–Egypt (international leadership). In closing, the essay reflects on the implications for leadership studies.     

Specialised Perception, Selection, and Strategic Surprise: Learning from the Moths and Bees

This paper draws on comparisons between organisations and organisms to illustrate how peripheral vision can influence behaviour. Like biological organisms, organisations have sensors to inform them of threats and opportunities. The process by which these sensors are developed is ‘selection, adaptation and learning’, or SAL. While SAL’s influence is helpful, it is not always on the side of the organisation. However there are systems that can help an organisation detect oncoming challenges. These include: leveraging the peripheral vision of the CEO; improving general purpose sensors; a better reading of specialised sensors; and installing new specialised or routine sensors in areas where none presently exists.     

Reducing delivery times for OKP products

The management of the manufacture of ‘one-of-a-kind’ products (OKP) is a neglected field in production management. The key to an improvement in productivity and profitability in this field appears to depend mainly on a reduction in the delivery times for products, which in turn requires a reduction in material throughput times, and in design and production planning lead times. This paper looks at some of the ways which can be used to reduce OKP delivery times.     

The individualized corporation: An interview with Sumantra Ghoshal

Sumantra Ghoshal discusses the main features of his and Christopher Bartlett's new book, The Individualized Corporation, leading on to some of his current thinking on management issues in multinational corporations.Much of the book is devoted to describing the new corporate model, and to suggesting how such a company can be built and managed. Ghoshal points out that the major challenge to an individualized corporation is to manage people. A successful firm has a ‘smell of the place’ which motivates and invigorates its people. It also is capable of joint learning and a transformation process that progressively involves rationalization, revitalization and continuous self-renewal: the last of these is called in the book ‘cooking sweet and sour’.Reflecting Ghoshal's evolving thinking, the book moves well beyond managerial specifics to the realm of corporate philosophy. Management doctrine is changing from the old model of strategy, structure and systems to one built on purpose, process and people - a doctrine which embodies a new moral contact with employees.Looking at the future, Ghoshal insists we need an institutional theory of the firm, which recognizes their role as social institutions and also the role of management in distinguishing the visible hand of companies from the invisible hand of markets. This, and an inquiry into the management of the process of change - at a managerial, micro-level of analysis - is his new personal intellectual challenge.     

Driving through red lights: How warning signals are missed or ignored

Managers who make incorrect decisions often realise, after the fact, that they ignored important warning signals—that they had driven through a red light. They had missed or ignored clear warning signs that, normally, would have steered their behaviour away from calamity. A recent research project demonstrated that, in a sample of highly successful managers, each admitted that he/she had missed and ignored warning signals and persevered with business mistakes even after they had become evident. With cases taken from the research, this article examines the reasons behind this phenomenon and the dangers of the cycle repeating itself, drawing attention to some of the typical settings and characteristics of this ‘red light behaviour’ and draws conclusions on how to learn from and thus avoid it.     

Managing Culture at British Airways: Hype, Hope and Reality

Nearly twenty years after the publication of the (in)famous In Search of Excellence, the notion of ‘cultural change’ within organisations continues to excite attention. This is readily understandable, since cultural interventions offer practitioners the hope of a universal panacea to organisational ills and academics an explanatory framework that enjoys the virtues of being both partially true and gloriously simple. Such a combination is apparent in the way that many attempts to shape organisational culture are presented to the public: as simple stories with happy endings.¹ This article attempts to rescue a fairy-tale. The story of British Airways is one of the most widely used inspirational accounts of changing culture. Throughout the 1980s and 1990s it was used to demonstrate the necessary compatibility of pleasure and profits² in celebratory accounts where culture change is presented as the only explanation for the transformation that occurred. This corrective makes no attempt to deny the very substantial changes that took place in BA. Rather, it sets these in context noting the organisation’s environment at the time of the transformation, the structural changes that took place and observes the impact that such changes had over the long term. ^{[3], [4] and [5]}Today, nearly twenty years after the publication of the (in)famous In Search of Excellence, the notion of ‘cultural change’ within organisations continues to excite attention. This continuing attraction is readily understood, since cultural interventions offer practitioners the hope of a universal panacea to organisational ills and academics an explanatory framework that enjoys the virtues of being both partially true and gloriously simple. Such a combination is apparent in the way that many attempts to shape organisational culture are presented to the public: as simple stories with happy endings.To a certain extent, of course, any form of narration encourages a story, an ending, and, as a result, a simplification—and stories may be used to shed light on attitudes and understandings not otherwise easily available to the researcher. But there is a very significant difference between listening to the accounts that individuals tell in order to make sense of their lives and allowing the study of the workplace to become ‘fictionalised’. The former involves engaging with the ‘subjects’ of the research, attempting to understand their world view and allowing them a voice in the process they are participating in. The latter can mean a selective reading of the data with examples chosen because they illustrate pre-set conclusions.In management particularly the capacity of writers to turn case studies into celebratory fictions is worrying. As Marchington argues, too many texts focus on “fairy tales and magic wands”.⁶ Such an emphasis encourages the belief that what is important in the workplace is not context, structure, power, economics or industrial relations but whatever new initiative management have chosen to introduce (the “magic wands”). The form that this magic takes varies from intervention to intervention but the impact claimed for each is curiously similar, with unproductive workplaces turned around and reluctant employees transformed into enthusiasts. Any changes that take place are seen to be a direct result of the magic and most are exaggerated. As a result, research into management becomes research into a series of fads and fashions with Total Quality Management or Business Process Re-engineering or empowerment or culture vying for attention. Every intervention is presented as new, so academic understanding of the workplace starts afresh each time a guru develops a new magic wand. Lessons cannot be carried forward since BPR is not employee involvement and company culture is not TQM. Elements of the workplace that might have provided a crucial element of continuity are ignored or dismissed as unimportant since only change is magical. As a result, by relying on these accounts, we understand less and less about why organisations function in the way that they do and practitioners are encouraged to believe that each initiative starts with a blank sheet, entirely unconstrained by what has gone before.Accordingly, in this article we attempt to rescue a fairy-tale. The story of British Airways is one of the most widely used inspirational accounts of changing culture. Throughout the 80s and 90s it was used to demonstrate the necessary compatibility of pleasure and profits. In such celebratory accounts, culture change is presented as the only explanation for the transformation that occurred. This corrective makes no attempt to deny the very substantial changes that took place in BA. Rather, it sets these in context noting the organisation’s environment at the time of the transformation, the structural changes that took place and observing the impact that such changes had over the long term.⁷     

Rationalising inefficiency: Staff utilisation in branches of a large Canadian bank

In this paper we consider staffing decisions in branches of a large Canadian bank. The bank has well-developed staffing models and the branches work in a highly competitive environment. One would therefore expect limited ‘inefficiency’ in the sense of wasted resources and over-staffing. Using Data Envelopment Analysis (DEA) we nevertheless find considerable ‘inefficiency’ which raises the question whether this is best interpreted as waste or if the apparent inefficiency may serve other purposes. To investigate this, we invoke the theoretical framework of rational inefficiency (Bogetoft and Hougaard [8]).     

Netchising: The Next Global Wave?

Companies have long taken ‘going global’ to mean having a physical presence at locations everywhere. It has meant executives in transit and bricks-and-mortar facilities on the ground. Based on extensive field interviews with executives at 35 different MNCs, our research shows that an increasing number of companies are succeeding overseas without massive foreign investment by adopting the global business model we call netchising. This new business model relies on the Internet for procurement, sales, and maintaining customer relationships, and non-equity partnership arrangements to provide direct customer interfaces and local adaptation and delivery of products and services. Netchising offers potentially huge benefits over traditional exporting or foreign direct investment approaches to globalization.     

The Management of Innovation in Project-Based Firms

How relevant are traditional innovation ideas for project-based firms? This paper asks if project-based firms provide a context supportive of innovation or indeed if they view it as useful. Based on research in firms from a variety of sectors, including telecommunications, information systems, computers, financial services and engineering, procurement and construction, the paper reveals that the very project control systems around which the firms operate serve to stifle innovation. Project-based firms—regardless of sector—prioritise efficient management of projects, tolerating the use of slack resources only when absolutely necessary. Finally innovation is not seen as universally useful, but primarily as costly and dangerous. It concludes that the space at which ‘innovation’ and ‘projects’ comes together is still dominated by ideas on how to correctly manage projects, rather than how to effectively manage innovation. Innovation of ideas on managing innovation projects may be merited.     

Tactical coordination in a multi-location and multi-stage operations structure: A model and a pharmaceutical company case

In this paper, we look at the internal supply chain of an internationally operating firm characterized by a multi-location and multi-stage operations structure. We address problems at three levels, namely the strategic, tactical, and operational levels. Our approach goes beyond the operational literature, and focuses primarily on the tactical level. We specify a model and a case that capture strategic and tactical issues and relate the tactical issues to organizational issues. We simulate coordination in different organizational forms pertaining to the ‘tactical control’ of the firm. Our analysis suggests that a functionally organized multi-location and multi-stage operations structure using traditional planning will not work. The choice is between a strongly IT-based, centralized organization or a more decentralized organization using transfer prices as the coordination device.