CRM：网络零售企业淘金的“利器”

当全球金融危机爆发之时，互联网却依然保持高速发展。当实体经济经受剧烈阵痛之际，网络零售却在金融危机的浪潮中异军突起，面临的更多是危机中的机遇和挑战。交易环境的改变也带来了客户的改变，使用一套适合网络零售行业的客户关系管理系统来有效地管理客户、销售和营销活动，显得尤为重要。     

传统零售企业开展网络零售的问题研究

近年来,网络技术的快速发展,促进了电子商务日新月异的变化,越来越多的人开始利用互联网来从事商品买卖活动。网络零售作为一种新兴的零售业态,已经成为新的经济增长驱动力,传统零售企业进军网络零售场已是大势所趋。该文阐述了传统零售企业涉足网络零售的现状及存在的问题,并提出了相应的解决对策。     

电子商务在线交易模式的分析

在线交易是电子商务的重要核心环节,电子商务采用何种在线交易模式将决定其运营管理方式。本文分析了“消费者—商家”模式、“消费者—网上超市—商家”模式、“消费者—网上中介—商家”模式的特点,并对网上中介进一步细分为中介控制型和中介主持型两类。     

网络创新外包交易机制比较研究

随着开放式创新的理念为越来越多的企业所接受,网络创新市场正逐渐成为企业实施创新外包的重要平台.目前,在网络创新市场中常见两种交易机制:悬赏制和招标制.从本质上来说,悬赏制是一种竞赛制度,而招标制是一种反向拍卖制度,它们各自适用于不同的情况.笔者的研究刻画出了这两种机制的适用范围,为企业在网络创新市场中的交易机制选择提供了理论基础.     

我国医药零售企业连锁模式的选择

连锁药店已经成为我们日常生活的一个重要组成部分。本文从医药零售企业的角度,去分析如何选择连锁经营模式,以便创造更多利润和价值。     

中国网上零售企业营销竞争力分析

随着我国互联网的发展,越来越多企业开始进入网络零售行业。我国的网络零售业在飞速发展的同时也面临了发展不平衡等问题。本文在概述网络零售企业营销竞争力的含义与特征的基础上,重点分析了其评价流程和指标体系,以期促进我国网络零售营销竞争力的良性发展。     

关于网络交易税收问题的思考

随着网络经济的发展、网络交易量的与日俱增,网络交易的税收征管存在的问题越发受人关注。文章从网络交易发展情况为出发点,分析网购的税务征管工作存在的问题,提出适合我国网络交易的税收征管的完善方法。     

网络中介对电子商务交易的影响分析

在电子商务市场,由于买卖双方的信息不对称产生了逆向选择风险。作为新兴的交易方式,如果依靠传统市场上卖方的信号传递,买方的信息甄别等方法来解决电子商务市场上的信息不对称问题是不够有效的,而网络中介的出现,无疑对电子商务市场的发展起到了至关重要的促进作用。     

连锁零售企业的物流配送模式及其发展探究

随着我国经济的快速发展和市场经济体制的进一步深化,连锁零售企业凭借其强大的实力赢得了广大消费者的青睐。连锁零售业的发展与其物流配送是息息相关的,采取何种物流配送体系更关乎着企业的长期生存与发展。随着竞争的加剧使人们日益认识到了物流配送对提升企业利润、增强核心竞争力的重要性,配送模式的选择自然成为了连锁零售企业经营过程中的一个战略性的问题。本文主要对我国连锁零售业的配送现状做出分析,进而指出存在的问题并给出相应的对策与结论。     

面向网络零售平台的合作广告策略研究

制造商通过第三方网络零售平台开展直销渠道已经成为普遍模式。除价格策略外,广告宣传是企业获得消费者最常用的策略之一,已有研究表明,合作广告策略可有效协调供应链冲突和优化绩效,但在新零售模式中,传统渠道和网络渠道的特点使得网络零售平台和传统零售商的广告宣传对不同销售渠道的影响更加复杂和有趣,因此本文研究网络零售平台的参与对制造商合作广告策略的影响。在文中通过数学建模的方法比较制造商的四种不同策略:不合作策略、制造商仅与传统零售商合作的策略、制造商仅与网络零售平台合作的策略和制造商与两者均合作的策略,通过对不同策略中渠道成员的利润进行比较,可得以下结论:1)制造商的最佳策略为同时与传统零售商和网络零售平台合作;2)当两渠道的广告存在相互"搭便车"行为时,渠道成员之间最优策略一致;3)当网络、传统渠道的广告宣传为竞争关系时,渠道成员的最优策略不一致,但存在"相对"最优策略:传统零售商和网络零售平台同时与制造商合作,该策略下传统零售商、网络零售平台的利润可能会降低,但降低比例为最小。     

Consumer Behaviour and Order Fulfilment in Online Retailing: A Systematic Review

This paper provides a systematic review of consumer behaviour and order fulfilment in online retailing. The objective of this review is threefold: first, to identify elements of order‐fulfilment operations that are relevant to online consumer behaviour (purchase, repurchase, product return); second, to understand the relationship between order‐fulfilment performance and consumer behaviour; and third, to inspire future research on developing consumer service strategies that takes account of these behavioural responses to order‐fulfilment performance outcomes. The paper is based on a systematic review of literature on online consumer behaviour and order‐fulfilment operations, mainly in the fields of marketing and operations, published in international peer‐reviewed journals between 2000 and September 2015. This study indicates that the current literature on online consumer behaviour focuses mainly on the use of marketing tools to improve consumer service levels. Very little research has been conducted on the use of consumer service instruments to steer consumer behaviour or, consequently, to manage related order‐fulfilment activities better. The study culminates in a framework that encompasses elements of order‐fulfilment operations and their relationship to online consumer behaviour. This paper is the first comprehensive review of online consumer behaviour that takes aspects of order‐fulfilment operations into account from both marketing and operations perspectives.     

The Roles of Bank and Trade Credits: Theoretical Analysis and Empirical Evidence

This study investigates the roles of bank and trade credits in a supply chain with a capital‐constrained retailer facing demand uncertainty. We evaluate the retailer's optimal order quantity and the creditors' optimal credit limits and interest rates in two scenarios. In the single‐credit scenario, we find the retailer prefers trade credit, if the trade credit market is more competitive than the bank credit market; otherwise, the retailer's preference of a specific credit type depends on the risk levels that the retailer would divert trade credit and bank credit to other risky investments. In the dual‐credit scenario, if the bank credit market is more competitive than the trade credit market, the retailer first borrows bank credit prior to trade credit, but then switches to borrowing trade credit prior to bank credit as the retailer's internal capital declines. In contrast, if the trade credit market is more competitive, the retailer borrows only trade credit. We further analytically prove that the two credits are complementary if the retailer's internal capital is substantially low but become substitutable as the internal capital grows, and then empirically validate this prediction based on a panel of 674 firms in China over the period 2001–2007.     

零售市场价格策略的演化博弈分析

基于一个三阶段Hotelling博弈模型:位于[0,1]线性城市两端的零售A和B第一阶段同时选择价格策略变量,第二阶段确定价格的大小,第三阶段由消费者选择零售商。应用演化博弈论进行研究,分析了零售市场价格策略的演化稳定性。     

Nonhomotheticity and Bilateral Trade: Evidence and a Quantitative Explanation

The standard gravity model predicts that trade flows increase in proportion to importer and exporter total income, regardless of how income is divided into income per capita and population. Bilateral trade data, however, show that trade grows strongly with income per capita and is largely unresponsive to population. I develop a general equilibrium Ricardian model of trade that allows the elasticity of trade with respect to income per capita and with respect to population to diverge. Goods are of various types, which differ in their income elasticity of demand and in the extent to which there is heterogeneity in their production technologies. I estimate the model using bilateral trade data of 162 countries and compare it to a special case that delivers the gravity equation. The general model improves the restricted model's predictions regarding variations in trade due to size and income. I experiment with counterfactuals. A positive technology shock in China makes poor and rich countries better off and middle‐income countries worse off.     

在线投资行为的本地偏好:基于在线融资市场的实证研究

传统的市场交易存在本地偏好,交易双方的地理位置趋同。然而,在线众筹平台打破了空间局限,地理位置的影响理应比传统市场小得多。为此提出三个问题:(1)众筹投资行为是否存在本地偏好?以及不同层次本地偏好有何差异?(2)本地偏好对投资行为和项目融资效果的影响;(3)对投资者的本地偏好进行机理分析和理论解释。以Kickstarter为研究对象,从国家级、区域级以及微观三个层次,分别构建了本地偏好模型以分析用户投资行为。研究表明,众筹项目的投资行为存在本地偏好,投资者偏好投资距离较近的项目,并且三个层次的本地偏好呈现不同模式。戏剧类项目的投资意愿受本地偏好的影响最强烈,其次是食品类,影响最弱的是游戏类。对于投融双方的距离来说,戏剧类项目的平均距离最小,为1474公里;而游戏类项目的平均距离最大,达到4624公里。众筹投资的本地偏好具有叠加效用,即融资者在异地进行融资的话,可以获得更高的融资成功率。最后,从信息传递理论、心理学、行为学等角度解释了本地偏好存在的原因以及影响。本文丰富了互联网金融研究以及用户行为模式研究,从投资行为角度为众筹项目研究和实践提供了新视角。     

技术贸易壁垒体系与我国对外贸易的发展

技术贸易壁垒体系包括技术标准与法规、合格评定程序、包装和标签要求、产品检疫检验制度、信息技术壁垒、绿色技术壁垒等内容,它具有广泛性、系统性、合法性、双重性、隐蔽性和灵活性、争议性等特点.随着国际环境压力的增加以及一些国际公约的实施,技术贸易壁垒广泛地冲击着我国农产品、纺织品、机电产品、玩具、医药产品等的对外贸易.因此,我国政府与企业应共同采取一些战略性措施来应对技术贸易壁垒.     

东盟经济贸易区启动后广西零售业提升竞争能力研究

随着市场竞争的日益加剧,外来零售企业纷纷进入广西,给广西零售企业既带来了机遇,又带来了挑战.本文就如何提升广西本土零售企业的竞争能力提出了几点建设性意见.     

An Anatomy of International Trade: Evidence From French Firms

We examine the sales of French manufacturing firms in 113 destinations, including France itself. Several regularities stand out: (i) the number of French firms selling to a market, relative to French market share, increases systematically with market size; (ii) sales distributions are similar across markets of very different size and extent of French participation; (iii) average sales in France rise systematically with selling to less popular markets and to more markets. We adopt a model of firm heterogeneity and export participation which we estimate to match moments of the French data using the method of simulated moments. The results imply that over half the variation across firms in market entry can be attributed to a single dimension of underlying firm heterogeneity: efficiency. Conditional on entry, underlying efficiency accounts for much less of the variation in sales in any given market. We use our results to simulate the effects of a 10 percent counterfactual decline in bilateral trade barriers on French firms. While total French sales rise by around $16 billion (U.S.), sales by the top decile of firms rise by nearly $23 billion (U.S.). Every lower decile experiences a drop in sales, due to selling less at home or exiting altogether.     

贸易信贷的分析与国际比较

伴随贸易规模的扩大,贸易信贷已成为影响一国对外资产和负债的重要因素。本文利用翔实的历史数据,全面分析了主要国际贸易国(地区)贸易信贷资产、负债和差额情况。实证结果表明,贸易信贷的影响因素十分复杂,国别贸易信贷没有明显的统计规律。各国贸易信贷规模和比例的差异较大,但保持相对稳定,当前我国贸易信贷资产负债的规模和比例基本正常,这对于我们制定有效的贸易信贷管理政策有一定的指导意义。     

基于轨迹和波动的新生网商成长模式及特征研究

新生网商是网络零售市场的重要经济主体,研究其成长模式及特征有助于揭示电子商务环境下新生企业成长的内在机制。本文依据Penrose企业成长理论及新生网商成长特点的相关研究,提出以成长轨迹（具有路径依赖特征）和成长波动的二维框架对成长模式进行识别,并针对新生网商成长不连续特征提出相对扩张指标来描述其时序轨迹。对电子商务平台上5582家新生网商的相对扩张轨迹进行时序k-means聚类发现,新生网商存在三类典型成长轨迹（加速/匀速/减速）,同时对成长波动划分高/低水平,从而在二维矩阵框架下得到六类成长模式的网商。分析表明网商成长模式与其所经营的产品类型、初始主营类目、从属主营类目和类目转换次数具有统计显著的相关性,其中初始主营类目对成长模式的影响最大;"珠宝手表"类目中减速/低波动模式的新生网商占比远高于其他类目,"服装"类目中匀速/高波动模式的新生网商占比高于其他类目。同时,不同成长模式的网商在销售绩效及信誉等级指标上存在统计显著差异,其中,加速/高波动的新生网商与其他类别网商之间的销售绩效差异最大,加速/低波动的网商与其他成长模式网商的信誉等级差异最大。本文为电子商务平台评价新生网商成长过程和提供个性化服务提供了理论基础。