Problematizing ‘Relevance’ in the Business School: The Case of Leadership Studies

In recent years, the discourse of ‘relevance’ has risen to prominence in the university‐based business school. At the heart of this discourse is the suggestion that management researchers should align their research practices more closely with the needs of practitioners in external organizations. One important but under‐researched strand of this debate focuses on the way in which ‘relevance’ is pursued by business scholars via forms of practitioner engagement such as management consulting, corporate presentations, executive education and personal coaching. Drawing on extensive semi‐structured interviews, this paper explores the motivations, rewards and tensions experienced by leadership scholars in the process of engaging with practitioners. This study suggests that the pursuit of ‘relevance’ may come into conflict with norms of scholarly conduct, which in turn gives rise to a series of trade‐offs and compromises. Ultimately, the authors argue that the prevailing discourse of relevance provides an alibi for scholars to orient themselves towards practitioners in ways that contravene their academic identity and research ethos (whether post‐positivist, interpretivist or critical).     

Managing “forced” technology transfer in emerging markets: The case of China

This paper explores how foreign multinational corporations (MNCs) manage risks associated with “forced” technology transfer (“FTT”) policies in emerging markets. Although MNCs are increasingly exposed to appropriability risks from these policies, how they respond is relatively understudied in international business (IB) research. We explore this topic based upon a survey and interviews with Western MNCs doing business in China, as well as a discussion about the recent US-China trade war. We find that, as traditional IB theory would predict, internally-oriented strategies (e.g., internalization, maintenance of informal intellectual property (IP), and control of technological centrality and sophistication) are often used to respond to FTT policies; however, the risks from such policies can sometimes be more efficiently managed by externally-oriented strategies (e.g., non-market activities and reliance on formal IP). We discuss how the co-evolution of MNCs' risk management strategies alongside changing value chains, IP institutions, and conditions determining the leverage of FTT policies appear to contribute to this phenomenon. We argue that IB research should more prominently recognize the role of externally-oriented strategies, not only internally-oriented ones, in managing the complex IP-related institutional challenges present in emerging markets today.     

Evolution of industry 4.0 and international business: A systematic literature review and a research agenda

Industry 4.0 has attracted significant attention from researchers in the international business field for a decade. This paper critically analyzes the literature on the relationships between Industry 4.0 and international business. A systematic literature review of 59 studies published between 2011 and December 2020 is conducted. Using the Theory, Context, Characteristics, and Method (TCCM) framework, the review identifies various gaps in research and proposes future research agenda. The results show that (1) Industry 4.0 modifies specific domains in the field of international competitiveness and organization and (2) international business affects the choices and opportunities of adopting Industry 4.0. The need for further theoretical development in the relationships between international business and Industry 4.0 is observed especially in terms of location choices, global value chains, international organizations and international trade. The results contribute to the relevant research field and provide substantial managerial implications.     

Great Expectations?: The Dubious Financial Legacy of Quality Audits

In recent years there appears to have been a veritable boom in the provision of ‘quality audits’– that is, audits of organizations' production processes and management systems. Despite the rising significance of this international audit movement affecting hundreds of thousands of organizations world‐wide, there has been limited interest in, or critique of, the practice of quality audit by academic auditing researchers. This paper traces the history of quality assurance standards and auditing and finds that quality auditing is not simply an outgrowth of an engineering inspection function. Rather, for several decades, quality auditors have consciously modelled their practice on that of the statutory financial audit, which in turn, exposes them to similar issues with regard to the long standing ‘expectations gap’ debate. Yet, despite what the authors argue are critical links with the financial audit, there has not been any notable involvement on the part of the accounting profession with quality auditing. The growing demand for ‘added‐value’ audits poses considerable questions for the future development and organizational significance of quality auditing. Current developments in both quality and financial audit services suggest that these two influential audit movements are now competing against each other to promote business excellence and contribute to business strategy.     

Digital Transformation and International Strategies

This paper reflects on the implications of digital transformation for international business (IB) theory and research. We briefly discuss its potential impact and stress that how digitalization affects traditional firms' international strategies remains under-studied. We provide an overview of the papers in this Special Issue which aspire to answer this important question through various angles. Finally, we shed light on avenues for future research, focusing specifically on how the Internet of Things and demand-side innovation in ecosystems offer opportunities to extend internalization theory.     

A Multi‐level Dialectical–Paradox Lens for Top Management Team Strategic Decision‐Making in a Corporate Venture

This paper aims to critique the process of corporate‐owned, high‐tech start‐up strategizing through an inductive, longitudinal, case study of ‘UK‐Research‐Tech’. Insights are given through the combined ‘dialectical–paradox’ concept, thereby focusing on where ‘dialectic’ and ‘paradox’ theorizing overlap. This linked iterative, ‘dialogical–dialectic’ research approach also reflects chief executive officer/top management team (CEO/TMT) start‐up dynamics over time. These foci fill important gaps that impede better understanding of dialectical, dialogical and paradoxical forces within strategic decision‐making. As an interpretative tool, they illuminate CEO/TMT strategizing and changing interrelationships affected by broader, volatile, techno‐economic contexts and parent‐company influences on ventures. In this case study, it was found that the CEO's relatively autocratic, parent‐framed approach combined with TMT members' contradictory reactions to create ‘dialectical–paradox’ oppositional forces, eventually only resolved through ‘eleventh hour’ business strategy changes to rescue the venture. This research contributes to more nuanced understandings of corporate‐constrained ventures during early business development from start‐up strategic decisions at parent‐company level to subsequent conditions of more independent dynamic equilibrium. The ‘dialectical–paradox’ conceptual lens contributes an innovative critique of processes affecting strategic decision‐making dynamics. Another important contribution is the empirically inspired conceptual model, developed for use both to guide subsequent case‐study research analyses and as a reflective tool for CEO/TMT strategic decision‐making, especially within corporate‐inspired start‐ups.     

Putting Process (Back) In: Research on the Internationalization Process of the Firm

This paper provides a critique of existing research on the internationalization process of the firm and proposes an agenda for future inquiry. In recent years, process approaches have received increasing attention in management research, leading to a more refined understanding of the distinction between process and variance paradigms. We apply a process lens to a well‐established sub‐field of international business, namely the internationalization process of the firm. We review how this research tradition has evolved over four decades. The review commences with a reassessment of the seminal ‘stage models’ that date back to the 1970s. It then proceeds to classify subsequent research on the basis of whether it includes process data and/or process theorizing. It is found that the majority of studies in this review do not combine process data with process theorizing. We show how, even in studies that contain some process elements, a process approach is not always sustained throughout the paper. On the basis of this review, six research themes are proposed, which would form the basis for a process agenda for future research.     

Corporate development— preferred strategies in U.K. companies

In this paper policies available for corporate development are examined and the suggestion is made that new business development remains an option that must be considered. The time span of the growth, the ‘quality’ of any growth and the extent of managerial commitment to ‘growth business’ are identified as important factors that should influence decisions on corporate development. Results of two surveys made by the authors of U.K. corporate experience with different NBD entry strategies for new business development are also discussed in the paper.     

On the performance of platform-based international new ventures: The roles of non-market strategies and managerial competencies

The implications of non-market strategies have gained considerable attention in recent international business and strategy research. However, an in-depth understanding of these strategies and their underpinning mechanisms in platform-based international new ventures (INVs) remains underexplored. To close this gap, this study investigates the drivers and performance outcomes of non-market strategies embraced by internationalizing platform-based firms. We propose that non-market strategies mediate the relationship between managerial competencies and international performance. We also theorize that perceived domestic institutional voids (PDIVs) would have a full strengthening effect on the proposed model. We tested our conceptualization using a unique sample comprising 181 platform-based INVs whose headquarters are based in an institutionally precarious sub-Saharan African country-Ghana. While the results confirm most of our predictions, counterintuitively, our analysis provides no support for the moderating effect of PDIVs on the relationship between non-market strategies and international performance. Together, these findings offer important theoretical and practical implications for the IB and strategy research, especially for platform-based INVs.     

Overcoming blind spots in global sourcing research: Exploiting the cross-sections between supply chain management and international business

This article reviews existing work on global sourcing and suggests a number of new theoretical directions for research in this area. We discuss how international business (IB) and supply chain management (SCM) research can benefit from increased cross-fertilization of themes and perspectives. We begin by introducing a taxonomy of global sourcing research, building on relevant insights from SCM research. We then generate recommendations for potential future research on global sourcing, particularly highlighting antecedents, processes, performance and contextual variables. SCM research employs the entire supply chain as the primary unit of analysis (rather than the individual firm), while IB research focuses primarily on international aspects, adapting to institutional contexts in a globalized world. Building on this complementarity, several specific empirical directions are proposed for future research directions.     

Evaluating the human resource related soft dimensions in green supply chain management implementation

Because of increased carbon emissions, environmental protection initiatives have gained significant attention at global level. One of the major initiatives taken by the industrial sector to minimize the negative environmental effect of the value chain activities is Green Supply Chain Management (GSCM). In industry, soft (human resource-related) dimensions influence the implementation of GSCM process greatly. In the literature, relatively less discussion is provided on assessing the significance of soft dimensions in efficient GSCM acceptance in industry. The present work is an attempt to construct a structural framework for assessing the significance of the soft dimensions in adopting GSCM concepts by taking a case of automotive company in India. A hybrid approach of Best Worst Method (BWM) and Decision-Making Trial and Evaluation Laboratory (DEMATEL) approach is employed in this work. BWM is used to prioritize the GSCM oriented soft dimensions, and DEMATEL is employed to extract interrelationships among them. The result shows that ‘Top management commitment’, ‘Employee involvement’, ‘Organizational culture’ and ‘Teamwork’ are the highly prioritized causal soft dimensions in efficient GSCM adoption. This research work would help industry managers and practitioners to decide where to concentrate for GSCM concepts in context of soft dimensions for sustainable business development.     

Why the Home Region Matters: Location and Regional Multinationals

Much of the literature in international business analysing the multinational enterprise uses the country as the relevant environmental parameter. This paper presents both theoretical and empirical evidence to demonstrate that country‐level analysis now needs to be augmented by analysis at the ‘regional’ level of the broad triad markets of Europe, North America and the Asia Pacific. The great majority of the world's 500 largest firms concentrate their activities within their home region of the triad. This study uses variance component analysis and finds that this home region effect outperforms the country effect. Together, the regional and industry effects explain most of the geographic expansion of multinational enterprises (MNEs), whereas country, firm and year effects are very minor. The new data and variance component analysis on the activities of large MNEs reported here suggest that new thinking is required about the importance of large regions of the triad as the relevant unit of analysis for business strategy to supplement the conventional focus on the country.     

Bridging,bonding and linking global entrepreneurs: the case of Sri Lanka

The purpose of this study is to understand the dynamics and the nature of successful international business relationships between Sri Lankan small business (SB) entrepreneurs and Sri Lankan emigrants in other countries. Using social capital and social network theory framework, this phenomenological study found the nature and underlying values of business relationships that glue Sri Lankan SB entrepreneurs and their emigrant counterparts. ‘Family-like relationships’ and embedded values lead to developing trusting partnerships that became the sources of augmenting knowledge, resources and internationalization of Sri Lankan SBs. The findings will be useful for international human resource development (IHRD) practitioners to develop training interventions to promote SB internationalization. The implications for IHRD practice and research are discussed. It is important for IHRD scholars to conduct in-depth qualitative research to gain a deeper understanding of hidden values and practices of various SB communities whereas practitioners can initiate actions to develop global SBs.     

Strategic Development of Business Models: Implications of the Web 2.0 for Creating Value on the Internet

There is virtually a consensus that, to remain competitive, firms must continuously develop and adapt their business models. However, relatively little is known about how managers can go about achieving this transformation, and how, and to what extent, different types of business models should be adapted. To illustrate the differential effect of environmental changes on different business model types, this article draws from the ‘4C’ Internet business model typology to elaborate on how a recent wave of changes on the Internet – the emergent Web 2.0 phenomenon – is affecting each of its four business model types. We argue that Web 2.0 trends and characteristics are changing the rules of the ‘create and capture value’ game, and thus significantly disrupt the effectiveness of established Internet business models. Since systematic empirical knowledge about Web 2.0 factors is very limited, a comprehensive Web 2.0 framework is developed, which is illustrated with two cases and verified through in-depth interviews with Internet business managers. Strategic recommendations on how to what extent different Web 2.0 aspects affect each business model type are developed. Executives can use the ideas and frameworks presented in the article to benchmark their firm's efforts towards embracing the changes associated with the Web 2.0 into their business model.     

Business models as a basis for regulation of financial reporting

The paper observes that the term ‘business model’ has been incorporated in recent financial reporting regulations. The first section of the paper describes various meanings of ‘business model’ and demonstrates that the term has no settled or agreed meaning. The second part of the paper considers the suitability of the term ‘business model’ as a basis for a measurement standard (IFRS 9) or for requirements for narrative reporting and concludes it is not suitable for either purpose. Examples from the UK FTSE 100 index companies are used to illustrate existing usage in narrative reporting, finding varying levels of informativeness of disclosures about business models. The final part of the paper discusses reasons for incorporating an ambiguous and contested term in reporting guidance. It identifies parallels with ambiguity in other branches of financial reporting and the potential utility of ambiguity in allowing consensus to be arrived at on a form of words, apparently tightening up reporting regulation, while allowing participants ‘wiggle room’.     

The Internalization Theory of the Multinational Enterprise: Past,Present and Future

This paper presents an agenda for extending the theory of international business in order to explain a wider range of phenomena. This, however, has to be done with due attention to the requirements of good social science theory. Relevant criteria are set out, together with a list of issues that new theory must address. Theory needs to focus on industries as well as firms, and make greater use of formal multi‐actor models. ‘Generalizing from the particular’ should be avoided; theory needs to be derived from general social science principles that have proved successful in cognate disciplines.     

A Systematic Review of Literature on Offshoring of Value Chain Activities

Locational aspects of a firm's value chain configuration are recently gaining increasing attention by academics, practitioners, and policymakers. In this vein, the international business (IB) literature has produced a substantial body of knowledge on the offshoring phenomenon, offering a sizeable and constantly growing amount of evidence related to the offshoring organization and its organizational and managerial specifics. In this study, I map and assess the existing literature on offshoring of value chain activities. In the course of a systematic literature review, I analyze a total of 63 studies from leading IB research publishing journals and synthesize them into an integrating framework that links offshoring with its antecedents and consequences. In doing so, this systematic literature review offers a two-fold contribution: On the one hand, it helps to identify gaps that IB scholars need to address in order to further develop the existing body of knowledge on offshoring. On the other hand, it provides practitioners with a comprehensive knowledge repertoire that increases the quality of their offshoring-related decision-making.     

Strategy and the “business portfolio”

In this article the author goes on to develop the conclusion reached in his previous article which appeared in the December edition of Long Range Planning. These conclusions concerned the requirements for strategic success for an individual business, here they are developed into their implications for strategy development in the typical multibusiness company.It is argued that relative competitive position and growth are the two fundamental parameters which must be considered in determining the strategy that an individual business should follow when viewed within the context of the company's overall ‘business portfolio’. The likely patterns of business strategy which will lead to overall corporate success are discussed and contrasted with those which can lead to disaster.The key is that strategies should be made to differ widely from business to business, as a function of the growth and relative competitive position of each business and the company's overall resource position particularly with respect to cash. The ‘across the board’ defensive measures which many companies have adopted in recent years as their response to the pressures of inflation and recession are therefore argued to be singularly inappropriate for the long term. The ‘business portfolio’ concept provides a superior approach for developing the differentiated strategic business objectives which are necessary for any company to make the most of its opportunities.