Anatomy of Protest in the Digital Era: A Network Analysis of Twitter and Occupy Wall Street

Two months before the first Occupy Wall Street (OWS) protest in September 2011, activists were using Twitter to organize and spread the movement. In this study, the earliest Twitter messages regarding #OccupyWallStreet were subjected to network analysis to answer these questions: What were the central hubs in the OWS discourse on Twitter in the summer of 2011? How did OWS emerge from among several social movement organizations to lead a nationwide series of demonstrations? What were the key points in the Twitter dialogue that aided the process of scale shift? By addressing these questions, this research connects social movement concepts with network centrality measures to provide a clearer picture of movements in the digital era.     

The mediatization of leadership: grassroots digital facilitators as organic intellectuals,sociometric stars and caretakers*

ABSTRACT

Scholars of both resource mobilization theory and new social movement theory recognize leadership as integral to traditional social movements. Following global protest movements of 2011, some now characterize movements relying on social media as horizontal and leaderless. Whether due to an organizational shift to networks over bureaucracies or due to a change in values, many social movements in the present protest cycle do not designate visible leadership. Does leadership in social media activism indeed disappear or does it take on new forms? This paper undertakes an in-depth analysis of data obtained through interviews, event observations and analysis of media content related to three Canadian cases of civic mobilization of different scale, all of which strategically employed social media. The paper proposes a conceptual framework for understanding the role of these mobilizations’ organizers as organic intellectuals, sociometric stars and caretakers. By looking closely at the three cases through the lenses offered by these concepts, we identify the specific styles that characterize digitally mediatized civic leadership.     

Creating the collective: social media,the Occupy Movement and its constitution as a collective actor

This paper examines the process through which Occupy activists came to constitute themselves as a collective actor and the role of social media in this process. The theoretical framework combines Melucci's (1996 Melucci, A. (1996). Challenging codes: Collective action in the information age. Cambridge: Cambridge University Press.[Crossref] , [Google Scholar]) theory of collective identity with insights from the field of organizational communication and particularly from the ‘CCO’ strand – short for ‘Communication is Constitutive of Organizing’. This allows us to conceptualize collective identity as an open-ended and dynamic process that is constructed in conversations and codified in texts. Based on interviews with Occupy activists in New York, London and other cities, I then discuss the communication processes through which the movement was drawing the boundaries with its environment, creating codes and foundational documents, as well as speaking in a collective voice. The findings show that social media tended to blur the boundaries between the inside and the outside of the movement in a way that suited its values of inclusiveness and direct participation. Social media users could also follow remotely the meetings of the general assembly where the foundational documents were ratified, but their voices were not included in the process. The presence of the movement on social media also led to conflicts and negotiations around Occupy's collective voice as constructed on these platforms. Thus, viewing the movement as a phenomenon emerging in communication allows us an insight into the efforts of Occupy activists to create a collective that was both inclusive of the 99% and a distinctive actor with its own identity.     

Reclaiming,proclaiming, and maintaining collective identity in the #YoSoy132 movement in Mexico: an examination of digital frontstage and backstage activism through social media and instant messaging platforms

This article starts from the recognition that digital social movements studies have progressively disregarded collective identity and the importance of internal communicative dynamics in contemporary social movements, in favour of the study of the technological affordances and the organizational capabilities of social media. Based on a two-year multimodal ethnography of the Mexican #YoSoy132 movement, the article demonstrates that the concept of collective identity is still able to yield relevant insights into the study of current movements, especially in connection with the use of social media platforms. Through the appropriations of social media, Mexican students were able to oppose the negative identification fabricated by the PRI party, reclaim their agency and their role as heirs of a long tradition of rebellion, generate collective identification processes, and find ‘comfort zones’ to lower the costs of activism, reinforcing their internal cohesion and solidarity. The article stresses the importance of the internal communicative dynamics that develop in the backstage of social media (Facebook chats and groups) and through instant messaging services (WhatsApp), thus rediscovering the pivotal linkage between collective identity and internal communication that characterized the first wave of research on digital social movements. The findings point out how that internal cohesion and collective identity are fundamentally shaped and reinforced in the social media backstage by practices of ‘ludic activism’, which indicates that social media represent not only the organizational backbone of contemporary social movements, but also multifaceted ecologies where a new, expressive and humorous ‘communicative resistance grammar’ emerges.     

A situated understanding of digital technologies in social movements. Media ecology and media practice approaches

Abstract

The article tackles two main aspects related to the interaction between social movements and digital technologies. First, it reflects on the need to include and combine different theoretical approaches in social movement studies so as to construct more meaningful understanding of how social movement actors deals with digital technologies and with what outcomes in societies. In particular, the article argues that media ecology and media practice approaches serve well to reach this objective as: they recognize the complex multi-faceted array of media technologies, professions and contents with which social movement actors interact; they historicize the use of media technologies in social movements; and they highlight the agency of social movement actors in relation to media technologies while avoiding a media-centric approach to the subject matter. Second, this article employs a media practice perspective to explore two interrelated trends in contemporary societies that the articles in this special issue deal with: the personalization and individualization of politics, and the role of the grassroots in political mobilizations.     

Social media,empathy and interpersonal skills: social work students’ reflections in the digital era

ABSTRACT

This paper examines second-year social work students’ (n = 19) reflections on empathy as part of an interpersonal skills course at a regional university in Australia. Students were asked to consider their personal, online and classroom experiences, before responding to a reflective learning prompt: ‘Online communication is killing connection: (the Facebook Like symbol) does not equal empathy’. Qualitative analysis of their responses identified tensions between students’ engagement with social media and their developing understandings of empathy. Students reported an ease and confidence in the use of social media, but were also aware of the risks associated with perceived anonymity, shifting boundaries and an absence of audial and verbal cues in establishing context and quality of communication. Their reflections also suggested that the range of stimulus material used in the interpersonal skills course—including podcasts—had increased their social media awareness and their desire to improve their online interpersonal skills. The implications for professional and pedagogical objectives, as well as curriculum design are discussed.     

Social media time,identity narratives and the construction of political biographies

ABSTRACT

The question of identity narrative is at the core of the interaction between social movements and temporalities. In this paper, we draw on long-term qualitative research amongst activists engaged in Italian social movements and argue that identity narratives are often the result of a complex mnemonic, contradictory and open-ended process that spans through a life-time of engagement with multiple collectives. We then question whether the use of social media reshape these dynamics. The analysis shows that the construction of identity narratives on social media tends to take place with knowledge of the complexity and overlaps that characterise these processes online. Nevertheless, the temporality of social media, based on immediacy, archival and predictive time, challenges the unpredictable, contradictory, and open-ended nature of political identity construction offline. The need to escape the hegemonic temporalities of social media poses new challenges to activists in their creative agency.     

Extending the local: activist types and forms of social media use in the case of an anti-mining struggle

As political activists increasingly use social media in local protests, scholars must redirect attention from large-scale campaigns to scrutinize the ways in which geographically confined actors use social media to engage in protests. This paper analyses how a 2013 anti-mining campaign in Kallak, Sweden, combined on-site resistance with social media strategies via Facebook pages. The study examines which activist roles and forms of social media use that emerged and aims to explore what larger practical and theoretical implications one can derive from this specific case of place-based struggles. Results show that three typologically distinct activist roles emerged during the protests: local activists, digital movement intellectuals and digital distributors. These different types of actors were involved in four different forms of social media use: mobilization, construction of the physical space, extension of the local and augmentation of local and translocal bonds. Based on our findings, we argue that the coming together of these different activist roles and the different uses of social media added a translocal dimension to the peripheral and physically remote political conflict in Kallak. Media users were able to extend a locally and physically situated protest by linking it to a global contentious issue such as the mining boom and its consequences for indigenous populations.     

Social media engagement with organization-generated content: Role of visuals in enhancing public engagement with organizations on Facebook and Instagram

The ubiquity of social media platforms that increasingly foreground visuals over text has led to a rise in organization-generated visual content. This study addresses an underexamined question about this phenomenon: which characteristics of organization-generated visual content are associated with higher levels of public engagement in social media? Engagement is conceptualized as indicators of first level engagement such as likes and comments that represent affiliation with and support for the organization. Employing a visual social semiotic framework, a randomly selected sample of visuals posted on Instagram and Facebook by four leading airport brands in 2019 (N = 400) was coded for representational, interactive, and compositional meanings. Findings revealed that across platforms narrativity of images, and interactive features of distance and point of view enhanced engagement, while the compositional feature of framing increased engagement on Instagram. Implications of the findings for effective organization-generated visual content on social media are discussed.     

Protest avatars as memetic signifiers: political profile pictures and the construction of collective identity on social media in the 2011 protest wave

Protest avatars, digital images that act as collective symbols for protest movements, have been widely used by supporters of the 2011 protest wave, from Egypt to Spain and the United States. From photos of Egyptian martyr Khaled Said, to protest posters and multiple variations of Anonymous' mask, a great variety of images have been adopted as profile pictures by Internet users to express their support for various causes and protest movements and communicate it to all their Internet peers. In this article, I explore protest avatars as forms of identification of protest movements in a digital era. I argue that protest avatars can be described as ‘memetic signifiers’ because (a) they are marked by a vagueness and inclusivity that distinguishes them from traditional protest symbols and (b) lend themselves to be used as memes for viral diffusion on social networks. In adopting these icons, participants experience a collective fusion in an online crowd, whose gathering is manifested in the very ‘masking’ of participants behind protest avatars. These forms of collective identification, while powerful in the short term, can however prove quite volatile, with Internet users often discarding avatars with relative ease, raising the question whether they can provide durable foundational elements of contemporary social movements.     

Revisiting the digital divide in Canada: the impact of demographic factors on access to the internet,level of online activity,and social networking site usage

The present study relies on the 2010 Canadian Internet Use Survey to investigate differences in people's access to the internet and level of online activity. The study not only revisits the digital divide in the Canadian context, but also expands current investigations by including an analysis of how demographic factors affect social networking site (SNS) adoption. The findings demonstrate that access to the internet reflects existing inequalities in society with income, education, rural/urban, immigration status, and age all affecting adoption patterns. Furthermore, the results show that inequality in access to the internet is now being mimicked in the level of online activity of internet users. More recent immigrants to Canada have lower rates of internet access; however, recent immigrants who are online have significantly higher levels of online activity than Canadian born residents and earlier immigrants. Additionally, women perform fewer activities online than men. People's use of SNSs differs in terms of education, gender, and age. Women were significantly more likely to use SNSs than men. Interestingly, high school graduates had the lowest percentage of adoption compared to all other education categories. Current students were by far the group that utilized SNSs the most. Canadian born, recent, and early immigrants all showed similar adoption rates of SNSs. Age is a strong predictor of SNS usage, with young people relying heavily on SNSs in comparison to those aged 55+. The findings demonstrate that the digital divide not only persists, but has expanded to include inequality in the level of online activity and SNS usage.