Transforming the Sacred: The American Bible Society New Media Translation Project

The American Bible Society's New Media Translation Project provides a case study of the religious use of new communication media, in this instance video and Internet forms. More significant, the project provides a means to reflect on the intersection of audience activity (hermeneutics), textual form (semiotics), and institutional practices (means of production). The theoretical model arising from this intersection provides a tool to distinguish illustrations, performances, translations, and adaptations.     

Internet literacy and digital natives’ civic engagement: Internet skill literacy or Internet information literacy?

This study aims to show the role of Internet literacy in empowering digital natives’ civic engagement. Using a survey of 10th graders, we analyzed the effects of digital media use and Internet literacy on adolescents’ political and social interest, participation, and efficacy, controlling for their home and school environments. In doing so, we try to highlight the following points. First, we emphasize that there are two separate dimensions of Internet literacy: Internet skill literacy and Internet information literacy. Second, we adopt a broader concept of civic engagement reflecting the changing youth practices observed in the contemporary media environment. The study empirically found that Internet information literacy, not Internet skill literacy, is intricately related to adolescents’ civic engagement. It was also shown that adolescents’ Internet use contributed only to new and alternative forms of participation. Overall, the findings show that an adolescent who can critically understand and effectively evaluate online information is more likely to become an active civic participant than one who lacks such skills. The study concludes with a few policy suggestions.     

Seeking sincerity,finding forgiveness: YouTube apologies as image repair

Social media have become important communication tools for organizations and public figures, particularly in times of crisis. Public figures are frequently advised to use social media platforms to apologize to publics, and their apologies are often posted by news outlets or individual social media users. However, evidence suggests social media may function on an interpersonal level, yet traditional image repair strategies are based on a mass media model. Using image repair strategies based in theoretical frameworks from mass mediated and interpersonal communication, this research examined the verbal behaviors and emotions displayed by public figures apologizing on YouTube and the relationships these had to audience perceptions of sincerity and forgiveness as expressed via YouTube comments. Two studies analyzed 335 segments of video from 32 public apologies on YouTube spanning from 2009 to 2014, and 1971 posted responses. The interpersonal strategies and expression of emotions were largely unrelated to the perceptions of sincerity and forgiveness; and the image repair strategies were limited in their relatedness. However, the content of the comments, a majority of which focused on the reputation of the public figure, was associated with perceptions of sincerity. Reducing offensiveness was associated with perceptions of insincerity, as was the combination of reducing offensiveness, denial and evasion. Negative comments regarding the offender’s reputation were also associated with perceptions of insincerity. Audiences were non-forgiving if the apology was perceived as insincere, but forgiving if they perceived the apology as sincere. Implications of these results in relation to the practice and scholarship of public relations are discussed.     

Implications of urbanism for the use of local news media: effects of population concentration on types of news acquisition in Japan

The Internet, a global computer network enabling people to send and receive information anywhere in the world, also functions as a local medium of communication. This study focuses on the role of the Internet in transmitting local news and examines the effects of community population concentrations as socio-ecological environments on the use of local news media consumed online and offline. Data from 1367 respondents across 156 Japanese communities were used to analyze the relationships between type of community and type of news source. The findings suggest that people who live in highly populated communities tend more often to use the Internet to access local news, whereas those in less populated communities tend to use more traditional mass media. However, the results of this study did not show a relationship between population concentrations within communities and the acquisition of international news, nor did the social features of residents adequately explain the effects of population concentration on the acquisition of local news. These results are consistent with theoretical predictions based on network externalities, urbanism, and collective action. The findings indicate that local news consumption is embedded in local social contexts in a way that international news is not, reinforcing the importance of urbanism in the information age.     

Affective networks: how WeChat enhances Tencent’s digital business governance

An emerging body of literature has revealed that social media enhance digital business governance to facilitate Internet companies in generating profit throughout regulating the everyday lives of users. However, although existing debates are often contextualized in the West, little attention has been paid to China, where social media are widely used. To fill this knowledge gap, this article investigates the digital business governance practiced by Chinese Internet companies such as Tencent. Specifically, I employ an affective lens to analyze how WeChat, the most popular social media application launched by Tencent, allows this Internet company to influence users for its own business purposes. Chinese college students, which constitute a representative group of young people, were early adopters of WeChat, and they have led the trend of social media use in China. Based on a yearlong netnographic study of Chinese college students, the results reveal that the affective design of WeChat captured their attention and influenced their everyday practices. These results provide insight into how digital business governance operates in the Chinese context, in which authoritarianism and capitalism work closely together.     

Who is leading the campaign charts? Comparing individual popularity on old and new media

Attention in the mass media is seen as crucial for electoral success. However, most ordinary candidates hardly get any attention in the news. With social media outlets becoming ever more popular, the question is whether the overall asymmetry in attention for candidates still holds today. Do candidates who dominate the traditional media during the campaign also dominate the social media? Or can candidates make up for a lack of mass media coverage by attracting attention on these new media platforms? This paper aims to answer these questions by pairing Twitter activity and Twitter popularity with newspaper attention for a large number of individual candidates in the 2014 Belgian election campaign. We expand the normalization versus equalization debate by not only looking at how much a new medium is used, but also at its success in terms of popularity and audience reach. Our findings show that the two platforms are indeed related, mainly because a small political elite dominates both old and new media. Twitter popularity and Twitter activity (albeit to a lesser extent) are higher among powerful politicians. We elaborate on why these findings are so much in line with the normalization hypothesis.     

An Exploratory Study of Older Adults' Engagement with Virtual Volunteerism

Virtual volunteering refers to the use of the Internet for volunteer services. It is an emerging phenomenon among every age group; however, the current study examines if it is a viable option for older people. Older adults are the fastest growing Internet users. They are also more civic minded than younger generations, thus the purpose of this study is to explore this relatively new area research. Data for this study have been collected using qualitative tools such as semistructured, partly open-ended interviews with older virtual volunteers affiliated with SeniorNet, an organization that facilitates virtual volunteering exclusively for older people. The study ends with suggestions for future research directions. Implications of this study include reconceptualization of virtual volunteering as a strategic tool to recruit older adults and greater usage of information communication technologies to promote civic engagement among older people and, thus, positively influence their health and well-being.     

The ‘proper’ way to spread ideas through social media: exploring the affordances and constraints of different social media platforms as perceived by Italian activists

Social media have become a relevant arena for different forms of civic engagement and activism. This article focuses on the affordances and constraints of different social media platforms as they are perceived by Italian activists. Instead of focusing on single protest movements, or on single platforms, we adopt a media ecological approach and consider a variety of environments where people can choose to express protest‐related content. Our main goal is to explore whether, and how, the affordances and constraints of different social media platforms are perceived by users, and how such perceived differences are integrated in everyday social media activities. To this end, we combined in‐depth interviews with an adapted version of the cognitive walkthrough and thinking aloud techniques. Respondents reported that they act on social media platforms according to specific representations of what each platform ‘is’, and how it works. Such perceptions affect users’ protest‐related social media practices. Although they perceive major social media platforms filtering strategies and are aware, to different extents, of their commodified nature, they report continuing to use them for activism‐related communication, often adopting an instrumental approach.     

Media and information praxis of young activists in the Umbrella Movement

Young people were key participants in the Umbrella Movement in Hong Kong and the media also played an important role in this protest. This study examines how Hong Kong’s young activists developed communication strategies and media practices to mobilize this social movement. A framework termed “media and information praxis of social movements” is proposed for the analysis. The findings showed that in their praxis, the young activists used their media and information literacy skills to initiate, organize, and mobilize collective actions. They not only used social media and mobile networks but also traditional mass media and street booths in a holistic and integrated approach to receive and disseminate information. Hence, these young activists served as agents of mediatization. The results also indicated that the young activists moved away from the traditional movement mode which just tried to motivate a large number of people to protest in the streets. They actively engaged in the new movement mode, which emphasizes the media and information power game. Their praxis in the Umbrella Movement reflects the trend toward the mediatization of social movements in Hong Kong.     

The Security of Gambling and Gambling with Security: A Rejoinder

Social media has become an established tool to engage and maintain customer loyalty. However, its successful use involves a balance between promotion, public relations and corporate social responsibility. Nineteen individuals working in the Australian gambling industry were interviewed. The aim was to explore how gambling operators are using social media to engage with users and promote products, their considerations underpinning these actions, and the extent to which responsible gambling practices are included. All operators were active on social media and used these platforms to attempt to increase customer engagement and strengthen existing relationships. Gambling-related content was usually balanced against non-gambling content, or operators focused exclusively on non-gambling content. Sales goals or raising revenue were not direct aims of social media use. Operators sought to use social media as an indirect way to maintain their customer base and attract new customers via favourable ratings and information transfer. Few operators provided specific responsible gambling messages, despite being mindful of the dangers of targeting vulnerable populations, specifically young people and problem gamblers. This study is unique as it provides an in-depth first-hand account of how gambling operators are using social media.     

How the world's top universities provide dialogic forums for marginalized voices

Viewed through the lens of the dialogic theory of public relations, this study examines if universities use new media tools and how the world's top universities use Facebook as an interactive forum that give voice to key stakeholders. With the declining economy and limited access to resources, it is important to know how organizations utilize Web-based tools to build and maintain relationships at national and global levels. Because prior research found that users had negative feelings about lack of dialogue on college websites, it is also important to know whether universities are tapping into the dialogic potential. The content analyses of the websites and Facebook platforms show that more than half of the universities have Facebook pages. The results also show that users cannot post content or photos, or participate in discussions and wall posts. In essence, the voices of key stakeholders are being silenced via a media that is intended to provide open forums for dialogue.     

The political use of the internet: Some insights from two surveys of Italian students

Interest in the Internet's impact on political participation has grown over the last five years. The main claim of most social scientists is to consider the Internet as a new resource for political engagement. However, this claim has not always been backed up by empirical analysis. The aim of this article is to provide empirical evidence on a subject that previous surveys on the Internet have generally ignored: the influence of individual political characteristics on Internet use. The authors compare data from two distinct surveys, carried out in two different periods but which contain some common batteries of questions referring to political participation and Internet use for political purposes. One survey was carried out in 2001 and focused on students at the University of Florence. The second was carried out in 2002 and focused on the participants in the European Social Forum in Florence. The empirical results and interpretations offered are based on a sample of 397 students, extracted from the two databases. The focus of the research is on exploring whether and how the political use of the Internet is shaped by the political characteristics of users, in this case students. The findings of the two studies suggest that, firstly, the more students are engaged in different social and political organizations, the more they use the Internet to achieve political purposes; and, secondly, that different styles of Internet use (to retrieve alternative information, to discuss and to perform political actions) are associated with the political characteristics of users. In particular, the characteristics of offline participation are reproduced online: the Internet is appropriated and shaped by political practices of users.     

Are we all equally at home socializing online? Cyberasociality and evidence for an unequal distribution of disdain for digitally-mediated sociality

Online social media are an increasingly important arena of social interaction. This rapid transition to digitally mediated sociality is far from trivial in both the consequences it engenders and the tensions it generates. In this paper, we find that some people do not take as readily to accepting digitally mediated sociality as others, and that this mode of connectivity appears fulfilling and engaging to some while it appears hollow and vacant to others due to variations in a personality disposition which we dub ‘cyberasociality' which was defined as the inability or unwillingness of some people to relate to others via social media as they do when physically present by Tufekci [2010. Who acquires friends through social media and why? Rich get richer versus seek and ye shall find. Proceedings of the fourth international conference on weblogs and social media, Washington, DC]. Using two purposive samples of college students (n?=?410 and n?=?417 completed surveys), we develop a scale to test cyberasociality as a construct. We show that cyberasociality is neither a mere reflection of offline sociability nor a proxy for other well-studied traits such as extraversion or neuroticism, nor a simple reflection of Internet experience or cohort effects. We find that cyberasociality impacts how people use digital social tools more than whether they use them, and that the cyberasocial are less likely to use platforms for digitally mediated social interaction to broaden their social networks or to forge new social ties online while they are equally likely to use digital channels for utilitarian purposes such as coordinating plans or finding out about class assignments. Such differences in dispositions toward online sociality hint toward new wrinkles, advantages and disadvantages for consequences of variations in Internet use.     

How young Chinese depend on the media during public health crises? A comparative perspective

Under the framework of media system dependency theory, this study investigates and compares traditional media dependency and Internet dependency in public health crisis situations in the context of Mainland China. 373 college students participated in the survey. Empirical data demonstrated that, during public health crises: (1) traditional media and the Internet play different roles for individuals; (2) higher level of threat perception leads to more intense Internet dependency, but does not do the same to traditional media dependency; (3) individuals’ Internet dependency intensity is higher than their traditional media dependency intensity; and (4) the Internet may influence the behavior of young Chinese more directly.     

The Google voter: search engines and elections in the new media ecology

This paper explores key Internet search trends for electoral information vis-à-vis the broader media ecology in the UK and the US. An innovative methodology is introduced that maps the informational trajectories of key election events by combining Google Trends data linked to significant news events during the campaigns. While the research found spikes of search that suggested a seemingly trivial event in the US could drive voters to search out deeper information on related policy issues, the study did not find the same phenomenon in the UK. This invites a reflection on the opportunities available to Internet users/voters in the changing informational landscape and how scholars can leverage Google Trends records to better understand how voters seek information in new and evolving media ecologies.     

Democracy denied,youth participation and criminalizing digital dissent

Attention is given in this article to recent action by many liberal states to regulate and criminalize certain forms of political dissent reliant on new media. I ask how those working in the fields of youth studies and social science more generally might understand such processes of criminalizing political dissent involving young people digital media. I do this mindful of the prevailing concern about a ‘crisis in democracy’ said to be evident in the withdrawal by many young people from traditional forms of political engagement, and the need to encourage greater youth participation in democratic practices. A heuristic or guiding frame is developed to analyse how new laws, amendments to existing laws and other regulatory practices are being implemented to contain certain forms of political participation, performed in large part by young people. A case study of ‘Distributed Denial of Service action’ is offered to examine government responses to political practices which I argue constitute legitimate forms of protest and civil disobedience.     

Media Studies 2.0? Binge Drinking and Why Audiences Still Matter

The idea of 'audience' no longer appears to suit media studies. Conceiving the public as sponges for information and entertainment may have worked in the television age. But not so the computer, mobile phone, iPod era. Increasingly, it appears that the public amuse and inform themselves, using media to create and circulate their own content. This presents media scholars with a considerable challenge, as outlined in David Gauntlett's announcement of 'Media Studies 2.0'. One goal of the new discipline is to dispense with 'audience' as a meaningful category. This essay will argue that this is a rhetorical shift only possible because of audience research. Additionally, in describing a study of young student drinkers, the essay will argue that traditional, 'receiver' definitions of audience offer an important means for the public to enter policy debates on binge culture. Abandoning audience thus also means ignoring media issues that the public feel are important.     

TWITTER AS A TECHNOLOGY FOR AUDIENCING AND FANDOM

Amongst the most prominent uses of Twitter is its role in the discussion of widely televised events: Twitter's own statistics for 2011, for example, list major entertainment spectacles (the MTV Music Awards and the BET Awards) and sports matches (the UEFA Champions League final and the FIFA Women's World Cup final) amongst the events generating the most tweets per second during the year. During such major media events, Twitter is used most predominantly as a technology of fandom: it serves as a backchannel to television and other streaming audiovisual media, enabling users offer their own running commentary on the universally shared media text of the event as it unfolds live. This article examines the use of Twitter as a technology for the expression of shared fandom in the context of a major, internationally televised annual media event: the Eurovision Song Contest. Our analysis draws on comprehensive data sets for the ‘official’ event hashtags, #eurovision, #esc, and #sbseurovision. Using innovative methods that combine qualitative and quantitative approaches to the analysis of Twitter data sets containing several hundreds of thousands, overall patterns of participation to discover how audiences express their fandom throughout the event are examined. Such analysis is able to provide a unique insight into the use of Twitter as a technology for fandom and for what in cultural studies research is called ‘audiencing’: the public performance of belonging to the distributed audience for a shared media event. The work points to Twitter as an important new medium facilitating the connection and communion of fans.     

‘Social media logic’ meets professional norms: Twitter hashtags usage by journalists and politicians

Social media is characterized by a set of principles defined as ‘social media logic’ [van Dijck, J., & Poell, T. (2013). Understanding social media logic. Media and Communication, 1, 2–14. doi:10.12924/mac2013.01010002], derived from the theory of ‘media logic’ developed in the era of mass media [Altheide, D. L., & Snow, R. P. (1979). Media logic. London: Sage.]. This article explores how ‘social media logic’ impacts on two interconnected but yet distinct professions, journalism and politics, by analysing one of the key principles of social media logics, namely ‘connectivity’, an advanced strategy of algorithmically connecting users to content and other users in social media [van Dijck, J., & Poell, T. (2013). Understanding social media logic. Media and Communication, 1, 2–14. doi:10.12924/mac2013.01010002]. The operationalization of connectedness in this study is the Twitter hashtag, as it is the most common feature for users to connect and relate to within a larger networked discourse [Bruns, A., & Burgess, J. (2015). Twitter hashtags from ad hoc to calculated publics. In N. Rambukkana (Ed.), Hashtag publics: The power and politics of discursive networks (pp. 13–27). New York, NY: Peter Lang.]. The empirical material consists of tweets posted by 10 Norwegian politicians and 10 journalists, selected on their level of activity on Twitter. The tweets are analysed with the emphasis on the frequency and content of the hashtags, and the methodological design is comparative between the journalists and the politicians. A key finding is that there are significant differences between how journalists and politicians use hashtags, but that they both use mass media hashtags to reach outside their follower networks. Consequently, this demonstrates that journalists’ and politicians’ use of social media is closely connected to their professional norms, and that the ‘social media logic’ is still related to the ‘media logic’ of mainstream and broadcast media.     

Japanese Modernity and Media Studies of Screens

This article aims to construct a new perspective for analyzing the recent omnipresence of screens, the diversity of images, and their impact on our daily lives. Because of the diversification of digitalized images today, research based on film and television studies is unable to grasp the fluid relationships among screen images, spaces, and the bodies of their audience, and important task for recent scholarship is to determine how to include these screen images in media and cultural studies. In response to this issue, this article seeks to reconstruct the concept of screen practice, guided by the perspectives of Jonathan Crary and Friedrich Kittler on media and practices; Koji Taki and Ai Maeda's historical research on Japanese modernity; and Erkki Huhtamo and Yussi Parikka's media archaeological perspectives for screen and visual culture. Although the notion of screen practice was originally proposed in the field of film history, it should be expanded for broader screen cultures as the sites at which scientific discourses and technologies act on the bodies of viewers. Taking the experiences of Japanese modernity as its subject, this is a critical issue, because at these sites we can find traces of dynamic negotiations between the circulation of science and media derived from Western modernity, and existing physical and cultural vernacular practices. Moreover, going back to the screen cultures at the end of the 19th century will make clear how the process of our contemporary media environment was formed.