Alfred Kuß: „Marketing-Theorie: Eine Einführung“

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Alfred Ku?: „Marketing-Theorie: Eine Einführung“     

Die Einführung von Mitarbeiter/innengesprächen an österreichischen Universitäten

The introduction of staff appraisal interviews in Austrian Universities This paper addresses the issue of the obligatory introduction of staff appraisal interviews in the Austrian higher education system after the implementation the law ?UG 2002“ (University Law 2002). It focuses on the cultural change process from the old university management system to a nowadays prevalent ?management by objectives“. After the introduction of the ?UG 2002“ Austrian Universities are forced to be more competitive with one another, hence an academic market is opened. Ultimately this leads to a cultural break. This is the reason why we discuss the possibilities and limitations of the implementation of appraisal interviews and target agreements from different angles. The diverse perspectives will be a theory of communication, a theory of organizations and a psychodynamic standpoint.     

Zum Einfluss der Inhaberführung auf die Betriebsrat-Geschäftsführer-Beziehung – Eine theoretische und empirische Analyse in mittelständischen Unternehmen

This paper examines the quality of the relationship between business managements and works councils in small and medium-sized enterprises and strives for answering the question, which factors determine the quality. As ownership is an important determining factor of the establishment of works councils in small and medium-sized businesses, especially the impact of ownership on this relationship has been investigated. Agency theory and stewardship theory give hints that the owner management can have different impacts on this relationship. In order to test these contradictory hypotheses we have estimated a Heckman selection model to investigate which factors determine the quality of the relationship between business managements and works councils. Our results based on data generated from a survey in small and medium-sized enterprises conducted by the IfM Bonn in the years 2005 and 2006 indicate that ownership has a negative influence on the establishment of works councils, but a positive one on the quality of the relationship between business management and works council. Thus, the hypotheses predicting the existence of stewardship behaviour among owners and the existence of agency behaviour among managers can be confirmed.     

Einführung von Coaching Ein Schulleiter kann es nicht immer allen recht machen

Coaching with a headmasterThe author describes a coaching process with a headmaster in difficulties, who always wants to please everybody. He lacks the necessary professional delimitation. Though refusing it initially, he recognizes the necessity and the advantage of a professional delimitation. By utilizing it in small steps, his contacts to the parents improve, he has more time for his administrative work, and he feels less oppressed by his tasks.     

Supervision der Geschäftsführung kleiner freier Träger der Sozialen Arbeit

The economic pressure weighting on social organizations is ever increasing. Leadership coaching supports smaller operating agencies in implementing social management, in integrating an appropriate leadership strategy and in taking measures allowing them to survive in times of scarce resources. The introduction of patterns of economic thinking and action is often perceived as a threat and is considered to be incompatible with the traditional values of social work. Two detailed case studies reflect problems in the coaching practice and ways of a successful restructuring.     

Was müssen Führungskräfte können?

Ethics Education complements business administration only if it teaches strategic competencies that help managers to become better leaders. To this end, this article sketches an ordonomic approach to an economic ethics for competitive markets, to a business ethics for firms (corporate citizens), and to a process ethics for new governance. The core idea of this ordonomic approach is the win-win concept of mutually beneficial value creation. Thus, ordonomics is compatible with the market economy and at the same time supplements the management education in business schools: This approach systematically identifies strategic competencies that enable managers to display the kind of entrepreneurial leadership that is necessary for firms to fulfill their social function of value creation—by making use of moral commitments as a factor of production.     

Verwertungserlöse von Kreditsicherheiten: Eine empirische Analyse notleidender Unternehmenskredite

Prediction models of recovery rates gain in importance because of the Basel II-framework, the impact on credit risk management, and the calculation of loan rates. Although the importance of the quota of collateral is beyond dispute in academic literature, only few studies exist analyze the real payments when the collateral is realized. This is the main focus of this paper. It can be shown that the net payments of the realized collateral are on average considerably below the predicted values. A large period between the time of default of the borrower and the begin of the realization leads to smaller ratios, calculated as the net payments divided by the predicted values, whereas the intensity of the client relationship and the macroeconomic conditions have only a marginal influence. The ratio differs significantly when analyzing different kinds of collateral. Furthermore, it is higher for small companies. It cannot be found any influence of the “Insolvenzrechtsreform” in 1999 in Germany.     

Wachstumsbedingungen von Ein-Personen-Gründungen – Eine Längsschnittbeobachtung über acht Jahre

This study analyzes the growth potential of one-person startups on the basis of the framework model proposed by Gilbert, McDougall and Audretsch (2006) by postulating five key groups of enterprise growth predictors: entrepreneur characteristics, resources, strategy, industry, and organizational structures and systems. The framework model was adapted to suit the specific circumstances of one-person startups. The model was tested using a longitudinal data set comprising 188 Austrian one-person startups which were observed over a period of eight years. At the end of the observation period, the businesses included in the study had an average of 1.33 employees. The gender of the founder, capital requirements at the time of establishment, and growth strategy proved to be the most important predictors of growth. In addition, human capital resources also tended to have a positive impact. In summary, it is possible to draw empirically reliable conclusions about growth potential on the basis of the “seriousness” of an one-person startup project.     

Möglichkeiten der Öffentlichkeitsarbeit für Krankenhäuser

Possibilities of public relations for hospitals While it is normal for hospitals in the USA to advertise or to do public relations, it is rather uncommon in Germany. Since hospitals in Germany are faced with rising competition and budget restrains of the public health system it seems they are recognizing more and more, that it is difficult to compete in the market without doing public relations. Therefore basic possibilities to reach certain target groups with public relations are presented. Subsequently the case of the Schlosspark-Klinik demonstrates, how it is possible to create public relations, which are strictly oriented towards the main strategy of the hospital.     

Zum Zusammenhang von Führungsqualität und Burnout- bzw. Mobbingprävention

The author discusses how workplace-related phenomena with a high socio-emotional pressure like burn out or workplace bullying relate to the leadership quality or leadership culture of an organisation. Workplace bullying and burn out are thus not understood as mere individual problems but rather are analyzed in an organisational context. The hypothesis developed in this article is that leadership quality can make a considerable contribution to preventing workplace bullying and burn out. The author develops a frame of action at which intervention levels and with what intervention forms one can pro-actively and preventively counteract workplace bullying and burn out.     

Innovationsberatung: Ansätze für Veränderung und Neues

In this paper we argue that a systematic organizational consulting approach can be supportive in fostering innovation and change processes in companies. We discuss the consulting approach in three steps: First, we present a scientific meta-definition of the term “innovation”, which helps to identify the major challenges for companies in being innovative. Second, we raise urgent questions which companies have to face in order to address these major challenges. Third, we discuss tools from our organizational consulting experience that support companies in answering these questions on their way to innovation success, therefore providing a useful basis for innovation consulting.     

Wenn die Arbeitsfähigkeit gefährdet ist: Möglichkeiten institutioneller Konfliktbearbeitung

Mediation and conflict-moderation in organisational conflictsOrganisations are subject to permanent changes and must therefore master the task of permanently dealing with conflicts from a new. If the functioning of work of subsystems or the organisation as a whole is threatened, rapid interventions are demanded. The author introduces mediation as a intervention method. Two methods are compared in a practice test: mediation and conflict-moderation.