Moral panic,moral regulation and essentialization of identities: Discursive struggle over unethical business practices in the Finnish national media

The study sheds light on the language of moral panic and moral regulation in the Finnish news media over a 9-year period on the subject of cartels and cartel agreements. What makes the case particularly interesting is that the object of the most explicit moral panic was the introduction of new laws (leniency programmes) designed to regulate illegal cartel behaviour. The main argument is that the construction of both moral regulation and moral panic in news media takes place through essentializing discursive claims that contribute to national identity construction. The study contributes to current literature on moral panics as ideologico-discursive phenomena and throws some light on the power-laden discursive processes that work to reconstruct, essentialize and stabilize identities. In addition, there are some suggestions as to why some moral panics fail to develop.     

Discursive shifts associated with coming out: A corpus‐based analysis of news reports about Ricky Martin

This study seeks to shed light on the discursive effects of a public sexual identity declaration as they surface in the language used to construct the social actor in question. Subscribing to queer linguistically informed critical discourse studies, it builds on and advances the theoretical discussion of coming out in language and sexuality studies. The investigation analyses a corpus of news reports about Ricky Martin, comparing two sub‐corpora, one with texts published before and another with texts from after Martin's public coming out as a gay man in 2010. A keyword analysis is performed to identify linguistic traces of central discourses manifesting in the two corpora. The quantitative analysis is complemented by an in‐depth qualitative analysis of the discursive construction of ethnicity and sexuality in two sample texts. The findings are discussed in the light of discursive shifts between pre‐ and post‐coming‐out phases and clashes between coming‐out stereotypes and the coming‐out experiences of Latino gay men.     

Nationality and the European union competing identities in the visual design of four European cities 1

In this study, we integrate visual and linguistic research to analyze the relationship between a city's regional, national, transnational, and European identities as the face of four cities depicts it. We explore the cultural identity of Brussels, Luxembourg, Munich, and Dortmund through the study of public signs found in these cities. We examine how the choice of language, layout, typography, accompanying images, and positioning of city signs reflect the tensions involving the change from a national or regional identity to a Pan‐European identity. Our methodology combines an ethnographic approach and neutral observations with interviews of city inhabitants. By combining interpretive analysis with a meta‐discursive approach to how signs are read and perceived, we consider both the production and reception ends of the signs.     

Choice and chance: negotiating agency in narratives of singleness

This article presents a discursive analysis of interview material in which single women reflect on their relationships and reasons for being single. Despite changing meanings of singleness, it remains a ‘deficit identity’ ( Reynolds and Taylor, 2005 ) and the problem for a woman alone is to account positively for her single state. Our analysis challenges theorisations which would suggest autonomy and agency in how identity and self are constructed. It employs the methodological approaches developed in critical discursive psychology (for instance Wetherell, 1998 ) to look at the detailed identity work of speakers as part of the identity project proposed by Giddens (1992, 2005) , Bauman (1998) and other writers associated with the ‘reflexive modernisation’ thesis ( Adkins, 2002 ). By approaching ‘choice’ as one of the cultural resources available to speakers, we present a more complex view of the dilemmas around a speaker's identity work in her accounting for her relationships and the course her life has taken     

Towards a Sociocultural Perspective on Identity Formation in Education

This article discusses a sociocultural approach to processes of identity that has implications for how we understand learning and identity formation in education. Focusing on the socially constructed and culturally figured nature of language, tools, and interactions in learning contexts, this approach assists in the appreciation of how students navigate through and develop an understanding of themselves in different educational contexts. To this end, reference is made to Wortham's work on interactional positioning in narratives and the work of Holland and colleagues on figured worlds. Wortham provides the tools for a systematic analysis of how individuals construct their identities by positioning themselves in discursive interaction. Holland and colleagues alert us to the cultural shaping of such positioning in cultural worlds and the artifacts mediating identity formation. To explore the potential of combining these lenses, a case study is described involving a series of interviews with medical students about their self-perceptions in two contexts of clinical training. The case study highlights how different worlds and identities are formed in these educational contexts.     

Blogging while Black,British and female: a critical study on discursive activism

This study explores Black British women's motivations for divulging racial and ethnic identity in the blogosphere (sometimes referred to as blogging while Black) and their use of blogs for discursive activism. It builds on previous research that gives voice to Black womens marginalized experiences through powerful counter narratives. The blogosphere is often perceived as a racially neutral space where shared interests across geographical and temporal boundaries limit the significance of racial and ethnic identity. However, the constructed narratives of Black British women in this study highlight their experiences of subtle forms of prejudice and discrimination perpetuated through dominant discourses in the mainstream media. The findings demonstrate how they use blogs as a medium for discursive activism to challenge stereotypical raced and gendered representation in the mainstream media. Much of the research on the blogosphere in Britain reflects its use by the White majority population. This study therefore extends understanding of the blogosphere and highlights alternative modes of political communication.     

Leader as performer; leader as human: A discursive and retrospective construction of crisis leadership

The study of crisis in higher education remains an important area of research for scholars and a relevant area of interest for higher education leaders who must anticipate and effectively address the ever-increasing and wide-ranging crisis situations. Using Weick’s notion of retrospective sensemaking, this project attempts to theoretically reframe crisis as a discursive opportunity for university leaders to engage in identity construction. By approaching issues of crisis leadership through a communicative framework, this article proposes four discursive themes and two tensions related to academic leadership identity during times of crisis based on interviews with college and university presidents.     

Art work or money: Conflicts in the construction of a creative identity

The identity projects of novice creative practitioners must take account of the economy of art work. It has been suggested ( McRobbie, 2002a ) that in the contemporary cultural industries in the UK, a new understanding of the connection between creative work and money has replaced past ‘anti‐commercial’ notions. This claim is investigated through a narrative‐discursive analysis of interviews from a longitudinal study with current and recent Art and Design postgraduates. Their ongoing identity projects are shaped by established understandings of creative work and the prospects it offers for earning and employment, and also by more local discursive resources given by personal life contexts. An analysis of two interviews with a single speaker shows how these resources are taken up within her ongoing and distinctive identity project. Both old and new repertoires of art and money are in play in her talk. She must negotiate dilemmas and potentially troubled positionings in order to reconcile a creative identity with relationships and responsibilities towards others. Coherence is only achieved momentarily and is disrupted by new life circumstances. By investigating an identity project at the level of talk, the analysis shows the complexity of the speaker's work to construct and claim a creative identity.     

Caribbean Exchanges: Slavery and the Transformation of English Society, 1640–1700

This article argues that the terms of identity claimed by and ascribed to Africans and their descendants in the Americas during the era of the trans-Atlantic slave trade functioned less as claims of provenance than as complicated, shifting and highly contested languages of political logic. Focusing on the ‘Kromanti’ identity associated with all major acts of resistance and maroonage in the eighteenth-century British- and Dutch-colonized Caribbean, this article connects a strategy developed by the Asante state for coping with a particular moment of beheading of the body politic in 1717 to oath-taking strategies employed by maroons of diverse origins to reconstitute viable communities. Examining the ways in which political claims were made through a language of Obeah, or social health and healing, this article argues that ritual practices comprised the discursive field of political action for eighteenth-century Africans and their descendants in Jamaica and beyond.     

English as a medium of instruction and the discursive construction of elite identity

Debates over medium of instruction, as ideological skirmishes, showcase discursive identity construction, reproduction, and contestation by different social groups. Drawing on such debates in letters to the editor and internet‐based newsgroup posts written by Bangladeshi English‐medium (EM) and Bangla‐medium (BM) educated writers, this article examines the construction of elite identity by the EM educated group. It illustrates how this group drew on changing discourses of elitism, language ideologies, and other identity resources to construct self‐identity that emphasized the achievement of qualifications and attributes rather than unearned social privilege, and how the territorially bound elite identity was transformed into deterritorialized cosmopolitan identity in the process. The article contributes to our understanding of the relationship between language, identity, and society by illustrating struggles for identity and status maintenance in education that is increasingly being dominated by English and English as a medium of instruction under the influence of neoliberal globalization. It also suggests how English and national languages may relate to (post)colonialism, nationalism, national identity, and social class in a globalized world.     

Invisible to Themselves or Negotiating Identity? The Interactional Management of 'Being Intellectually Disabled'

There seems to be a professional (and perhaps societal) consensus that the identity label of 'intellectual disabled' is an aversive, even 'toxic' one. Indeed, Todd & Shearn (1995, 1997) have advanced the suggestion that parents' concerns over the toxicity of the label led them to bring up their children in ignorance of their disabilities, and thus produce people who are 'invisible to themselves'. However, drawing on work in discursive psychology, we argue that their data (and further data from our own work) suggests rather that the social identity of 'being intellectually disabled', and its management in talk, is considerably more fluid and dynamic than the static characteristic of self implied by the construct of an all-embracing, 'toxic', identity. A person with an intellectual disability can, like any other, avow or disavow such an identity according to the demands of the situation in which they find themselves.     

The ‘Feminine Advantage’: A Discursive Analysis of the Invisibility of Older Women Workers

This article discusses the overlap of gender and age identity and its implications in a specific political context — a public inquiry into the problems facing the older unemployed. Using discourse analysis, it examines how ‘older worker’ identity is socially constructed in this setting. At the beginning of the inquiry, fundamentally gendered versions of ‘older worker’ identity were initially constructed, yet by its conclusion, female versions had disappeared. The analysis shows that this ‘invisibility’ of female ‘older worker’ identity is the outcome of a central discursive struggle for recognition of older male workers as a disadvantaged group in the labour market. This ‘disadvantaged’ status is achieved by constructing a companion version of ‘feminine advantage’ in the search for employment. The article discusses the complexity of discursive processes through which this invisibility is accomplished and its implications for those targeted by female and male older worker identity.     

Ideological or religious? Contending visions on the future of Alevi identity

Establishing a coherent collective identity within the modern urban context among people who have different ideological, social and religious orientations, and social and economic backgrounds, is an ongoing struggle within the Alevi community in Turkey. This study tries to understand how alternative positions on Alevi identity dynamically construct the boundaries, moral contents and the new shape of Alevi identity in modern urban contexts through use of various discursive resources. At least two main contending ‘positions’ on Alevi identity try to institutionalise Alevi identity in modern urban contexts, which are ‘Ideological Position’ and ‘Religious Position’. Those discourse positions constitute different visions about the past and the future of the Alevi community as well as the cultural and the political boundaries of Alevi identity. More importantly, those positions resonate in ordinary citizens’ life stories as well as group narratives. This study utilises the analytical frame of ‘positioning theory’ to shed light on the complexities of identity negotiation.     

Discursive Struggles Animating Individuals’ Talk About Their Parents’ Coming Out as Lesbian or Gay

The goal in the present study was to understand the discourses that animate children’s talk about having a parent come out and how these discourses interplay to create meaning. Data were gathered through 20 in-depth interviews with adults who remembered a parent coming out to them as lesbian or gay. One discursive struggle animated the participants’ talk about their parents’ coming out: the discourse of lesbian and gay identity as wrong vs. the discourse of lesbian and gay identity as acceptable. Analysis of participants’ talk about their familial identities revealed a range of avenues for resisting the negative discourses regarding lesbian and gay identities. The findings highlight discursive power in participants’ talk about their familial identities and how participants organize the conflicting messages they receive in their culture and in relationships regarding family identities.     

Discursive Psychology and Educational Technology: Beyond the Cognitive Revolution

As an alternative to dominant cognitive-constructivist approaches to educational technology, this article makes the case for what has been termed a discursive, or postcognitive, psychological research paradigm. It does so by adapting discursive psychological analyses of conversational activity to the study of educational technology use. It applies these modified techniques specifically to discursive interactions with chatbots or intelligent agents, and to the theories commonly associated with them. In doing so, it presents a critique of notions of human–computer “indistinguishability” or equality as they have been articulated from Alan Turing to Reeves and Nass, and it sketches an alternative account of the potential and limitations of this technology. In divergence from Turing and Reeves and Nass, human discourse generated through encounters with natural language interfaces is seen as emphasizing the issue of conversation itself, foregrounding the achievement of common discursive aims and projects, rather than illuminating the internal states of either interlocutor. Mind and cognition, correspondingly, are revealed as phenomena “accomplished” through contingent social activity, rather than as computational processes concealed within or distributed between mind and machine.     

Performative identity regulation in rehabilitative home care work: an analysis of how experts’ embodied mediation of the managerial ideology ‘activates’ new frontline identities

ABSTRACT

This article explores how therapists when introduced as new so-called frontline ‘experts’ in home care work, become both discursive and embodied mediators for the managerial ideology of rehabilitation, and how their presence regulates the care aides’ subjectivities at work. We show how the managerial discourse of rehabilitation mobilizes the care aides to transform their identity from traditional nurturing to rehabilitation, as a result of promoting the latter as more professional. While the traditional managers/nurses promote the identity transfer through more classic discursive regulation at a distance from ‘the office’, the therapists do so through what we label performative regulation. Performative regulation is exercised by the therapists performing the desired role at the frontline and thus embodies the ideal and transfers it by embodied practices, not directives. With this notion of performative regulation, the article emphasizes the material, physical, embodied and performative dimensions of professional identity regulation.     

‘Class’, ‘Race’ and Language: imagining China and the discourse on the category ‘Han’ in the writing of Marxist revolutionary Qu Qiubai (1899–1935)

This study investigates the discursive peregrinations of the ‘Han’ category in the writings of the Chinese revolutionary, theoretician and activist Qu Qiubai. In the papers he wrote at the beginning of the 1930s dealing with the questions of language and writing, the author made singular use of the concept ‘Han’ to talk about the language/writing of the ‘Han’ (Hanzi, Hanyu) as a racial or ethnic group (Hanzu). Qu elaborated a discourse which articulated and mobilized, sometimes in a contradictory manner, the ‘Han’ category both as a ‘race’ and as a social class. Going beyond the race/class dialectic, I will try to show that these texts question the territorial, cultural and ethnic boundaries of ‘China’ and its homogeneity. Following this argument, this paper demonstrates how Qu's attempt to define ‘Chinese language(s)’ helps us to elucidate the complex articulation between China as a discursive and spatial category, the ‘Han’ category, and the other nationalities in the Chinese space. By questioning the homogeneity of the linguistic identity of China, using the word zhongguohua, Qu Qiubai unveiled an unstable and fragile imaginary relative to China and its so-called majority ethnic group, the Han.     

Contested Notions of Issue Identity in International Public Relations: A Case Study

The Open University's circuit of culture model, which comprises a melding of critical or cultural and postmodern perspectives, encompasses 5 central discursive moments: regulation, production, consumption, representation, and identity. Using the World Health Organization's smallpox eradication campaign as a case study, we gathered data from a wide variety and in-depth collection of materials to examine how the moment of identity informs our understanding of international public relations practice and theory by recasting identity as a central, discursive concept within public relations.