关于天津城市形象文化品位的思考

近些年来,伴随着城市建设的加快,人们环境质量意识的提高,经济与环境协调发展观念日渐深入人心,城市形象问题日益受到理论界与实际部门的关注。不少地区和城市包括天津都提出了城市形象建设相关目标和任务。城市形象建设是一个系统工程,涉及到方方面面的工作,而文化品位则是其中最为重要的问题之     

天津城市形象建议刍议

对于一个城市来说,其形象建设非常重要,从某种意义上说,城市形象建设比企业、公司和团体的形象建设更重要。城市形象包括的范围很广,本文是从城市形态出发就天津的城市形象建设问题展开讨论。 一个城镇所处的环境自然景观是构成城市特色的重要方面。海河既是天津城市的轴线,又是天津的象征,更是天津的城市特色所在。因此,如何以海河为轴线,创造独具天津特色的城市形象,是塑造天津良好城市形象的关键所在。     

浅论天津城市形象的塑造

改革开放以来,伴随着城市建设的快速发展和城区面貌的改观,各种问题也接踵而至,由所谓现代化建设而形成的“方盒子”建筑和“千城一面”的城市景观,使城市形象和特色消失殆尽。另一方面,随着物质文化生活水平的提高,人们对环境质量和水平的要求也越来越高,建设和拥有清洁、干净、整齐、漂亮的市容形象也成为城市内部居民、外地人员和投资者的普遍要求。城市形象开始成为一种新的生产力,成为增强城市竞争力、促进城市可持续发展的重要手段。对天津而言,要想在激烈的城市竞争中处于不败之地,保持和发扬其现代化大都市的风采,为广大城市居民和外来者提供一个舒适的生产和生活环境,就应积极开展面向21世纪的天津城市形象的研究工作。本文将在分析现阶段天津城市形象的现状特征、问题的基础上,根据天津城市的特点,概括出其城市形象的目标定位及其建设主题和重点。     

城市形象的文化解读

城市形象是人们从不同层面对城市的印象和体验,是城市文化内涵的一种外在化表现.城市形象既包括物化的硬件系统,也包括非物化的软件系统,是硬件和软件、有形和无形的完美结合.由于文化是分层次的,因此城市形象作为一种文化形象也是分层次的.城市形象的外层为城市形体形象,主要指城市的建筑形象、景观艺术形象和环境形象;城市形象的中层为城市行为形象,主要指城市的管理形象、服务形象和企业形象;城市形象的内层为城市精神形象,主要指市民精神、城市精神和城市理想,它是城市形象的内核和灵魂.解读城市形象的文化内涵,对于塑造良好的城市形象至关重要.     

文化资本、文化多样性与社会网络资本

社会学家对文化资本的研究兴趣 ,很大程度上是引发于布迪厄关于阶级与文化的关系的研究 (Ｂｏｕｒｄｉｅｕ ,1 984)。在布迪厄看来 ,社会的分化基本可以从两个维度考察 ,即经济资本和文化资本。人们社会地位的高下与经济资本和文化资本的拥有和分布状况相关。其所谓文化资本 (ｃｕｌｔｕｒｅｃａｐｉｔａｌ)就是指对社会上层文化 (ｈｉｇｈｓｔａｔｕｓｃｕｌｔｕｒｅ)的熟悉和掌握程度 ,它包括各种符合上层文化的行为、惯习和态度。由于一个社会占统治地位的文化准则是由社会上层所制定和把持的 ,所以那些能显示上层阶级身份的风格、品味偏…     

文化:城市形象的灵魂

随着社会的进步和城市功能的扩展,城市形象对城市的发展已显得越来越重要。城市形象代表着一种城市文化。这种文化是以城市市民为主体的参与型和消费型的文化。一座城市的形象如何,同时意味着该市市民文化消费的水平和质量。人类已经逐渐进入文化消费时代,良好的城市形象意味着城市拥有文化竞争优势,且有较强的知名度,更大的影响力和吸引力,在促进城市经贸往来,文化交流上将有更大作为。因此,塑造有特色的城市形象,是时代赋予的重要任务,意义重大。     

城市形象设计与城市形象表达研究

一、城市形象设计的理论背景发源于欧美的“城市美化运动”强调规则、几何及古典和唯美主义,尤其强调把这种城市的规整化和形象设计作为改善城市物质环境和提高社会秩序及道德水平的主要途径。尽管“城市美化运动”给我们留下了沉痛的教训,但是其初衷并不是错误的。从积极的方面讲,它促进了城市设计各学科的发展,改善了城市形象,也促进了景观和城市规划设计师队伍的形成。城市形象设计就是在城市美化运动的背景下发展起来的。从倡导者的愿望来说,城市美化应包括至少以下几个方面的内容:第一是“城市艺术”,即通过增加城市公共艺术品,包括建…     

公益广告与城市形象

几乎99%的广告主和广告从业人员均更为关注商业广告及带来的经济效益,这自然无可厚非。然对广告园中的一朵奇葩——公益广告及社会效益却缺乏应有的关爱。本文试图从公益广告本身的特点研究出发,从目前公益广告发展中存在的问题为突破口来研究公益广告与城市形象的关系,探讨公益广告在构筑健康城市形象过程中的地位和作用。探索一条     

浅谈文化创意产业与资本

文化创意形成的产业经济,必然要用经济的方式来进行生产,这种生产是通过投资来实现产品和服务以获取经济利益的有组织的活动.面对这样的问题就要揭示文化创意产业的概念、理论、生产要素和结构,以及在资本投入和产品中涉及的物质资本、文化资本和组织资本.文化创意产业就是通过文化资本投入而生成的生产和运营的产业,其资产的评估和测量也应以文化资本为核心.     

城市形象与政府公关

城市形象,就是一个城市的内外部公众对该城市的内在综合实力、外显活力和未来发展前景的综合评价和总体印象。城市形象建设作为促进城市发展的重要手段,自始至终都离不开城市政府的支持和领导,离不开政府公关的贯彻与实施。因此,从政府公关的角度探讨城市形象建设问题,具有重要的理论和实践意义。     

物质城市与文化城市

我国现在正处于从农业社会向工业社会的转型期,随着工业化而来的是城市化。城市化面临的首要问题就是建设什么样的城市。城市是人类创造的,是一种文明,我们称之为城市文明。要了解城市文明的发展趋势,就先要了解人类文明的发展趋势。     

天津:城市定位与城市功能

进入新世纪之后,天津重新明确了自身的定位--建设现代化国际港口大都市.这一目标何时才能实现?这是许多人关心的问题.本文拟从城市功能的研究入手,对这一问题进行一次尝试性的预测.     

Social order,cultural capital and citizenship*

The question of whether education should be seen as an instrument of social order is an old topic in the social sciences. There exist several theories concerning this question. Two of these rival theories are dealt with in this paper. On the basis of each, historical data have been looked at anew and empirical research has been carried out into the prevailing conditions in the Netherlands. On the basis of the first theory, which was inspired by Bourdieu and which concerns economic, cultural (including educational) and social capital, data on the Dutch history between the seventeenth and the nineteenth centuries have been reanalysed with respect to the attitude of the diverse sections of the dominant class towards culture in general and the university in particular. Dutch history can be regarded as a national variant of the universal tensions between ‘culture’and ‘knowledge’and between ‘culture’and ‘economics’in human societies. On the basis of Bourdieu's theory it is assumed that under the prevailing social conditions elementary schools will differ in ‘educational status’in the schools market. Empirical investigation confirms this hypothesis. The ‘educational status’of elementary schools mediates (reproduces) almost all of the influence of the childrens’social background on their school career, and reinforces this influence. On the basis of the second theory, which is based on the work of Meyer, Boli and Ramirez, data on the Dutch history in the Enlightenment period have been reanalysed with respect to the rise of mass education. These historical data give substantial evidence to the theory that the construction of the nation-state is of decisive importance for the rise of mass education. Our empirical investigation, however, does not confirm the hypothesis that in the actual situation elementary schools differ in ‘comprehensiveness’. Neither schools nor parents are oriented towards integration. Rather, the contrasts seem to be getting sharper in the 1980s and the schools as well as the social classes seem to be distancing themselves further from each other. Various sections of the dominant class are busy strengthening their position of power in education. In short, the use of schools to constitute citizens does not lessen the pressure towards differentiation. Thus, the theory of Boli and Ramirez explains the rise of mass education, but cannot explain its social class bound form, a fact that can be explained very well by Bourdieu's theory. Therefore the theories of both Bourdieu and Boli and Ramirez should be regarded not as rivalizing, but as complementary.     

城市市政、公用基础设施投融资中的资本市场利用

一、基本思路根据宏观经济的内外部环境、国内外资本市场的不同运作方式与约束条件,以及市政、公用基础设施的特点,我们认为利用资本市场进行市政、公用基础设施投融资的基本思路应该是:进一步解放思想、拓展视野,紧紧依托境内外资本市场,精心选择适宜性项目,充分利用现有投融资工具,不断探索创新投融资方式,有效盘活市政、公用基础设施资产,以最低的成本和最小的风险筹措更多的城建资金,以在新的历史时期形成城市建设资金的良性循环,并加快实现城市建设的现代化目标。在这个基本思路中,解放思想、拓     

斯特拉斯堡——法国著名的旅游文化城市

斯特拉斯堡位于法国东北角,与德国交界,人口25万,现在是法国阿尔萨斯省的首府。它和威尼斯一样被联合国教科文组织列为世界文化遗产。步入这个城市,你就会感到这个城市鲜明的个性:既是德法两个民族文化的交汇之地,又是以历史文化为特色的旅游城市。     

城市公园建设的文化资本——兼论长沙橘子洲规划的文化再塑

对于一个城市来说,公园犹如一颗明珠镶嵌在这个拥挤的世界里,点缀着美丽的城市,使之锦上添花,魅力无穷.公园给予人们心旷神怡的心境,给予人们休闲、纳凉、散步的好去处,然而,公园建设发展到今天已步履维艰.     

Gender, home and family in cultural capital theory

The paper argues that Bourdieu's stress on early familiarization for the highest value of cultural capital is closely linked to his idea, strongly emphasized in Distinction, about the role of family and domestic life for individual development and social positions. The role of women, as mothers and homemakers, is crucial in this process. Yet, Bourdieu defines social origin as deriving from the father. The centrality to Bourdieu's thinking of a resilient traditional pattern of masculine domination and feminine submission constitutive of the Western gender habitus explains both his stress on ‘normalcy’ for the production of legitimate dispositions, and his resistance to incorporating into his thinking the implications of recent transformations in home family living, which have destabilized the gender order. It is thus important to consider contemporary feminist analyses of the family and home life and their significance for a renewed theory of cultural capital. The paper considers two sets of literature. Firstly, it addresses the manners in which home and family are conceptualized in Bourdieu's key texts where these issues were prominent in the development of his thinking on cultural capital. The second set of literature includes texts by feminist academics in the fields of family, gender and the body, which analyse the destabilizing of the gender order and everyday family living in contemporary society. Two questions are addressed on the basis of these reflections: (1) Is cultural capital an individual or a household resource? (2) How does cultural capital relate to personal interdependencies at the level of family and households?     

塑造城市品牌提升城市核心竞争力

一、城市品牌的内涵 品牌,顾名思义是商品的标牌.为了让顾客对商品本身有所识别、有所关注、有所喜爱,商品生产者就对其商品冠以特有的名称,并予以公开注册,以区别于同类的商品.这就是商品的牌号,也称为品牌.当某一品牌商品得到广大顾客和社会的认知、喜爱和追逐时,品牌就会使商品在原有价值的基础上,增加附加值,这就产生了品牌的价值.美国市场营销协会(AMA)对品牌的定义是:品牌是一种名称、术语、标记、符号或设计,或是它们的组合运用,其目的是借以辨认某个销售者,或某群销售者的产品及服务,并使之与竞争对手的产品和服务区别开来.     

Mediating production and consumption: cultural capital and 'cultural workers'

This paper examines recent debates about the role of what Bourdieu termed cultural intermediaries in the formation and reproduction of the relations of cultural capital. Workers in the cultural or creative industries were given a central place in Bourdieu's schema in the creation of hierarchies of value in the production and consumption of symbolic goods. Subsequent writers about the apparent emergence of a creative economy (Lash and Urry 1994; Featherstone 1991) have given workers involved in the production and distribution of cultural goods a pivotal place in the development of late or post-modernity. More recent work (Negus 2002; Nixon and du Gay 2002) has criticized the validity and coherence of the term as it has come to be understood and called for more rigour in its definition and use. This paper adds to this debate by considering the book trade as a space in which the gap between production and consumption of cultural goods is mediated. It suggests that cultural intermediaries, as cultural workers, are engaged in the reproduction of the cultural aspects of social class by 'shoring up' their insecure position in the relations of cultural capital, rather than simply being the taste leaders of a reflexive modernity.