Restructuring Uganda's Coffee Industry: Why Going Back to Basics Matters

After experiencing a boom during the mid‐1990s, the performance of Uganda's coffee industry has been disappointing. Most existing analysis sees the sector's problems as quality deterioration, a poor marketing position in the global market, a weak regulatory framework, and poor infrastructure. Recommendations range from setting up a coffee auction to increasing the share of specialty coffees. This article concludes that such advice has been largely inconsistent with the stylised facts of the Uganda coffee industry, and it argues that coffee wilt disease and the effectiveness of the coffee replanting programme are the two key issues on which policymakers and the donor community should focus their activities and allocate their resources.     

Community Ventures and Access to Markets: The Role of Intermediaries in Marketing Rural Tourism Products

Many community‐based tourism ventures face marketing problems similar to those of other rural producers. They depend on intermediaries, such as private companies, membership organisations, public sector institutions and non‐governmental organisations, to facilitate market access. The article analyses the strengths and weaknesses of each type of intermediary, based on different levels of marketing support. Reflecting discussions about marketing assistance in other rural sectors, it argues that intermediary institutions have different areas of expertise and experience different constraints in terms of capacity‐building, marketing know‐how, financial resources and overall livelihood impacts. Instead of pursuing individual support strategies, it is therefore necessary to develop combined approaches of marketing assistance, depending on location, tourism resources and existing organisational structures.     

Self-perceived Age and Attitudes Toward Marketing of Older Consumers in China

Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers’ behavior. This article defines the gray market in China, investigates the factors that affect the differences between older consumers’ self-perceived age and life age, and analyzes the influence of self-perceived age on older Chinese consumers’ behavior. In this study, 1,120 older consumers were randomly selected from six cities in China. Findings show that over half of the respondents feel younger than their actual life age. Related marketing strategies are discussed.     

Making Strategic Communications Work to Prevent Elder Abuse

ABSTRACT

With more and more noise hitting the public, more tasks to accomplish, and limited resources, elder abuse prevention organizations must speak with one voice and act in solid partnership. This article touches on processes, systems, procedures, and resources necessary to develop strategic communications plans that are single in strategy and consistent in objectives and image. While the problem of elder abuse has been primarily covered in the academic and health professional press, this article focuses on the usage of mainstream marketing and communications principles to offer suggestions on how to achieve broad national awareness of the issues.     

Factors contributing to the subjective quality of life of the chronic mentally ill.

Although the deinstitutionalization of the seriously mentally ill has been severely criticized, the success of some model community programs shows that community care can enhance patients' quality of life. We lack specific knowledge, however, about the components that make these programs effective, and why. A theoretical framework for identifying these critical components is proposed. Services can enhance life satisfaction by increasing individuals' actual power through economic resources or status, thus enhancing their perceptions of mastery. An internal evaluation of a model program provides support for this hypothesis. One hundred and fifty-seven patients were interviewed about services, quality of life, and perceptions of mastery. Results show that services providing economic resources and an empowerment approach to service delivery are significantly related to overall quality of life. Furthermore, perceptions of mastery account for the impact of these components on life satisfaction. These findings suggest interventions that can be adopted by a wide range of mental health programs for the improvement of the quality of life of the chronic mentally ill.     

Moderators of Stress in Salvadoran Refugees: The Role of Social and Personal Resources1

Refugee research has tended to focus exclusively on the mental health consequences of migration with little attention being devoted to factors that facilitate adjustment. Recently, several cross‐cultural researchers have suggested that the growing literature on moderators of stress may elucidate why some migrants experience adverse effects whereas others remain relatively unscathed. This study examines the moderating effects of social and personal resources on the relationship between stress and subjective well‐being in 60 recently‐arrived and 60 established Salvadoran refugees in Canada. The participants completed a questionnaire that included scales pertaining to stress (life events, hassles, migration‐related events), resources (social support, locus of control, self‐esteem) and well‐being (quality of life, life satisfaction). Varying results were found for both groups. For Recent Refugees, personal resources were found to moderate migration stress. In particular, locus of control buffered the relationships between migration stress and quality of life and life satisfaction, whereas self‐esteem buffered the migration stress‐quality of life relation. For Established Refugees, social support and self‐esteem moderated the relationship between life events and life satisfaction. In addition, social support buffered the effects of hassles on quality of life. The findings underscore the relevance of integrating more firmly the study of refugee adjustment with current developments in stress research.     

Family,welfare state generosity and the vulnerability of older adults: A cross-national study

The availability of family can be considered a protective factor for aging well. In this article, we examine to what extent the family situation of older people creates vulnerability with respect to their quality of life. Because not everyone is vulnerable to the same degree, we try to identify the conditions under which older people benefit more from having family resources. Based on the resources perspective, we argue that the impact of family resources on life satisfaction is stronger for older people with fewer resources at both the individual level (material, physical and non-familial social resources) and the country level (welfare state services targeted at older adults). To test our hypotheses we make use of the fourth wave of the European Values Study, and the MULTILINKS Social Policy Indicators database. In general our data offer support for the idea that the presence of intimate family ties (with partner and children) can be considered an important resource for achieving psychological well-being, whereas their absence or loss may act as a constraint. Our vulnerability argument is partly supported by the findings. Partner resources are more important for the life satisfaction of older people with a low education and health problems. Similarly, having children only improves the life-satisfaction of lower educated older adults. However, family resources are not more important for older people with fewer material resources or for older people living in countries with low services levels targeted at older adults.     

Images and Strategic Corporate and Marketing Planning

This article reviews the concept of images in marketing. The marketing literature identifies two levels of images: brand images and corporate images. At the brand level, corporations address the extent to which each marketing instrument contributes to the brand image and the extent to which that image enhances desired economic behavior of markets. Corporate images include brand images, but they also consist of factors such as the quality of management, corporate leadership, and employee orientation. Corporations must harmonize their brand and corporate images. They also must bring their perceived self-images into harmony with those of all relevant publics. To harmonize these images, the planning of marketing and public relations should be integrated at the level of strategic management. Corporate leadership can detect the overlapping requirements of the market and society only by combining marketing and public relations under the common roof of strategic corporate planning and by making them equal instruments of management.     

Gambling,Drinking and Quality of Life: Evidence from Macao and Australia

The investigation of the interface between psychological constructs, compulsive consumption of alcohol and pathological gambling is an important avenue for development of future initiatives in social marketing or prevention programs. This cross-cultural study attempts to bridge the gap in literature by providing an evaluation of the predictive ability of psychological variables such as gambling urge, gambling-related erroneous cognitions and comorbid alcohol consumption on pathological gambling behaviour and its impact on overall quality of life indicators. Participants consist of 445 Macao and Australian young adults (Mean age = 23 years). Results indicate that probable pathological gamblers as compared with non-gamblers reported significantly lower quality of life in all domains—physical health, psychological well-being, social relationships and environment. Adults who drank more alcohol and have stronger erroneous cognitions evidenced higher pathological gambling behavior. Our research model fits both cohorts and interestingly, erroneous gambling-related cognitions serve as a full mediator for the predictive relationship between gambling urge and pathological gambling in the Macao sample, but serve as a partial mediator in the Australian sample. Targeting erroneous cognitions in future social marketing or preventive campaigns should demonstrate to be an important strategy in reducing the effects of urge to gamble among at-risk individuals. Further implications for the industry, marketing and governmental strategies are discussed.     

Gray and green?: Stewardship and sustainability in an aging society

The natural environment has been a missing part of the context in public policy forums and educational programs when discussing the implications of an aging society. We believe that stewardship and the sustainability of natural resources should be considered in addition to economics and health care when addressing the themes of well-being and quality of life for future generations. This article presents on overview of the usage of the concept environment in aging studies and presents critically important concepts such as sustainability, stewardship, natural capital, carrying capacity, and ecological footprint in recognizing the relevancy of including the natural environment in discussions about our aging society. Also we propose directions for future research and discuss advocacy and organizational activities related to ecology and aging studies.     

The steps in preparing the marketing plan

The key factor of your business successful is the market your business, that is why it is vitally important to develop a solid, workable marketing plan. A marketing plan is a plan for using the marketing resources that you have to achieve your marketing objectives. Before the preparation of the marketing plan the entrepreneur will need to complete the industry analysis section of the business plan.     

An Elixir for Development? Olive Oil Policies and Poverty Alleviation in the Middle East and North Africa

The evolution of olive oil markets has sparked interest in policies that promote olive oil as a means of inducing rural development across the Middle East and North Africa. This article describes policies that link olive oil markets to rural development in Morocco, Syria and Tunisia and evaluate their effectiveness. It uses a framework that combines producer heterogeneity and market differentiation to describe how rural poverty impacts will be shaped by production, quality and marketing constraints. While the flow of olive oil from producers to the market may have increased, that of information and incentives in the reverse direction is still limited, something that too few olive oil policies aim to improve.     

Market Liberalisation,Vertical Integration and Price Behaviour in Tanzania's Coffee Auction

Whether market liberalisation can promote agricultural development in Africa depends on how well existing institutions can facilitate trade by private agents. This article assesses the performance of the Tanzania coffee marketing system after liberalisation and the emergence of private, vertically integrated exporters (VIEs). Increasing producer prices, declining marketing margins, and the continued provision of a useful auction for coffee that is delivered by traders who are not VIEs all suggest a degree of success for liberalisation. The presence of VIEs seems to have provided investment to reduce marketing costs, whilst a sufficient number of competing firms has limited non‐competitive behaviour in the market for coffee that is traded at the auction by non‐VIEs.     

Quality certification, regulation and power in fair trade

This article examines governance changes and shifting power relations within the fair-labelling network. These shifts are framed analytically by reference to broader changes in the agrofoods sector tied to the increasingly key role played by quality relations and standards in the production and marketing of food. The author argues that evident trends such as a growing complexity of fair-labelling markets, the centralization of its regulating bodies, and the normalization of certification processes have altered power relations to the detriment of small producers. In addition, and at the same time, this ‘fair’ market niche has become more desirable to dominant market actors leading to a combination of factors that has triggered a broad debate within fair trade with respect to the definition and mission of the fair-trade network.     

The quality of sustainability: Agroecological partnerships and the geographic branding of California winegrapes

Quality and sustainability are both socially constructed, ambiguous terms, but they have not been heretofore linked in the rural studies literature. The “quality turn” has received particular attention from researchers for its potential to organize linkages among various forces in agrofood systems, providing more income to producers by appealing to affluent, reflexive consumers. A distinct line of rural research has attended to the challenge of agro-environmental pollution and regulation, but this research trajectory has been subsumed under the broader paradigm of sustainability. This article seeks to contribute to discussions about quality in the agrofood sector by analyzing the potential of fusing rural resource protection practices with place-based marketing of enhanced quality, drawing from an empirical study of the California winegrape industry. In several California commodities, agroecological partnerships are becoming the chief vehicle for extending sustainable agricultural practices. California's winegrape farmers have undertaken more partnerships to greater effect than those of any other US crop, and they are now discursively linking their sustainable farming practices, environmental quality, and wine quality. This marks a new linkage of two heretofore discrete social imaginaries. This article argues that “quality” is a term that can conceptually link increasing consumer demand for differentiated product taste with increasing regulatory pressure for environmental protection. Synergistic benefits from such a linkage have the potential to strengthen rural development initiatives. Making progress toward sustainability requires collective action on the part of producers, and in some commodities, may mesh well with efforts to enhance foodstuff quality.     

The impact of attitude strength on customer-oriented priority setting by decision-makers: An empirical investigation

A key question in marketing decision-making pertains to what makes decision-makers focus on various types of information in different ways. Particularly in relation to a key marketing and management variable such as customer satisfaction this is an important issue. Costly derived customer satisfaction measures need to provide customer-oriented guidance regarding where to prioritise. Traditional research on intelligence use has mainly focused on objective research attributes, such as research quality. In this article, however, we will adopt the idea that decision-makers weigh information differently based on their perception of its relevance. With respect to crucial customer satisfaction information this represents an exciting, but nevertheless unexplored field of research. The results of latent variable modelling show that the strength of decision-makers’ attitudes toward customer satisfaction leads to a differentiated usage of satisfaction intelligence. By taking this into consideration, management and intelligence providers will be able to more effectively disseminate customer satisfaction information and facilitate a more customer-oriented perspective within firms.     

Migrant family visits and the life course: interrelationships between age,capacity and desire

Migrant visits to the country of origin play a crucial role in transnational family cohesion and migrant well‐being; the research on them so far has focused primarily on the relationship between migrant integration and transnational engagement. In this article, I extend the discussion by adding a life course perspective to Carling and Hoelscher's (2013) framework for studying transnational activities, which incorporates capacity and desire. I explore whether age has an independent effect on migrants' family visits and how it relates to socio‐economic resources, migration status and transnational ties. Using data from a survey of Peruvian migrants around the globe (n=7,741), I show that migrants' stage in the life course has a partial effect on their propensity to travel through the interrelationship between age, capacity and desire. The findings show that the capacity and desire of migrants to visit their country of origin are particularly strong after reaching retirement age, suggesting a favourable combination of resources at later stages in life. However, whether this expresses a positive approach to ageing, or is a strategy to balance transnational family obligations and to postpone return decisions, remains open for future research.     

Costs and benefits for farmers participating in innovative marketing channels for quality food products

The extra benefits and costs for farmers participating in six innovative marketing channels for quality products in Belgium are analysed. A theoretical model serves as an analytical device to structure the qualitative comparisons with the common marketing channel and with direct sale. The analysis is mainly qualitative, because many benefits and costs cannot be quantified exactly. In the analysis, transaction costs are explicitly taken into account because they constitute a real cost when switching from a common to an innovative marketing channel. In all six marketing channels, higher costs are compensated for by higher revenues due to higher prices and a higher turnover and by reduced uncertainty. These factors encourage farmers to enter quality food projects. In addition, we found that co-operation decreases transaction costs and that collective initiatives enable farmers to enter the pathway of quality food production without investing excessive labour or capital.     

Student healthcare needs, attitudes, and behavior: marketing implications for college health centers

This article presents the findings of a 1987 cross-institutional study of the healthcare needs, attitudes, and behavior of college students, based on a comprehensive survey of 1,050 students at three different institutions. The paper focuses on student health concerns, use of facilities, and healthcare knowledge and outlook. For each of these topics, the authors present their findings and discuss the marketing implications of these findings for college health centers. In order to increase utilization rates, match services with student needs, and make maximum use of resources, the authors suggest that college health centers may need to develop and promote programs and services that better address student healthcare concerns; investigate media alternatives and effectiveness; develop aggressive promotion messages; consider joint interinstitutional development of healthcare advertising; and train and develop staff through internal marketing seminars.     

An Inside‐Out Marketing Strategy for Innovation among Human Service Nonprofits in South Korea

In the increasingly competitive nonprofit market, innovation may be the only choice for survival among human service nonprofits. Considering the importance of service encounters and high dependence on human resources, internal marketing has potential as a management strategy to improve innovative activities in human service nonprofits. To examine the effect of internal marketing strategy focusing on employees, this study investigates the mediating effect of customer orientation in the pathway from internal marketing to innovation. The findings from 258 community‐based social service centers in South Korea support the positive impact of internal marketing on customer orientation and innovation, although the significant evidence for the mediating effect of customer orientation is not found. The current study suggests implications for practice and future research.