Connecting young adults to democracy via government social network sites

Young adults’ increasing disconnection with public affairs and heavy reliance on social media for political communication suggest a strategic use of social network sites (SNS) by the government to foster relationships with young citizens and to improve their citizenship. However, scholars and practitioners have not reached consensus about the exact influence of individuals’ experience with government SNS. Focusing on young eligible voters, this study proposes and tests a conceptual model that measures the perceptual, relational, and behavioral outcomes of public engagement with government agencies on SNS. Specifically, the findings revealed a positive influence of government SNS engagement on perceived government transparency, perceived political efficacy, and public participation but to varying degrees depending on the government level (e.g., federal, state, and local). This study suggests that there is limited influence of public engagement on the perceived government-citizen relationship quality through SNS. This empirical research demonstrates how a contextualized investigation of public engagement and relationship management provides insights into the role that SNS can play in connecting young adults to democracy.     

Seeking sincerity,finding forgiveness: YouTube apologies as image repair

Social media have become important communication tools for organizations and public figures, particularly in times of crisis. Public figures are frequently advised to use social media platforms to apologize to publics, and their apologies are often posted by news outlets or individual social media users. However, evidence suggests social media may function on an interpersonal level, yet traditional image repair strategies are based on a mass media model. Using image repair strategies based in theoretical frameworks from mass mediated and interpersonal communication, this research examined the verbal behaviors and emotions displayed by public figures apologizing on YouTube and the relationships these had to audience perceptions of sincerity and forgiveness as expressed via YouTube comments. Two studies analyzed 335 segments of video from 32 public apologies on YouTube spanning from 2009 to 2014, and 1971 posted responses. The interpersonal strategies and expression of emotions were largely unrelated to the perceptions of sincerity and forgiveness; and the image repair strategies were limited in their relatedness. However, the content of the comments, a majority of which focused on the reputation of the public figure, was associated with perceptions of sincerity. Reducing offensiveness was associated with perceptions of insincerity, as was the combination of reducing offensiveness, denial and evasion. Negative comments regarding the offender’s reputation were also associated with perceptions of insincerity. Audiences were non-forgiving if the apology was perceived as insincere, but forgiving if they perceived the apology as sincere. Implications of these results in relation to the practice and scholarship of public relations are discussed.     

Who are the social media influencers? A study of public perceptions of personality

Social media influencers (SMIs) represent a new type of independent third party endorser who shape audience attitudes through blogs, tweets, and the use of other social media. A mature public relations literature has identified the characteristics of effective spokespersons, but relatively little is known about audience perceptions of the SMI. A q-sort technique identified core perceived attributes of four sample SMIs. A better understanding of the perceived personality of SMIs provides tools for optimizing an organization's SMI capital.     

Dealing with the COVID-19 crisis: Theoretical application of social media analytics in government crisis management

Little theory-grounded research addresses how to use social media strategically in government public relations through machine learning. To fill this gap, we propose a way to optimize social media analytics to manage issues and crises by using the framework of attribution theory to analyze 360,861 tweets. In particular, we examined the attribution of crisis responsibility related to the spread of COVID-19 and its relations to the negative emotions of U.S. citizens on Twitter for six months (from January 20 to June 30, 2020). The results of this study showed that social media analytics is a valid tool to monitor how the spread of COVID-19 evolved from an issue to a crisis for the Trump administration. In addition, the federal government’s lack of response and inability to handle the outbreak led to citizens’ engagement and amplification of negative tweets that blamed the Trump White House. Theoretical and practical implications of the results are discussed.     

Public perceptions of public relations

Public relations has been portrayed in the media in a consistently negative manner over several decades, providing images that may become part of public perceptions. Perceptions about public relations affect the perceived credibility of the profession and influence whether people see public relations as valuable to society. Second-level agenda setting and cultivation theories purport that mass media contribute to beliefs about social reality by creating a cumulative, general consciousness upon which assumptions and judgments are based, suggesting that public perceptions about public relations would match media portrayal. Results of a telephone survey found public relations is perceived more positively than media portrayal would suggest. Respondents viewed public relations as an important activity that benefits society by providing information and disagree that it is damage control, an attempt to hide or disguise something, or a non-substantive activity. However, public relations is associated with publicity, media relations, and the attempt of an organization to advance its own agenda.     

Government websites and social media's influence on government-public relationships

Recent years have witnessed the increasing use of online media, such as websites, blogs, and social networking sites, by the government for various public relations purposes. These government communication channels are often regarded to promote democratic values and public trust in government by helping the government provide the public with information and respond to citizen inquires. Further, such channels help the public provide the government with feedback. This study questions whether individuals’ experience with government websites and social media do, in fact, influence their perception of the government-public relationship (represented by public trust in government). The results, which are based on a nationwide survey of more than 2000 American citizens, showed support for a positive relationship between this online experience and public trust in government. In particular, experiences with informational online services and social media were associated with greater trust in government at the local and state levels, while those with transactional online services conveyed greater trust in the federal government. However, successful experience with the channels was more important than the experience itself, and an unsuccessful experience could even backfire in terms of trust in government.     

上海政务微博影响力调查

当前微博在越来越多的公共事件中发挥着设置议题、快速传播、社会动员等社会功能,“微博问政”渐成热点,政府机构和官员也相继开设微博,将其作为信息发布的渠道、为民服务的平台、了解民意的手段和官民互动的空间。鉴此通过相关社会调查,整体把握上海政务微博的基本现状和主要特点,探讨其可能存在的问题,并提出相关对策,以促进上海政务微博的健康发展。     

Chinese youth performing identities and navigating belonging online

This paper examines the experiences of belonging of young Chinese internet users through an analysis of their online identity practices. Drawing on a qualitative research project about online citizenship practices of 31 young Chinese citizens from mainland China, I explore their experiences of belonging on two online platforms (Weibo and WeChat) and the identities formed and sustained through these experiences. The results show that young people experience different senses of belonging in different social media spaces. Their strategies in navigating these experiences are informed by (a) their perceptions of online spaces as private or public, and (b) using online identity performance as a supplement to or escape from identities in physical life. I argue that young Chinese internet users experience different senses of belonging by flexibly appropriating the affordances of social media platforms for communication and networking; these senses of belonging play a key role in forming and sustaining their identities, and are crucial for their wellbeing.     

The ‘proper’ way to spread ideas through social media: exploring the affordances and constraints of different social media platforms as perceived by Italian activists

Social media have become a relevant arena for different forms of civic engagement and activism. This article focuses on the affordances and constraints of different social media platforms as they are perceived by Italian activists. Instead of focusing on single protest movements, or on single platforms, we adopt a media ecological approach and consider a variety of environments where people can choose to express protest‐related content. Our main goal is to explore whether, and how, the affordances and constraints of different social media platforms are perceived by users, and how such perceived differences are integrated in everyday social media activities. To this end, we combined in‐depth interviews with an adapted version of the cognitive walkthrough and thinking aloud techniques. Respondents reported that they act on social media platforms according to specific representations of what each platform ‘is’, and how it works. Such perceptions affect users’ protest‐related social media practices. Although they perceive major social media platforms filtering strategies and are aware, to different extents, of their commodified nature, they report continuing to use them for activism‐related communication, often adopting an instrumental approach.     

The Role of Perceived Racial Discrimination in the Marriage Gap Between Black and White People

Abstract

Many explanations offered for the gap in marriage rates between Black and White people are economic and cultural. Less often considered are how racial social psychological factors influence marriage rates. In this study, we use critical race theory and the life course perspective to investigate how perceived racial discrimination impacts the likelihood of marriage for Black and White people. Data for the study are taken from the Portraits of American Life Study (N?=?678). The results of logistic regression analyses show that among people who report perceived racial discrimination, White people generally have a higher probability of being married compared to Black people. Analyses by age demonstrate that among younger adults, Black people who perceive racial discrimination are equally likely to be married as White people and have a higher probability of being married than Black people who do not report perceptions of racial discrimination. A negative influence on the odds of marriage related to perceived racial discrimination for Black people becomes clearer as respondents age. The findings highlight the importance of considering perceptions of racial discrimination to better understand the marriage gap between Black and White people across the life course.     

Congenial public, contrary press, and biased estimates of the climate of opinion

This field experiment focused on perceived public opinion about the use of primates in laboratory research. We used this contentious issue to examine the simultaneous effects of three hypothetical ideas-the hostile media perception, the persuasive press inference, and the projection bias-on partisan perceptions of public opinion. Our data supported the projection hypothesis but also confirmed that partisans on each side of the issue judged news articles to be biased in a disagreeable direction relative to judgments of those on the other side. The perception of relatively disagreeable media bias, in turn, influenced perceptions of public opinion. Results supported the hypothesis that people make inferences about the climate of opinion based on their reading of the news, especially the perceived slant of that news.     

Factors Influencing Uptake and Use of a New Health Information App for Young People

Abstract

When young people need health information they are increasingly likely to use online sources and health apps (applications). Yet, these are not necessarily well-designed, reliable or appropriate, and research has primarily focused on adult use. Our study is the first to use qualitative mixed methods (focus groups and interviews) to apply the Technology Acceptance Model (TAM) to understand 26 young people’s uptake and use of a new, clinically-approved health app (application) for 16–25?year olds. We found that perceived usefulness, perceived ease-of-use, social influences and trust, all differently impacted children and young people health-app acceptance and effectiveness. Implications for future research and young-person health-app development are discussed.     

Affective networks: how WeChat enhances Tencent’s digital business governance

An emerging body of literature has revealed that social media enhance digital business governance to facilitate Internet companies in generating profit throughout regulating the everyday lives of users. However, although existing debates are often contextualized in the West, little attention has been paid to China, where social media are widely used. To fill this knowledge gap, this article investigates the digital business governance practiced by Chinese Internet companies such as Tencent. Specifically, I employ an affective lens to analyze how WeChat, the most popular social media application launched by Tencent, allows this Internet company to influence users for its own business purposes. Chinese college students, which constitute a representative group of young people, were early adopters of WeChat, and they have led the trend of social media use in China. Based on a yearlong netnographic study of Chinese college students, the results reveal that the affective design of WeChat captured their attention and influenced their everyday practices. These results provide insight into how digital business governance operates in the Chinese context, in which authoritarianism and capitalism work closely together.     

Public Segmentation and Government–Public Relationship Building: A Cluster Analysis of Publics in the United States and 19 European Countries

The purposes of this study are (a) to suggest a model of public segmentation and (b) to examine each segment's level of trust in government. By using individuals’ cognitive perceptions of government and participation in social organizations, as well as media use and demographic characteristics, as public segmentation criteria, a cluster analysis of international survey datasets of the United States and 19 European countries generated 3 public segments in each country. The largest cluster, named the underserved inactive majority, and representing a low level of income and education, low interest in politics, low trust in others, low citizenship standards, and minimal social participation, contrasted with the smallest cluster, named the satisfied active public. The identified segments differed in trust in governmental institutions, which is a key indicator of the quality of government–public relationships. Overall, the underserved inactive majority reported the lowest trust in governmental institutions, whereas citizen trust among the satisfied active public was the highest. This study highlights the theoretical and practical values of broad-based public segmentation in government public relations from the relationship-building perspective of public relations, rather than from a problem-solving perspective. Additionally, some targeted strategies for government communicators to enhance each segment's public trust in government are proposed based on the findings of this study.     

Are we all equally at home socializing online? Cyberasociality and evidence for an unequal distribution of disdain for digitally-mediated sociality

Online social media are an increasingly important arena of social interaction. This rapid transition to digitally mediated sociality is far from trivial in both the consequences it engenders and the tensions it generates. In this paper, we find that some people do not take as readily to accepting digitally mediated sociality as others, and that this mode of connectivity appears fulfilling and engaging to some while it appears hollow and vacant to others due to variations in a personality disposition which we dub ‘cyberasociality' which was defined as the inability or unwillingness of some people to relate to others via social media as they do when physically present by Tufekci [2010. Who acquires friends through social media and why? Rich get richer versus seek and ye shall find. Proceedings of the fourth international conference on weblogs and social media, Washington, DC]. Using two purposive samples of college students (n?=?410 and n?=?417 completed surveys), we develop a scale to test cyberasociality as a construct. We show that cyberasociality is neither a mere reflection of offline sociability nor a proxy for other well-studied traits such as extraversion or neuroticism, nor a simple reflection of Internet experience or cohort effects. We find that cyberasociality impacts how people use digital social tools more than whether they use them, and that the cyberasocial are less likely to use platforms for digitally mediated social interaction to broaden their social networks or to forge new social ties online while they are equally likely to use digital channels for utilitarian purposes such as coordinating plans or finding out about class assignments. Such differences in dispositions toward online sociality hint toward new wrinkles, advantages and disadvantages for consequences of variations in Internet use.     

建设服务型政府,实现公共服务提供主体多元化

服务型政府将满足公民需求作为最高工作目标,不仅要求强化社会管理和公共服务职能,更需要通过体制机制创新来促进公共服务的有效供给。其中,公共服务的供给机制有效与否是政府不同层级和不同部门都要面对的普遍性问题。针对公共服务的混合性和复杂性,以及我国在公共服务提供方面的问题,参考发达国家的政府改革经验,我国应培育多元化的公共服务供给主体,通过将分散、异质性的服务需求与非规模化的服务供给对接来间接满足服务需求。多元化供给机制有利于发挥行政机制、市场机制和社会机制的各自优势,并实现三者的有机结合,从而有利于整合各种社会资源,满足公民的异质性公共服务需求。     

The Mobilization Against the 2005 Treaty Establishing a Constitution for Europe: A French Mobilization for Another Europe

ABSTRACT

Offering a contribution to cultural approaches to studying social movements, this paper explores how people incorporate social change efforts into broader self-projects. I use the contemporary abstinence pledge movement as an archetypal example of a lifestyle movement, a movement that advocates for lifestyle change as its primary challenge to perceived cultural problems. To capture the public face crafted by this movement, I coded complete website content for ten pledge organizations, as well as their print and social media presence. The data demonstrate: how pledge organizations explicitly target culture, rather than pressuring the state to enact policy change; how participants employ individualized tactics while still believing in their collective power to engender change; and that pledgers craft a moral self, engaging in ‘personal’ identity work. Expanding the lifestyle movement literature to think about outcomes and influence, I then show how pledgers contest perceptions of movement success, redefining effectiveness towards abstract, long-term, and subjective measures. I conclude by locating lifestyle movements in the context of late modernity and suggesting how theorists might use and further develop the concept in the future.     

Social messengers as the new frontier of organization-public engagement: A WeChat study

Mobile-based social messengers have overtaken social networking sites as the new frontier for organizations to engage online stakeholders. This study provides one of the earliest empirical investigations on the antecedents and relational outcomes of pubic engagement with companies via WeChat—one of the world’s most popular social messaging apps. Publics’ social messenger dependency and privacy perception of the medium are found to effectively drive public engagement, which in turn enhances organization-public relationships. Strategic guidelines based on the study findings are provided.     

Social media use, perceptions of decision-making power, and public relations roles

Public relations practitioners in this study who were more frequent users of social network sites and social media tools reported greater perceptions of their own structural, expert and prestige power. Forty of 115 members of a PRSA chapter responded to the survey request. In terms of day-to-day practice, the sample matched national samples of practitioners, with manager and technician questionnaire items loading on the exact same factors as in prior studies. However, those enacting predominantly manager roles did not differ significantly from those enacting predominately technician roles in social media use. This study points to the need for future research to examine more closely the use of social media in the daily roles of public relations practitioners.