The ‘proper’ way to spread ideas through social media: exploring the affordances and constraints of different social media platforms as perceived by Italian activists

Social media have become a relevant arena for different forms of civic engagement and activism. This article focuses on the affordances and constraints of different social media platforms as they are perceived by Italian activists. Instead of focusing on single protest movements, or on single platforms, we adopt a media ecological approach and consider a variety of environments where people can choose to express protest‐related content. Our main goal is to explore whether, and how, the affordances and constraints of different social media platforms are perceived by users, and how such perceived differences are integrated in everyday social media activities. To this end, we combined in‐depth interviews with an adapted version of the cognitive walkthrough and thinking aloud techniques. Respondents reported that they act on social media platforms according to specific representations of what each platform ‘is’, and how it works. Such perceptions affect users’ protest‐related social media practices. Although they perceive major social media platforms filtering strategies and are aware, to different extents, of their commodified nature, they report continuing to use them for activism‐related communication, often adopting an instrumental approach.     

Social media and political discussion: when online presence silences offline conversation

ABSTRACT

This paper explores the relationship between the use of social media, attitudinal strength, perceived opinion agreement with social ties, and willingness to discuss a political issue in different online and offline contexts. Unlike the anonymous environment of some Internet forums, social media are closely tied to the relationships and activities of everyday life. Social media increasingly make ties from offline contexts persistent online, and, because of the ambient nature of these technologies, awareness of the opinions, interests, and activities of social ties has become pervasive. As such, the use of social media is likely to affect everyday conversation about political issues in on- and offline contexts, including the home, workplace, social gatherings with friends, community meetings, and on social network sites (SNSs). Based on a national probability survey, we find that the use of SNSs (i.e., Facebook and Twitter) has a direct, negative relationship to deliberation in many offline settings. Some uses of these platforms are associated with having a lower, perceived opinion agreement with social ties. As part of a spiral of silence, this further reduces the willingness of social media users to join political conversations in some offline settings. Only those with the strongest attitudes on an issue are immune.     

‘Joy is resistance’: cross-platform resilience and (re)invention of Black oral culture online

ABSTRACT

Existing research has affirmed that Black people historically mastered oral communication strategies to resist subjugation and oppression by dominant groups, and have emerged as leaders in technological innovation. This article takes seriously Black users’ social media engagement and focuses particularly on Black joy online. We analyze a rich collection of discourse spanning both Twitter and Vine through which Black users utilize the affordances of both platforms to challenge dominant narratives that demean and dehumanize Black people. We argue that Black users seize upon the interplay of the applications to not only express and foster joy, but to extend historic legacies of Black oral culture and further cultivate contemporary strategies that leverage – but also transcend – the affordances of each platform.     

Generalizing from social media data: a formal theory approach

ABSTRACT

Researchers increasingly draw on social media data to answer big questions about social patterns and dynamics. However, as with any data source, social media data present both opportunities and significant challenges. One major critique of social media data is that the data are not generalizable outside of the platforms from which the data originate. Problems of generalizability stem from non-universal participation rates on various platforms, demographically biased samples, as well as limited access to data based on infrastructural constraints and/or user privacy practices. We suggest that instead of empirical generalizability, social media data are theoretically generalizable in the formal theory tradition. Through a case example in which we use YouTube comments to test and extend a key tenet of identity theory, we show how social media data can instantiate theoretical variables and thus generalize to theoretical propositions. Mediated through formal theory, social media data maintain the capacity to address broad social questions while upholding methodological integrity.     

The disinformation landscape and the lockdown of social platforms

ABSTRACT

This introduction to the special issue considers how independent research on mis/disinformation campaigns can be conducted in a corporate environment hostile to academic research. We provide an overview of the disinformation landscape in the wake of the Facebook-Cambridge Analytica data scandal and social platforms’ decision to enforce access lockdowns and the throttling of Application Programming Interfaces (APIs) for data collection. We argue that the governance shift from user communities to social media algorithms, along with social platforms’ intensive emphasis on generating revenue from user data, has eroded the mutual trust of networked publics and opened the way for dis/misinformation campaigns. We discuss the importance of open, public APIs for academic research as well as the unique challenges of collecting social media data to study highly ephemeral mis/disinformation campaigns. The introduction concludes with an assessment of the growing data access gap that not only hinders research of public interest, but that may also preclude researchers from identifying meaningful research questions as activity on social platforms becomes increasingly more inscrutable and unobservable.     

Intercultural competence development via online social networking: the Japanese students’ experience with internationalisation in U.S. higher education

ABSTRACT

This study examines the possibility that interaction through social network platforms can serve as an informal means of developing intercultural competence among international students in higher education settings. Japanese students studying in the United States at a university in the Northwestern US were invited to participate in a mixed-method study involving interviews about their social network use and interactions, and a structured questionnaire measure of intercultural competence development. Overall, the results indicate that those in the top tertile of intercultural competence development tended to describe more proactive social ways and benefits of interacting with potential sources of support over social media, whereas those in the bottom tertile tended to describe the importance and use of social media for passive consumption of information. The implications for the incorporation of social network platforms into higher-education programs for internationalisation and intercultural competence development are discussed.     

After the ‘APIcalypse’: social media platforms and their fight against critical scholarly research

ABSTRACT

In the aftermath of the Cambridge Analytica controversy, social media platform providers such as Facebook and Twitter have severely restricted access to platform data via their Application Programming Interfaces (APIs). This has had a particularly critical effect on the ability of social media researchers to investigate phenomena such as abuse, hate speech, trolling, and disinformation campaigns, and to hold the platforms to account for the role that their affordances and policies might play in facilitating such dysfunction. Alternative data access frameworks, such as Facebook’s partnership with the controversial Social Science One initiative, represent an insufficient replacement for fully functional APIs, and the platform providers’ actions in responding to the Cambridge Analytica scandal raise suspicions that they have instrumentalised it to actively frustrate critical, independent, public interest scrutiny by scholars. Building on a critical review of Facebook’s public statements through its own platforms and the mainstream media, and of the scholarly responses these have drawn, this article outlines the societal implications of the ‘APIcalypse’, and reviews potential options for scholars in responding to it.     

The rhythms of social movement memories: the mobilization of Silvio Meier’s activist remembrance across platforms

ABSTRACT

This article presents a temporal analysis of the activist remembrance of Silvio Meier, a prominent member of Berlin’s radical left scene, who was stabbed to death in 1992. It asks: when has Meier’s activist remembrance occurred and been remediated, with what rhythms, and how has it been influenced by different platforms? To answer these questions, the article draws on the literature dedicated to the interface between social movements and collective and connective memory, and applies Lefebvre’s rhythmanalysis approach. Within this approach a diverse set of material is used to visualise the timing of the digital and non-digital remediation and mobilisation of Meier’s remembrance across different platforms of memory including commemorative events, newspapers, websites and social media. Thereafter the various temporalities of use associated with these platforms and how they can influence the mobilisation of remembrance by social movements is discussed using Lefebvre’s concepts of polyrhythmia, arrhythmia, isorhythmia, eurhythmia and with respect to, firstly, a fifteen-year period between 2002 and 2017 and secondly, a fifteen-day period between 15 November and 30 November 2012 around the twentieth anniversary of Meier’s death. The article concludes by introducing another Lefebvrian concept – dressage – in order to consider which rhythms of activist remembrance might most benefit social movements and their goals. Overall, by demonstrating the importance of attending to the when and not only the what, who, where and how of social movement memories and by highlighting the need to consider the temporal influence of the different digital and non-digital platforms that activists use, as well as, by indicating the broader potential of applying rhythmanalysis approaches to instances of activism, the article has broader relevance for the further study of social movements, their use of different media and their mobilization of memory.     

Digital survivance and Trickster humor: exploring visual and digital Indigenous epistemologies in the #NoDAPL movement

ABSTRACT

The decolonizing turn in the humanities and social sciences calls for scholarship that analyzes social media practices through the lens of Indigenous epistemologies. In this article, we model the ways that Indigenous epistemologies might contribute to theories of social media practices as we explore ways that the digital image can drive identification with and engagement in political acts. The article analyzes social media tropes circulated across various platforms among Indigenous communities and allies in relation to the #NoDAPL movement. We argue that attempting to analyze Native American traditions through Western theory will only work towards colonizing these Indigenous texts. Thus, whereas we employ insights from digital and visual methods of analysis (Highfield, T., & Leaver, T. (2016). Instagrammatics and digital methods: Studying visual social media, from selfies and GIFs to memes and emoji. Communication Research and Practice, 2(1), 47–62), we also highlight the strategic use of humor in the visual materials shared through various social media platforms utilizing the framework of the Trickster. We argue that the visual and digital phenomena we studied might best be understood as a form of digital survivance, drawing upon Anishinaabe scholar Gerald Vizenor [(1994). Manifest manners: Postindian warriors of survivance. Hanover, CT: Wesleyan University Press]. term ‘survivance’ as a portmanteau that combines ‘survival’ and ‘resistance’ in its characterization of Indigenous storytelling traditions. Whereas centering the Indigenous figure of the Trickster might suggest that social media has failed to live up to its promises, this epistemological approach also explains the hope that Indigenous communities hold in uniting via social media for what has been and continues to be a long-term battle for sovereignty and for the protection of the earth and all of its beings.     

#IAmNotAfraidToSayIt: stories of sexual violence as everyday political speech on Facebook

ABSTRACT

The debate about the power and influence of networked publics often focuses on large-scale political events, activist campaigns and protest activity – the more visible forms of political engagement. On the other hand, digitally mediated activism is often questioned and sometimes derided as a lesser form of dissent, as it is easier to engage in, highly affective, and offers few assurances of sustainability of the change it calls for. But what about everyday political speech online, where social media platforms can contribute to a personalisation of politics? Can social media users express their views online and make a difference? This paper analyses around 3500 Facebook posts stemming from the #ЯНеБоюсьСказати (Ukrainian for #IAmNotAfraidToSayIt) online campaign that was started in the Ukrainian segment of Facebook in July 2016 by a local activist to raise awareness of how widespread sexual violence and sexual harassment are in the Ukrainian society. The paper argues that networked conversations about everyday rights and affective stories about shared experiences of injustice, underpinned by the affordances of social media platforms for sharing and discussing information and participating in everyday politics, can emerge as viable forms of networked feminist activism and can have real impact on the discursive status quo of an issue, both in the digital sphere and beyond it.     

Trending Trousers: Debating Kastom,Clothing and Gender in the Vanuatu Mediascape

This paper presents an ethnography of contemporary media practices in Vanuatu, with a particular focus on media narratives and debates around gender equality and women's clothing, exploring how the discourses of kastom, Christianity and ‘modernity’ are being employed and communicated across various media platforms. The use of community media to promote awareness of gender equality through participatory and entertaining content, and the use of mainstream media to communicate a narrative that reinforces existing gendered power structures are each explored. In addition, social media platforms are identified as an emerging communication tool through which users can straddle the line between producers and consumers of media content and narratives, and engage in frank debate around the issue of gender equality.     

Data craft: a theory/methods package for critical internet studies

ABSTRACT

Disinformation campaigns continue to thrive online, despite social media companies’ efforts at identifying and culling manipulation on their platforms. Framing these manipulation tactics as ‘coordinated inauthentic behavior,’ major platforms have banned culprits and deleted the evidence of their actions from social activity streams, making independent assessment and auditing impossible. While researchers, journalists, and civil society groups use multiple methods for discovering and tracking disinformation, platforms began to publish highly curated data archives of disinformation in 2016. When platform companies reframe manipulation campaigns, however, they downplay the importance of their products in spreading disinformation. We propose to treat social media metadata as a boundary object that supports research across platforms and use metadata as an entry point for investigating manipulation campaigns.

We illustrate how platform companies’ responses to disinformation campaigns are at odds with the interests of researchers, civil society, policy-makers, and journalists, limiting the capacity to audit the role that platforms play in political discourse. To show how platforms’ data archives of ‘coordinated inauthentic behavior’ prevent researchers from examining the contexts of manipulation, we present two case studies of disinformation campaigns related to the Black Lives Matter Movement. We demonstrate how data craft – the exploitation of metrics, metadata, and recommendation engines – played a prominent role attracting audiences to these disinformation campaigns. Additionally, we offer some investigative techniques for researchers to employ data craft in their own research of the disinformation. We conclude by proposing new avenues for research for the field of Critical Internet Studies.     

A review of the risks associated with children and young people’s social media use and the implications for social work practice

Abstract

This paper explores what the research says about the risks to children and young people of using social media. Taking a systematic approach this literature search identified 16 peer reviewed articles, written in English since January 2010. Four areas of risk were identified: cyberbullying and online abuse, exposure to negative forms of user-generated content, the converging of offline and online networks, and developing interpretations of privacy. The research also highlighted how the extent of the risk depends upon the developmental stage and social circumstances. This review provides several implications for social work practice. Social workers must develop their understanding of different social media platforms in order to identify risks and maximise opportunities. Assessment approaches must be tailored to ensure social media use and its effect on those of different ages and backgrounds is considered. Finally they need to consider their role in educating about the risks of social media use.     

Gay men's digital cultures beyond Gaydar and Grindr: LINE use in the gay Chinese diaspora of Australia

ABSTRACT

Recent research on gay men's digital cultures has focused predominantly on Western, English-language-based sites and populations. In the case of Australia, a country with an official multiculturalism framework in place and against a backdrop of significant levels of Asian immigration over the past several decades, a more pluralistic approach is needed to critically interrogate the dialectic between platforms, users and wider sociocultural complexities. To this end, the current paper presents research in progress on the social chat application LINE and its use amongst the Chinese diaspora of gay men in Australia. Drawing on data from participant observation carried out over several months during late 2015 and early 2016 in an Australian-based LINE group for local Chinese gay men, we highlight here how LINE functions as an important intermediary for many Chinese men engaging with gay men's digital cultures in this context. In particular, we show how LINE plays a crucial role in Chinese gay men's engagements with gay men's digital culture in Australia by (1) mediating this group's navigations of new social and cultural environments and (2) remediating their experiences within other platforms central to the broader GLBT community.     

The struggle for ‘our streets’: the digital and physical spatial politics of the Ferguson Movement

ABSTRACT

The Ferguson Movement of 2014 and 2015 reached national salience immediately following the murder of Michael Brown, after residents took to social media platforms to report from what many activists called ‘ground zero.’ Some popular and scholarly conversations have couched the movement largely through its online manifestations; this study, however, places the movement within the intersections of digital and physical space as well as the broader political context of St. Louis. Triangulating data from 21 unstructured interviews with local activists in St. Louis, Missouri with GIS and digital media analysis, we illustrate how activists in the Ferguson Movement organized within St. Louis’ physical space and challenged popular arguments about resistance in digital space. Consequently, we argue that social movements’ placeness remain important despite recent emphases on digital media.     

What is platform governance?

ABSTRACT

Following a host of high-profile scandals, the political influence of platform companies (the global corporations that that operate online ‘platforms’ such as Facebook, WhatsApp, YouTube, and many other online services) is slowly being re-evaluated. Amidst growing calls to regulate these companies and make them more democratically accountable, and a host of policy interventions that are actively being pursued in Europe and beyond, a better understanding of how platform practices, policies, and affordances (in effect, how platforms govern) interact with the external political forces trying to shape those practices and policies is needed. Building on digital media and communication scholarship as well as governance literature from political science and international relations, the aim of this article is to map an interdisciplinary research agenda for platform governance, a concept intended to capture the layers of governance relationships structuring interactions between key parties in today's platform society, including platform companies, users, advertisers, governments, and other political actors.     

An end to the wild west of social media research: a response to Axel Bruns

ABSTRACT

Current models of data access in social media research offer clear benefits, but are also fraught in a number of ways, including by posing risks to user privacy, being constrained in terms of reliability and reproducibility of results, and incentivizing questionable and in some cases unethical research practices. I argue that partnerships between academics and industry represent one potential option for improving this situation. While no panacea, such arrangements may be able to contribute to a more rules-based and less anarchic situation in social media research, placing greater emphasis on preserving user privacy and the reproducibility of results, rather than mainly on compiling large data sets. Due to a number of recent shifts, not just in research, but in the public discourse surrounding social media platforms and user data, we are entering an era of increased institutionalization and standardization in the study of online communication. This new environment appears poised to replace the ‘Wild West of social media research’ that we have witnessed in the past, in which academics compile huge troughs of data with few constraints, not always acting in the public’s best interest.     

Social Support and Health Among Senior Internet Users: Results of an Online Survey

ABSTRACT

There is some disagreement as to whether the Internet has a positive or negative impact on social connection and well-being for older adults. Using an online survey, we assessed self-reported social support, health, and Internet use patterns among users over fifty years of age. In a comparison of highly social Internet users versus low-social users, we found that high-social users spent more time on-line and reported more physical and mental health problems. However, the groups did not differ in amount of or satisfaction with social support they received. Implications of these results are discussed.     

Race and the beauty premium: Mechanical Turk workers’ evaluations of Twitter accounts

ABSTRACT

Race, gender, and physical attractiveness strongly affect perceptions of trustworthiness and subsequent face-to-face interactions. This study examines how social media users’ perceived gender, race, and physical attractiveness can impact their standing online. We test these broad hypotheses by having Amazon Mechanical Turk (MTurk) workers evaluate a sample of 816 Twitter accounts. Our results show a ‘beauty premium,’ where MTurk workers say they are more likely to follow Twitter accounts with attractive pro?le photos, and attractive photos are positively associated with evaluations of trust. However, very attractive Black male and female Twitter accounts are associated with lower evaluations of trust compared to their White counterparts. These findings suggest that social media users’ social characteristics, perceived from their username or profile image, can replicate offline inequality online.     

Sharing the small moments: ephemeral social interaction on Snapchat

Ephemeral social media, platforms that display shared content for a limited period of time, have become a prominent component of the social ecosystem. We draw on experience sampling data collected over two weeks (Study 1; N?=?154) and in-depth interview data from a subsample of participants (Study 2; N?=?28) to understand college students’ social and emotional experiences on Snapchat, a popular ephemeral mobile platform. Our quantitative data demonstrated that Snapchat interactions were perceived as more enjoyable – and associated with more positive mood – than other communication technologies. However, Snapchat interactions were also associated with lower social support than other channels. Our qualitative data highlighted aspects of Snapchat use that may facilitate positive affect (but not social support), including sharing mundane experiences with close ties and reduced self-presentational concerns. In addition, users compared Snapchat to face-to-face interaction and reported attending to Snapchat content more closely than archived content, which may contribute to increased emotional rewards. Overall, participants did not see the application as a platform for sharing or viewing photos; rather, Snapchat was viewed as a lightweight channel for sharing spontaneous experiences with trusted ties. Together, these studies contribute to our evolving understanding of ephemeral social media and their role in social relationships.