Visibility and denial: accounts of sexual violence in race- and gender-specific magazines

Prior research on media representations of race, gender, and sexual violence has established that media emphasize women’s role in preventing their own victimization and omit Black women as victims. This study uses feminist intersectionality to build on prior research by investigating not only how social groups are portrayed, but whether and how the intended audience matters for media representations. Specifically, who are the portrayed victims of sexual violence, and how is fear of sexual violence communicated to different audiences? Content analysis of articles in race- and gender-specific magazines shows two key mechanisms of representation through which racism and sexism work together: visibility and denial. Results show that White women are hypervisible as victims while Black women as victims are relatively invisible compared to Black men’s persecution and Black children’s victimization; men’s magazines deny the importance of sexual violence as a problem, focusing on false accusations and convictions. These narratives go largely unchallenged regardless of the source’s intended audience, demonstrating that portrayals of sexual violence are both gendered and racialized across multiple media sources.     

Drinking as a Feminine Practice: Post-Feminist images of women's drinking in Swedish women's magazines

Previous feminist analyses have pointed out how the news media demonize women who drink, labelling them as irresponsible, disturbing or behaving “like men.” Popular media such as women's magazines, however, construct alternative representations, that frame women's drinking encouragingly and as part of a successful and “modern” femininity. This study carries out an analysis of fashion reports from six Swedish women's magazines, published between 1984 and 2008. It concludes that despite the fact that women's magazines create an alternative to problematizing portrayals of women who drink, this does not necessarily make them unproblematic from a feminist point of view. While the prevalence of positive and encouraging images may be interpreted as indicating a change towards more gender equal or gender neutral depictions of drinking; this article argues instead that these images should be regarded as parts of a discourse that celebrates stereotypical femininity and reproduces gender difference. As such, the present article brings new perspectives to the complex discourses that give shape to ideas about gender and alcohol in general, and women's drinking in particular.     

The “Sassy Woman” and the “Performing Man”: Heterosexual casual sex advice and the (re)constitution of gendered subjectivities

Media forums that provide “sex advice” are a rich source of (sexual) information for heterosexual individuals and have been critically examined for the ways in which they construct heterosexuality (and sexual subjectivities). The representations of (heterosexual) casual sex are also prevalent across the mass media. This paper uses a Foucauldian/poststructuralist mode of discourse analysis to explore how casual sex “advice” in three self-help books (two aimed at women, one aimed at men), and online advice articles, constituted casual sex and masculine and feminine heterosexual subjectivities. Four main (profoundly gendered) subject positions were identified in the texts: the “strategic man”; the “performing man”; the “sassy woman”; and the “vulnerable woman.” It is argued that although some alternative ways of constituting heterosexual identities were provided (particularly for women), gender difference was not only implicated in such advice but also, at times, crudely exaggerated. The implications of these representations are discussed in relation to contemporary heterosexualities, heterosexual sexual identities, and heterosexual power relations.     

“Emasculation nation has arrived”: sexism rearticulated in online responses to Lose the Lads’ Mags campaign

In the spring of 2013 a British feminist campaign sought to have men’s magazines, such as Zoo, Nuts, and Loaded, removed from the shelves of major retailers, arguing that they are sexist and objectify women. The campaign—known as Lose the Lads’ Mags (LTLM)—received extensive media coverage and was the topic of considerable public debate. Working with a data corpus comprising 5,140 reader comments posted on news websites in response to reporting of LTLM, this paper explores the repeated focus on men and masculinity as “attacked,” “under threat,” “victimised,” or “demonised” in what is depicted as a sinister new gender order. Drawing on a poststructuralist feminist discursive analysis, we show how these broad claims are underpinned by four interpretative repertoires that centre around: (i) gendered double standards; (ii) male (hetero)sexuality under threat; (iii) the war on the “normal bloke”; and (iv) the notion of feminism as unconcerned with equality but rather “out to get men.” This paper contributes to an understanding of (online) popular misogyny and changing modes of sexism.     

Public Sexual Cultures: A Systematic Review of Qualitative Research Investigating Men's Sexual Behaviors with Men in Public Spaces

Resurgent HIV and sexually transmitted infection incidence among men who have sex with men (MSM) requires an urgent re-examination of sexual transmission sites. To these ends, we systematically review qualitative literature concerning men's sexual behaviors within public sex environments (PSEs). Sex, therein, is negotiated by the highly codified, largely nonverbal practice of “cruising.” A generic, shared PSE sexual culture emerges from the literature—across locations, countries, and decades—because of the importance of concealment and common structural constraints on sexual encounters in PSEs. However, differences in local geography and facilities may transform key features of this, resulting in specific, local sexual cultures emerging for each locale. We argue that, although sexual cultures developed to minimize nonsexual cruising risks, they may be exploited to improve contemporary in situ outreach work.     

Mit Goffman auf dem Drogenstrich

The drug dependent young women walking the streets in the neighborhood of Frankfurt’s main station are doubly stigmatized: as users of illegal drugs and as (unregistered and therefore) illegal prostitutes. They work in a public place and under the eyes of the police, but they try to hide their activities — as do their customers who try to remain anonymous. The ethnographic study presented here focussed on the interactions between drug prostitutes and their customers, using the models proposed by Erving Goffman as theoretical perspectives. The “view from Goffman” is certainly very useful in research on sensitive topics but also has its limitations.     

Sexual Messages in Black and White: A discourse analysis of Essence and Cosmo

The research presented employed critical discourse analysis to examine advice columns on sex and women's sexual freedom as expressed in two popular women's magazines, Essence and Cosmopolitan, over a three-year period. Essence has a Black female audience, Cosmo a predominantly White female audience. Critical discourse analysis is concerned with language as a primary force for the production and reproduction of ideology and belief systems that come to be accepted as common sense. The study asked whether and to what extent sex talk in these two magazines mirrored tenets of sexual liberation as set forth by “second-wave feminism.” Findings showed that while both magazines reinforced women's right to sexual pleasure and to ask for what they wanted, Essence came closest to mirroring the tenets of women's liberation by advocating women's right to say no to men's bad behavior and to be their own persons. By contrast, Cosmo advised women to be innovative in exciting and keeping their men and to be more flexible in managing men's less than desirable behavior.     

Sexual activity among never-married men in northern Thailand

We use data collected in 1991 to investigate sexual activity among never-married men in Thailand, with a focus on age at first intercourse, characteristics of sexual partners, and conditions under which men visit prostitutes. We sampled men from a broad spectrum of northern Thai society, including university undergraduates, soldiers, and semiskilled/unskilled workers. We found that except for the students, the majority of each subsample is sexually experienced; prostitutes are the most common type of sexual partner for all groups. Alcohol consumption is associated with several measures of sexual activity. Condom use with prostitutes varies among the subsamples. Among men who have both prostitute and nonprostitute partners, the majority of those who do not use condoms with prostitutes also do not use condoms with their nonprostitute partners. We consider the implications of these results for the AIDS epidemic in Thailand.     

Framing the Problem of Sex Trafficking

News media play an important role in explaining the issue of sex trafficking and may influence discourse among the public and policymakers. Understanding the ways that mass media address sex trafficking has implications for the news industry and the global status of women. This study, a quantitative content analysis, analyzed news coverage of sex trafficking in major US newspapers to understand how the issue was framed during a year of coverage. Using Entman's typology to classify the function of frames, the study focused on how news coverage defined the problem of sex trafficking and identified the remedy. The study found that news coverage of trafficking was overwhelmingly framed as a crime issue (episodic not thematic) and proposed no remedies. Most news coverage favored official sources. Survivors of trafficking and their advocates were the least heard-from sources. The authors argue ultimately that if media are to fulfill their watchdog role where trafficking is concerned, a wider range of news frames and sources is needed.     

Crooked men and straightened women: images of homosexuality across race in two women's magazines, 1986-1995

Images of traditional sexuality, across race, prevail in mass media, especially in women's magazines. While omitting less traditional sexual practices for the most part, New Woman and Essence magazines construct the image of a bisexual male who threatens the heterosexual woman and the legitimate heterosexual couple. These women's magazines also redefine homosexual activity, suggesting women who experience homosexual inclinations are really engaging in normal heterosexual behavior.     

Active Duty Military Personnel Presenting for Care at a Gay Men's Health Clinic

ABSTRACT

Under the “Don't Ask, Don't Tell, Don't Pursue, Don't Harass” Department of Defense policy, gay men and women are allowed to serve in the military, but they are not allowed to disclose their sexual orientation. This study was performed to determine the incidence of active duty military personnel seeking care at a Gay Men's Health Clinic. Nine percent of the clients, who had served between June and August 2002, were active duty U.S. Navy sailors. They all expressed fears of being discharged from the military when asked why they did not access military healthcare. The “DADTDPDH” policy breeds distrust between men who have sex with men (MSM) service-members and their healthcare provider and this ensures inadequate healthcare.     

Boys will be boys

While lad's magazines such as FHM and Loaded have been subject to critical attention with respect to the way they represent and negotiate models of masculinity, there has been a significant absence of work that addresses the representation of women in these and other publications, such as Zoo and Nuts. In this paper I argue that these magazines normalise pornography through an invocation of the “real,” by encouraging reader action and interaction, and through alignment with women's magazines. The construction and representation of the “real” is difficult to reconcile with the claims of irony used to excuse representation of women as sexual objects. Such claims are indefensible and are symptomatic of hegemonic gender norms in which women are not yet recognised as human.     

Cougars or kittens? The representation of celebrity cougars and their toyboys in gossip media

Abstract

Relationships involving a woman who is much older than her male partner have become increasingly visible in popular culture. These women are referred to as “cougars” and their partners as “toyboys.” This type of relationship has the potential to undermine elements of heteronormativity and intersectional gender/age performances, as women who are past their forties are not expected to engage in sexual relationships with (younger) men. The present study discusses the discourse found in Dutch gossip media (n = 138) on the relationships of preselected celebrity “cougars:” Demi Moore, Madonna, Patricia Paay, and Heleen van Royen. A qualitative content analysis reveals that certain aspects of heteronormativity are challenged: these women are depicted as financially and sexually empowered, whereas their partners are seen as interchangeable male suitors who are dependent on the female partner’s (financial/career) achievements. Yet, traditional understandings of intersectional performances (i.e., gender/age) are also found: a wise, caring mother, and a handsome, boyish, adventurous partner. Overall, these women are seen as both maintaining and challenging traditional roles that are typically associated with older women.     

Looking at Population Health Beyond “Male” and “Female”: Implications of Transgender Identity and Gender Nonconformity for Population Health

Looking beyond binary measurements of “male” or “female” can illuminate health inequality patterns that correspond to gender identity rather than biological sex. This study examines disparities in overall health among transgender men, transgender women, gender-nonconforming adults, and cisgender (nontransgender) men and women in the U.S. population. Behavioral Risk Factor Surveillance System (BRFSS) data from 32 U.S. states and territories between 2014 and 2016 yield an analytic sample that identifies 2,229 transgender and gender-nonconforming adults and 516,753 cisgender adults. Estimates from logistic regression models, using cisgender men as a reference group, show that gender-nonconforming respondents have significantly higher odds of reporting poor self-rated health than any other gender identity group. Transgender men also display higher odds of reporting poor health in some models, corresponding to their relative socioeconomic disadvantage. I find no apparent health disadvantage among transgender women and a persistent, if slight, disadvantage among cisgender women. Gender-nonconforming respondents’ predicted probabilities of reporting poor health remain nearly twice as high as those of cisgender men after adjustments for demographic, socioeconomic, and behavioral factors. Their persistent patterns of health-related disadvantage underscore the need for higher-quality data on gender-nonconforming respondents that account for sex assigned at birth.     

“Battle of the Mei-Meis”

On May 7, 2011, Singapore held its 16th General Election. The ruling People’s Action Party (PAP) predictably secured a landslide victory, and yet the result was contextually historic, with the opposition winning six seats from a possible eighty-seven—the largest loss for the PAP since political independence in 1965. At the centre of the General Election was a persistent media buzz surrounding two young female candidates: Tin Pei Ling of the People’s Action Party and Nicole Seah of the National Solidarity Party. While the former suffered sustained criticism, the latter received sustained praise. This article seeks to analyze the manner in which these two women were positioned as inverse feminine subjects within the mediascape. The analysis emerges from data collected from 194 sources which appeared online between March 29, 2011 and May 8, 2011, comprising political blogs, discussion forums, articles, and reports from online news sites. It aims to reveal how the gendered media constructions of, and public responses to, both women interpolate a diametrically opposed positive and negative binary of womanhood which functions to: (1) reify national discourses of ideal femininity; and (2) corroborate regional conceptualizations of “good” and “bad” feminine subjectivities.     

Feminine Sexualities in the Chick Genre

This paper foregrounds the voices of women who read chick lit or watch contemporary chick flicks or both, and who, to date, have been absent in the scholarship on representations of women's sexuality in this genre. It is informed by an empirical study of responses from forty-one Australian women to an anonymous Internet survey that asked, “How do you think women's experiences of sex are portrayed in the chick genre?” and “If you were a writer of the chick genre, how else would you portray women's sexual experiences?” Following the works of Jonathan Potter and Margaret Wetherell, and Joke Hermes on “interpretive repertoires,” the data reveal that most readers draw on two repertoires to interpret representations of women's sexuality—one, as “passive or asexual,” and the other as “perfect with Mr Right”—both of which are situated within a wider “romantic love” frame of reference. Participants are, predominantly, critical of the way women's sexuality is represented in the chick genre. The findings, that also show that most readers have a preference for texts that show a broader range of sexual representations for women, are discussed in the light of current theorizing about postfeminist texts.     

The Blunt Cutting-Edge: The Construction of Sexuality in the Bengali Feminist Magazine Sananda

This article focuses on the construction of one's relation to pornography in contemporary media by examining agony columns of young adult women's magazines. The analytical approach employed is a “close reading” from the perspective of queer theory, purposing both to “queer” the portrayals of heterosexuality and to critically review representations of non-heterosexuality. The focus is especially on the role of affects and emotions in moving subjects “toward” and “away” from porn and producing conceptions of gender and sexuality. On the one hand, the positive affects of excitement and interest are associated with men in the data corpus, whereas the negative affects of disgust and upset are usually connected to women. On the other hand, affects are absent when discussing queerness. The study thus offers an application of Ahmed's notion of the productive role of emotions both in expanding the idea of productivity from constituting ethnicity to establishing gender and sexuality and also in directing attention to the absence of affects or emotions in constituting norms.     

Politics of Sex Appeal in Advertising

This article is an ethnographic exploration of how gender ideologies were negotiated in the South Korea of the 2000s, in advertising texts and in advertising workplaces. Advertising has been criticized for reproducing gender stereotypes, and it is easy to assume that it is men within advertising agencies who are responsible for the objectifying and sexualizing portrayals of women. Yet behind some of the raciest South Korean advertising campaigns were ambitious women, who not only eagerly repeated the marketing adage that “sex sells” but also, provocatively, attempted to obliterate the lingering patriarchal norms and double sexual standards—with sexualized advertising. This article examines the politics of sex appeal in contemporary South Korean advertising by drawing on participant observation at an advertising agency, interviews, and public discourse analysis. Having situated the women's interventions within the cultural–historical context of South Korea, I, first, show how women's embrace of the sex-appeal aesthetic was a strategy to succeed in a male-dominated work environment and, second, detail how fighting gender discrimination with sex-appeal advertising was a profoundly contradictory project. I suggest that the politics of sex appeal in advertising was symptomatic of how women's struggles for equality were collapsing into neoliberal post-feminist sensibility.     

Sexy women sports fans: femininity,sexuality, and the global sport spectacle

In recent years the relationship between women and sport fandom has undergone significant shifts. The rapidly changing sphere of global sport is seen to offer women newly visible roles in the global sport economy as fans, broadcasters, celebrity athletes, and media personalities. In light of calls for greater inclusivity and diversity in sport, this paper examines the emergence of new forms of “sexually empowered” female fandom, which situate women as active participants in the sporting spectacle. Whereas sexy women who followed men’s sport or male athletes were once derided as “groupies,” thus socially marginalised and excluded from identification with sport fan communities, I argue that the sexy sport fan has emerged in the context of post-feminism as a visible and necessary type of feminine fan identity to meet the needs of the global sport economy. This study extends feminist sport media analysis beyond its focus on how female athletes are represented whilst also contributing new insights to sport fan research by analysing how female supporters are constructed through mediated accounts in terms of gender, sexuality, and nation.     

Taking time between g-string changes to educate ourselves: Sinéad O’Connor,Miley Cyrus,and celebrity feminism

This article examines the feminist response to a 2013 online “feud” between singers Miley Cyrus and Sinéad O’Connor that began when Cyrus connected the video for her single “Wrecking Ball” to O’Connor’s video for “Nothing Compares 2 U.” O’Connor’s response criticised Cyrus’ sexualised image, and the exchanges that followed sparked debate among feminists over the limits of sexual “agency,” and the sexual politics of feminism. This took place within a wider media context that has seen an apparent increase in female celebrities explicitly identifying themselves as feminist. Critics of this “celebrity feminism” argue that the sexualised star systems of its proponents are at odds with the aims of feminist politics. This article draws on post-structuralist feminist theory to question the positioning of celebrity feminism as exterior to an imagined “feminist movement.” Using the Cyrus/O’Connor feud, I argue that such a binary potentially reaffirms the structures of power that feminism seeks to oppose, and ignores the ways celebrity culture and contemporary media practice might combine to produce new understandings of the field of feminism.