La signature œnologique: frontières et transferts de réputation chez les consultants vitivinicoles

The category of consultants provides a convenient way to describe how work is organized in the Bordeaux wines classified as grands crus and, also, to study theoretical questions such as the relation between individual and organizational reputations or the incorporation of symbolic assets. Following a presentation of consultancy in the wine industry, questions arise about how the “oenological signature” enters into the operation of the labor market for consultants. This signature, while it is a source of reputation that can be transferred to producer organizations, is an asset that consultants have difficulty assuming because of the importance of the soil and vintage in the making of reputations in the wine industry.