Landcare as a politically relevant new social movement?

This paper explores the political relevance of the Landcare movement in Australia in an attempt to understand the capacity of rural people to develop political outcomes through social action in civil society. We relate Claus Offe's notion of a politically relevant new social movement to movement development in Landcare and discuss the implications of this in terms of movement stability, relationships with the state and neo-liberal governance in Australia.Landcare has many of the characteristics attributed to new social movements. People involved in Landcare typically express a commitment to participatory forms of action and coordination, believe in a ‘win-win’ approach to conflict and are opposed to government ‘telling them what to do’. Forms of limited protest and conflict with government occur when core values of autonomy and participation are perceived to be under threat and these values are perceived to be universal rather than just applying to movement participants. However, in contrast to the attributes associated with new social movements, Landcare does not have an outwardly ‘oppositional’ character and a high proportion of movement members in Landcare are farmers and close to the imperatives of agricultural commodity production. Further, the state has had a central role in the initiation and ongoing support of the ‘movement’.These two latter points of difference, however, confer the most ‘political relevance’ to the movement. The role of the state in catalysing Landcare and promoting the ‘program’ in terms of its participatory values, confers significant legitimacy on the outcomes of participatory Landcare fora. Further, the increased transparency and learning of the environment through Landcare activities by farmers can lead to a questioning of the current economic orthodoxy that underpins rural policy.     

Risking the rural: nature, morality and the consumption of unpasteurised milk

The BSE crisis, concern over genetically modified foods, and E. coli and Salmonella food scares have prompted widespread public disquiet over food safety. For consumers, this has led to a demand for new ‘safer’ foods which are usually ‘local’, ‘natural’ and/or organic. Research into reactions to food risk has to a large degree focussed on this ‘quality turn’. In doing so, there is a danger of failing to fully problematise risk and providing a dualistic appreciation of ‘good’ and ‘bad’ natures, rather than exposing nature's fluid and multiple identities. Moreover, it suggests that consumers always attempt to minimise risk and do not challenge the need to change their behaviour. Instead, drawing on ethnographic fieldwork from an English village, the paper uses a case study of unpasteurised milk to analyse why rural consumers continue to buy foods labelled by official scientific discourses as ‘risky’. The paper argues that food risks in rural areas are configured by a concern to protect a rural identity from one implicated in scientific discourses of safety. These identity-related definitions of risk are also constructed by various moral behaviours which are integral to the process of becoming rural. In particular, the paper shows that these moral behaviours include establishing relations with specific forms of nature, maintaining community relations and adopting rural knowledgeabilities which together configure food safety and define rural status.     

The new squirearchy and emergent cultures of the new middle classes in rural areas

In part prompted by a recent spate of media reports this paper explores the emergence of a ‘new squirearchy’ in the English countryside. In doing so, it aims to both illuminate a particular facet of rural social life and help reignite interest in the cultures of rural class. Whilst relationships between rural class and culture were a source of excitement during the 1990s, much of this interest has apparently spluttered if not died, despite class itself remaining very much a live issue for rural dwellers. The paper draws on the findings of an in-depth ethnographic study to highlight the significance of performance and symbolic boundary-marking in the construction and reproduction of social identity. The focus is the activities and sites of ‘the pub’, ‘the hunt’ and ‘the shoot’, which have been key in the emergence of the new squirearchy in the study area. The paper shows the importance of lay classifications based on evaluations of cultural (in)competence and morality, and suggests that the performance and boundary-marking of the new squirearchy in tandem with other identities is evidence of a more extensive, complex and ambiguous ‘culture of middle-classness’ in rural areas.     

Socio-cultural representations of greentrified Pennine rurality

This paper examines the processes of change in two ‘rural’ environs of Hebden Bridge, West Yorkshire, associated with the in-migration and consumption practices of relatively affluent households. In doing so, we address the knowledge gap identified by Phillips (J. Rural Studies 9 (1993) 123) relating to the gentrification of rural locations. The term ‘rural greentrification’ is suggested to emphasise the varying cultural predilections of in-migrant households in the consumption of ‘green’ spaces. More specifically, a geography of greentrification is identified in the locale, which encompasses two socio-spatial relationships: ‘village’and ‘remote’. These are interpreted as distinct constructions of rural ‘habitus’ and thus exemplify the significance of Hebden Bridge as a special place, where the multiple appeals and meanings of different representations of greentrified Pennine rurality enable cultural and social differentiation. The findings reaffirm the value of viewing the rural as a socio-cultural construct, tied to place and time, which is specific to individuals and social groups.     

A simple theory of ‘meso’. On the co-evolution of institutions and platform size—With an application to varieties of capitalism and ‘medium-sized’ countries

This paper deals with institutional emergence in the well-known ‘evolution of cooperation’ framework and focuses on its size dimension. It is argued that some ‘meso’ (rather than ‘macro’) level (to be numerically determined) is the proper level of cultural emergence, diffusion, and retention. Also Schumpeterian economists (K. Dopfer et al.) have discussed institutions as ‘meso’ phenomena, and Schelling, Axelrod, Arthur, Lindgren, and many others have dealt with ‘critical masses’ of coordinated agents, including related segregations of populations. However, the process and logic of emergent group size has rarely been explicitly explored so far. In this paper, ‘meso’ will be explained, in an evolutionary and game–theoretic frame and a population perspective, in terms of a cooperating group smaller than the whole population involved. Mechanisms such as memory, monitoring, reputation chains, and active partner selection will loosen the total connectivity of the deterministic ‘single-shot’ benchmark and thus allow for emergent ‘meso’-sized arenas, while expectations to meet a cooperative partner next round remain sufficiently high. Applications of ‘meso-nomia’ include the deep structure of ‘general trust’ and the surprisingly high macro-economic and macro-social performance in ‘small’ and ‘well-networked’ countries which helps to explain persistent ‘varieties of capitalism’. A strategy for empirical application of the theoretical approach and some first empirical indications of its relevance are presented.     

Making urban sector lending work; lessons from a capacity building programme in Karnataka, India

This article presents experiences with human resource development and ‘capacity building programmes’ in urban sector lending by multilateral agencies. The article first reviews the history of ‘capacity building’ and provides a view on its meaning. The experiences with a capacity building programme, part of an infrastructure loan to the state of Karnataka in India, are subsequently elaborated as an illustration. The article seeks to identify the factors determining the success of capacity building programmes which are part of urban lending. It concludes first that Terms of Reference, drafted in a bottom–up and demand-driven fashion are a better guarantee for ownership, commitment and positive results. Secondly, capacity building activities need to be tailored to the ability of the towns to make changes in their operation. Finally, capacity building at local government level can only be effective if reciprocated by supportive measures of state governments. The paper also argues that Technical Assistance (TA) as a component of capacity building should be more strongly integrated in the loan component activities and continue throughout the project period.     

Rural studies: Modernism, postmodernism and the ‘post-rural’

In response to Philo [(1992b), Neglected rural geographies: a review. Journal of Rural Studies8, 193–207), who calls for rural studies to take the study of ‘others’ more seriously, we argue the need to take postmodernism more seriously. The paper focuses upon the production of knowledge about rural areas by academics. In the narrative that we provide here, the ‘rural’ had a strong presence until Pahl's critique of the rural-urban continuum which both diminished the status of the rural and emphasised the role of class in shaping particular spaces. Newby and his colleagues applied class analysis to agriculture, likewise undermining the significance of the rural. Further applications of general social theory, such as the political economy and restructuring approaches, show how modernist rural studies seem to be fighting a losing battle to posit the indispensability of the significance of the urban-rural division as an explanation; articulating and rearticulating the divide within a whole range of processes: economic, social and cultural. Rural social scientists have woven this modernist narrative, but, as Philo shows, one effect has been the neglect of certain social groups, cultures and identities. However, in contrast to Philo, we argue that a rather fundamental reassessment of social scientific approaches to the rural is required if these ‘neglected others’ are to be satisfactorily considered. We believe a ‘sociology of postmodernism’ would offer a more reflexive perspective on the processes which give rise to ‘the rural’. We thus call for an end to the use of universal or global concepts such as ‘rural’ (or the ‘urban’) and for a concern with the way places are ‘made’. This will entail a focus on ‘power’ as certain actors impose ‘their’ rurality on others. We term this the study of the ‘post-rural’.     

Re-discovering the social: neo-liberalism and hybrid practices of governing in rural natural resource management

Since the 1980s, natural resource management (NRM) in rural Australia has been underpinned by rationalities and technologies of governing that constitute agricultural landscapes and resource managers in economically rational terms. While it is tempting to interpret these forms of regulation as part of a broad shift away from social forms of governing, this paper argues that ‘the social’ remains of crucial significance in understanding how both natural environments and the capacities of individuals to manage these environments are constructed. Drawing upon recent work in the Foucauldian-inspired literature on governmentality and, in particular, Stenson and Watt's (Urban Studies 36(1) (1999) 189–201) concept of hybrid governance, this paper examines how particular representations of ‘the social’ are assembled through strategies of NRM. Using the National Landcare Program (NLP) and Natural Heritage Trust (NHT) as examples, we consider how ‘social’ data is being incorporated into resource management strategies, and how this re-shapes both ‘the social’ and NRM as domains of governance. While the NLP and NHT incorporate concerns about social responsibility, they define these in terms of the capacity of individuals to respond to changing economic circumstances. This effectively defines land managers as socially and ecologically responsible only to the extent that they have the managerial capacities to pursue economically ‘rational’ practices. In concluding, we argue that hybrid practices of governing are indeed evident in NRM in Australia and that the concept of ‘hybrid governance’ requires further attention in understanding how rural spaces are made knowable and shaped as objects of knowledge.     

Tamworth, Australia's ‘country music capital’: place marketing, rurality, and resident reactions

Since the 1970s, Tamworth has become well known as Australia's ‘country music capital’. Its annual Country and Western Music Festival has become the leading event of its type in Australia, attracting over 60,000 visitors every year. The festival, and country music more generally, have become central to the town's identity and tourism marketing strategies. This article discusses the social constructions that have surrounded Tamworth's transition to ‘country music capital’—of the ‘rural’, and of ‘country’—within the context of debates about the politics of place marketing. Textual analysis of promotional material and built landscapes reveals representations of rurality (or ‘senses of the rural’). In their most commercial form, representations of rurality converge on a dominant notion of ‘country’, quite different from the ‘countryside’ and ‘rural idyll’ in England. This dominant, or normative ‘country’ forms the basis of imagery for the festival, the Town's marketing strategy, and associated advertising campaigns by major sponsors. It is predominantly masculine, white, working class and nationalist. But links between musical style and discourses of place are complex. Colonial British histories, Celtic musical traditions and North American popular culture all inform ‘country’ in Tamworth, dissipating nationalist interpretations. Normative constructions also contrast with other, heterogeneous ruralities in Australia, that include the lived experiences of rural Australians, and on stage—in country music—where multiple ‘ruralised’ identities are performed. Even those who stand to benefit from place promotion have been uncertain about country music and ‘the country’, because of associated discourses of Tamworth as ‘hick’ and ‘redneck’. In the final section of the paper, reactions of residents to constructions of Tamworth as country music capital are discussed, via the results of a simple resident survey. In contrast to previous studies of the disempowering politics of place marketing, Tamworth residents were on the whole supportive of the new associations and images for the town, despite ‘hick’ connotations, as it has become a centre for ‘country’, and for country music. Reasons for this are explored, and resistances discussed. The result is a complex and entangled politics of national identity, gender, race and class, where meanings for place are variously interpreted and negotiated.     

Gender and housing : The provision of accommodation for young adults in three Mexican cities

The literature on gender and housing is oddly distorted, for it is dominated by research on households which are ‘women-headed’, even where the majority of women may live in households conventionally regarded as being headed by men. This literature shuns the ‘traditional’, male-headed, nuclear household and regards ‘non-traditional’ households as being those headed by single mothers or women living alone. The first part of this paper argues that it is important not to restrict discussion of gender and housing to the problems facing single mothers or women living alone, because there is a danger of rendering the majority of women, once again, invisible.Equating ‘traditional’ and ‘non-traditional’ households with ‘nuclear’ and ‘women-headed’ households, respectively, confuses structure with headship and overlooks cultural variations in what constitutes a ‘traditional’ household — the nuclear household is not necessarily the traditional norm. The second part of this paper explores a little-documented housing arrangement in which large numbers of women are involved in urban Mexico: sharing. ‘Sharing’ occurs when two or more households occupy the same plot of land; one household owns the plot, allowing the other(s) to live there rent-free. Sharing mostly involves the adult sons or daughters of the plot owners, and may be regarded as a variation on the extended household structure. Sons are more likely to be allowed to bring their wives to their parents' home, whereas daughters are more likely to leave. Women living with their in-laws lack security of tenure and there is often conflict between wives and members of their husband's family of origin, particularly their mothers-in-law.The anthropological literature has identified gender relations as the source of conflict between women in extended households. Sharing reduces the potential for conflict by giving the younger household greater autonomy. Furthermore, concern for their daughters' welfare leads many parents to offer accommodation to married daughters as well as sons. Single mothers, however, are more likely to live as part of their parents' household than to share. In this respect, the nuclear household norm is reinforced, since sharing seems to be a privilege accorded only to those who are married.     

The regional consequences of economic restructuring: the West Coast, New Zealand (1984–1991)

This paper focuses on the local implications of the state's response to crisis under global capitalism. New Zealand, one of a small number of European settler, primary producer economies, performed relatively poorly through the post-war long boom. A new government in 1984 sought to rectify this through an intensive programme of deregulation and state sector restructuring. This, however, was carried out without consideration of the impacts of policy on people in places, whose interests were assumed to coincide with the ‘national interest’. The local effects of the restructuring of both state and private sector capital are traced through a study of the West Coast of the South Island, a remote rural region, formerly dependent on extractive activity and state sector employment. The importance of understanding the interaction of local, national and global forces in assessing the outcome of restructuring is shown, and the need to understand the specificity of place in accounting for people's reactions to restructuring is underlined. The state is now reliant on a model of ‘enterprise’ to counter continued disinvestment, the validity of which requires ongoing research.     

Crossing divides: Ethnicity and rurality

This paper draws on research with people from African, Caribbean and Asian backgrounds regarding perceptions and use of the English countryside. I explore the complex ways in which the category ‘rural’ was constructed as both essentialised and relational: how the countryside was understood most definitely as ‘not-city’ but also, at the same time, the English countryside was conceived as part of a range of networks: one site in a web of ‘nature places’ across the country, as well as one rural in an international chain of rurals – specifically via embodied and emotional connections with ‘nature’. I argue that alongside sensed/sensual embodiment (the non-representational intuitive work of the body), we need also to consider reflective embodiment as a desire to space/place in order to address the structural socio-spatial exclusions endemic in (rural) England and how they are challenged. I suggest that a more progressive conceptualisation of rurality – a ‘transrural’ open to issues of mobility and desire – can help us disrupt dominant notions of rural England as only an exclusionary white space, and reposition it as a site within multicultural, multiethnic, transnational and mobile social Imaginaries.     

The role of natural heritage in rural development: An analysis of economic linkages in Scotland

There is growing recognition of the important role played by natural heritage in rural economic development, but limited empirical work as yet to inform this debate. This paper examines the nature and strength of local economic linkages associated with the natural heritage in four case study areas in Scotland, differentiated in terms of their peripherality and dependence on the natural heritage. A framework for identifying ‘natural heritage activities’ in different localities is developed and applied in each study area. The framework distinguishes between three types of natural heritage activities, ‘core’ activities, such as environmental management; ‘primary production and extraction’ activities; and ‘reliant’ activities where the natural heritage is highly important to a business's commercial viability. Analysis of first-round economic linkages and multiplier effects of local economic activity in the four case study areas indicates that natural heritage ‘reliant’ activities have the greatest potential for generating local economic benefits through their propensity to source locally. They are also found to contribute more significantly to the economic base of the study areas through sales of goods and services to visitors. The policy implications of the findings are discussed.     

Just-in-space: Certified rural products, labor of quality, and regulatory spaces

Since the mid-1990s, the number and diversity of ‘quality-certified’ products has increased dramatically. This article examines labor practices and regulatory spaces within 3rd party quality certification and suggests that this distinct configuration be termed ‘just-in-space’ production. A privileging of space derives, on the one hand, from the character of qualities certified. ‘Extrinsic’ qualities, such as biodiversity conservation or fair-trade labor practices, may only be introduced into the commodity through monitoring of labor at the point of production and along the commodity chain to retailer venues. This monitoring, accomplished via inspections and document production on a track that parallels the commodity movement, occurs within a semi-public space and results in an uneasy tension between a social interest in open inspections of ecological and socially-just production and retailer interest in controlling certification information about ‘green’ products. At the same time, transnational institutional regulation of certification (e.g., ISO), together with popular support for quality certification, limits the power of retailers and activists to alter certification practices and sustains the semi-public character of this space. Using a literature review and research on certified organic coffee, this paper examines practical and theoretical implications of just-in-space production, and concludes that while this configuration facilitates public action in support of social-justice and environmental conservation, it is also susceptible to manipulation by large retail firms that chose to evade 3rd party certification by setting up private certifications.     

Leaching the poison – The importance of process and partnership in working with Yolngu

The popular construction of rural places as ‘white’ spaces has significant repercussions for ethnic, Indigenous and ‘other’ groups who do not always fit within prescribed dominant processes. This paper provides new insights for rural scholarship through an engagement with Indigenous specific experiences of governance and decision making in rural and remote areas. Drawing on powerful Yolngu metaphors from northeast Arnhem Land, Australia, it makes Yolngu law and perspectives visible. Like the cycad nut that has poison within its flesh, so have government impositions on Indigenous people in remote areas. This paper is written to leach the poison out, to let it be cleansed.     

A critique of ‘new’ rural local governance: The case of gender in a rural Australian setting

Over the past decade rural social scientists have demonstrated significant interest in documenting the new forms of governance emerging in rural and regional areas. However, little attention has been given to examining the gendered aspects of these new arrangements. This paper takes up the issue of gender and governance in rural areas by reporting on the establishment, membership and practices of a new governing organisation in a local government area in a small rural township in Australia. Men hold almost all positions on the 19-member board of this institution charged with facilitating development in the shire. This is not surprising, given women's exclusion from the male-dominated networks from which appointees are selected. While this numerical dominance is important, it is not just the presence of men's bodies that is of concern to this paper. Also of interest is the way in which hegemonic discourses of masculinity are privileged by board members. This includes an emphasis on competition, entrepreneurialism, and aggression, and a focus on economic concerns over and above social issues. In conclusion, there may be a lot that is ‘new’ in the governance of contemporary Western rural nations, but what is not is that these forms of governance are gendered, just as the traditional state has always been, in a way that excludes women and feminine subjectivities.     

A theory of age exclusion through closure: ‘Chronological age’ to ‘clinical need’

In an approach, I term ‘age exclusion through closure,’ I describe the exclusion of older people, from the workforce, and from hospital-based continuing care in Britain. Nineteenth century socioeconomic changes—the introduction of workplace technology, social surveys, the New Poor Law, and workhouse isolation, culminated in workforce exclusion on the grounds of chronological age. In the 20th century, the Poor Law ‘therapy’/‘succour’ divide, was recast in the Welfare State ‘health’/‘social care’ divide. Socioeconomic changes—the rising cost of health care, demographic change, the development of geriatric medicine, and economic restructuring, have served to allocatively ration ‘continuing care’ at this interface through the criteria of ‘clinical need.’ To conclude, age has become forged to clinical need, to become a formidable force of exclusion and exploitation perpetuating Poor Law closure between those ‘able’ and ‘unable’ to work, and creating a consequent ‘process of subordination’ within Welfare State capitalism.     

The Australian Landcare movement: towards ‘post-productivist’ rural governance?

This paper analyses whether the Australian Landcare movement complies with notions of ‘post-productivist rural governance’. The paper argues that Landcare has been a vast improvement on previous approaches to the management of the countryside in Australia, and that it has managed to mobilise a large cross-section of stakeholders. However, the Landcare movement only depicts certain characteristics of post-productivist rural governance. Although Landcare has some elements that fit in with theorisations of social movements, it still depicts many characteristics that show its close affiliation with the state and its agencies (in particular budgetary shackles). Landcare cannot be conceptualised as a fully inclusive movement, and there is little evidence that Landcare has been able to actively shape government policy. However, Landcare has contributed towards changing environmental attitudes, which can be seen as a key precondition for the successful implementation of post-productivist rural governance structures. In particular, Landcare's innovative approach of mutual farm visits, and its emphasis on the demonstration of ‘best practice’, has led to both an increased awareness of land degradation problems and the creation of grassroots ‘information networks’. There has also been some success with regard to Landcare's ability to change attitudes of the wider Australian public. Two important lessons with regard to conceptualisations of post-productivist rural governance emerge. First, individual components of post-productivist rural governance may change at different times, with the attitudinal level most influenced by Landcare, while underlying socio-political productivist structures will take much longer to change. Second, the problem in being able to label Landcare (the most innovative rural programme in advanced economies) as an expression of post-productivist rural governance shows how far away rural programmes in advanced economies still may be from such new forms of governance. The results, therefore, support those advocating that post-productivism may only be a theoretical construct in the minds of academics, rather than an expression of reality on the ground.     

Investigations of the british rural middle classes — Part 1: From legislation to interpretation

This is the first of two papers concerned with understanding the causes and consequences of middle class presence in rural areas. This paper explores debates over the future of class analysis and in particular whether it is possible to avoid a dualistic choice between a ‘modernist class analysis’ or a ‘postmodernism’ where class has completely receded from view. Attention is drawn to notions of an ‘interpretative approach’ to class, which while accepting many of the claims of postmodernism still sees value in the notion of class and in conducting class analysis. Drawing on a number of recent discussions of class within and beyond rural studies it is argued that class analysis should be seen as an ‘interpretative accomplishment’ and that attention needs to be paid within it to at least four issues: (i) the processes of knowledge construction and communication; (ii) differences in conceptualisations of power and related concepts such as domination and exploitation; (iii) differences within the processes of class formation; and (iv) the impact of identity recognition on class analysis, class relations and classes practices. In a later paper these issues will be explored in a more substantive manner through consideration of some of the results of research conducted in five locations in rural Britain.