产品模块化对企业竞争优势的影响机理研究

利用珠三角大中型制造企业的调查数据,分别检验了战略柔性(先动柔性、响应柔性)、环境动态性在产品模块化(模块化设计、模块化生产)与竞争优势(品牌优势、大规模定制优势)间的中介与调节作用。结果表明:产品模块化对竞争优势有显著正向影响;产品模块化通过战略柔性完全中介作用于品牌优势;响应柔性在模块化设计、模块化生产与大规模定制优势的关系中分别起完全和部分中介作用,先动柔性则没有;环境动态性正向调节模块化生产与品牌优势的关系,负向调节模块化设计与竞争优势的关系,而在模块化生产与大规模定制优势关系中的调节作用不显著。     

需求不确定下生产能力与竞争优势之间的关系

在需求不确定的条件下,用生产能力刻画产量决策的柔性,用古诺模型描述企业间的(产量)竞争,建立一个两企业战略竞争博弈模型,并利用博弈均衡构建柔性水平与竞争优势之间的函数关系。比较静态分析结果表明,(1)其他条件不变,一家企业的相对竞争优势随着自己的生产能力增加而增加,但随着对手的生产能力增加而降低;(2)生产能力较高的企业将获得较高的绝对竞争优势。这些结果暗示,柔性水平与竞争优势之间呈现一种正向的变动关系。这一结论一方面在一定程度上澄清了战略管理文献中呈现出的"战略柔性与竞争优势之间的联系方向模凌两可"这一问题;另一方面,由于引入了竞争性战略互动,从而将基于个人理性决策的结果扩展到战略相互依赖的竞争性情形下。     

董事会的程序理性、政治行为与企业双元创新

冗余资源对企业瞬时竞争优势有重要影响,但已有研究对两者关系有竞争性观点.此外,既有研究缺少对冗余资源影响瞬时竞争优势的内在机制及其适用条件的理论解释和证据.为了弥补这两个研究空白,本文整合企业行为理论和资源约束理论,提出并检验了冗余资源与瞬时竞争优势的正U型曲线关系,以及中介机制和情境因素.利用软件行业企业的调查数据,研究发现:1)冗余资源和瞬时竞争优势呈正U型关系;2)冗余资源和创业拼凑呈正U型关系;3)创业拼凑在冗余资源和瞬时竞争优势的非线性关系间起中介作用;4)环境不确定性、资源柔性对冗余资源和创业拼凑的关系起正向调节作用;5)创业拼凑的中介效应受到环境不确定性、资源柔性的正向调节.研究表明,在超竞争环境下,冗余资源是企业瞬时竞争优势的重要来源,但企业必须警惕“中等资源陷阱”;同时,冗余资源的绩效意义通过创业拼凑得以实现,且创业拼凑的中介作用在高环境不确定性和高资源柔性的条件下更显著.研究结论对拥有冗余资源,尤其是过剩产能的企业有重要的实践启发.     

冗余资源、创业拼凑与瞬时竞争优势北大核心CSCDCSSCI

冗余资源对企业瞬时竞争优势有重要影响,但已有研究对两者关系有竞争性观点.此外,既有研究缺少对冗余资源影响瞬时竞争优势的内在机制及其适用条件的理论解释和证据.为了弥补这两个研究空白,本文整合企业行为理论和资源约束理论,提出并检验了冗余资源与瞬时竞争优势的正U型曲线关系,以及中介机制和情境因素.利用软件行业企业的调查数据,研究发现:1)冗余资源和瞬时竞争优势呈正U型关系;2)冗余资源和创业拼凑呈正U型关系;3)创业拼凑在冗余资源和瞬时竞争优势的非线性关系间起中介作用;4)环境不确定性、资源柔性对冗余资源和创业拼凑的关系起正向调节作用;5)创业拼凑的中介效应受到环境不确定性、资源柔性的正向调节.研究表明,在超竞争环境下,冗余资源是企业瞬时竞争优势的重要来源,但企业必须警惕“中等资源陷阱”;同时,冗余资源的绩效意义通过创业拼凑得以实现,且创业拼凑的中介作用在高环境不确定性和高资源柔性的条件下更显著.研究结论对拥有冗余资源,尤其是过剩产能的企业有重要的实践启发.     

产业转型企业战略柔性优化模型研究

战略演进的路径依赖特征往往会导致企业产业转型的失败,而以战略柔性为基础的动态竞争优势体系对于推进企业转型具有促进作用.但是,若一味地追求战略柔性,则有可能使企业陷入"柔性陷阱".为此,本文构建了环境不确定性和战略柔性水平的测度指标体系,提出了相应的匹配模型,将战略柔性与环境不确定性进行比较与匹配,以优化转型企业战略柔性配置.实现战略柔性的供需平衡.     

企业柔性战略——跨世纪战略管理研究与实践的前沿

在分析80年代以来主要企业战略管理观点基础上,企业战略应关注如何适应变化、利用变化、制造趸化来建立竞争优势．文中提出柔性战略的概念．并指出柔性战略与已有战略在含义、特征和使用范围等方面的差异     

对组织学习、核心竞争能力、战略柔性与企业竞争绩效的理论剖析与实证研究 --探索中国企业增强动态竞争优势之路

在当前超强竞争时代,组织学习、核心竞争能力和战略柔性,越来越成为企业竞争的焦点问题,成为企业营造持久的动态竞争优势的战略武器.本文在对前人有关研究进行回顾、总结和归纳的基础上,开创性地把企业核心竞争能力划分为技术能力、市场营销能力和整合能力这三个关键构成要素,识别出组织学习的三个关键维度,深入剖析了战略柔性的内涵与本质,并在此基础上,论述了它们之间的互动关系及其对企业竞争绩效的影响.最后,本文以来自中国企业的实际调研数据为基础,运用基于偏最小二乘法的结构方程模型(SEM),对上述问题进行了实证分析,剖析了本项研究对中国企业管理的启示.     

珠三角制造企业模块化生产、战略柔性与绩效关系的研究

随着社会经济环境的不断变化和顾客需求的个性化、多样化,企业迫切需要更具可操作性的工具,来增强企业的战略柔性水平,进而提高企业绩效和竞争优势。本文以近年来珠三角制造企业调查数据为依据,具体研究制造企业模块化生产与战略柔性和企业绩效之间的关系。研究结果表明,企业模块化生产能力与企业战略柔性水平和企业绩效之间具有显著的正相关关系。     

财务柔性对新兴制造企业研发投入的影响研究——基于竞争战略的双重效应

在剖析财务柔性对企业研发投入的影响中引入企业竞争战略,通过实证研究发现财务柔性与研发投入强度之间正相关关系显著,企业竞争战略的不同维度对研发投入强度的影响存在差异;企业竞争战略的不同维度对财务柔性与研发投入强度关系的调节作用存在不同作用机理。     

竞争博弈下新创企业混合柔性技术战略决策研究

运用博弈论求解不同竞争策略下两企业的最优产能、新创企业的最大生存概率和成熟企业的最大利润,得出了二者的竞争均衡.研究表明,在竞争中,新创企业应选择无柔性技术;当需求波动较大时,成熟企业应选择混合柔性技术;当两种产品市场总需求容量较大时,成熟企业选择混合柔性技术能使其获得更多的收益.     

战略柔性对企业绩效影响的实证研究

基于对战略柔性和企业绩效问题的研究和分析,提炼出一个体现战略柔性和企业绩效之间关系的结构模型,采用多行业的样本数据,运用SPSS和结构方程模型,实证检验了不同类型的战略柔性(资源柔性和能力柔性)对企业绩效的影响程度,得出能力柔性对企业绩效影响显著,而资源柔性对企业绩效的影响不明显的结论,这一结论为中国企业今后提升经营绩效提供了有效的理论支持。     

Strategic Flexibility: A Review of the Literature

Previous literature reviews of strategic flexibility have a number of shortcomings: they lack a specific focus in the field, provide an excessive definitional focus or lack a clear empirical overview of research in the field. To overcome these shortcomings, this paper aims to systematically analyse the literature on strategic flexibility by identifying its main characteristics, linking the different aspects together in a new conceptual framework, and considering the means to measure it. This comprehensive analytical model analyses various aspects of strategic flexibility in the relevant literature (156 contributions). Thus, the systematic and critical approach of this paper offers a novel perspective in understanding strategic flexibility, and contributes to the field by providing a consolidation of the literature and indicating future research avenues.     

Promoting business model innovation through social media strategic capability: A moderated mediation model

The rapid development of social media has significantly affected organizational innovation activities. However, scant research has investigated how social media, as an important innovative tool within the corporate landscape, influences firm business model innovation (BMI). This paper provides an initial investigation into whether, and how, social media can be used to promote firm BMI. Drawing on the strategic capability literature, the study examines the relationship between social media strategic capability (SMSC) and BMI by focusing on the mediating role of strategic flexibility and the moderating effects of top management team (TMT) heterogeneity and environmental dynamism. Empirical results from a sample of 283 Chinese firms with two key informants each show a significant and positive association between SMSC and BMI, which is mediated by strategic flexibility. In addition, moderated path analyses indicate that TMT heterogeneity positively moderates the SMSC–strategic flexibility path, while environmental dynamism positively moderates the strategic flexibility–BMI path in the mediated relationship. Theoretical and practical implications of this study for both social media and BMI research are discussed.     

创业导向与探索式创新的关系：一个双中介效应模型

  创业导向对探索式创新的影响决定创业企业在不确定商业生态环境中的市场机会捕捉能力和价值创造效果。虽然已有研究部分证实了创业导向与探索式创新的相互作用,但面对创业企业生存环境不确定性更高、资源约束更明显的事实,创业企业如何借助合理的战略决策和高效的资源使用行为帮助自身实现由生存到发展的过渡显得尤为重要,鲜有研究对此类问题予以深入探讨。         基于战略创业理论、创新管理理论和资源基础观理论,以创业导向为解释变量,以探索式创新为被解释变量,引入战略灵活性和创业拼凑两个可能影响导向与产出关系的关键要素,探讨创业导向对探索式创新的直接影响,以及战略灵活性和创业拼凑可能起到的特殊中介作用。借鉴并改进已有研究的成熟量表形成问卷,选取深圳的创业企业为调研对象,以电子邮件的形式发放问卷,基于最终获得的283份有效问卷,采用结构方程和双中介模型的研究方法,全面检验创业导向、战略灵活性、创业拼凑与探索式创新之间的关系。         研究结果表明,创业导向、战略灵活性和创业拼凑均对探索式创新产生促进作用;创业导向与战略灵活性呈显著的正相关关系,也对创业拼凑产生积极影响;战略灵活性与创业拼凑呈显著的正相关关系。创业拼凑在创业导向与探索式创新之间和战略灵活性与探索式创新之间起部分中介作用。由战略灵活性和创业拼凑形成的中介链部分中介了创业导向与探索式创新之间的关系。         研究结论从导向-策略-行为-产出的研究框架拓展了战略创业理论的研究内容,揭示了创业导向、战略灵活性、创业拼凑与探索式创新之间的关系机理,为创业企业理解战略灵活性和创业拼凑的影响、充分实践和发挥创业导向的创新精神、促进探索式创新活动的持续开展提供了重要的理论依据和经验证据。     

Definitions and linkages between operational and strategic flexibilities

This paper aims at clarifying the concept of strategic flexibility, starting from that much more common of manufacturing flexibility (or operational one). After characterizing the dimensions of the latter, a classification of strategic flexibility is presented which distinguishes four categories. The measures of strategic flexibility are also investigated. Then two analogies are pointed out with the operational flexibility. The first, of the cause-effect type, is on two levels: at the business level, the operational flexibility estimates the variation of practices, while the strategic flexibility measures the effect obtained on performances; at the corporate level, the operational flexibility estimates the variation of competences, while the strategic flexibility evaluates the change in business. The second analogy, related to the classification variables, permits the main types of operational and strategic flexibilities to be placed in a single framework. So this study seeks to provide a framework—which has not been proposed in prior literature—for analyzing and evaluating the correlated concepts of operational and strategic flexibilities, to create a theoretical foundation for future research and empirical testing.     

An Empirical Investigation of the Contribution of Strategic Sourcing to Manufacturing Flexibilities and Performance*

Empirical studies for achieving manufacturing flexibility goals have centered around the uses and advantages of advanced technology. Few studies have examined alternative ways of attaining flexibility objectives. Strategic sourcing finds mention in the literature as a potential route to manufacturing flexibility. However, little empirical evidence exists to validate this view. Literature also describes manufacturing flexibility as a multidimensional concept but fails to adequately examine the synergies among the different dimensions. This research investigates the influence of strategic sourcing and advanced manufacturing technologies on specific manufacturing flexibilities, and examines relationships among different flexibilities. The results are tied to manufacturing cost reduction. The findings suggest that strategic sourcing can assist in the achievement of modification flexibilities. Volume and modification flexibility are found to influence new product flexibility. Modification flexibility is found to influence manufacturing cost reduction. The results show that strategic sourcing can be used to target specific manufacturing flexibilities and that interflexibility synergies need to be considered while formulating flexibility-based manufacturing strategies.     

Information systems,strategic flexibility and firm performance: An empirical investigation

This study investigated the bottom-line impacts of IS support for strategic flexibility. The performance effects of IS support for two key components of strategic flexibility (product flexibility and cross-functional coordination) and the moderating effects of unique, complementary knowledge and information were examined and tested with both survey and archival data. The results showed that IS support for product flexibility was positively related to sales growth and returns on sales. The study also found a stronger association between IS support for product flexibility and ROS, and a positive relationship between IS support for cross-functional coordination and sales growth, when IS were complemented by unique knowledge and information.     

How French managers deal with radical change

Top management are increasingly concerned with the flexibility of their companies and with the problem of implementing strategy. This article presents a model of strategic change derived from the managers' experience and perceptions in some companies which achieved radical transformation. Indepth studies were carried out in four diverse companies. The experience of top managers revealed that the management of strategic change required an integrated approach to six interrelated areas—formulating a strategic project, managing the development of resources and skills, negotiating with the environment increasing internal communication of strategy, dealing with power, influencing the norms of behaviour and developing a team of transformation-minded managers.