Drinking as a Feminine Practice: Post-Feminist images of women's drinking in Swedish women's magazines

Previous feminist analyses have pointed out how the news media demonize women who drink, labelling them as irresponsible, disturbing or behaving “like men.” Popular media such as women's magazines, however, construct alternative representations, that frame women's drinking encouragingly and as part of a successful and “modern” femininity. This study carries out an analysis of fashion reports from six Swedish women's magazines, published between 1984 and 2008. It concludes that despite the fact that women's magazines create an alternative to problematizing portrayals of women who drink, this does not necessarily make them unproblematic from a feminist point of view. While the prevalence of positive and encouraging images may be interpreted as indicating a change towards more gender equal or gender neutral depictions of drinking; this article argues instead that these images should be regarded as parts of a discourse that celebrates stereotypical femininity and reproduces gender difference. As such, the present article brings new perspectives to the complex discourses that give shape to ideas about gender and alcohol in general, and women's drinking in particular.     

“A rape was reported”: construction of crime in a university newspaper

Historically, the news media have engaged in high rates victim blaming in their reporting of sexual assaults. However, in recent years, gains in civil rights and renewed attention to Title IX may mean sexual assault victims are receiving less-biased news coverage. Using a content analysis, we examined the tone and message of all crime stories published in one United States university newspaper from academic year 2015–2016 (n = 99). Comparing attributions of responsibility made to both victims and offenders across several major crime categories (rape, murder, sexual assault, robbery, physical assault, sexual misconduct, and sexual abuse), and consistent with historical trends, we found higher levels of victim blaming in stories on rape and sexual assault than any other crime. We identify rhetorical devices commonly used to discredit the victim and/or absolve the perpetrator. Despite perceived gains achieved by Title IX, news coverage continues to buttress victim blaming culture.     

Drink Sluts,Brats and Immigrants as Others

Drawing on an analysis of the media debate on two Swedish rape cases involving alcohol, the present article argues that social norms and power structures are made visible both when debaters ascribe explanatory power to alcohol and when they do not. Using feminist intersectional theory, we argue that when debaters employ the concepts of “foreign culture” and “jet-set drinking culture,” respectively, to explain the rapes, they simultaneously (re)produce stereotypical discourses on gender, sexuality, class and ethnicity/nationality. The troublesome positions of the Immigrant, the Drink Slut and the Brat symbolize how these discourses intersect in the specific cases. To understand why alcohol is central in explaining rape in a fashionable area, but not in a socially disadvantaged area, we suggest that the official image of Sweden as a gender-equal, sexually liberal and multicultural society with small class differences blocks discussion of existing inequalities within the country. When rape happens in a place constructed as a “Swedish middle- and upper-class area,” alcohol and intoxication are used to symbolize the “uncivilized,” unpleasant and malicious among Swedish men. When rape happens in “socially disadvantaged neighbourhoods” populated by “immigrants,” the unpleasant instead resides in the “foreign culture.”     

Sexual Messages in Black and White: A discourse analysis of Essence and Cosmo

The research presented employed critical discourse analysis to examine advice columns on sex and women's sexual freedom as expressed in two popular women's magazines, Essence and Cosmopolitan, over a three-year period. Essence has a Black female audience, Cosmo a predominantly White female audience. Critical discourse analysis is concerned with language as a primary force for the production and reproduction of ideology and belief systems that come to be accepted as common sense. The study asked whether and to what extent sex talk in these two magazines mirrored tenets of sexual liberation as set forth by “second-wave feminism.” Findings showed that while both magazines reinforced women's right to sexual pleasure and to ask for what they wanted, Essence came closest to mirroring the tenets of women's liberation by advocating women's right to say no to men's bad behavior and to be their own persons. By contrast, Cosmo advised women to be innovative in exciting and keeping their men and to be more flexible in managing men's less than desirable behavior.     

From Mothers of the “People's Home” to Biologically Rational Consumers

The aim of the present article is to study how women's alcohol consumption has been defined and contested in the Swedish press from 1955 to 2010 in relation to the development of Swedish society from a social democratic welfare state to a neoliberal competition state. Our material consists of articles published in the largest Swedish national and regional newspapers in 1955, 1965, 1977, 1982, 1995, 2004, and 2010. In the study, we apply Fraser's concepts of recognition and redistribution to analyse how the press contributed to the formation of cultural injustices and counter-claims through its recognition of women's drinking, and how these cultural injustices and counter-claims have conditioned the redistribution of societal resources. Our analysis shows that, during the study period, women were recognized in the Swedish press in limited and stigmatizing subject positions. These dominating representations of drinking women changed over time in an unpredictable way. As collectively shared, widely accepted cultural images, they tended to downplay the possibility of women achieving equal and just participation in cultural interaction, social activities, and healthcare services. In counter-discourses, the possibilities for women to formulate public claims in order to make surrounding structures more “enabling” of their independency, weakened during the study period.     

Chinese Immigrant Women Workers' Mediated Negotiations With Constraints On Their Cultural Identities

Based on ethnographic fieldwork, this study examines the cultural identities of Chinese immigrant women workers in American society, that is, how the women negotiate with white supremacist cultural values that seek to interpellate them through their everyday use of media. I argue that through certain Chinese ethnic newspapers' cultural discourses, white supremacist cultural values penetrate the women's private lives and regulate their daily matters as minute as the color of their socks. Yet, the women's responses to these mediated discourses reveal that mainstream cultural values are only part of a more complex cultural quandary, which results from a number of constraints facing the women everyday: material difficulty, racial-cultural marginalization, and ethnic patriarchal control. In our group and individual interviews, my participants critically interpreted and negotiated with this cultural quandary. Their negotiation has great value, since it attests to their heightened cultural consciousness. From another perspective, however, their heightened consciousness has yet to develop into a strategic bicultural or multicultural identity, the “mestiza identity” in Anzaldua's words, as a result of the financial, racial, patriarchal, cultural, and psychological constraints in their lives. This situation leads us to reflect more on how we can help to lift these constraints, so that these women can strategically incorporate both Chinese and American cultural practices to improve their quality of life.     

Women's frequency of alcohol consumption prior to pregnancy and at their pregnancy-booking visit 2001–2006: A cohort study

BackgroundWith evidence of offspring harms and concern for younger women's drinking behaviours, this study uses a hospital cohort to trend the use and changes in women's reported alcohol consumption.AimsTo examine (i) the trend of women's reported alcohol consumption over time, (ii) whether any increases in the frequency of alcohol consumption prior to a pregnancy are accompanied by increases in the frequency of alcohol consumption in pregnancy and (iii) the characteristics of women consuming alcohol at these times.MethodsMidwives collected routine data on 19,699 women between 2001 and 2006. Data on women's alcohol use prior to pregnancy and at their pregnancy-booking visit were analysed using a non-parametric test for trend and with bivariate and multivariate tests adjusting for possible confounders.FindingsThe proportion of women reporting at-least weekly alcohol use prior to pregnancy was 25.4% and 5.9% at their pregnancy-booking visit. A significant linear increase over time (p < 0.001) was found in the rate of women aged 20 years and older reporting at-least weekly alcohol use prior to pregnancy. Tertiary-educated women were more likely to consume alcohol at-least weekly prior to pregnancy. Women aged less than 20 years were less likely to report at-least weekly alcohol use at both time points. Having more children and Asian ethnicity were associated with a lower risk of at-least weekly alcohol use at these times.ConclusionThe majority of women reduce their alcohol consumption once they learn they are pregnant, with some evidence this trend may have increased in recent years.     

Alcohol consumption and risky sexual behavior among young adults: evidence from minimum legal drinking age laws

This paper exploits the discrete jump in alcohol consumption at the minimum legal drinking age (MLDA) in the USA and uses a regression discontinuity design to investigate the relationship between drinking and risky sexual behaviors among young adults. Using confidential data from the National Longitudinal Survey of Youth (1997 Cohort), we document that young adults tend to drink up to 2.1 days more once they are granted legal access to alcohol at age 21. Although the discrete jump in alcohol consumption at the MLDA is associated with an increase in the probability of having sex by up to 7.8 percentage points, it does not have a significant impact on the probability of engaging in risky sexual behaviors among young adults. We also document that the effect of the MLDA on the probability of using several different birth control methods is not significant for those who had sex in the past 4 weeks. These results are robust under alternative specifications and imply that although the MLDA law is quite effective in reducing alcohol consumption among young adults, spillover effects of this law on risky sexual behaviors are relatively limited.     

Reader Letters to Women's Health Magazines

Women's health magazines emerged as a new cultural industry at the end of the twentieth century, representing a commercial application of the “will to health” developing in neoliberal societies. This paper explores recurring discourses in reader letters published between 1997 and 2000 in two Australian health magazines targeting white, middle-class women. Both GoodMedicine and Nature & Health are engaged in a similar cultural politics, tempting their audiences away from the established women's lifestyle, beauty, and fashion publications by representing health magazine content as natural, practical, and generally “good for you.” Reader letters published in these magazines deploy the discourses of pragmatism, authenticity, and critical engagement as new cultural imperatives for performing the “normal, healthy woman.” However, they offer little recognition of the social determinants of health, or the connections between individual practice and global biopolitics. Reader letters inscribe both the successes and failures experienced in performing the “will to health,” and have considerable potential to facilitate new ways of negotiating these cultural imperatives.     

“Nyota Uhura is Not a White Girl”

This essay examines the online debate surrounding representation of the Black/African character of Lt. Uhura in the 2009 prequel film, Star Trek. Some fans, particularly those viewing the film from a gender/race intersection, applauded her portrayal, while others, including many “slashers” who espouse a homoerotic reading of classic Trek from an ostensible gender/sexuality standpoint, disapproved—especially of Uhura's romantic storyline. Virtual observation and appraisal of these discourses demonstrate the adaptability of Patricia Hill Collins' intersectionality framework to studies of media reception, especially in terms of hegemonic and interpersonal domains of power and cultural studies notions of articulation. Accordingly, the investigation finds the first fan faction's rhetorical efforts more authentically and pro-actively oppositional.     

From Genius of the Home to Party Princess

The data for this article consist of alcohol-related advertisements published in seven Finnish women's magazines from 1967 to 2006. We are interested in finding out what kind of alcohol-related subject positions these magazines have created for women audiences from the 1960s onwards, to see how those positions have changed and what these changes tell us about the changes that have happened in the cultural position of drinking in Finland. Our analysis applies semiotic and discourse analytical methods. It shows that in the advertisements from the 1960s, women were placed in the subject position of full-time mother responsible for taking care of the heterosexual relationship. Women's drinking was associated with the private space of the home, with eating meals and socialising with family and friends. Women's subject positions in the 1970s and 1980s were still largely the same, but they also took on slightly new features. The 1990s and 2000s saw the emergence of the active woman who appears in public places, and drinking was associated with women's own time, enjoyment and pleasure. During the period under review we see the emergence of a drinking, self-assertive woman who is a responsible and distinctive consumer, a consumer who toys with stereotypes, and a partying consumer.     

Not “Simply the Breast”

Two prominent media events involving breastfeeding celebrities prompted unprecedented transnational media attention to their bodies, their breastfeeding practices, and their beliefs about the act of breastfeeding. This study critically analyzes media representations of Salma Hayek and Angelina Jolie that feature (or imply) a nursing celebrity breast to argue that discourses about celebrity breastfeeding are a semiotically potent phenomenon that destabilize boundaries of public and private, perpetuate normative beauty standards, and prescribe proper breastfeeding practices to audiences. The transnational celebrity of Jolie, Hayek, and others makes analyzing media discourses of their breastfeeding particularly necessary because they are prominent purveyors of femininity and have made activism about women's health a key aspect of their public personae.     

Positioning the self

This article explores how a group of regular magazine readers interpreted representations of women's lives in women's magazines. These readers consistently evaluated magazine texts in relation to their own lives and their own conceptions of identity. They used their personal experiences and their notions of what a woman's life is really like in order to distinguish between relevant and irrelevant journalism in women's magazines. When talking about women's magazines they formulated narratives about their own identities, and they drew on various discourses that placed women's magazines in relation to their subjective experiences of ordinary everyday life. A reflexive positioning of the self was therefore crucial to their mode of interpretation. The analysis is based on qualitative in-depth interviews with subscribers to a popular Norwegian women's magazine, and the findings are discussed in the light of Anthony Giddens' theory of the reflexive self and Toril Moi's reading of Simone de Beauvoir's existentialist feminist philosophy.     

Modernization of Power in Legal and Medical Discourses: The Birth of the (Male) Homosexual in Hong Kong and Its Aftermath

The removal of homosexuality from the list of mental disorders and the repeal of restrictive sexual laws deem that Foucault's argument on the discursive control of homosexuality requires refinement to take into consideration the continual modernization and improvement of power. This article examines the multilayered discursive terrain in Hong Kong where homosexuality is created, regulated, and contested in the contemporary era. With the popularization of human rights discourse, sexual dissidents are not simply treated as criminal or pathological; rather, legal and medical discourses have shifted to an increasing reliance on notions of risk to put mechanisms of social regulation in place.     

Framing Megan Williams

This study examines mainstream television news coverage of the kidnapping and rape of Megan Williams in late 2007 and coverage of Williams' recantation in 2009. The publicity of this case provides a unique opportunity to scrutinize the under-examined topics of news coverage of white-on-black rape and white female perpetration. Feminist and critical media studies perspectives are called upon to provide an understanding of hegemonic discourses of gendered violence in media discourse. The intersection of race and class with such discourse is examined. Content and discourse analysis methods allow a critical examination of coverage of the Williams' story on four of the most watched television news sources in America. Results reveal disturbing trends in the framing of white-on-black perpetration. Additionally, stark differences in ideological constructions of rape and race are found among the news outlets examined, suggesting that some news sources do more to reproduce raced and gendered discourses of privilege than others.     

Scene of the Crime

The brutal gang rape and murder of a young woman on a New Delhi bus became a media spectacle, flooding the news stream worldwide with articles, commentaries, blogs, and images. Drawing on theoretical insights from transnational feminism and social geography, this analysis focuses on the mediated deployment of space and place as potent signifiers of gender and sexuality in news coverage of the event. Using feminist critical discourse analysis to interrogate the verbal and visual texts in mainstream US news media during the first two weeks of coverage, this analysis found that the American news media invoked archetypes of the Third World as a primitive and undisciplined place populated by savage males and subordinate women, a space in which women's mobility is constrained and where state authority is complicit in rendering women vulnerable to sexual assault due to its incompetence. The study found that through this limited and ethnocentric lens, the US news media reinscribed social geographies of power in terms of sex and gender. The overall tenor of the coverage obscured the incidence of sexual violence in the First World/global North, effectively countermanding transnational feminist praxis and collective action against the worldwide problem of sexual violence against women.     

The Changing Shape Of Pregnancy In New Zealand Women's Magazines: 1970–2008

This article examines the representation of pregnant embodiment in thirteen New Zealand women's magazines published between January 1970 and December 2008. It offers a theoretical focus on postfeminism, media, and embodiment, and situates their conjuncture within cultural, demographic, and labour market trends. Magazine representations of pregnancy concurrently illustrate the degree to which discourses surrounding pregnancy have shifted, and the continued association of motherhood with feminine success. Monthly and weekly publications were sampled and a visual analysis undertaken of images and spreads. Over nearly four decades, substantial changes were found in the normative or extraordinary status of pregnancy, the appearance and display of the pregnant body, the frequency of representations, the association of pregnancy with celebrity, and its dissemination through celebrity culture. Changes in the status of pregnancy parallel larger social changes, in particular the increase in delayed childbearing amongst white, middle-class women. Pregnancy images were also influenced by changes in the format and substance of women's magazines, the advent of celebrity culture, and the emergence of a maternity market.     

How do health professionals support pregnant and young mothers in the community? A selective review of the research literature

BackgroundThe cultural phenomenon of “teenage pregnancy and motherhood” has been socially constructed and (mis)represented in social and health care discourses for several decades. Despite a growing body of qualitative research that presents an alternative and positive view of young motherhood, there remains a significant gap between pregnant and young women's experience of young motherhood and current global health and social policy that directs service delivery and practice.AimThis paper aims to heighten awareness of how a negative social construction of young motherhood influences global health and social policy that directs current community health models of practice and care for young mothers in the community.DiscussionThere is clear evidence on the vital role social support plays in young women's experience of pregnancy and motherhood, particularly in forming a positive motherhood identity. This discussion paper calls us to start open and honest dialogue on how we may begin to re-vision the ‘deficit view’ of young motherhood in order to address this contradiction between research evidence, policy discourse and current practice and service provision. Qualitative research that privileges young women's voices by considering the multidimensional experiences of young motherhood is an important step towards moving away from universally prescribed interventions to a non-standard approach that fosters relational and responsive relationships with young mothers that includes addressing the immediate needs of young mothers at the particular time.     

The One‐Child Policy in Shanghai: Acceptance and Internalization

China's one‐child policy is a major example of social engineering and the subject of human rights concerns. Given the significance of the policy, it is important to ascertain the attitudes of Chinese citizens. We conducted interviews in 2003 with residents of Shanghai who were of childbearing age either at the policy's inception or at the time of the interview. Our respondents, who were generally well educated, did not perceive the policy as extraordinary when it was introduced; resignation to one more intrusive government regulation was mixed with understanding and even approval of the policy. People talked about the political and social context, demographic concerns, family economic strategy, and the results of government‐engineered gender equality. Among the young interviewees, the context has changed from a population striving to get by under tight government control to a much richer population that is upwardly mobile and perceives their local government to be basically beneficial. The one‐child family is considered normal; few are still concerned with the policy per se, while others see it as unnecessary. The one‐child policy seems to reflect Shanghainese current preferences; its status as a legal requirement may be largely irrelevant.