Gunning for rural England: The politics of the promotion of military land use in the Northumberland National Park

The UK's Ministry of Defence (MoD) on behalf of the armed forces owns substantial areas of land in the UK. Interest in the use and management of this land - the defence estate - has grown in the 1990s following changes in land use as a consequence of the restructuring of the armed forces. This paper examines the portrayal of military land use by the MoD, using a conceptual framework informed by theories of discourse and the social construction of rurality. Empirical evidence is drawn from a 1997 public inquiry into developments proposed by the MoD to the Otterburn Training Area in the Northumberland National Park. The paper examines how military training in a national park is constructed as a legitimate use of this space, with reference to discourses of conservation and environmental protection. The paper goes on to examine the ways in which the landscape of the training area is portrayed with reference to discourses about the appearance and consumption of the countryside. The paper concludes by looking at the effect of discourses of defence and national security in shaping the Otterburn debate, and in shaping the claims of the armed forces as defenders of the natural environment.     

Reliable Professionals,Sensitive Dads and Tough Fighters

The significance and complexity of mostly male-dominated military peacekeeping forces continues to grow globally, as does the complexity of the masculinities performed in them. This article discusses the discourses and performances of peacekeeper masculinities, drawing on a qualitative case study of Finnish peacekeeping forces. The self-image of Finland as a provider of ideal peacekeepers and practising progressive gender policy is critically analysed. Taking the notion of multiple masculinities as a starting point, three indicative categories of Finnish peacekeeper masculinities are examined. Discourses of ‘amateur professionals’ and ‘peacekeeper fathers’ create space for military peacekeepers to show aspects of masculinity not associated with traditional military masculinities. The third discourse of ‘tough fighters’, however, harks back to more traditional ‘warrior’ concepts. Official gender mainstreaming efforts and assumptions that these attitudes are internalized ‘naturally’ by Finns are put into question by deprecatory or ambiguous attitudes towards gender equity and sexual exploitation. Despite being part of multi-national forces, peacekeeper masculinities are defined based on presumed notions of ‘national character’.     

What do lesbians do in the daytime? Recover

This paper examines a narrative taken from an ethnographic interview, for the speaker's conversational construction of lesbian and other identities along with ideologized personal history. To tell her story, Marge shifts to the discourse style used in the meetings of addiction recovery groups. She prioritizes the recovery (twelve-step) program's coherence system, structuring her life story in conformity with its terms while narrating a complexly queered identity. Four analyses are given, beginning with a Labovian formal examination and proceeding with a consideration of three types of discourse echoing: interdiscursivity, intratextuality, and manifest intertextuality. This study demonstrates the analytical linking of nonpublic linguistic discourse to social discourses; individual identity construction to social construction (and its coherence systems); and personal history to historical eras. The paper adds the concept of a metalevel complicating action to narrative theory and develops a means of examining intratextuality for critical discourse analysis. It presents a revised view of essentialism for the sociolinguistic study of gender and sexuality.     

Troubling Discourses of Poverty in Early Childhood in the UK

Poverty in early childhood is pervasive, affecting every aspect of children’s lives. Under current government policies child poverty in the UK is predicted to rise to 40 per cent by 2022. Dominant discourses of poverty have historically focussed on an over‐arching discourse of moral responsibility, essentially relating to notions of deserving and underserving poor. This paper examines how government policy continues to significantly impact on young children and families on low incomes in early childhood and how stigmatised discourses about welfare, work are pervasive. It is argued that discourses of redistribution and children’s rights deserve greater recognition if poverty is to be addressed.     

Discourse on Shanzhai cultural production in Chinese newspapers: authenticity and legitimacy

Emerging from the early Shanzhaiji, or bandit cell phones, the notion of Shanzhai has developed into a prominent cultural phenomenon in China since 2008. This paper examines the discourse on Shanzhai cultural production in Chinese metropolitan newspapers and those of the Communist Party. The research questions pertain to how a grassroots cultural phenomenon is discursively constructed and how social and media structures manifest themselves in this process of discourse construction. Within the framework of discourse analysis, the dimensions of authenticity and legitimacy cut across all discursive categories regarding Shanzhai cultural production. Depending on the relationships between the two dimensions, a rival discourse and a harmony discourse were found in the archived news reports and editorials. The author argues that authenticity is oriented toward power relationships or content and themes of the cultural productions in the two discourses, respectively. The discourses reflect contesting efforts to construct cultural hegemony in Chinese society.     

The Production of the Female Entrepreneurial Subject: A Space of Exclusion for Women of Color?

SUMMARY

Using critical discourse analysis, this paper examines how the female entrepreneurial subject is constructed/produced within entrepreneurial discourses, how this subject is racialized, gendered and classed, and examines what practices contribute to the shaping of the female entrepreneurial subject. I specifically look at four areas/discourses central to entrepreneurship; that of independence, self-definition/self-monitoring, networking, and women's abilities as businesswomen. I contend that contemporary self-employment discourses mirror those of neo-liberalism/modernization where the notion of the independent liberal subject has the ability to self-determine and self-monitor, which is a sign of autonomy and mastery of the self. I also argue that the space of women's entrepreneurship legitimizes white middle-class women's experiences and excludes women of color from becoming active subjects in entrepreneurial discourses.     

Science as Snake Oil: Rural Development,Discourse, and the Broken Promise of Tech Jobs in Vermont

This paper examines the public conversation surrounding two failed technology businesses in rural Vermont communities, documenting a particular techno-development discourse. Engaging with the literatures of rural development and science and technology studies (STS), the paper frames this discourse as a mechanism of power exercised by private capital. It analyzes how perspectives shared in news and social media functioned to attribute financial, technological, and moral authority to developers while dividing communities and scapegoating the state. Our work highlights the need for scholars to be conscious of techno-development discourses that prioritize capital interests over community interests. Rather than using hegemonic conceptualizations of technology, we advocate for development that advances more flexible, local understandings of technology. And rather than centering high-tech development as a vehicle for extending prosperity across space, we propose that greater attention be paid to extending high wages across industrial sectors.     

Expertise and forms of knowledge in the government of families

This paper examines the relationship between the state and the individual in relation to an aspect of mundane family life – the feeding of babies and young children. The nutritional status of children has long been a matter of national concern and infant feeding is an aspect of family life that has been subjected to substantial state intervention. It exemplifies the imposition upon women the ‘biologico‐moral responsibility’ for the welfare of children ( Foucault, 1991b ). The state's attempts to influence mothers’ feeding practices operate largely through education and persuasion. Through an elaborate state‐sponsored apparatus, a strongly medicalised expert discourse is disseminated to mothers. This discourse warns mothers of the risks of certain feeding practices and the benefits of others. It constrains mothers through a series of ‘quiet coercions’ ( Foucault, 1991c ) which seek to render them self‐regulating subjects. Using data from a longitudinal interview study, this paper explores how mothers who are made responsible in these medical discourses around child nutrition, engage with, resist and refuse expert advice. It examines, in particular, the rhetorical strategies which mothers use to defend themselves against the charges of maternal irresponsibility that arise when their practices do not conform to expert medical recommendations.     

Gendered Cultures and Performance Appraisal: The Experience of Women Academics

This paper examines women academics’ experiences of appraisal within one English university. Adopting the Foucauldian concepts of discourse and disciplinary power, the paper illustrates how appraisal functions as a disciplinary technology within the organization. Semi-structured interviews, carried out on women academics, reveal how the power relations operating in appraisal work to ‘normalize’ the academic role as a highly competitive, productive unit focused on identifiable, quantitative outputs. The case illustrates the difficulties which women face in trying to put forward alternative discourses which accommodate domestic commitments or different career structures. The research concludes that women academics have only gained limited visibility and voice in the gendered academy through opting in to the new competitive and highly gendered macho culture. The possibilities for women in offering alternative discourses have not materialized, emphasizing the difficultues in changing gendered cultures and challenging the ubiquity of male power.     

Farming and environmental discourses: A study of the depiction of environmental issues in a German farming newspaper

Maintaining the natural environment is increasingly seen as an essential aspect of agriculture in Europe, and conservation is promoted as an element of the farmer's role. It is therefore important to understand how farmers are reacting to this. In this study, the discourses relating to environmental issues used in a regional German farming newspaper are examined. The aim was to consider the arguments to which individual farmers are exposed when they read the newspaper and at the same time to examine the discourses used by the farming union in their promotion of farmers' interests. It was found that there were many interwoven arguments, which included traditional agricultural discourses as well as the newer environmental ones. It was clear that different aspects of agricultural and environmental issues were highlighted where they appeared to be beneficial to farmers' interests. Furthermore, it was found that in the promotion of the use of renewable resources, which was portrayed as being in the interest of farmers, the discourses used contrasted with those being used to defend farmers from accusations of environmental neglect or damage.     

Thirty years of farmland preservation in North America: Discourses and ideologies of a movement

Thirty years after it first captured public attention, farmland preservation in North America remains a contentious issue which has failed to mature into an integrated element of rural land use planning. This paper argues that the explanation for this lies in the examination of the public discourses of the farmland preservation movement and the ideologies that underpin them. The evolution of popular and academic discourses and the influence of environmental and agrarian ideology are explored. This reveals an expanding discourse with ideological foundations riven with internal contradictions yet intersecting in different ways. The result has been a policy agenda influenced by a shift to increasingly broader motivations for farmland preservation and controlled by largely nondashfarm interests. Farmers, however, remain at the centre of the issue, cast in roles ranging from guarantors of food supply to guardians of nature, open space and rural community. Yet farm voices are barely detectable in the discourse of the farmland preservation movement. This illustrates the representative power of discourse and suggests why farmland preservation remains a contentious policy issue.     

Managing national reputation and international relations in the global era: Public diplomacy revisited

The purpose of this paper is to review and re-examine the concept and practice of public diplomacy in light of the incredible pace of change in global politics and communication, and to discuss implications for future research. It first explains the significance of national reputation and its linkage to public diplomacy. It then surveys and assesses a broad range of literature on public diplomacy, characterized by three basic discourses: public diplomacy as policy-driven rather than relationship-based, the primacy of nation-state governments in the structure and process of public diplomacy, and an emphasis on mass media communication. The paper finally suggests and outlines further research efforts based on the existing literature and the evolving contexts.     

People,land and the struggle for rangatiratanga/autonomy in New Zealand

This article interrogates indigeneity in the context of two New Zealand indigenous discourses, one of them land orientated and the other people orientated. It argues that the former has generally been emphasized over and above the latter, which it examines principally in terms of the struggle for the rangatiratanga (loosely translatable as autonomy) promised to Maori by the British Crown in the Treaty of Waitangi of 1840. People-based discourse is seen as key to the resilience of Maoridom and its powerful assertions of agency in recent decades. But to argue in this way is not to discount the land discourse, which in the holistic Maori worldview is conflated with the people discourse and rangatiratanga     

Energy transition on the rise: discourses on energy future in the German parliament

In this paper we describe energy policy discourses and their story-lines in German parliamentary debates, and trace their evolution over the past decades. Through content analysis and coding with MAXQDA, changes in the discourses and in the use of story-lines by different political parties are analyzed. Our study shows that while the concept of a transition towards a nuclear-free, renewables-based energy system became hegemonic within three decades, the discourse itself underwent major changes. Energy Transition was de-radicalized and became part of a discourse of Ecological Modernization, thus aligning with mainstream economic logic. There are still considerable differences in the story-lines narrated by parliamentarians about pathways to Energy Transition and its effects. Discursive struggles into the meaning and the means of the transition project continue, suggesting that discourse structuration is far from complete.     

Sex in Health Education: Official Guidance for Schools in England, 1928–1977

Abstract  This article examines official policy discourses on sex within the health education curriculum of schools during the period 1928–77. The article begins with an account of the origins of sex education in schools, and of why, in the early twentieth century, its inclusion in the health education curriculum was problematical. In the main section, the article examines the content of consecutive editions of the government published "handbooks of health education", and of an important supplementary guidance pamphlet, published during the Second World War. It traces the gradual shifts over time in official discourses of "sex education", and in the sets of understandings about children, sexuality and the role of parents, for example, which underlay them. The shifts in official guidance discourses on sex within the health education curriculum of schools are explained through locating changes in their broader social and political contexts, especially the impact of the Second World War on sexual morality and the post-war emergence of youth as a significant social grouping. The article concludes by evaluating the handbooks as a source for the history of school-based health and sex education and by drawing attention to the wider historical and sociological significance of official discourses on sex education.     

Bilingual-intercultural education for indigenous children: the case of Mexico in an era of globalization and uprisings

The past 25 years have brought upheaval to the indigenous people of Mexico due to two opposing forces: modernization and globalization, on the one hand, and indigenous uprisings on the other. Suddenly, the topic of indigenous languages and education was brought into official discussions at the national level. This paper examines the tensions that emerge between the political discourses which emanate from within the indigenous communities and from the national government, and the actual implementation of educational policy models. The political–educational discourse shifted from Spanishization [castellanización], assimilation, and integration to bilingualism, interculturalism, and participation. We demonstrate that this shift was not a smooth transition, but rather an abrupt change that occurred in the early 1990s. Further, despite the shift to new discourses that respected indigenous languages and cultures, institutional factors have not been altered sufficiently to improve the conditions of indigenous education or their well-being in Mexico. Thus, ultimately, the new discourse of bilingualism and interculturalism in education serves to obfuscate the socio-political-economic work that must be done to truly allow the indigenous people to participate in the nation’s political life.     

A play for rurality – Modernization versus local autonomy

It is common to understand the governing of rural space as the outcome of a conflict between some romantic protectors of a lost past on the one hand, and the people who worry about creating economic values on the other. However, the power to shape the rural should not only be searched for in the open struggle between protectors and developers, but also should be analysed at the level of discourse, in the play between discourses about how to deal with the rural. In this paper I therefore present a modernist discourse and demonstrate how taken-for-granted truths about the rural – its history, its present and its future – are made possible by this discourse. Secondly, I will reveal how rurality takes on a different meaning in an alternative to the modernist discourse, emphasizing local and regional autonomy. In demonstrating that rurality is contingent upon a play between these two discourses, I want to provide some new insights into an important force behind the persistence of ideas about rurality in Norway.     

Party Discourse and Prejudiced Attitudes toward Migrants in Western Europe at the Beginning of the 2000s

Building on framing research and on cognitive dissonance theory, the paper examines the differentiated moderating effect of party discourse on prejudiced attitudes against immigrants. Using ESS 2002 data, the study finds that individuals who are positively oriented toward immigrants become more so when confronted with party discourses with anti‐immigrant tones. This effect is, however, visible only when it comes to acceptance in one's private sphere, that is, acceptance of inter‐ethnic marriage. The study also found some evidence that friendship with immigrants is not strong enough to impede natives to accept the idea of deporting unemployed immigrants.