Investment in Facility Changeover Flexibility for Early Entry into High‐Tech Markets

A model is introduced to analyze the manufacturing‐marketing interface for a firm in a high‐tech industry that produces a series of high‐volume products with short product life cycles on a single facility. The one‐time strategic decision regarding the firm's investment in changeover flexibility establishes the link between market opportunities and manufacturing capabilities. Specifically, the optimal changeover flexibility decision is determined in the context of the firm's market entry strategy for successive product generations, the changeover cost between generations, and the production efficiency of the facility. Moreover, the dynamic pricing policy for each product generation is obtained as a function of the firm's market entry strategy and manufacturing efficiency. Our findings provide insights linking internal manufacturing capabilities with external market forces for the high‐tech and high‐volume manufacturer of products with short life cycles. We show the impact of manufacturing efficiency and a firm's ability to benefit from volume‐based learning on the dynamic pricing policy for each product generation. The results demonstrate the benefits realized by a firm that works with its manufacturing equipment suppliers to develop more efficient and flexible technology. In addition, we explore how opportunities afforded by pioneer advantage enable a firm operating a less efficient facility to realize long term competitive advantage by deploying an earlier market entry strategy.     

Understanding technological substitution: Generic types, substitution dynamics, and influence strategies

This article develops a framework for analyzing substitution threats posed by young industries to firms competing in more established industries. The discussion delineates three generic types of technological substitution—functional, product, and asset—and explores how long-term substitution patterns may be shaped by (1) the dominant design that emerges for the new product and, (2) improvements that occur in the traditional product. Asset substitution threats are especially serious for an incumbent firm since they can erode the value of the company's existing R&D/ manufacturing capabilities for competition in its principal markets. Possible strategies for influencing the type of substitution that ultimately occurs are considered. The strategies entail entering the young industry and attempting to shape the dominant design that emerges for the new product, or attempting to improve the traditional product along specific price-performance dimensions. The propositions suggested by the framework and the implications discussed should help to provide direction for future research.     

Transformer in navigation: Diverse government roles for open innovation in China's high-speed rail

Based on a longitudinal case study of China's high-speed rail embedded in the emerging economy context, we focus on what role the government plays and how that matters to open innovation (OI) for competitive advantage. By linking the OI literature with the national political institutions literature to motivate our research question, we propose a statist-based OI view to differentiate diverse government roles, investigating how government adopts roles in a combined way to push OI in stages. Our findings suggest that government is an important strategic decision-maker for OI. Specifically, the government plays various roles as commander, protector, cultivator, and intermediator, reflecting state activism derived from national political institutions, to construct institutional-level OI for domestic OI activities, and inbound and outbound OI across national borders. We find government can deliberately and strategically use its diverse roles in a combined way to push OI for competitive advantage through the industrial evolutionary process over time. Our study contributes to the OI literature and integrates the strategic management literature with the study of OI to provide new insights to explain the origins of competitive advantage from the state perspective.     

Business re-engineering—a strategy-driven approach

Organizations across a wide range of industries are recognizing the potential of re-engineering to deliver discontinuous leaps in performance. The competitive climate, and the pace of change within and outside the firm are also encouraging a more co-ordinated and fundamental approach to the planning and design of business activity. Two main approaches to re- engineering have emerged. The first—known as Process Re- engineering—offers the opportunity to rethink and streamline individual processes. The second—termed Business Re- engineering—provides an approach to rethinking and redesigning the entire business behind a more focused, competence based competitive strategy. The central challenge in re-engineering is to understand where and how we can create value for both customers and shareholders. This requires us to ask fundamental questions about what we do, how we do it, whether it is necessary and how it can be improved. Achieving the benefits of re-engineering demands active commitment and participation from the chief executive downwards. The re-engineering process itself needs careful planning around a clear vision of longer term goals. There are also risks inherent in undertaking these far reaching and fundamental changes. To address the risks, manage the fears, uncertainties and doubts and yet maintain motivation in the organization, demands a commitment to change management on a scale which few executives will have experienced.     

Group technology cell design: a case study

Rising production costs, combined with competitive pressures, have resulted in an increased focus on the need for effective manufacturing planning and control. To remain competitive, organizations are exploring new ways for increasing productivity while reducing work-in-progress inventories and product lead time. This article describes a case study of the successful introduction of production cells in a company engaged in small batch production. The company is described and its manufacturing problems presented. Following a detailed analysis of the utilization of machines in the company's machine shop, a new manufacturing technique, giving improved work flow, is proposed.     

Selecting IT applications in manufacturing: a KBS approach

The use of the right type of Information Technology (IT) applications or manufacturing systems is expected to usher in a competitive advantage. Selection of the right type of IT application is, however, a challenging task. When a company, with a given dominant process structure, emphasizes two or more competitive priorities, such as quality, product flexibility, etc., an unaided manager faces a complex decision problem in choosing from alternative IT applications available in the areas of product design through distribution. In this paper, we present a Knowledge Based System (KBS) that would assist managers with the identification of IT applications that are consistent with both the competitive priorities and the process structure. Validation of the system illustrates that its performance is consistent with the human experts, and it has the potential to facilitate effective and swift decision-making in the selection of appropriate IT applications that best match an organization's manufacturing strategy.     

EXTENDING THE BOUNDARIES OF OPERATIONS MANAGEMENT: AN INTERNATIONAL FIELD-STUDIES APPROACH INTEGRATING INFORMATION SYSTEMS

Continued globalization, extensive use of information technologies, increasing cross-functional dependencies, and new organizational forms are rapidly changing the learning context of operations management. This paper describes an example of a mba elective course that has been created to address and learn from these new realities. We have taken a process view of the global firm, focusing mainly on the new product/service development, order fulfillment, and supply chain/ after-sales service processes. We have designed our course to contain most of the traditional topics in operations management (om) with information systems (is) woven in to support the key business processes. Our underlying belief is that these two functional areas should be seen as a blend, a seamless merging of the two fields, to obtain a competitive advantage. Besides teaching om and is in this integrated manner, the course engages in face-to-face student consulting projects with multinational companies. This paper describes our rationale for the course design and how it has been implemented over the last 6 years-as well as our plans for the future.     

Competitive strategies for service businesses

The Journal's American Editor writes to introduce a group of articles on the theme ‘Competitive Strategies for Service Businesses’. With the globalization of economic activity, productivity is of immediate concern to business worldwide—and as much in the service industries as in manufacturing. As competition intensifies, industries are re-structured and new technologies are introduced, strategic planning and competitive strategy have an important role to play. The following articles examine the role of planning in the service industries.     

Decision model for product rollover in manufacturing operations

The purpose of this study is to investigate critical decisions when planning for product rollover at a manufacturing company, and how to organise these decisions. A literature review and a case study are used to develop a decision model. The findings indicate that product rollover can be organised in a five-phase decision model. The research quality is strengthened by a structured literature review, but it can be argued that more empirical research is needed for validation. For researchers, this paper contributes with the identification of critical decisions and a model for product rollover. For practitioners, the study highlights the need to acknowledge the importance of product rollover and its role as a competitive weapon. In earlier studies, product rollover has mainly been investigated from a market perspective, so that this study contributes by investigating the issue from a manufacturing perspective.     

Modeling market information processing in new product development: An empirical analysis

This research explores the antecedents and consequences of market information processing during the development process of new high-tech products. To this end, we develop and test a conceptual model for market information processing in three generic stages of the new product development (NPD) process (predevelopment, development and commercialization). In addition, we explore the relationships between market information processing, its antecedents, and product advantage and success. We test our model with responses from 166 NPD-managers in Dutch high-tech firms. The findings show that the market information processing variables are related differentially to new product outcomes, even when controlling for product advantage and product newness to the market. In addition, we found that companies can enhance market information processing for new high-tech products by influencing project priority and flexibility to new products, and by reducing interdepartmental conflict.     

MANAGING ENGINEERING CHANGE: MARKET OPPORTUNITIES AND MANUFACTURING COSTS

Engineering changes in the design of a product, while attractive from a marketing viewpoint (in terms of increased sales opportunities, matching competitors innovations, etc.) cause disruptions in the manufacturing function of a firm. These disruptions include delays or backorders in the delivery of both committed-orders and forecast-demands of existing products, increased capacity requirements that could result in greater use of subcontracts, higher component inventories, and obsolescence of certain components. In this paper, we establish how the marketing opportunities and manufacturing costs associated with engineering changes can be managed so as to enhance the firm's profits over a planning horizon. Using an optimization model, we show that an enhanced product with increased marketing opportunities may not immediately replace the existing product; it may be phased in over a period of time. We further illustrate how the firm's overall profit, and the mechanics of phasing out the old product and phasing in the new product, are affected by factors such as the manufacturing lead time of the new product, its market attractiveness as compared to the old product, capacity availability, subcontracting premiums, and backorder costs. We develop several insights that allow managers to quickly establish whether an engineering change would be desirable and discuss a multitude of options that may be used to further enhance their desirability. Finally, we show that if the phase out period of the old product is set arbitrarily, rather than optimally, the result may be a substantial reduction in overall profits.     

The Impact of Outsourced Manufacturing on Timing of Entry in Uncertain Markets

Several firms are interested in manufacturing and selling new products based on a new process technology. Before manufacturing can begin, either these Original Equipment Manufacturers (OEMs), or a Contract Manufacturer (CM) needs to adopt the process technology, i. e., make a capacity investment in it. Due to market uncertainty, the timing of capacity investment is crucial. In such a setting, we investigate how the timing of process adoption, an important determinant of time‐to‐market, is impacted by the make/buy decision. We first characterize the optimal time for process adoption and show that this delay depends on competitive intensity, cost structure and the rate of forecast improvement. Due to differing cost structures, incentives and risks, an OEM and a CM may invest in a new process technology at different times. We show that while there are conditions where outsourced manufacturing can be advantageous for the OEM from a time‐to‐market perspective, there are also cases where the OEM would be disadvantaged. In these cases, the OEM can accelerate process adoption by risk sharing through joint investment. Finally, the right choice of CM is extremely important for an OEM that faces a short time window for product introduction: An efficient CM not only provides low costs but also rapid access to new process technologies, and therefore higher revenues.     

A Resource‐Based View of Strategic IT Alignment: How Knowledge Sharing Creates Competitive Advantage

A critical decision problem for top management, and the focus of this study, is whether the CEO (chief executive officer) and CIO (chief information officer) should commit their time to formal planning with the expectation of producing an information technology (IT)‐based competitive advantage. Using the perspective of the resource‐based view, a model is presented that examines how strategic IT alignment can produce enhanced organizational strategies that yield competitive advantage. One hundred sixty‐one CIOs provided data using a postal survey. Results supported seven of the eight hypotheses. They showed that information intensity is an important antecedent to strategic IT alignment, that strategic IT alignment is best explained by multiple constructs which operationalize both process and content measures, and that alignment between the IT plan and the business plan is significantly related to the use of IT for competitive advantage. Study results raise questions about the effect of CEO participation, which appears to be the weak link in the process, and also about the perception of the CIO on the importance of CEO involvement. The paper contributes to our understanding of how knowledge sharing in the alignment process contributes to the creation of superior organizational strategies, provides a framework of the alignment‐performance relationship, and furnishes several new constructs.     

More (new) products,more problems? A systems perspective on increased capability deployment and organizational errors

The capabilities-based view postulates that organizational capabilities are a key driver of competitive advantage. However, while increasing the pace of deploying organizational capabilities, such as new product development (NPD), may enable alignment with changing environments, it may also have unintended consequences. In this study, we advance theory on these unintended consequences by investigating how the increased deployment of NPD capability leads to organizational errors. Borrowing from organizational research employing systems theory, we argue that an increase in NPD deployment may increase the likelihood of routine discoordination and, thus, the incidence of intra-firm and interfirm errors. However, we also proffer that firms can mitigate errors from increases in NPD capability deployment by engaging in distinct internal and external activities that enable the accumulation of knowledge on how to coordinate systemic change. We distinguish between internal and external errors, demonstrating that in the context of increased NPD deployments, internal voluntary investigations ameliorate internal manufacturing errors, while supplier alliances mitigate outsourced component errors. We find support for our predictions using data from new product introductions and recalls in the U.S. automotive industry. This study sheds light on the tension inherent to accelerating the deployment of patterned organizational activities and suggests that the outcomes of deploying an organizational capability are best viewed holistically within the milieu of organizational systems the capability spans.     

Computer integrated manufacturing: a complex information system

To be successful in today's competitive global environment, manufacturers must be able to respond quickly to changes in the manufacturing environment. Automation technology makes it possible for manufacturers to have this essential capability. A conceptualized information system that integrates the programmable design of a product and its manufacture with both planning activities and the manufacturing process is described. The information system integrates the programmable automation technologies used in computer integrated manufacturing with engineering and business databases. The computer integrated manufacturing concept is expended to the concept of a computer integrated economy. The technological difficulties that arise when implementing a computer integrated economy are identified.     

A survey of simulation modeling techniques in production planning and control (PPC)

The manufacturing sector as a whole has undergone remarkable changes in terms of scale, complexity and technology over the past decades and this applies across most modern high-technology manufacturing such as electronics, semiconductor, aerospace and automotive industries. In order to remain competitive, manufacturers have to produce high-quality products at low cost, and at the same time retain sufficient flexibility and to meet rapidly changing customer demands. Production planning and control (PPC) is a key role which enables the manufacturer to gain visibility and control over all aspects of manufacturing activities. PPC in itself forms a subject of study, within which simulation techniques have proven themselves to be one of the most practical methodologies available to investigate and evaluate manufacturing issues. In this review paper, we focus on state-of-the art applications of simulation techniques in PPC to demonstrate their applicability to modern manufacturing issues. The review reports on academic publications on simulation applications in manufacturing from 2002 to 2014, incorporating surveys of peer-reviewed literature. The review covers three types of simulation techniques (system dynamic, discrete event simulation and agent-based simulation) and eight PPC issues (facility resource planning, capacity planning, job planning, process planning, scheduling, inventory management, production and process design, purchase and supply management). Literature survey is analysed on the basis of simulation application to PPC problems which can give a guideline for simulation technique selection and also can help for simulation modelling in PPC problemsWould you consider changing the term “modeling” to “modelling” in the title. Please check, and correct if necessary.     

Strategic information management in global manufacturing

Responding to new forces on the competitive landscape, global manufacturing companies are restructuring corporate cultures, organizational cofigurations and management coordination channels and styles. The emergence of flexibility as a prime competitive parameter for manufacturing is paralleled by companies shifting toward flexible, adaptive structures. A major challenge is to develop and deploy information technologies linking organizational subgroups for a streamlines process of new product/service creation and delivery. This article describes the convergence of information management and manufacturing activities over the past 30 years and suggests what the future will hold.     

能力与资源双重约束下的启发式组合生产计划研究

企业面向市场的产品交付能力,一般受约束于各制造环节的生产能力,而各制造环节的生产能力又受约束于其可得的制造资源。研究了在局部生产能力具有上限,且总体制造资源受约束的情况下,如何制定生产计划,以使总体利润最大的问题。建立了基于能力和资源双重约束下的生产计划组合优化模型,设计了一种"双线退火"的模拟退火算法,来启发式求解此类连续变量组合优化问题,并以大量算例计算验证了双线模拟退火算法的效率和正确性。最后结合某耐火材料企业进行了应用分析研究,展示了模型的应用原理和算法的求解效果。     

出口企业竞争战略对产品创新的影响:以市场导向为中介变量

本研究基于220家中国制造型出口企业的数据,探讨了两种竞争战略(差异化战略和成本领先战略)如何通过顾客导向和竞争者导向影响企业创新倾向和新产品绩效。研究结果显示:(1)差异化战略通过促进顾客导向和竞争者导向间接改善创新倾向和新产品绩效;(2)成本领先战略直接正向影响创新倾向进而改善新产品绩效;(3)差异化战略对出口企业产品创新的影响更为显著。研究为中国制造型出口企业如何改善竞争战略执行、提高产品创新绩效提出了管理上的启示意义。     

Analytical network process for software selection in product development: A case study

Application of software for manufacturing processes is one of the resolutions many enterprises have resorted to in the 21st century. This has been a result of increased complexity of products, globalization, rapid changes in technology and so on. The idea was that application of software especially for product development would increase the competitive advantage of industry nevertheless the irony has been that most of the investment in software has not achieved the expected results. We carry out a case study to introduce a methodology, the analytical network process as a multiattribute strategic decision making approach to help in the selection of appropriate software to suit the product development process of a particular product.