Research on global strategy

This paper reviews the extant literature on global strategy. We argue that the literature has developed along three major directions, namely: (1) the literature identifying the emergence of a global village; (2) the literature identifying the advantages to a firm following a global strategy; and (3) the literature addressing the management challenges and the implementation issues faced by an international firm. We find that the literature has arrived at a number of important conclusions, namely: (1) the global environment places conflicting demands on participating firms; (2) there is no one strategy called global strategy, firms adopt different strategies to compete in the global arena; (3) the benefits accruing from a global strategy are contingent on the industry environment; (4) it is imperative to have multidimensional capabilities in the global arena; (5) matrix structures are becoming increasingly vital in implementing global strategies; and, finally, (6) the actual benefits of adopting matrix structures are contingent on the adoption of appropriate management processes. We identify the trends in the literature and suggest some directions for further research on the topic.     

Most cited articles and authors in global strategy research

Recent reviews of global strategy research have documented a number of top contributors based on the number of their publications. However, no citation analysis has been conducted to ascertain the impact and influence of this research. In response, we have conducted the first ever citation analysis of 393 global strategy articles in nine leading journals published during the 1990s. Our findings identify the 25 most cited articles in the nine journals, the top 40 authors who publish these most cited articles, and the most cited articles in each of the 16 categories (subfields) of global strategy research. We also find that there is relatively little correlation between the set of 30 most prolific authors identified by Lu [Lu, J.W., 2003. The evolving contributions in international strategic management research. Journal of International Management, 9, 193–213.] and our set of 40 most cited authors. Among the 30 most prolific contributors, only eight (27%) have authored one of the top 25 most cited articles. Conversely, 32 (80%) of the 40 authors who publish the top 25 most cited articles are not on the list of most prolific authors. The eight leading authors who excel in both volume and influence of their research—Paul Beamish, John Hagedoorn, Jean-Francois Hennart, W. Chan Kim, Anoop Madhok, Arvind Parkhe, Mike Peng, and Aimin Yan—are surveyed to offer their insights on how to craft high impact research.     

全球营销战略模型的检验指标创建及其应用--以60家跨国公司在华子公司全球营销战略的实证检验为例

在继承国外学者有关全球营销战略的理论模型基础上,开发和创建了测度该模型的一整套指标体系,用以对60家全球型跨国公司(均为"财富全球500强")在中国市场上实施的全球营销战略从内外部驱动力、战略表现和经营业绩方面进行相关性检验,对在华跨国公司全球营销战略的基本模式和运作特点作出评价,据此对中国企业参与全球竞争、发展跨国经营战略提出有针对性的管理建议.     

我国医药品牌现状与营销策略分析

品牌是给拥有者带来溢价、产生增值的一种无形的资产,它的载体是用以和其他竞争者的产品或劳务相区分的名称、术语、象征、记号或者设计及其组合,增值的源泉来自于消费者心目中形成的关于其载体的印象。     

制造战略研究:现状、问题及趋势

制造战略从战略的角度审视企业的制造职能,认为企业的制造竞争力是企业赢得竞争优 势的有力武器. 对制造战略的概念、研究领域进行了总结,分析了制造战略研究和实践中存在 的问题,结合战略管理研究的趋势和企业竞争新的特点,提出了制造战略研究的趋势.     

全球营销战略模型的检验指标创建及其应用

在继承国外学者有关全球营销战略的理论模型基础上，开发和创建了测度该模型的一整套指标体系，用以对60家全球型跨国公司（均为“财富全球500强”）在中国市场上实施的全球营销战略从内外部驱动力、战略表现和经营业绩方面进行相关性检验，对在华跨国公司全球营销战略的基本模式和运作特点作出评价，据此对中国企业参与全球竞争、发展跨国经营战略提出有针对性的管理建议     

Management activities in financial reports: debates and understanding standard-setters' international harmonization effort

My experience as a member of the Financial Accounting Standards Advisory Council provides the perspective to outline a framework of ten steps which I believe will help managers both organize and understand the nature of the tensions that have arisen in the past and are likely to continue into the future in the determination of how management activities will be reflected in financial reports. These themes permeate not only domestic standard-setting activities, but also those of international standard-setters as they strive for harmonization.     

Can we have global ethics in a global economy?

With the collapse of the bi-polar world, we live in an increasingly integrated global economy, which includes economic, political, and cultural dimensions. We argue that there is a need for a global ethic commensurate with a global economy, based upon the claims of interdependence, economic insecurity, multiculturalism, and shared problems. The need to identify some common cross-cultural ethical norms is asserted as an important component of a global ethic and various sources and means for such identification are proposed. Finally, we propose reasons why global corporations ought to embrace cross-cultural ethical norms within their own corporate ethics.A version of this paper was first delivered at a joint business faculty seminar co-sponsored by Anadolu University and Baldwin-Wallace College, held at Anadolu University, Eskischir, Turkey, in December 1992. I express deep gratitude to my losts from Aanadolu University and special thanks to Professor Selva Herekman, who painstakingly translated my English text into Turkish.     

垄断双边平台的价格策略和数量策略设计问题

考虑垂直差异化下双边参与者的选择行为,利用无穷维多类别用户均衡分析方法建立了垄断双边平台企业的价格策略和数量策略的 MPEC模型.其中,着重研究价格策略中双边平台市场均衡的多重性问题,利用供应曲线和需求曲线综合分析用户均衡多重解的几何特征及价格可行集合.针对非零用户均衡多重性的问题,本文还讨论了乐观和悲观两种用户均衡预期下的最优价格策略设计方法及平台最优数量策略,并发现了最优乐观价格策略和最优数量策略的对偶性.为更好结合平台实际运营,本文考虑平台具有一定的初始用户规模,研究了双边平台用户均衡定点问题的用户规模轨迹迭代方程的极限解,进而获得给定用户规模的平台最优价格策略,为平台企业提供定价决策参考.     

New opportunities in global services

This article calls attention to macroenvironmental changes and competitive factors affecting the international distribution of services and addresses some options and implications for corporate strategy. It provides a conceptual framework for understanding and evaluating services trends, cites examples of services that are expanding internationally and explores the interrelationships between production and services trade.     

Some debates and challenges in the literature on action learning: the state of the art since Revans

Action learning has travelled in some new directions and become an evolving practice since Revans first articulated his great idea. This paper focuses on some key challenges in the literature, some of which relate to these more recent directions in theory and practice. In particular, we consider the persistent problem of defining action learning and the varieties in practice which are in evidence, the nature of ‘action’ in action learning and the developing theory and practice of critical action learning as contrasted with the ‘classical’ approach to action learning. These debates are chosen for consideration here because they appear to strike at the heart of what action learning is for and because they are in evidence across a range of action learning literature. Some implications of these debates for human resource development (HRD) are also considered, including the potential action learning has for making a contribution to organizational learning, especially in treating ‘wicked’ problems and ill-structured challenges.     

The influence of “country of origin” on multinational corporation global strategy: A conceptual framework

This article examines the proposition that MNCs from a particular country are likely to exhibit profile similarities that are distinct from those of MNCs emanating from another country due to differences in home country factors. We call this “country of origin effect” (COE). A generalized framework is presented briefly explaining the nature of relationships among various COE elements that influence MNC strategy. A number of research propositions are offered that postulate the presumed effect of COE elements on MNC strategy and competitive behavior. Finally, suggestions are made as to the implications of this avenue of enquiry for further research as well as guide for management action.     

Strategic information management in global manufacturing

Responding to new forces on the competitive landscape, global manufacturing companies are restructuring corporate cultures, organizational cofigurations and management coordination channels and styles. The emergence of flexibility as a prime competitive parameter for manufacturing is paralleled by companies shifting toward flexible, adaptive structures. A major challenge is to develop and deploy information technologies linking organizational subgroups for a streamlines process of new product/service creation and delivery. This article describes the convergence of information management and manufacturing activities over the past 30 years and suggests what the future will hold.     

Implementing global strategies

Setting up a corporate global strategy is only half the story. Implementing it successfully involves much skill and is a very challenging task. Lawrence Hrebiniak reviews both the general issues and specific needs of global strategy. Next, he categorizes four stages that companies go through in pursuit of their global destiny. In the last, and most important of these — co-ordinated global strategy — there are routes to success, used separately or together. These are: creating a cadre of effective global managers, forming strategic alliances, and employing lateral or matrix type structures. A final check-list itemizes implementation requirements by stage of global strategy.     

Corporate strategy in the eighties

In this paper the author puts forward his ideas on the development of strategy for the eighties. He sees a need for greater integration not only between firms and institutions but within these organizations. He predicts the need for a more rounded manager who is able to consider his enterprise as a whole rather than from some narrow functional viewpoint.