基于内容分析法的电子商务模式分类研究

随着全球电子商务的蓬勃发展,商务模式作为描述企业如何创造价值的概念成为一个热门研究领域。然而,在电子商务模式分类这一基本问题上还未形成共识,人们依据不同分类标准建立了不同的电子商务模式分类框架。本研究对CNKI中文期刊全文数据库中篇名或摘要包含电子商务模式的文献中的商务模式分类标准及类别进行内容分析,结果表明出现频次较高的分类标准依次为交易主体、交互模式和价值链整合、价值链中的位置和盈利方式、市场主导力量和新旧经济5种,并且交互模式和价值链整合、新旧经济以及价值链中的位置和盈利方式这3种标准随时间推移所占比例逐渐上升,表明主流分类标准越来越关注于价值的创造方式和创造过程,这一趋势与电子商务模式定义所揭示的价值创造本质及其发展趋势是一致的。同时,分类体系的多样性也影响了人们对电子商务模式的理解和沟通,未来研究需要提出基于价值主张的更为通用和全面的分类体系来指导商务模式创新实践。     

商务模式创新复杂性研究的计算实验方法

商务模式及其创新的复杂性特征决定了商务模式创新研究有必要采用计算实验的方法.分析商务模式创新研究的基本思路,提出应用计算实验的方法研究商务模式创新的方法论基础及其基本框架.分析和比较计算实验与计算机仿真(模拟)的区别与联系,提出应用粒子群优化算法、遗传算法等智能算法和复杂适应系统理论模拟商务模式的演化过程,进而对商务模式创新进行计算实验研究的基本方法.认为基于智能算法的计算实验为商务模式创新复杂性研究提供了有效的方法论、工具和平台,是商务模式创新复杂性研究的根本途径.     

电子商务对国际贸易的影响及对策

电子商务是指在世界各地广泛的贸易活动里,买卖双方互不谋面,通过互联网进行的生产、营销和销售等贸易活动的商务模式。随着经济的发展,电子商务与国际贸易发展的联系日益紧密。本文从电子商务对国际贸易的影响及存在的问题进行阐述,并提出相应对策,为企业的电子商务发展提供策略。     

价值网模式的解构模型与管理框架研究

文章基于价值链理论发展、供应链结构优化和管理模式创新,理论刻划了价值网模式的解构模型,描绘了称之为联盟体的价值网组织结构,分析了协同电子商务作为价值网模式的商务工具性作用,在对供应链成本管理框架拓展的基础上作出了价值网模式的成本分析框架,探讨了价值网模式的会计信息系统组成结构。     

企业介入电子商务的机会甄别流程初探

电子商务作为一种全新的商务模式,交易成本低,迅速便捷,有着广泛的发展前景。企业在介入电子商务过程中需要一种能快速揭示、评估和优选许多潜在电子商务机会的方法。本文通过建立企业能力与资源框架结构分析模型和电子商务机会甄别流程,给出企业如何选择适当时机,利用自身的资源,选择合适的方向,采用合适的策略和商务模式进入电子商务的5个步骤。     

基于电子商务环境的内部控制理念的创新研究

20世纪90年代以来,以网络化、数字化和信息化为核心的信息技术革命,全方位地冲击着传统的组织结构、管理模式和商务观念,催生了一种新型商务模式——电子商务运营模式。由于这种商务运营模式不再依靠纸面文件以及单据的传送,而是借助于现代信息技术来全面实现电子化的交易和结算过程,因此,在电子商务环境下,企业的财务收支及其有关的经营管理活动的特点必然发生巨大的变化,各种业务趋于隐性化和数字化,导致舞弊行为更易发生;与此同时,利用传统手段已然无法对新环境下的内部控制进行科学、合理的评价。面对电子商务环境,我们需要对内部控制的理念以及控制措施加以创新。本文运用COSO内部控制整体框架理论,着重讨论了传统内部控制理念中不适合电子商务新环境发展要求的部分,进而阐明适合电子商务环境发展要求的新型内部控制理念,并提出将现代信息技术完美渗透到内部控制系统之中的指导思想。     

基于价值网驱动的纺织服装行业协同电子商务平台设计

在分析我国纺织服装行业及企业现状问题的的基础上,引入价值网和协同商务理论,初步提出了构建纺织服装行业协同电子商务模式的基本思路,进而对协同电子商务的系统架构进行设计。以期为纺织服装行业协同商务模式的核心构建提供理想范式。     

论电子商务与传统商务法律的冲突与协调

作为一种新型的商务类型,电子商务正在市场上占有越来越重要的地位,快速渗透各行各业。其流程化、高效率的操作模式打破地域限制,与传统的商务有着根本的不同,在适用法律方面也与传统商务存在一定的冲突点,这样就会引发出一系列的法律问题。为了解决电子商务和传统商务在法律上的兼容问题,相关学者进行了一系列的探讨,本文也将依据电子商务与传统商务法律的冲突点提出一些协调的方法和手段。     

电子商务与顾客让渡价值

<正> 一、电子商务与“顾客让渡价值” 电子商务是指通过计算机网络这一电子方式进行贸易或商务活动,在抛开传统的商务模式的同时,利用简单、快捷、低成本的电子通讯方式直接进行洽谈、签约、付款等业务。电子商务作为一种新兴的商务模式,之所以蕴育着巨大的生命力,其中一个重要原因就是它能使“顾客让渡价值”最大化。     

IT与企业管理创新

本文应用耗散结构理论阐释IT与企业管理创新的制动关系,从业务流程、系统结构和供应链等3个方面说明IT对企业管理创新的一系列影响。企业管理在不断的调整适应过程中逐渐远离了原有的平衡态,从相对无序进入一种新的有序状态,最终促成了电子商务模式的形成。本文在研究电子商务的基础上,进一步提出:IT的深入发展,必将为企业带来更为高级的应用模式——商务智能。     

Linking business models with technological innovation performance through organizational learning

This study examines how business models affect technological innovation performance through the mediating role of organizational learning. Using hierarchical regression analysis with data from 173 Chinese manufacturing firms embedded in global manufacturing networks, this study shows that both efficiency-centered and novelty-centered business models affect organizational learning. The results also demonstrate that organizational learning fully mediates the relationship between efficiency-centered business models and technological innovation performance and partially mediates the relationship between novelty-centered business models and technological innovation performance. This study provides new insights into the influence of business models on technological innovation performance by showing the indirect influence of business models. This study may help managers better understand the influence of business models on technological innovation performance.     

Strategies for business model innovation: How firms reel in migrating value

This paper brings together firm-level research on business models and industry-level research on value migration to examine patterns of business model innovation. We draw on qualitative data from 14 cases and 68 interviews in the computer and telecommunications industries to demonstrate how business model innovation is sensitive to industry-wide forces of value migration. Based on our analysis we conclude that when value is rapidly migrating across industries and between firms, proactively substituting key elements of the primary business model provides a better fit with the new value landscape than launching secondary business models in parallel. We suggest four underlying mechanisms that link business model innovation, value migration and subsequent outcomes. Unpacking business model innovation allows us to discuss contingencies for the main business model strategies, specifically in terms of limitations to—and opportunities of—changing the primary business model and the practice of parallel business models.     

商业模式创新的机理分析:一个系统思考框架

在文献研究的基础上,构建起一个商业模式创新机理的二维分析框架,认为商业模式创新包括企业战略分析、创新要素利用、收入模式设计三大模块。基于该判断,采用多案例研究方法分析了4种企业商业模式的创新实践。基于系统思考的研究表明,投资模式是保证企业商业模式持续创新的重要因素,是连接收入模式与企业战略、创新要素的重要纽带;内化于创新活动之间的因果联结机制是商业模式创新的内在机理,初始创新活动则是商业模式创新的触发动因。     

Searching for innovation: Product,process, and business model innovations and search behavior in established firms

Prior research indicates that search practices are an important part of the innovation process. But where established firms search for different innovation types is not clear. Drawing on knowledge-based theory of innovation and using state-of-the-art statistical techniques (copula with Bayesian inference), we find that established firms predominantly rely on several external sources (broad external search) when introducing new business models, on internal and external sources with high intensity (deep search) when innovating processes, and on broad and deep external search when innovating products. We explain that broad external search is important for business model innovation (BMI) because increased exploration is needed when introducing new business models that rely on general rather than specialized technical or tacit business knowledge. We contribute to the innovation and business model literatures by nuancing the differences between innovation types (BMI, product, and process innovation) and the associated search behavior. It is important to consider these differences because they give us clues to understand how established firms can explore unfamiliar territories through BMI.     

O2O商业模式的创新导向:效率还是价值?——基于O2O创业失败样本的实证研究

商业模式创新是创业企业实现价值创造和竞争优势的重要路径。本文立足于O2O创业失败这一中国典型商业实践,基于服务主导逻辑和互联网经济学的理论基础,从商业模式创新及价值创造视角剖析O2O创业失败归因,并以实证研究方法重点探讨商业模式创新导向与O2O创业失败的关系。首先,引入效率型和价值型商业模式作为O2O商业模式的两类创新导向,在创业环境和行业竞争的调节作用下,构建其与创业失败的理论框架;然后,选取存续时间为2013~2016年的部分O2O创业失败企业作为研究样本,通过清科、Wind、投中等数据库以及IT桔子等互联网渠道获取大量样本信息,借鉴文本挖掘及案例调查法进行数字化评级以准确测度相关构念,并建立层次回归模型对理论假设进行实证检验。研究表明：O2O商业模式的效率性和价值性越高,新创企业就越不容易失败;创业环境越好,采用效率型商业模式的企业就越不容易失败;行业竞争强度越高,采用价值型商业模式的企业就越不容易失败,而采用效率型商业模式的企业却更容易失败。本文在进一步丰富商业模式创新类型及创业失败归因相关研究的同时,对O2O新创企业降低创业失败风险也具有一定启示作用。     

The role of absorptive capacity and innovation strategy in the design of industry 4.0 business Models - A comparison between SMEs and large enterprises

Technological innovations often lead to redesigns in the business models of established companies, requiring them to incorporate new external knowledge into internal activities. Against this background, this study integrates the concepts of business model design, absorptive capacity, and innovation strategy into a novel research model, which analyzes the redesign of established business models in response to the emergence of Industry 4.0. Industry 4.0, also known as the Industrial Internet of Things, constitutes a contemporary research context that is highly relevant for corporate practice but scarcely regarded in management literature until now. The article contains an analysis of data from 221 German industrial enterprises, conducted through structural equation modeling, with separate data for small and medium-sized enterprises (SMEs) and large enterprises. First, the results indicate that the acquisition, assimilation, transformation, and exploitation of knowledge from the environment enable companies to engage in both exploratory and exploitative innovation strategies. Furthermore, the paper includes an evaluation of the role of exploratory and exploitative innovation strategies that reflects in efficiency-centered and novelty-centered business model designs. The distinct characteristics differentiating SMEs from large enterprises are also explained. The implications of absorptive capacity on innovation strategies, which influence the redesign of extant business models, are discussed from a research and managerial perspective.     

基于4PL的跨境电商物流联盟多方行为博弈研究

在对我国4PL跨境电商物流联盟运作模式分析的基础上，针对基于跨境电商平台主导的跨境电商物流联盟，运用演化博弈理论，分析联盟内跨境电商平台、物流服务商和商家之间的动态博弈过程，构建三者在不同策略下的演化博弈模型，并结合系统动力学对三方策略选择的动态博弈进行仿真分析。结果表明，在联盟运作过程中：（1）各方参与者最终会达到"平台监管、物流企业努力、商家参与"的均衡状态，并且商家参与对联盟稳定运作具有重要作用。平台监管对物流企业策略选择具有直接影响，其应制定科学的惩罚力度及补偿裁定，以提升物流服务质量并保障商家权益；（2）联盟各方参与者对其相关外生变量具有较高的敏感性，但其最终策略受多个变量的共同作用，为此平台需发挥其主导作用，采取多种措施激发物流企业及商家的积极性。     

动态市场竞争环境下电子商务企业盈利能力的影响因素研究

为找到电子商务企业高投入、低投资回报现象存在的原因,本文首先运用数据包络分析（DEA）模型计算了电子商务企业投入对产出的过度效应,即投入拥挤,然后将之与行业内的市场竞争程度和移动电子商务的发展相结合,通过构建面板数据回归模型,详细探讨了动态市场竞争环境下电子商务企业盈利能力的影响因素。研究结果证实了资产规模过大对传统电子商务企业盈利能力具有削弱作用,而市场集中度和移动电子商务的发展则对传统电子商务企业盈利能力具有推动作用。这些发现启示企业经营管理者应聚焦于移动电子商务发展带来的新机遇,消除投入拥挤,通过调适生产规模和新业务模式的创新,开辟新的营销渠道和盈利模式。     

Internationalization, innovation and entrepreneurship: business models for new technology-based firms

New technology-based firms, particularly those that develop their business around a new technological platform, are likely to be impacted by globalization, in terms of both pace of innovation and pressure of competition. For these firms, strategic decisions and growth processes are characterized by a deep inter-relationship amongst the processes of internationalization, innovation and entrepreneurship; processes which have tended to be examined independently in distinct bodies of literature. In practice strategic decisions concern each of these processes and address issues such as organizational boundaries, location of the operational activities, what activities to focus on and selection of value partners. The business model by which firms operate needs also to accommodate the spatial dimensions indicated by globalization; and the emergence of global technology markets. Little is known to date about the extent to which business models accommodate or are adapted to internationalization, innovation and entrepreneurship. This paper presents a review of the business model literature from which a generic business model framework is derived, identifying and introducing the main elements of these processes as the firms?? focus, modus and locus. This contribution makes a clear distinction between the business model and the strategy concepts and highlights the relevance of location decisions??not considered by extant business model literature to date. While our discussion draws on the high technology new venture as our primary example, we believe our business model conceptualization has general applicability.     

电商平台公平关切下低碳E-CLSC的决策研究

针对单一再造商与单一电商平台构成的低碳E-闭环供应链，文章构建了电商平台有无公平关切的分散决策和联合决策，并给出三种模型的最优策略。然后，分析公平关切、消费者对低碳产品的认知度等参数对决策的影响。在此基础上，对不同模型的决策进行比较分析，并设计"收益共享联合双成本共担"契约实现系统的协调。最后，采用数值分析验证文章的结论。研究表明：（1）电商平台不理性的公平关切行为不仅对再造商和系统运作不利，对自身也不利，而且不利于再造商和电商平台的合作。（2）提高消费者对低碳产品的认知度，不仅可以增加废旧品的回收量，而且可以增加再造商节能减排的积极性，有利于提高系统的经济效益和环境效益。（3）联合决策下，废旧品回收价格和碳减排水平最高，电商平台佣金最低，系统利润最优。采用文章设计的"收益共享联合双成本共担"契约可以实现系统协调。这些研究结论不仅有利于丰富完善低碳E-闭环供应链的理论基础，同时也为电商平台的决策提供理论依据。