Framing the Fat Body: Contested Meanings between Government,Activists, and Industry*

Sociologists have long recognized that social problems do not derive solely from objective conditions but from a process of collective definition. At the core of some social issues are framing competitions, struggles over the production of ideas and meanings. This article examines competing cultural meanings about the fat body. Through frame analysis of organizational materials, I map the contested field of obesity and document three cultural frames—medical frame, social justice frame, and market choice frame—as represented by the Centers for Disease Control and Prevention (CDC), the National Association to Advance Fat Acceptance (NAAFA), and the food industry group the Center for Consumer Freedom (CCF), respectively. Using the “framing matrix,” I explore each frame's key signature elements and discuss its social and cultural significance. Notably, each frame leads to different outcomes for social equality and how society thinks about fat bodies, health, and public policy.     

Bioenergy Futures: Framing Sociotechnical Imaginaries in Local Places

Sociotechnical imaginaries are collectively imagined forms of social life reflected in the design and fulfillment of technological projects. While it is implied that there may be contention around sociotechnical imaginaries, the literature on how that contention is manifested is scant. We use a frame‐analytic approach to demonstrate the potency of collective action frames for making sense of the national imaginaries underpinning siting proposals. As a case study, we use woody biomass bioenergy development in northern Michigan. After briefly outlining the multiple frames that are encompassed in the imaginary of bioenergy development, we focus on the “wood for energy” frame, employing the concept of “frame keys” to demonstrate how national imaginaries are interpreted differently by local and nonlocal actors involved in community sitings of proposed facilities. We find not only that frame keys are essential to how the national imaginary of bioenergy is interpreted, (re)produced, and responded to but also that framing processes are related to social movements that coalesce around competing collective memories of place.     

Adjudicating Frame Shifts and Frame Disputes in the New Millennial University: The Role of the Dean

This paper argues that sociological theory provides a sound basis for analyzing the social organization and reorganization of the college or university and for guiding the activities of the college dean. Frame analysis theory, developed in the study of social movements, and the attendant concepts of frame shifts and frame disputes, are drawn on to facilitate understanding of the organizational change being experienced by many comprehensive universities today. Various university constituencies proffer sometimes competing frames that can be characterized as “old school” vs. “new school” or “theoretical” vs. “practical,” yet collective and at least moderately harmonious action is required to attend to the tasks at hand. More specifically, the processes of frame alignment detailing the way that the frames held by various individuals and groups link to larger frames, offer a valuable theoretical tool for a dean. The dean’s task is one of adjudicating frame disputes within the college, navigating frame shifts in the university and reframing the concerns of the college to both internal and external audiences. The author concludes that the use of frame analysis demonstrates that sociological theory can be a vital contributor to the leadership of colleges and universities and to leaders’ understanding of the changes occurring therein.     

Collective Memory Anchors: Collective Identity and Continuity in Social Movements

Abstract

Drawing on ethnographic data from two social movement organizations, this article highlights the way that remembrances of the past are inserted into present interactions to help maintain a sense of movement continuity. Seeing collective identity and collective memory as intertwined dynamic processes, the article argues that the continuity of a social movement is maintained, in part, when movement members insert narrative commemorations that constrain current collective identity development. The process examined is that of “collective memory anchoring,” in which participants instrumentally and/or contextually bring forward the past during interactions in such a way that the formulation of elements in a movement's collective identity appears to mirror past formulations. The common constraints of preexisting networks, participants' shared cultural backgrounds, and a movement's collective action frames are explored.     

Populism as a Collective Action Master Frame for Transnational Mobilization

Occupy Wall Street, the Greek and Spanish indignados , and other important movements swept across the Western world from 2011 onward, redefining political and social conflict during the global economic meltdown of the Great Recession. These movements have earned well‐deserved academic attention, but the resulting scholarship is lacking a crucial pillar: a comparative analysis of the collective action frames employed by movement entrepreneurs. To identify the master frame at work and uncover shared processes of strategic meaning making and collective identity construction during this transnational cycle of contention, I analyze primary data, exploring diagnostic, prognostic, and adversarial framing elements as found in the movements’ widely circulated manifestos. The populist frame emerges as the master frame of the cycle, encapsulating the adversarial discourse of the dominant dichotomy of a noble “people” and a corrupt “elite” that resonated strongly with mobilized individuals and allowed movement entrepreneurs to construct a transnationally shared collective identity across populations of widely diverging social, political, and economic backgrounds.     

Multi-Organizational Fields and Social Movement Organization Frame Content: The Religious Fro-Choice Movement*

As an explanatory method in studies of social movements, analyses of collective action frames have generally focused on the variable efficacy of the frames of social movement organizations (SMOs)in the mobilization of potential participants. However, this work has for practical reasons used the acknowledged analytic simplification that SMOs only target potential participants–and not opponents, elite decision makers, or the media–when constructing their frames. To incorporate multiple targets into future studies of SMO frame construction, this paper expands on the idea of a multi-organizational field. I propose that the characteristics of the targets in the field and the social structural and cognitive boundaries between them determine SMO frames. This perspective is demonstrated by analyzing changes in the collective action frames of SMOs in the religious pro-choice movement from 1967 to 1992. I argue that this perspective may explain findings where a frame fails to “resonate” with potential participants–the frame may not have been created with them in mind.     

Religion, Religiosity, and Nonmarital Sexual Conduct: An Application of Reference Group Theory

Using the framing process of "partial-birth" abortion (PBA) as an exemplifying case, this paper proposes a dialogic model of framing in which meaning is created and recreated through an iterative, discursive process. Materials developed by six social movement organizations that lead the PBA framing process were analyzed to chronicle the evolution of the PBA frame, as well as factors that influenced this evolution. Movement and countermovement actors attempted to imbue PBA with meaning in such a manner as to motivate and direct action to support their overarching political goals. Rather than two distinct parallel frames battling against each other, this process is better conceptualized as the evolution of a single frame, created in interaction with the framing of one's opponents. A dialectic model of framing provides a framework for examining the process by which cultural meanings are contested and how these meanings are transformed through collective action. Such a model also potentially expands the definition of successful frame and better illuminates the symbiotic relationship between movements and countermovements actors.     

Completing the Circuit: Routine,Reflection, and Ethical Consumption

Efforts to explain why some people incorporate ethical concerns into everyday shopping for food and household goods, while many do not, have so far left significant variation in “ethical consumption” unexplained. Seeking to move beyond explanations that rely mainly on differences in consumers' social class, gender, and political engagement, I draw on concepts associated with “practice theory” to argue that ethical consumption is closely tied to people's willingness and ability to spend time, while shopping, on distinct activities associated with breaking old routines and establishing new ones. The central insight of practice theory is that most consumption is the product of unconscious routine. And it is precisely because consciously departing from routine is, according to my study, a fundamentally time‐consuming process, that lack of time emerges as a crucial obstacle to translating abstract ethical concerns into concrete action as a consumer.     

“Anarchy all over Baščaršija”: Yugoslavia's new socialist culture and the New Primitives poetics of the local

The paper analyses Sarajevo's music movement of New Primitives and its “poetics of the local” as a struggle against the cultural hypocrisy of Yugoslavia's “new socialist culture” and its privileging of “external‐cosmopolitan” as apotheosis of cultured refinement and sophistication while denigrating “local‐parochial” as epitome of uncultured primitiveness. I argue that the movement's praxis is best understood as a call to reject externally‐imposed frames of reference as the basis for self‐understanding, and to embrace a socio‐cultural awareness that the only way to be in the world is to be authentically “primitive”– i.e. to exist as a distinct and autochthon socio‐cultural self.     

Emotion,Rationality, and Everyday Life in the Sociology of Emile Durkheim

Durkheim's emphasis on the role of emotion in social life has been influential in the development of the sociology of emotions. Others have analyzed Durkheim's distinctly social conception of reason and rationality. However, the interconnections between “emotion” and “reason” in his thinking have seldom been directly and systematically addressed. These interconnections deserve further explication and development, particularly as they apply to the level of language and action—i.e., “practical reason”—in everyday life. Seeing the collective emotional basis of “social facts,” in general, and “logic,” “reason,” and the basic “categories of the understanding,” in particular, opens up new applications for Durkheim's broader theoretical framework.     

The Process of Cognitive Liberation: Cultural Synapses,Links, and Frame Contradictions in the U.S.-Central America Peace Movement*

Based upon qualitative interviews with thirty-two Central American peace activists, this article elaborates the process of “cognitive liberation” through the application of frame analysis. In addition, I seek to explain the diffusion of this social-psychological state from Central to North America. Attention is given to the role of the church as a common cultural link that functioned as a micro-mobilizing context, which provided missionaries who served as “meso-mobilizing actors.” The term frame contradictions is introduced to specify the condition in which irreconcilable differences between a movement's frame and its opponent's frame are exposed, thereby facilitating frame adoption. I conclude that some type of cultural link is necessary for the development of a common frame that can integrate groups cross-nationally and that can provide agents of mobilization to serve as a synapse through which frames can be transmitted from one country to another.     

Negotiating Sustainability: Climate Change Framing in the Communications,Energy and Paperworkers Union

Environmental problems are often reduced to a catch‐22 that portrays sustainability‐oriented policies as disastrous for resource sector workers. Despite efforts by many industry leaders to frame climate change in “jobs versus environment” terms, the Communications, Energy and Paperworkers Union of Canada (CEP) has supported ambitious greenhouse gas reduction policies. Using interviews with union members and staff, this study examines CEP's climate change framing. It finds that CEP extended the environmental justice master frame to define its response to climate change, neutralize anti‐Kyoto rhetoric, and work with the environmental movement. CEP's framing was accomplished through negotiation processes that continue to unfold as members work out the union's positions relative to their own values, experiences, and interpretations of what is possible. These findings suggest sustainability can be understood as an emergent, localized, and contested social order, and point to “self‐negotiation” in longer‐term social change struggles as a potential area of further study.     

Media Framing of Body Burdens: Precautionary Consumption and the Individualization of Risk*

The accumulation of chemicals in human bodies and ecosystems represents a universal environmental and technological risk. As yet, little attention has been paid to media coverage of “body burdens,” the internal contaminant load carried by most organisms in the industrialized world. Using a sociology of risk perspective, this article analyzes the framing of chemical bioaccumulation in Canadian newspaper articles from 1986 to 2006. In later years, articles employ frames that reinforce an individualization of risk, where individuals are encouraged to avoid contaminants through “precautionary consumption” of green consumer goods. This shift in media discourse suggests that self‐protection is emerging as a key frame in the discourse of risk, one that provides a sense of individual control over chemical exposure and shifts the focus away from collective forms of protection from universal risks.     

OFFICIAL FRAMES IN SOCIAL MOVEMENT THEORY: The FBI, HUAC, and the Communist Threat in Hollywood

Social movement researchers acknowledge that frames promoted by state managers compete in intense framing contests with collective action frames promoted by social movement entrepeneurs. But they have not analyzed the construction and promotion of these "official frames.'The FBI framing of the communist threat in Hollywood during the 1940s is examined and the limits of the countersubversive anticommunist master frame are explored. State agencies are established as signifying agents, and the construction and promotion of official frames is compared to similar processes for collective action frames.     

Organizational rhetoric and collective action in a medical association ∗

Research on organizational rhetoric and on joint action within organizations can be enriched through investigation of ideological accounts - public rhetorical statements that explain and justify collective actions. This paper assumes that ideological accounts, like other forms of organization rhetoric, are worthy of study in their own right - rather than being trivial reflections of “important” structures and processes, as many social scientists assume. The accounts examined here were provided by the heads of the Israel Medical Association (IMA), a national professional association and representatives of the physicians’ union during two conflicts between the IMA, government agencies, and the nation's largest health care organization. The IMA's accounts contributed to the dynamic flow of talk and action during these conflicts - rather than merely reflecting group interests. The IMA cases suggest that accounts usually change incrementally, as leaders respond to the ebb and flow of organizational interactions. Occasionally power shifts or emergent, collective-behavior episodes produce radically new accounts. This study also shows how accounts can contribute to collective mobilization and joint action by sustaining solidarity and coalition formation and by shaping the interpretive frames used by members of an organization.     

Rethinking Land Grab Ontology

The current bout of land annexation expresses a particular moment in modern history—specifically the condensation of a series of linked crises. Arguably the world is at an ecological tipping point, and how land resources are managed now is of paramount concern. Of course, land management has variable meaning, with quite different ontological consequences. The difference registers in the distinct visions expressed, for example, by the World Bank and the United Nations Human Rights Rapporteur, Olivier de Schutter, regarding the implications of the land grab for global food security. While the bank proposes responsible investments in “land acquisition,” the rapporteur argues that this is a way of “responsibly destroying the world's peasantry.” The former, concerned with governing the rights of capital, expresses a form of neoproductivism, signaled in the concept of “sustainable intensification” increasingly underwritten by agribusiness. The latter, concerned with protecting the material rights of rural inhabitants, expresses an ontology centered on the sustainability of agroecological methods used by farmers who know and value their landscapes. More than simply alternative visions, these represent different responses to the combined food, energy, and climate crises, informing quite distinctive ontologies concerning the relationship between “food security,” environmental crisis, and land management, which I address in this article in terms of the “ecology of food security.”     

The Crowd and Collective Behavior: Bringing Symbolic Interaction Back In

Presented as the Distinguished Lecture at the annual meeting of the Society for the Study of Symbolic Interaction in Philadelphia, Pennsylvania, in August 2005, this article's objective is to illustrate the importance of symbolic interaction in the formation of temporary gatherings, in the dynamic alternation between individual and collective actions that comprise those gatherings, and in the dispersal processes that bring such gatherings to an end. In reviewing the phenomena to be explained, I also call attention to the limitations of the concepts of “the crowd” and of “collective behavior.” Finally, to make sense of the dynamic variation and alternation between individual and collective actions, and the variation in the latter, I champion and extend G. H. Mead's theory of the act as a closed‐loop, negative‐feedback model of purposive action. No lesser model of agency and action is adequate to the challenge of understanding and explaining the phenomena in question.     

Mechanisms of Organizational Commitment: Adding Frames to Greedy Institution Theory

How do organizations that make significant physical, emotional, and intellectual demands foster commitment and loyalty from voluntary participants? Greedy institution theory (Coser 1974 ) answers this question by identifying structural elements that foster participants' undivided commitment to “greedy” groups, those in which participants' involvement interferes with and takes precedence over their involvement in other social spheres. In this article, I argue for the expansion of greedy institution theory to include frames and framing processes as “greedy” organizational tools that work on the microinteractional level. Using data from an ethnographic study of an intensive program that prepares low‐income students of color to attend elite boarding high schools, I show how the organization's “family” frame mobilized participants and encouraged interpretations and interactions that helped students persist in the program and remain committed to the organization. I argue that turning our attention to frames and framing processes will increase our understanding of the tools organizations use on a microinteractional level to build and repair participants' loyalty and commitment.