The relevance of temporal iconicity with instruction manuals for elderly users

Gerontolinguistic obtains a growing importance with the increase of elderly users due to Demographic Change. Since acceptance and ease of use of supportive systems for elderly, such as "E-Nursing-Assistants", are highly dependent on the age suitable design of readable instructions, an age-appropriate linguistic concept is of high value for usability. There has been only little research on the relevance of foreign words, signal words, textual arrangement, optical accentuation of key terms and temporal iconicity concerning older users. Thus, an efficient design of age suitable manual instructions within a medical context still remains to be done. The objective of this research was to evaluate the relevance of the previously mentioned factors in the context of written instructions. For this, an empirical survey was designed which was given to 45 study participants. The subjects of the experiment were given 4x3 instructions after a pretest questionnaire. The aim was to execute these instructions as correctly and quickly as possible. Furthermore the instructions were rated regarding comprehensibility with a retrospective questionnaire.     

福特复活“探险者”

在suvN靡美国的90年代，福特探险者是当时的销量冠军，每年狂销几十万辆。但是随着高油价和环保时代的到来，探险者便一蹶不振了。在去年的旧车换现金计划中，报废的探险者比其他车型都要多。     

政府改革的时机与方案

政府职能扩大意味着纳税人要为行政部门提供的公共服务缴纳更多的税款——同时要求更多回报。为了满足这些期望,公共部门本身必须改革。     

汽车业降价救信心

丰田的资助津贴和零利率购车贷款带来的销量激增引发了汽车行业的新一轮优惠竞赛，吸引了众多消费者踏入他们的汽车展示厅。     

你的内容营销策略根本不需要多么复杂

无论是在最近的数字营销趋势里，还是在一次行业活动的主题演讲中，如果我们想在线上的竞争中脱颖而出，就会一直被灌输“内容为王”以及“务必要像出版商一样思考”这些无往不胜的大道理。
　　听到这些，我们很容易点头附和，然后撸起袖子，准备一头扎进内容营销业务中大干一场。当然，一开始你会感觉非常棒，会忍不住放声大喊：“我们正在创造内容”！然后不停地发布博客、视频、播客、电子书以及大数据图标各种形式的内容。最后你发现有些事儿就在那摆着，但这并不是我们努力后的结果。根据内容营销协会最近的一项数据显示，88%的市场营销者都会使用内容营销手段，而76%的营销人员表示，今年预计要比去年制作更多的内容。     

“自我细分”取代CRM 线上消费者将自己划分进不同的市场群体

自我细分避免了市场调查和CRM带来的成本和困难,同时提供了一个加强与顾客联系的平台     

Detecting ongoing intimate partner violence in the emergency department using a simple 4-question screen: the OVAT

We wanted to prospectively evaluate the use of a brief screening tool for ongoing intimate partner violence (IPV), the OVAT, and to validate this tool against the present Index of Spouse Abuse (ISA). The design was a prospective survey during randomized 4-hour shifts in an urban emergency department setting. The scale consists of four questions developed based on our previous work. The ISA was compared as the gold standard for detection of present (ongoing) IPV. Of 362 eligible patients presenting during 75 randomized 4-hour shifts, 306 (85%) completed the study. The prevalence of ongoing IPV using the OVAT was 31% (95% CI 26% to 36%). For the ISA, the prevalence was 20% (95% CI 16% to 25%). Compared with the ISA, the sensitivity of the OVAT in detecting ongoing IPV was 86%, specificity 83%, negative predictive value 96%, positive predictive value 56%, with an accuracy of 84%. In conclusion, four brief questions can detect ongoing IPV to aid in identifying the victim.     

培训师的沟通秘诀

如果你在讲话,可没人在听,这可不好。下面将介绍怎样让对话带来行动经理的职责是指导员工解决工作上的问题和度过危机。如果危机是由员工自身的错误引起,这是经理帮助员工学习,并改变他／她导致问题的行为的一个机会。但是要知道对员工说些什么以及怎样指导并不总那么容易,特别是在压抑的情境之下。高层经理培训师在这种情况下就应运而生了。高层经理培训这个领域的发展很快:在今天这样的商业气候下,经理们     

“自我细分”取代CRN

随着社交网络和在线社区的兴起，加上网络消费群体的壮大，企业几乎可以不费分毫就享受市场细分的好处。根据共同的特征、兴趣、爱好和需求，越来越多的线上消费者可以主动将自己划分进不同的群体社区。比起CRM（客户关系管理）数据来，这种“自我细分”更能精确地反映出消费者的属性——不论是从人口学、     

Development of a screen for ongoing intimate partner violence

A five-question Ongoing Abuse Screen (OAS) was developed to evaluate ongoing intimate partner violence. Our hypothesis was that the OAS was more accurate and more likely to reflect ongoing intimate partner violence than the AAS when compared to the Index of Spouse Abuse (ISA). The survey included the ISA, the OAS, and the AAS. During the busiest emergency department hours, a sampling of 856 patients completed all aspects of the survey tool. Comparisons were made between the two scales and the ISA. The accuracy, positive predictive value, and positive likelihood ratio were 84%, 58%, and 6.0 for the OAS and 59%, 33%, and 2.0 for the AAS. The OAS was more accurate, had a better positive predictive value, and was three times more likely to detect victims of ongoing intimate partner violence than the AAS. Because the OAS was still not accurate enough, we developed a new screen, based on the ISA, titled the Ongoing Violence Assessment Tool (OVAT).