对神灵的殷勤与祭祀

仪式的流程是所有与神灵和祖先相关的中国仪式中最为基础的。这些仪式所涉及的是组织仪式活动的祭祀者以及接受祭祀并能够对祭祀活动作出反应的神灵之间的一种关系。在人类学中对仪式的描述有两种范式。一种是“殷勤”（hospitality）,另一种则是“祭祀”（sacrifice）。     

当代中国的音乐及社会差序——京剧票友会与摇滚乐队“派对”比较研究

本文主要探讨当代中国的两种音乐活动形式——京剧票友会以及摇滚乐队派对。这两种音乐形式虽然在风格上截然不同,但是两种社团在结构上却存在着一定的相似性。这两种活动形式基本上都具有我们所称之为＂为位＂（positioning）的行为,参与者由此在音乐活动中找到他们各自的位置。而且,两种活动形式都涉及到＂外来者的融入＂（outsider integration）,即允许陌生人的参与并在活动中找到他们的位置。     

秋阳·创巴活佛对于藏传佛教西方传播的贡献

2014年是秋阳·创巴活佛圆寂二十七周年。他是二十世纪以来将藏传佛教佛法传播至西方世界的开拓性重要人物。他非凡的人生经历和佛法教导内容,至今仍在塑造并影响藏传佛教全球化的发展传播。     

边疆人类学概述

人类学家关于边疆和边界的研究包括将内涵和认同层面存在差异的各个世界分离和联系起来的文化边疆,标示出地理空间的边疆以及形塑社会关系秩序和界定“社群”（community）成员资格的边疆。这些文化、领土和社会维度常常交叠在一起,构成了一个整体性的边疆人类学。目前,社会科学已经逐步将对边疆关注的焦点聚集到其关系性和动态性两个方面,不再将其视为政治边缘,而是嵌入到日常生活中,这也是人类学长期坚持的一种探索路径。     

Somebody versus nobody: An exploration of the role of celebrity status in an election

This study examines the role celebrity status may play in potential voters’ evaluation of a political candidate presented in a newspaper article. Participants indicated greater intention to vote for a candidate who was a recognizable Hollywood actor than an unknown candidate in a political race, regardless of how substantive the political information provided about the candidate was. This suggests that familiarity with a celebrity can act as a heuristic in peripheral processing. Younger people were more likely to vote for a celebrity candidate than older voters, but how liberal or conservative participants are was not a significant factor in the decision to vote for the celebrity. Nor did participants’ need for cognition or level of political involvement predict intention to vote for the celebrity, suggesting that celebrity status is meaningful to motivated and thoughtful voters as well as those who are less motivated and informed. The possibility is raised that this could be an indication of celebrity status being used as a component of deliberate political decision-making, and future research in this direction is suggested.     

Rethinking Marketing Programs for Emerging Markets

This article points to a fundamental inconsistency in the emerging market strategies of multinational firms. On the one hand, they seek billions of new consumers in the emerging markets of China, India, Indonesia, and Latin America—on the other, their marketing programs are scarcely adapted for these markets. The result is low market penetration, disappointing market shares and poor profitability. These multinationals are trapped by their own devices in gilded cages, serving the affluent few but ignoring the potential of the billions of new consumers that attracted them in the first place. In this article we propose that, in order to attract billions of new consumers, the marketing programs of multinationals need to be rethought from the ground up. We identify three key factors that characterize emerging markets: (1) low incomes, (2) variability in consumers and infrastructure, and (3) the relative cheapness of labor, which is often substituted for capital. We draw on numerous case studies from around the world to illustrate how to incorporate these realities into marketing programs. We conclude with a discussion of the implications of such an approach for the multinational’s core strategic assumptions.