SMEs and Marketing: A Systematic Literature Review

This paper presents a systematic review of recent academic literature analysing the role, organization and management of marketing activities in small and medium‐sized enterprises (SMEs). To this end, 310 articles published between 2006 and 2015 in 69 main journals devoted to small firms/entrepreneurship and management/marketing fields were analysed. This review shows that SMEs’ marketing has received great attention in both management and marketing literature in recent years. Findings reveal, on the one hand, the emerging role of networks and information and communication technologies in marketing behaviour by SMEs, and on the other hand a research gap in terms of specific marketing practices. Entrepreneurial marketing has been used as the main conceptual framework in reviewed studies, even if findings overall still point out a distance between the theoretical bases of reviewed contributions and the study of SMEs’ marketing behaviour and practices. Therefore, future research on the role of resources, relationships and networks could benefit from the combination of theories developed within the field of entrepreneurship with other approaches such as the resource‐based view, the dynamic capabilities theory and the Industrial Marketing and Purchasing (IMP) framework.     

Effects of ground surface permeability on the growth of urban linden trees

Street trees are an important part of urban vegetation due to their provisioning of different types of ecosystem services such as local climate regulation and contribution to aesthetical and recreational values. In order to provide these services, urban trees need to endure many stress factors not present in natural environments, such as the widespread use of impervious surfaces in the vicinity of street trees. However, few studies have evaluated the effect of this potential stress factor on urban tree growth. The aim of this study was therefore to investigate how ground surface permeability affects stem and current-year shoot growth of linden (Tilia europaea) street trees in Gothenburg, Sweden. We found that a small fraction of permeable ground surface in the vertically projected tree crown area caused lower stem growth and strongly suppressed current-year shoot growth. This finding can guide future city planning, demonstrating that the vitality of street trees is compromised when the permeable surface area in the vicinity of the tree is small.     

Objectified conformity: working self-objectification increases conforming behavior*

The present work explores whether self-objectification triggered by doing peculiar work activities would increase people’s conforming behavior. We conducted an experimental study in which participants (N = 140) were asked to perform a high objectifying activity (vs. low objectifying activity vs. baseline condition) simulating a real computer job. Afterwards, their levels of self-objectification and conforming behavior were assessed. Results revealed that participants who performed the high objectifying activity self-objectified (i.e., perceived themselves as lacking human mental states) more than the other conditions and, in turn, conformed more to the judgments of unknown similar others. Crucially, increased self-objectification mediated the effects of the high objectifying activity on enhancing conforming behavior. Theoretical and applied implications of these findings are discussed.     

Self-enforcing family rules,marriage and the (non)neutrality of public intervention

We demonstrate that the notion of a family ‘constitution’ (self-enforcing, renegotiation-proof norm) requiring adults to provide attention for their elderly parents carries over from a world where identical individuals reproduce asexually, to one where individuals differentiated by sex and preferences marry, have children and bargain over the allocation of domestic resources. In this heterogenous world, couples are sorted by their preferences. If a couple’s common preferences satisfy a certain condition, the couple have an interest in instilling those preferences into their children. Policies are generally nonneutral. In particular, wage redistribution may raise, and compulsory education will reduce, the share of the adult population that is governed by family constitutions, and thus the share of the elderly population who receive attention from their children.     

A bivariate geometric distribution allowing for positive or negative correlation

In this paper, we propose a new bivariate geometric model, derived by linking two univariate geometric distributions through a specific copula function, allowing for positive and negative correlations. Some properties of this joint distribution are presented and discussed, with particular reference to attainable correlations, conditional distributions, reliability concepts, and parameter estimation. A Monte Carlo simulation study empirically evaluates and compares the performance of the proposed estimators in terms of bias and standard error. Finally, in order to demonstrate its usefulness, the model is applied to a real data set.     

When friendship is stronger than prejudice. Role of intergroup friendships among adolescents in two distinct socio-cultural contexts of immigration

Despite the structural characteristics of international migration in most European countries, the persistence of prejudice and negative attitudes towards immigrants represents an unsolved problem that erodes social cohesion. European institutions continue to be concerned about the spread of xenophobia, especially among young generations. This article aims to shed light on the crucial role of intergroup friendships, considered a key factor in reducing the hostility toward immigrant groups. In particular, the aim is to verify the effects of intergroup friendships on prejudice, using data derived from an international survey carried out in France and Italy, two emblematic European countries as regarding the experience of international migration. 1,642 French and Italian adolescents, selected by a rationale choice sample, were involved: multivariate analysis confirmed the hypothesis that adolescents who hold intergroup friendships show lower levels of prejudice. The influence of the intergroup friendships on the decrease of intolerance is evident especially on socioeconomic and security issues while for the identity matters its effects are moderated by the country of residence of the participants. Considering these results, positive contacts among local and immigrant populations are recommended in order to reduce social fragmentation and foster social cohesion.     

Projecting Long-Term Care Expenditure in Four European Union Member States: The Influence of Demographic Scenarios

This study examines the sensitivity of future long-term care demand and expenditure estimates to official demographic projections in four selected European countries: Germany, Spain, Italy and the United Kingdom. It uses standardised methodology in the form of a macro-simulation exercise and finds evidence for significant differences in assumptions about demographic change and its effect on the demand for long-term care, and on relative and absolute long-term care expenditure. It concludes that mortality-rate assumptions can have a considerable influence on welfare policy planning. Relative dispersion between country-specific and Eurostat official estimates was found to be higher for the United Kingdom and Germany than for Italy and Spain, suggesting that demographic projections had a greater influence in those countries.

A micro analysis of the macro differences in refusal risk among metropolitan areas. The case of the Italian multipurpose survey

Although still modest, non response rates in multipurpose household surveys have recently increased, especially in some metropolitan areas. Previous analyses have shown that refusal risk depends on the interviewers' characteristics. The aim of this paper is to explain the difference in refusal risk among metropolitan areas by analysing the strategies adopted in the recruitment of interviewers through a multilevel approach. The Annual Survey on Living conditions is a PAPI survey of the "Multipurpose" integrated system of social surveys and it represents our data base. For non responding household, data on non response by reason, municipality and characteristics of the interviewer are available. The results highlight that those cities recruiting interviewers mainly among young students have a higher refusal risk. These results are particularly important as they indicate that recruitment strategies may have a substantial impact on non sampling errors. Acknowledgements An earlier version of this article was presented at the International Conference on Improving Survey, University of Copenhagen, Denmark, August 25-28, 2002. We would like to thank the participants to the presentation for their useful comments and suggestions. Opinions expressed are those of the authors and do not necessarily represent the official position of any of the institutions they work for.     

Markets with Hierarchies and the Network Structure of Organizational Communities

Using data on supplier relationships among 106organizations involved in the production of means oftransportation located in southern Italy, I exploresome of the consequences of the progressive erosion ofboundaries around corporate actors in modernorganizational economies. The paper is built aroundthe claim that – as companies are forced by variouslearning imperatives to rely more on other companies– interorganizational differences are sustained andreproduced by role structures emerging from theconcatenation of different types of relationshipsacross multiple networks. The analysis illuminatesselected implications of network relations for thestructuring of market relations in interorganizationalfields.