Relationship building and the use of Web sites: How Fortune 500 corporations use their Web sites to build relationships

This study examines the dialogic features of corporate Web sites in order to determine the Web site practices of the corporations for building relationships with their publics. Content analysis of 100 Fortune 500 companies’ Web sites revealed that the corporations designed their Web sites to serve important publics and foster dialogic communication. The corporate Web sites appear to promote control mutuality, trust, satisfaction, openness, and intimacy. However, the corporations need to maintain repetitive interactions with their publics to enhance trust, commitment, and exchange relationship.     

Ethics as Politics: Federal Ethics as the Basis for a ‘Normative’ Stakeholder Theory

This paper argues that business ethics needs to deal more effectively with situations in which stakeholder interests conflict – the essence of politics. The nature of conflicting interests and the inability of current theory to deal with conflict are explored. Federal ethics is offered as a promising approach to conflict in stakeholder relations. The paper begins by tracing the development of federal theory and then defines the central value of federal ethics – fidelity. Building on the work of Gabriel Marcel, I ground an ethic of fidelity in consent and creativity. The distinctive features of this approach are highlighted by contrasting it with integrative social contracts theory. Unlike traditional approaches, federal ethics provides a focus on process, rather than principle, which lends itself better to the essentially political nature of stakeholders in conflict. This revised version was published online in July 2006 with corrections to the Cover Date.     

Test of Association Between Two Ordinal Variables While Adjusting for Covariates

We propose a new set of test statistics to examine the association between two ordinal categorical variables X and Y after adjusting for continuous and/or categorical covariates Z. Our approach first fits multinomial (e.g., proportional odds) models of X and Y, separately, on Z. For each subject, we then compute the conditional distributions of X and Y given Z. If there is no relationship between X and Y after adjusting for Z, then these conditional distributions will be independent, and the observed value of (X, Y) for a subject is expected to follow the product distribution of these conditional distributions. We consider two simple ways of testing the null of conditional independence, both of which treat X and Y equally, in the sense that they do not require specifying an outcome and a predictor variable. The first approach adds these product distributions across all subjects to obtain the expected distribution of (X, Y) under the null and then contrasts it with the observed unconditional distribution of (X, Y). Our second approach computes "residuals" from the two multinomial models and then tests for correlation between these residuals; we define a new individual-level residual for models with ordinal outcomes. We present methods for computing p-values using either the empirical or asymptotic distributions of our test statistics. Through simulations, we demonstrate that our test statistics perform well in terms of power and Type I error rate when compared to proportional odds models which treat X as either a continuous or categorical predictor. We apply our methods to data from a study of visual impairment in children and to a study of cervical abnormalities in human immunodeficiency virus (HIV)-infected women. Supplemental materials for the article are available online.     

Parents of adults with developmental disabilities: Age and reasons for reluctance to use another caregiver

Parents of individuals with developmental disabilities differ in their expressed reluctance to use another caregiver depending on their age. Older parents, more than younger parents, reported a reluctance to use another caregiver because of financial reasons and the unavailability of qualified caregivers. The results suggest that elderly parents may be willing to leave their developmentally disabled child with someone else but they require financial assistance and education regarding program quality and availability.Jean L. Engelhardt is a Research Associate of the Family and Child Studies Center, Department of Home Economics and Consumer Sciences, at Miami University in Oxford, Ohio. Her current research is in the area of older parents of developmentally disabled children. Dr. Engelhardt received her Ph.D. in Psychology from Notre Dame.Dr. Lutzer is Assistant Professor of Educational Psychology and an Associate of the Family and Child Studies Center at Miami University in Oxford, Ohio. She is currently involved in research on the older parents of developmentally disabled children.Timothy H. Brubaker is Professor and Director of the Family and Child Studies Center, Department of Home Economics and Consumer Sciences, at Miami University in Oxford, Ohio. Dr. Brubaker holds a Ph.D. from Iowa State University and is currently conducting research on the older parents of developmentally disabled children.We express our gratitude to the Family Resource Services Program of the Butler County (Ohio) Board of Mental Retardation and Developmental Disabilities for their help, and to the Jacob G. Schmidlapp Trust of Cincinnati for financial support during the writing of this article.     

Who is the victim anyway? The effects of bystander victim impact statements on mock juror sentencing decisions

Victim impact evidence was varied in a brief trial scenario given to 120 participants eligible for jury service. The scenario concerned the murder trial of a disgruntled employee accused of bombing his former workplace. Participants read either no victim impact evidence or one of three victim impact statements. For the victim impact statements, we varied the identity of the witness. The victim impact statement was given by either the wife of the victim, a coworker of the victim, or a firefighter called to the crime scene. Results revealed that only the victim impact evidence given by the coworker lead to harsher sentencing judgments. However, participants rated the suffering of the victim's wife as most severe, indicating that perceptions of suffering may not predict sentencing judgments in a straightforward manner. Implications for these findings for legal decisions such as Payne v. Tennessee (1991) are discussed.     

Postmodernism in marriage and family therapy training: doctoral students' understanding and experiences

The purpose of this study is to advance our understanding of how doctoral students perceive postmodernism's influence in the field of Marriage and Family Therapy (MFT). According to the literature, postmodernism has had a profound impact on many fields, including MFT. However, tracking of how postmodernism is actually being rendered in theory, research, practice, and training warrants investigation. This study utilized focus group interviews to investigate the perceptions of MFT doctoral students. Findings suggest that while participants are attracted to postmodern tenets, they also report feeling a mixture of liberation and excitement with confusion and fear regarding how postmodernism is influencing MFT models of therapy.     

Extended review: classical sociology and its legacy

Book reviewed in this article: Max Weber, a skeleton key Randall Collins, Sage, Beverly Hills Weberian Sociological Theory Randall Collins, Cambridge University Press, Cambridge Society David Frisby and Derek Sayer, Ellis Horwood, Chichester, and Tavistock, London Reason and Freedom in Sociological Thought Frank Hearn, Allen & Unwin, Boston Weber and the Marxist World Johannes Weiss, Routledge & Kegan Paul, London and New York