Partial Comparative Messages in Competition

Partial comparative messages comprise a mixture of comparative and non-comparative claims. This study demonstrates how the extent to which non-comparative (NC), partial comparative (PC) and complete comparative (CC) messages influence consumer preference depends on the comparisons (i.e. NC, PC or CC) made by the messages promoting the two competing brands. A 3 (brand A used NC, PC or CC message) × 3 (brand B used NC, PC or CC message) design was used. Two studies (n=284, 283, respectively) show that participants preferred (1) the first brand they saw when both brands were promoted by NC messages, (2) neither brand when both brands were promoted by messages containing comparative claims, (3) the brand promoted by a PC message when the other brand was promoted by an NC message, and (4) the brand promoted by an NC message when the other brand was promoted by a CC message.     

大传媒时代编辑人才培养模式新探

作为以内容资源为主的出版业，其文化积累和传承的本质属性决定了在这个动态的过程和特殊的行业里，每一个环节和要素都离不开编辑出版人员的参与和创造。随着出版大传媒时代的到来。面对方兴未艾的网络出版和数字传播，提高现代传媒业的核心竞争力，实现出版业的可持续发展，重视和加强编辑出版人才队伍的培养与管理已成当务之急。     

三亚回族多语现象回访及分析

“回访”是文化人类学针对同一调查点进行长期跟踪调查的重要方法之一.本文主要就海南三亚回族多语现象进行回访调查,并同1984年的调查结果进行对比分析,找出当地回族掌握多语情况的变化及原因和特点.     

Family Control and Stock Market Reactions to Innovation Announcements

Although family firms are common around the world, studies on family‐controlled business are limited. Prior studies mainly focused on the influences of family ownership on overall firm performance, and the results were mixed. In this study we attempted to explore the impacts of family ownership on innovation by examining the association of family control and stock market reactions to innovation announcements. We found that firms with greater family control experienced significantly more negative stock market reactions to innovation announcements. The results further indicated that divergence of cash flow and voting rights was strongly and negatively correlated with announcement‐period abnormal returns. In addition, the findings suggested a significantly positive moderating effect of institutional ownership. The conclusions were robust under various measures of family control, and remained valid after controlling other influential factors for stock market reactions to innovation announcements.     

三维有限元渗流模拟计算在蟒河口水库防渗设计中的应用

蟒河口水库工程天然来水量较小，开发目标高，采取有效的防渗处理措施才能保证水库开发要求的蓄水量．工程中采用三维有限元渗流模拟计算对防渗处理措施进行复核．根据计算结果，对防渗措施进行调整、优化，确定了经济、高效的防渗方案．通过工程经验类比知，计算所采用的方法和最终得到的结果是满意的．     

浅议多媒体教学信息素材库的建立

本文讨论了计算机辅助教学中多媒体教学信息素材库的构建和特点。     

产品品种繁多类型企业投入产出表的处理思想与方法

对于生产装配性产品的机械企业，由于产品与原材料种类繁多，将造成企业投入产出表的规模庞大，致使投入产出表的编制、计算和使用产生诸多问题，甚至难以实现。为了控制表的规模，常采用将消耗量相近、生产工艺相近的产品合并的做法。但这种做法严重影响了投入产出表的精度和应用效果。因此，本文讨论了更为有效的解决这类问题的思想和方法。     

Ng10二通插装阀结构形状及参数的试验研究

本文提出了测量Ng10二通插装阀静,动态性能的试验方法,测试了阀套开口形状、各种尾部结构的阀芯、阀芯行程、阀芯锥度、控制盖板阻尼孔尺寸等结构形状参数对插装阀静、动态性能的影响,并对试验结果进行了对比分析.在此基础上.确定了本文述及条件下的最佳结构形状和参数.     

上市公司资产重组多维透视

上市公司、地方政府、证券商、买壳企业、社会公众投资人 ,在资产重组中各自扮演不同角色 ;上市公司热心于重组意在“保牌”和“圈钱” ,地方政府热衷于重组意在维护“诸侯经济”利益 ;“报表重组”、“资产拼盘”、“合同重组”、“年末重组”、“赶时髦重组”是重组中的倾向性问题 ;认识重组的真正目的 ,确立重组成效的客观标准、规范重组中的政府行为正当其时     

Changes in functional limitation and survival among older Taiwanese, 1993, 1996, and 1999

Using data from the Survey of Health and Living Status of the Elderly in Taiwan, we investigate changes in difficulties in walking and climbing stairs, tasks that represent basic lower-body movements less likely to be influenced by changes in environment and social roles than are activities and instrumental activities of daily living. Results are shown for unadjusted prevalence rates and rates adjusted for changes in population composition. The findings indicate that Taiwan does not appear to be experiencing the improvements in functioning witnessed recently in the United States. Prevalence of functional limitation increased between 1993 and 1996 and between 1996 and 1999. One possible reason is the change in old-age survival, which appears to have benefited those who have functional limitations, especially in a severe form. The Universal Health Insurance programme, established in 1995, may have increased access to care and thus the survival of those in poorest health.