Receptivity toward Immigrants in Rural Pennsylvania: Perceptions of Adult English as Second Language Providers*

This article uses interview and questionnaire data to examine how adult English as a second language (ESL) providers in rural Pennsylvania perceive community receptivity toward immigrants and the factors they believe foster or hinder receptivity and immigrants' integration. ESL providers' depictions of local responses to immigrants ranged from welcoming to hostile. They identified four constellations of factors that influenced receptivity: national and local politics, the labor market and immigrant occupations, immigrants' ability to look or act like native-born residents, and community institutions. This study reveals how differing contexts of reception are believed to influence immigrants' incorporation into rural communities. It also highlights the role of educators and educational institutions in creating a welcoming atmosphere that supports immigrants' socioeconomic well-being.     

Nonsocial Transient Behavior: Social Disengagement on the Greyhound Bus

Based on two years of observations and engaging in informal conversations with passengers on Greyhound Line buses, this article describes the long‐distance bus journey and the ways in which people actively disengage from others over the course of the ride. Using the Greyhound buses and stations as a microcosm of other such public spaces, I examine its unspoken rules and behavior. I paint a picture of the buses and stations, the patrons, the employees, and the transactions that take place between them. Using ideas from Goffman's civil inattention theory, Lofland's thoughts on strangers, and symbolic interactionism, I explain what I call “nonsocial transient behavior” and “nonsocial transient space.” The reasons nonsocial transient behavior emerges and thus encourages disengagement are identified as follows: uncertainty about strangers, lack of privacy or absence of a personal space, and exhaustion.     

The Impact of Corporate Reputation on Firm Risk: A Panel Data Analysis of Spanish Quoted Firms

Researchers have traditionally addressed the influence of corporate reputation on firm performance, but have not considered the influence of corporate reputation on firm risk. This research develops hypotheses regarding the opposing influence of corporate reputation on a firm's systematic risk, unsystematic risk and total risk, as well as the moderation effect of firm size and industry concentration. Using a panel data method, these relationships are analysed, controlling for the effects of endogeneity, for a sample of Spanish quoted firms in the period 2001–2007. Specifically, two complementary analyses are performed. The first distinguishes firms included and not included in the MERCO index of the most reputable firms. The second analyses the impact of corporate reputation for the sub‐sample of most reputable firms. Being reputable reduces a firm's unsystematic risk and total risk, but increases systematic risk. In addition, firm size weakens these influences of corporate reputation on firm risk. However, among the most reputable firms, differences in reputation score have a lower effect on risk. Specifically, the corporate reputation level only influences firm unsystematic risk. It seems that what matters is not the degree of corporate reputation, but whether being or not being reputable is the question in terms of risk.     

Learning About the Market’s Periphery: IBM’s WebFountain

The web can provide valuable information to an organisation on upcoming trends, competitors’ movements and customers’ gripes. More important, the information is within reach of every organisation. The problem is that there is so much of it. This paper describes how IBM set up and utilised WebFountain—a tool to help it extract trends and detect patterns from the vast amounts of raw data available. Still, the authors argue, any organisation needs to do more to use to its full potential such a system for extracting analytic solutions from the web: the most important being to ask the right questions in the first place.