The quest for legitimacy and the communication of strategic cross-sectoral partnership on Facebook: A big data study

Nowadays, many wicked problems such as environmental issues require organizations from multiple sectors to form cross-sectoral alliances. Cross-sectoral alliance networks can transfer resources and signal affiliations and value alignment between strategic partners. The communication of cross-sectoral alliances is a form of CSR communication that serves organizations’ strategic goals and objectives. Drawing on the literature on digital CSR communication and legitimacy theory, this article examines which legitimacy needs shape the formation of cross-sectoral ties on Facebook in addressing environmental and sustainable development issues in the United States. Combining data-mining, text-mining, social network analysis, and exponential graph modeling, this research investigates the structure of a network among 3071 organizations across multiple sectors. Findings show that organizations’ cross-sectoral tie formation is mainly driven by social legitimacy and alliance legitimacy needs.     

Loneliness and the use of social media to follow celebrities: A moderating role of social presence

Because social media provide users with the possibility of an easy way to communicate with celebrities in society, it has become a more common practice to follow celebrities through social media. However, there exists few studies that examine how people’s individual characteristics are related to their celebrity-following behavior. In this regard, the current study examines whether celebrity followers’ loneliness is associated with the following behavior of their favorite celebrity. Data were collected through an online survey (N = 210). Primary findings suggest that celebrity followers’ loneliness is positively related to frequent visits of their favorite celebrity’s social media, greater social-interpersonal motive for following the celebrity, and greater enjoyment of learning about personal life stories of the celebrity. Social presence is found to be a significant moderator that can intensify more favorable parasocial relationship perceptions with the celebrity.     

Key Determinants to using Telehealth Technology to Serve Medically Ill and Depressed Homebound Older Adults

Despite the increasing evidence for the effectiveness of telehealth technology in screening and treating chronic diseases, and comorbid depression among older adults, they have been slowly adopted by home health care (HHC) agencies. Therefore, this study aimed to identify factors that determine telehealth technology adoption. Twenty directors from the National Association for Homecare & Hospice member agencies completed a 45-min telephone interview. Questions were asked regarding their perceptions of telehealth, the key determinants of telehealth adoption and use, and recommendations they would give on telehealth adoption. The majority of the participants perceived telehealth as effective for managing symptoms and reducing cost. Meanwhile, some participants had a mixed feeling toward telehealth for depression care as they did not recognize their agency as equipped with the necessary resources and trained staff. Moreover, significant determinants of telehealth adoption included the agency-related characteristics, the patient-home environment, reimbursement and cost-related factors, and staff telehealth perception. Findings imply that there is a need for financial support both at the state and the federal levels to encourage telehealth adoption among HHC agencies. Future studies should consider exploring strategies used by successful programs to overcome barriers.     

Validation of the Learning Transfer System Inventory (LTSI) in the Korean corporate context

Lack of a valid instrument to measure learning transfer predictors has been the major obstacle hindering Human Resource Development (HRD) professionals from moving forward. This problem is one of the lingering HRD issues in South Korea, in which human resources have been strategically emphasized as a critical asset due to the scarcity of natural resources. To address this issue, this study aims at testing the validity and reliability of the data collected with the Korean Learning Transfer System Inventory (LTSI) Version 4. A sample of 753 managers from 16 Korean industries was divided into two subsamples for exploratory and confirmatory factor analyses. Reliability and the effect of common method variance on the factor structure were examined, with the results suggesting that the LTSI is valid for use in the Korean industry.     

An audit of received international business corruption literature for logic,consistency, completeness of coverage

This analysis of International Business (IB) corruption literature identifies gaps and inconsistencies in how corruption is perceived or deliberated in top academic journals. The reviewed articles tend to focus on one of the three key themes of IB corruption (Contributing factors, Consequences, and Combating) and are categorised into the six sub-domains of the IB framework. The content of the articles is categorised into the respective themes and discussed in relation to underpinning theories and key constructs. The process is intended to be less a synthesis of the literature than an audit revealing that IB corruption research is weakened by tendencies to: 1) Be siloed within its subtheme and to not cross-tie to work in other key themes—this issue is very severe in the Combating theme; 2) Have a short-term focus that disregards the cumulative effects of total graft, and; 3) Asymmetrically focus (predominantly) on the supply side of corruption. These finding suggest several avenues for further research.     

Marketing as an Investment in Shareholder Value

We present resource‐based and capability‐based arguments of marketing investment intensity to offer a strategic view of marketing as an investment in shareholder value. We find that marketing investment intensity has a U‐shaped quadratic effect on shareholder value creation (Tobin's q) that calls for marketing investment to be protected and increased, not surrendered. We show how marketing investments interact with investments in R&D, human capital and operations to reveal how strategic co‐investments can alter the shareholder value of marketing. Finally, we show how competitive intensity and failings in the firm's investment productivity (its ability to convert investment expenditure into sales) point to malaise in the firm's own strategic architecture as a fault for perceived poor returns from marketing investments. Our findings suggest that marketing investment should not be scapegoated when its contributions to shareholder value are not as expected. When invested in strategically and in combination with other investments, marketing can unlock exciting improvements in shareholder value.     

人民币汇率的双成分混合波动率模型

汇率波动性预测在金融和计算领域一直受到广泛关注,然而由于缺乏可以捕捉汇率波动动态变化的预测模型,高频汇率的波动率预测至今没有得到彻底的研究.文章提出了基于神经网络的双成分混合汇率波动率模型,该模型利用低通Hodrick-Prescott滤波器将已实现波动率分解为长期分量和短期分量,使用自回归神经网络模拟长期分量,一阶自回归过程模拟短期分量,通过实证分析确定自回归神经网络参数(10个隐神经元和四阶滞后输入神经元),以6种主要高频率汇率(英镑/人民币,美元/人民币,澳元/人民币,欧元/人民币,日元/人民币,和瑞士法郎/人民币),在5 h(d)、20 h(d)、100 h(d)、200 h(d)、360 h(d)和500 h(d)的预测区间构建1 h和1 d已实现波动率,并与双成分GARCH模型、EGARCH模型、四阶滞后自回归神经网络模型3个基准模型进行对比,分析模型的预测性能,实验评估表明,提出的混合预测模型在所有预测的范围内均显著地优于传统人民币汇率波动模型.     

湖北省旅游业发展战略构想与对策

湖北是旅游资源大省 ,具有发展旅游业的战略优势。湖北应坚持大旅游发展战略、重点发展战略、精品名牌战略、区域联盟战略、国际化战略和可持续发展战略 ,并采取一系列相应对策 ,将其建成旅游大省、旅游强省 ,从而实现“旅游兴鄂”的战略目标。     

中共执政合法性资源建设的基本规律探析

合法性对于任何一个执政党或者政治体系都具有极其重要的意义。合法性的关键在于执政党通过合法性资源来获取民众的支持。执政合法性资源有其独特的内涵和特征。科学发展观对于中国共产党执政合法性资源的巩固、开发和培育具有重要的指导作用和实践意义。只有在科学发展观的指导下,按照合法性资源内在特点和演变特征,遵循执政合法性资源建设的基本规律,才能不断提高党的执政能力和执政水平,完成中国共产党的伟大历史使命。