A STRATEGY FOR INTEGRATING QUANTITATIVE TECHNIQUES INTO THE BUSINESS CURRICULUM*

Quantitative methods courses play an increasingly significant role in the programs of Schools of Business. However, maximum utilization of the concepts can occur only when these quantitative techniques have been integrated into the various functional areas via a faculty knowledgeable with such techniques and their applications. Lacking sufficient stimuli, this integrative process is observed to be one of an evolutionary nature. This article presents a strategy for stimulation of this process.     

A NOTE ON A MULTIVARIATE GENERALIZATION OF THE KRUSKAL-WALLIS TEST

Marketers are often interested in testing whether the mean vectors of multivariate distributions are equal. The test usually applied, one-way MANOVA, assumes the distributions are multinormal. Unfortunately, this assumption is not supported in many studies. As an alternative, a nonparametric multivariate one-way analysis of variance procedure is presented.     

The Predicament of Population Aging: A Review Essay*

Ken Dychtwald, Age Power: How the 21st Century Will Be Ruled by the New Old Richard Leete (ed.), Dynamics of Values in Fertility Change Donald T. Critchlow, Intended Consequences: Birth Control, Abortion, and the Federal Government in Modern America Bernard Jeune and James W. Vaupel (eds.), Validation of Exceptional Longevity